BKNG vs PAR vs TOST Stock Comparison

Booking Holdings, Par Technology and Toast Prices as of Oct 23, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$155.83 0.0% 1M -23.5% 1Y
Market cap
$117.57B
P/E
16.3x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
7 wins
PAR Par Technology Corp
$17.84 +21.4% 1M -50.8% 1Y
Market cap
$708.38M
P/E
–
Revenue (TTM)
$496.67M
Div. yield
–
Restaurant and Retail Software Technology
1 win
TOST Toast, Inc.
$32.72 +9.7% 1M -15.7% 1Y
Market cap
$18.55B
P/E
38.2x
Revenue (TTM)
$6.80B
Div. yield
–
Restaurant and Retail Software Technology
3 wins

Head to Head

11 decided of 12

Booking Holdings leads on 7 of the 12 questions below (Booking Holdings 7, Toast 3, Par Technology 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGPARTOSTLeader
Larger companyMarket capitalisation $117.57B $708.38M $18.55B BKNG
Cheaper on earningsLower P/E, profitable companies only 16.3x -9.8x 38.2x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 24.4x 24.8x BKNG
Faster revenue growthRevenue growth, trailing twelve months +12.9% +18.8% +23.0% TOST
More profitableNet margin, trailing twelve months 25.5% -14.5% 7.1% BKNG
Better return on capitalReturn on invested capital 75.5% -5.0% — BKNG
Less leveragedLower net debt / EBITDA 0.3x -26.6x — PAR
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -23.5% -50.8% -15.7% TOST
Better 5-year returnAnnualised price return, 5 years +10.2%/yr -22.5%/yr -8.0%/yr BKNG
Less volatileAnnualised volatility, 1 year 38.0% 71.2% 48.0% BKNG
Higher overall scoreMean of the five percentile scores vs peers 60/100 50/100 69/100 TOST

Percentile Scorecard

BKNGPARTOST

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGPARTOST
Valuation 66 #57 of 167 43 #52 of 90 52 #44 of 90
Growth 38 #96 of 153 57 #36 of 82 98 #3 of 82
Profitability 99 #2 of 153 32 #53 of 77 65 #28 of 77
Financial Health 39 #109 of 179 46 #52 of 96 71 #29 of 96
Shareholder Returns 59 #39 of 94 74 #15 of 54 60 #22 of 54
Overall 60 50 69
  • BKNG ranked among 185 companies in Internet Platforms
  • PAR ranked among 99 companies in Vertical Software
  • TOST ranked among 99 companies in Vertical Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGPARTOSTSPY
1 month 0.0%+21.4%+9.7% -1.0%
3 months -12.2%+15.4%+12.6% +2.9%
6 months -13.5%+30.1%+12.7% +6.4%
Year to date -27.3%-50.8%-7.9% +11.4%
1 year -23.5%-50.8%-15.7% +13.1%
3 years +37.4%-45.7%+84.3% +79.4%
3 years, per year +11.2%-18.4%+22.6% +21.5%
5 years +62.7%-72.0%-34.1% +67.7%
5 years, per year +10.2%-22.5%-8.0% +10.9%
10 years +165.5%+231.6%— +255.2%
10 years, per year +10.3%+12.7%— +13.5%

Risk

MeasureBKNGPARTOSTSPY
Volatility, 1Y 38.0%71.2%48.0% 12.7%
Downside volatility, 1Y 38.2%79.3%53.1% 12.7%
Beta vs S&P 500, 1Y 0.861.201.07 1.00
Return / volatility, 1Y -0.62-0.71-0.33 1.03
Max drawdown, 5Y -39.5%-85.4%-80.6% -25.4%
From 52-week high -29.1%-55.1%-16.1% -2.5%
52-week high $219.68$39.72$39.02 $779.14
52-week low $154.13$11.82$22.33 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGPARTOST
P/E now vs peer median 16.6xmedian 17.5x -10.2xmedian 42.7x 38.9xmedian 42.7x
P/S now vs peer median 4.1xmedian 1.4x 1.5xmedian 2.7x 2.8xmedian 2.7x
EV/EBITDA now vs peer median 12.2xmedian 14.9x -83.7xmedian 19.0x 29.6xmedian 19.0x
P/FCF now vs peer median 12.3xmedian 11.2x -47.0xmedian 19.6x 32.8xmedian 19.6x
P/B now vs peer median -10.9xmedian 1.7x 0.9xmedian 1.8x 9.2xmedian 1.8x
PEG now vs peer median -0.29median 0.42 -0.84median 1.75 0.83median 1.75

