BKNG vs SE vs UPST Stock Comparison

Booking Holdings, Sea and Upstart Holdings Prices as of Oct 27, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$150.14 -8.4% 1M -28.6% 1Y
Market cap
$112.81B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
1.09%
Digital Marketplaces Technology
9 wins
SE Sea Ltd
$74.75 -24.9% 1M -53.3% 1Y
Market cap
$45.74B
P/E
26.4x
Revenue (TTM)
$26.55B
Div. yield
–
Digital Marketplaces Technology
1 win
UPST Upstart Holdings, Inc.
$23.71 -0.4% 1M -55.0% 1Y
Market cap
$2.31B
P/E
38.0x
Revenue (TTM)
$1.25B
Div. yield
–
Digital Lending Technology
1 win

Head to Head

11 decided of 12

Booking Holdings leads on 9 of the 12 questions below (Booking Holdings 9, Upstart Holdings 1, Sea 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGSEUPSTLeader
Larger companyMarket capitalisation $112.81B $45.74B $2.31B BKNG
Cheaper on earningsLower P/E, profitable companies only 16.0x 26.4x 38.0x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.8x 19.7x 34.4x BKNG
Faster revenue growthRevenue growth, trailing twelve months +12.9% +43.5% +48.6% UPST
More profitableNet margin, trailing twelve months 25.5% 6.3% 4.8% BKNG
Better return on capitalReturn on invested capital 75.5% — 1.8% BKNG
Less leveragedLower net debt / EBITDA 0.3x — 20.6x BKNG
Higher dividend yieldTrailing dividend yield 1.09% — — –
Better 1-year returnPrice return, last 12 months -28.6% -53.3% -55.0% BKNG
Better 5-year returnAnnualised price return, 5 years +9.1%/yr -26.7%/yr -41.0%/yr BKNG
Less volatileAnnualised volatility, 1 year 38.0% 52.2% 65.2% BKNG
Higher overall scoreMean of the five percentile scores vs peers 61/100 71/100 50/100 SE

Percentile Scorecard

BKNGSEUPST

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGSEUPST
Valuation 66 #57 of 167 78 #37 of 167 50 #50 of 99
Growth 38 #95 of 153 68 #49 of 153 75 #24 of 94
Profitability 99 #2 of 153 68 #50 of 153 49 #46 of 90
Financial Health 41 #106 of 179 70 #55 of 179 9 #96 of 105
Shareholder Returns 61 #37 of 94 – 67 #21 of 61
Overall 61 71 50
  • BKNG ranked among 185 companies in Internet Platforms
  • SE ranked among 185 companies in Internet Platforms
  • UPST ranked among 109 companies in Fintech

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGSEUPSTSPY
1 month -8.4%-24.9%-0.4% -0.2%
3 months -24.7%-30.4%-14.8% +3.9%
6 months -13.4%-12.9%-27.8% +8.2%
Year to date -29.9%-41.4%-45.8% +12.9%
1 year -28.6%-53.3%-55.0% +12.3%
3 years +36.7%+87.0%+3.0% +87.4%
3 years, per year +11.0%+23.2%+1.0% +23.3%
5 years +54.5%-78.8%-92.8% +67.9%
5 years, per year +9.1%-26.7%-41.0% +10.9%
10 years +156.6%—— +261.1%
10 years, per year +9.9%—— +13.7%

Risk

MeasureBKNGSEUPSTSPY
Volatility, 1Y 38.0%52.2%65.2% 12.7%
Downside volatility, 1Y 38.1%54.9%68.4% 12.7%
Beta vs S&P 500, 1Y 0.841.282.92 1.00
Return / volatility, 1Y -0.75-1.02-0.84 0.97
Max drawdown, 5Y -39.5%-90.3%-96.5% -25.4%
From 52-week high -31.7%-53.3%-55.0% -1.2%
52-week high $219.68$160.10$52.74 $779.14
52-week low $150.14$74.01$22.74 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGSEUPST
P/E now vs peer median 16.0xmedian 17.3x 26.4xmedian 17.3x 38.0xmedian 20.0x
P/S now vs peer median 4.0xmedian 1.4x 1.7xmedian 1.4x 1.9xmedian 2.3x
EV/EBITDA now vs peer median 11.7xmedian 14.2x —median 14.2x 51.2xmedian 17.5x
P/FCF now vs peer median 11.8xmedian 11.5x 8.8xmedian 11.5x -8.0xmedian 15.9x
P/B now vs peer median -10.5xmedian 1.8x —median 1.8x 2.9xmedian 2.0x
PEG now vs peer median -0.28median 0.40 0.36median 0.40 1.29median 1.03

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGSEUPST
Revenue $28.24B $26.55B $1.25B
Gross profit – $12.29B $1.03B
Operating income $9.28B $2.28B $49.71M
Net income $7.21B $3.91B $60.33M
Free cash flow $9.54B $5.22B -$289.05M
R&D – $1.17B $304.91M
EPS (diluted) $9.36 $2.64 $0.55
Cash & equivalents $17.21B $3.53B $455.96M
Total debt $20.18B $2.37B $2.00B
Shares (diluted) 770.00M 638.23M 109.72M
Enterprise value $45.86B $5.62B $236.08M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGSEUPST
P/E 16.0x 26.4x 38.0x
P/FCF 11.8x 8.8x -8.0x
P/Operating cash flow 11.4x 8.8x -8.1x
P/S 4.0x 1.7x 1.9x
P/B -10.5x – 2.9x
P/Tangible book -9.7x – 2.9x
EV/EBITDA 11.7x – 51.2x
EV/EBIT 12.5x 16.2x 77.5x
EV/Revenue 4.1x 1.4x 3.1x
EV/FCF 12.1x 7.1x -13.3x
EV/Operating cash flow 11.7x 7.1x -13.6x
PEG (3Y EPS CAGR) -0.28 0.36 1.29

