BKNG vs TACT vs BABA Stock Comparison

Booking Holdings, Transact Technologies and Alibaba Group Holding Prices as of Oct 26, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$153.14 -6.6% 1M -25.6% 1Y
Market cap
$115.28B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
8 wins
TACT Transact Technologies Inc
$5.33 +9.4% 1M +12.4% 1Y
Market cap
$56.80M
P/E
–
Revenue (TTM)
$52.99M
Div. yield
–
Restaurant and Retail Software Technology
2 wins
BABA Alibaba Group Holding Ltd
$100.26 -8.7% 1M -42.6% 1Y
Market cap
$232.68B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
1 win

Head to Head

11 decided of 12

Booking Holdings leads on 8 of the 12 questions below (Booking Holdings 8, Transact Technologies 2, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGTACTBABALeader
Larger companyMarket capitalisation $115.28B $56.80M $232.68B BABA
Cheaper on earningsLower P/E, profitable companies only 16.0x -142.0x 22.1x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.0x — 14.3x BKNG
Faster revenue growthRevenue growth, trailing twelve months +12.9% +10.5% +8.1% BKNG
More profitableNet margin, trailing twelve months 25.5% -0.8% 7.0% BKNG
Better return on capitalReturn on invested capital 75.5% -1.2% 2.4% BKNG
Less leveragedLower net debt / EBITDA 0.3x -82.3x — TACT
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -25.6% +12.4% -42.6% TACT
Better 5-year returnAnnualised price return, 5 years +9.5%/yr -17.7%/yr -9.9%/yr BKNG
Less volatileAnnualised volatility, 1 year 38.0% 51.2% 40.4% BKNG
Higher overall scoreMean of the five percentile scores vs peers 61/100 60/100 46/100 BKNG

Percentile Scorecard

BKNGTACTBABA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGTACTBABA
Valuation 66 #58 of 167 83 #16 of 90 70 #51 of 167
Growth 38 #96 of 153 31 #57 of 82 17 #127 of 153
Profitability 99 #2 of 153 49 #40 of 77 53 #72 of 153
Financial Health 41 #106 of 179 78 #22 of 96 59 #74 of 179
Shareholder Returns 59 #39 of 94 – 30 #66 of 94
Overall 61 60 46
  • BKNG ranked among 185 companies in Internet Platforms
  • TACT ranked among 99 companies in Vertical Software
  • BABA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGTACTBABASPY
1 month -6.6%+9.4%-8.7% -0.8%
3 months -18.0%+6.0%-12.8% +3.5%
6 months -13.7%+59.1%-24.3% +7.0%
Year to date -28.5%+33.3%-31.6% +12.2%
1 year -25.6%+12.4%-42.6% +13.0%
3 years +39.4%-11.3%+21.1% +86.3%
3 years, per year +11.7%-3.9%+6.6% +23.1%
5 years +57.7%-62.2%-40.8% +68.6%
5 years, per year +9.5%-17.7%-9.9% +11.0%
10 years +160.6%-23.9%-2.5% +258.0%
10 years, per year +10.1%-2.7%-0.2% +13.6%

Risk

MeasureBKNGTACTBABASPY
Volatility, 1Y 38.0%51.2%40.4% 12.7%
Downside volatility, 1Y 38.2%48.5%36.0% 12.7%
Beta vs S&P 500, 1Y 0.840.611.11 1.00
Return / volatility, 1Y -0.670.24-1.06 1.02
Max drawdown, 5Y -39.5%-78.0%-62.9% -25.4%
From 52-week high -30.3%-8.7%-44.3% -1.8%
52-week high $219.68$5.84$179.97 $779.14
52-week low $153.14$3.21$94.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGTACTBABA
P/E now vs peer median 16.3xmedian 17.5x -137.1xmedian 42.4x 22.1xmedian 17.5x
P/S now vs peer median 4.1xmedian 1.4x 1.0xmedian 2.7x 1.5xmedian 1.4x
EV/EBITDA now vs peer median 12.0xmedian 14.5x 194.2xmedian 19.0x —median 14.5x
P/FCF now vs peer median 12.1xmedian 12.1x 10.5xmedian 19.4x 7.0xmedian 12.1x
P/B now vs peer median -10.7xmedian 1.7x 1.7xmedian 1.8x 1.4xmedian 1.7x
PEG now vs peer median -0.28median 0.41 4.95median 1.75 -15.35median 0.41

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGTACTBABA
Revenue $28.24B $52.99M $150.46B
Gross profit – $26.26M $57.45B
Operating income $9.28B -$425.00K $4.39B
Net income $7.21B -$400.00K $10.08B
Free cash flow $9.54B $5.23M $33.19B
R&D – $5.95M $10.68B
EPS (diluted) $9.36 $-0.04 $4.38
Cash & equivalents $17.21B $19.39M $21.06B
Total debt $20.18B $3.00M $83.76B
Shares (diluted) 770.00M 10.29M 2.40B
Enterprise value $48.33B -$21.91M $46.32B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGTACTBABA
P/E 16.3x -137.1x 22.1x
P/FCF 12.1x 10.5x 7.0x
P/Operating cash flow 11.7x 10.1x 20.6x
P/S 4.1x 1.0x 1.5x
P/B -10.7x 1.7x 1.4x
P/Tangible book -9.9x 1.9x 1.5x
EV/EBITDA 12.0x 194.2x –
EV/EBIT 12.7x -90.9x 48.0x
EV/Revenue 4.2x 0.7x 1.4x
EV/FCF 12.4x 7.4x 6.3x
EV/Operating cash flow 12.0x 7.1x 18.6x
PEG (3Y EPS CAGR) -0.28 4.95 -15.35

Growth

14 metrics
MetricBKNGTACTBABA
Revenue growth (1Y) 12.9% 10.5% 8.1%
Revenue CAGR (3Y) 13.4% -12.1% 5.6%
Gross profit growth (1Y) – 15.4% 0.2%
Gross profit CAGR (3Y) – -12.7% 6.5%
Operating income growth (1Y) 12.9% 80.3% -77.5%
Operating income CAGR (3Y) 15.3% -27.5% -35.9%
Net income growth (1Y) 49.8% 95.4% -50.0%
Net income CAGR (3Y) 17.4% -27.8% -3.6%
EPS growth (1Y) -93.7% 95.5% -47.9%
EPS CAGR (3Y) -57.3% -27.7% -1.4%
Operating cash flow growth (1Y) 2.9% -11.4% -45.8%
Operating cash flow CAGR (3Y) 13.2% -3.5% -27.8%
Free cash flow growth (1Y) 3.2% -13.4% -8.5%
Free cash flow CAGR (3Y) 13.9% 2.8% -0.6%

Profitability

14 metrics
MetricBKNGTACTBABA
Gross margin – 49.6% 38.2%
EBITDA margin 34.9% 0.4% –
Operating margin 32.9% -0.8% 2.9%
Pretax margin 32.9% -0.5% 9.7%
Net margin 25.5% -0.8% 7.0%
FCF margin 33.8% 9.9% 22.1%
Operating cash flow margin 34.9% 10.3% 7.5%
Return on equity – -1.2% 6.2%
Return on assets 25.1% -0.8% 3.6%
Return on invested capital 75.5% -1.2% 2.4%
Return on capital employed 121.7% -1.2% 2.1%
Asset turnover 1.0x 1.1x 0.5x
Cash conversion (OCF / net income) 1.4x -13.6x 1.1x
Stock comp / revenue 2.1% 3.8% 1.1%

Financial Health

11 metrics
MetricBKNGTACTBABA
Debt / assets 68.0% 5.9% 7.5%
Debt / equity -1.9x 0.1x 0.1x
Net debt / EBITDA 0.3x -82.3x –
Debt / FCF 2.1x 0.6x 0.6x
Liabilities / assets 136.3% 36.0% 43.6%
Equity / assets -36.3% 64.0% 56.4%
Interest coverage 8.4x -1.3x 3.2x
Current ratio 1.1x 2.7x 1.4x
Quick ratio 1.0x 1.9x 0.6x
Cash ratio 0.8x 1.3x 0.6x
Altman Z-score 5.80 3.51 2.30

Shareholder Returns

7 metrics
MetricBKNGTACTBABA
Dividend yield 1.1% – 1.0%
Net buyback yield 9.2% – –
Shareholder yield 10.2% 0.0% 1.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGTACTBABA
Forward P/E 14.0xFY2026 – 14.3xFY2026
EPS, next fiscal year $10.90FY2026 $-0.04FY2026 $7.02FY2026
EPS growth, next FY +19.5%FY2026 – +80.9%FY2026
EPS growth, the year after +16.7% – +22.8%
Revenue, next fiscal year $27.56BFY2026 $59.30MFY2026 $174.00BFY2026
Revenue growth, next FY +2.4%FY2026 +15.2%FY2026 +17.3%FY2026
Revenue growth, the year after +11.4% -7.3% +14.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGTACTBABA
Held by institutions 92.9% 38.0% 10.1%
Institutions holding 1,915 37 1,218
Change in shares held, QoQ -9.6% -14.2% -5.4%
Institutions buying 891 13 555
Institutions selling 828 8 421
Buyers to sellers 1.08 1.63 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGTACTBABA
BKNG 1.00 0.01 0.08
TACT 0.01 1.00 0.00
BABA 0.08 0.00 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, BKNG, TACT and BABA?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Booking Holdings (BKNG) $115.28B, Transact Technologies (TACT) $56.80M, Alibaba Group Holding (BABA) $232.68B.

Which stock is cheaper, BKNG, TACT and BABA?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 16.0x, Transact Technologies (TACT) -142.0x, Alibaba Group Holding (BABA) 22.1x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 14.0x, Alibaba Group Holding (BABA) 14.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Booking Holdings (BKNG) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Transact Technologies (TACT) +10.5%, Alibaba Group Holding (BABA) +8.1%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Transact Technologies (TACT) -0.8%, Alibaba Group Holding (BABA) 7.0%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Transact Technologies (TACT) -1.2%, Alibaba Group Holding (BABA) 2.4%).

Which stock has performed better?

Over the past year Transact Technologies (TACT) returned the most: Booking Holdings (BKNG) -25.6%, Transact Technologies (TACT) +12.4%, Alibaba Group Holding (BABA) -42.6%. Over five years, Booking Holdings (BKNG) compounded fastest (Booking Holdings (BKNG) +9.5%/yr, Transact Technologies (TACT) -17.7%/yr, Alibaba Group Holding (BABA) -9.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Booking Holdings (BKNG) 38.0%, Transact Technologies (TACT) 51.2%, Alibaba Group Holding (BABA) 40.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, TACT and BABA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.