Growth

14 metrics
MetricBKNGSEUPST
Revenue growth (1Y) 12.9% 43.5% 48.6%
Revenue CAGR (3Y) 13.4% 27.7% 27.9%
Gross profit growth (1Y) – 41.1% 53.0%
Gross profit CAGR (3Y) – -83.4% 33.7%
Operating income growth (1Y) 12.9% 57.3% 199.7%
Operating income CAGR (3Y) 15.3% 26.1% 29.6%
Net income growth (1Y) 49.8% -97.5% 1,050%
Net income CAGR (3Y) 17.4% 26.3% 30.5%
EPS growth (1Y) -93.7% 31.1% 990.2%
EPS CAGR (3Y) -57.3% 73.7% 29.5%
Operating cash flow growth (1Y) 2.9% 14.3% -335.4%
Operating cash flow CAGR (3Y) 13.2% 56.7% -13.2%
Free cash flow growth (1Y) 3.2% 14.3% -341.5%
Free cash flow CAGR (3Y) 13.9% 56.7% -13.0%

Profitability

14 metrics
MetricBKNGSEUPST
Gross margin – 46.3% 82.5%
EBITDA margin 34.9% – 6.0%
Operating margin 32.9% 8.6% 4.0%
Pretax margin 32.9% 11.6% 4.9%
Net margin 25.5% 6.3% 4.8%
FCF margin 33.8% 19.6% -23.2%
Operating cash flow margin 34.9% 19.6% -22.8%
Return on equity – – 7.9%
Return on assets 25.1% 12.5% 2.0%
Return on invested capital 75.5% – 1.8%
Return on capital employed 121.7% 15.0% –
Asset turnover 1.0x 0.8x 0.4x
Cash conversion (OCF / net income) 1.4x 1.3x -4.7x
Stock comp / revenue 2.1% – 11.7%

Financial Health

11 metrics
MetricBKNGSEUPST
Debt / assets 68.0% 1.0% 63.2%
Debt / equity -1.9x – 2.5x
Net debt / EBITDA 0.3x – 20.6x
Debt / FCF 2.1x 0.1x -6.9x
Liabilities / assets 136.3% 59.2% 74.9%
Equity / assets -36.3% – 25.1%
Interest coverage 8.4x 123.4x 1.2x
Current ratio 1.1x 1.5x –
Quick ratio 1.0x 0.6x –
Cash ratio 0.8x 0.6x –
Altman Z-score 5.77 – –

Shareholder Returns

7 metrics
MetricBKNGSEUPST
Dividend yield 1.1% – –
Net buyback yield 9.3% – 3.6%
Shareholder yield 10.4% – 3.6%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGSEUPST
Forward P/E 13.8xFY2026 19.7xFY2026 34.4xFY2026
EPS, next fiscal year $10.90FY2026 $3.79FY2026 $0.69FY2026
EPS growth, next FY +19.5%FY2026 +8.3%FY2026 -58.4%FY2026
EPS growth, the year after +16.7% +14.2% +191.3%
Revenue, next fiscal year $27.56BFY2026 $30.91BFY2026 $1.35BFY2026
Revenue growth, next FY +2.4%FY2026 +34.7%FY2026 +29.4%FY2026
Revenue growth, the year after +11.4% +21.1% +42.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGSEUPST
Held by institutions 92.9% 63.6% 60.0%
Institutions holding 1,916 773 363
Change in shares held, QoQ -9.6% +0.6% +3.2%
Institutions buying 892 436 196
Institutions selling 828 223 98
Buyers to sellers 1.08 1.96 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGSEUPST
BKNG 1.00 0.33 0.32
SE 0.33 1.00 0.26
UPST 0.32 0.26 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BKNG, SE and UPST?

Booking Holdings (BKNG) is the largest by market capitalisation: Booking Holdings (BKNG) $112.81B, Sea (SE) $45.74B, Upstart Holdings (UPST) $2.31B.

Which stock is cheaper, BKNG, SE and UPST?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 16.0x, Sea (SE) 26.4x, Upstart Holdings (UPST) 38.0x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 13.8x, Sea (SE) 19.7x, Upstart Holdings (UPST) 34.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Upstart Holdings (UPST) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Sea (SE) +43.5%, Upstart Holdings (UPST) +48.6%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Sea (SE) 6.3%, Upstart Holdings (UPST) 4.8%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Upstart Holdings (UPST) 1.8%).

Which stock has performed better?

Over the past year Booking Holdings (BKNG) returned the most: Booking Holdings (BKNG) -28.6%, Sea (SE) -53.3%, Upstart Holdings (UPST) -55.0%. Over five years, Booking Holdings (BKNG) compounded fastest (Booking Holdings (BKNG) +9.1%/yr, Sea (SE) -26.7%/yr, Upstart Holdings (UPST) -41.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Booking Holdings (BKNG) 1.09%. Sea (SE) and Upstart Holdings (UPST) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Booking Holdings (BKNG) 38.0%, Sea (SE) 52.2%, Upstart Holdings (UPST) 65.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, SE and UPST?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.