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGPARTOST
Revenue $28.24B $496.67M $6.80B
Gross profit – $209.78M $1.82B
Operating income $9.28B -$62.50M $431.00M
Net income $7.21B -$72.14M $486.00M
Free cash flow $9.54B -$15.69M $576.00M
R&D – $85.55M $405.00M
EPS (diluted) $9.36 $-1.75 $0.82
Cash & equivalents $17.21B $77.37M $1.02B
Total debt $20.18B $422.35M –
Shares (diluted) 770.00M 41.28M 590.00M
Enterprise value $50.62B $379.48M $11.22B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGPARTOST
P/E 16.6x -10.2x 38.9x
P/FCF 12.3x -47.0x 32.8x
P/Operating cash flow 11.9x -57.7x 29.7x
P/S 4.1x 1.5x 2.8x
P/B -10.9x 0.9x 9.2x
P/Tangible book -10.1x 1.2x 9.3x
EV/EBITDA 12.2x -83.7x 29.6x
EV/EBIT 12.9x -17.3x 39.8x
EV/Revenue 4.3x 2.2x 2.5x
EV/FCF 12.6x -69.0x 29.8x
EV/Operating cash flow 12.2x -84.7x 27.0x
PEG (3Y EPS CAGR) -0.29 -0.84 0.83

Growth

14 metrics
MetricBKNGPARTOST
Revenue growth (1Y) 12.9% 18.8% 23.0%
Revenue CAGR (3Y) 13.4% 23.0% 27.1%
Gross profit growth (1Y) – 12.0% 30.5%
Gross profit CAGR (3Y) – 36.6% 38.1%
Operating income growth (1Y) 12.9% 3.4% 128.0%
Operating income CAGR (3Y) 15.3% 5.4% 47.5%
Net income growth (1Y) 49.8% 16.4% 117.0%
Net income CAGR (3Y) 17.4% -0.8% 48.7%
EPS growth (1Y) -93.7% 17.9% 122.5%
EPS CAGR (3Y) -57.3% 12.1% 46.7%
Operating cash flow growth (1Y) 2.9% -10.0% 13.8%
Operating cash flow CAGR (3Y) 13.2% 31.6% 106.7%
Free cash flow growth (1Y) 3.2% -17.2% 13.4%
Free cash flow CAGR (3Y) 13.9% 28.9% 82.9%

Profitability

14 metrics
MetricBKNGPARTOST
Gross margin – 42.2% 26.7%
EBITDA margin 34.9% -2.6% 8.5%
Operating margin 32.9% -12.6% 6.3%
Pretax margin 32.9% -13.8% 7.3%
Net margin 25.5% -14.5% 7.1%
FCF margin 33.8% -3.2% 8.5%
Operating cash flow margin 34.9% -2.6% 9.3%
Return on equity – -8.8% 24.1%
Return on assets 25.1% -5.2% 15.5%
Return on invested capital 75.5% -5.0% –
Return on capital employed 121.7% -4.9% 21.2%
Asset turnover 1.0x 0.4x 2.2x
Cash conversion (OCF / net income) 1.4x 0.2x 1.3x
Stock comp / revenue 2.1% 5.9% 3.4%

Financial Health

11 metrics
MetricBKNGPARTOST
Debt / assets 68.0% 30.8% –
Debt / equity -1.9x 0.5x –
Net debt / EBITDA 0.3x -26.6x –
Debt / FCF 2.1x -26.9x –
Liabilities / assets 136.3% 40.6% 35.7%
Equity / assets -36.3% 59.4% 64.3%
Interest coverage 8.4x – –
Current ratio 1.1x 2.2x 2.4x
Quick ratio 1.0x 1.5x 1.7x
Cash ratio 0.8x 0.7x 1.6x
Altman Z-score 5.83 0.71 12.71

Shareholder Returns

7 metrics
MetricBKNGPARTOST
Dividend yield 1.1% – –
Net buyback yield 9.0% 4.3% 2.7%
Shareholder yield 10.0% 4.3% 2.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGPARTOST
Forward P/E 14.3xFY2026 24.4xFY2026 24.8xFY2026
EPS, next fiscal year $10.90FY2026 $0.73FY2026 $1.32FY2026
EPS growth, next FY +19.5%FY2026 +386.7%FY2026 +34.7%FY2026
EPS growth, the year after +16.8% +91.8% +35.6%
Revenue, next fiscal year $27.56BFY2026 $536.83MFY2026 $7.84BFY2026
Revenue growth, next FY +2.4%FY2026 +17.8%FY2026 +27.5%FY2026
Revenue growth, the year after +11.5% +11.3% +17.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGPARTOST
Held by institutions 92.9% 100.0% 93.1%
Institutions holding 1,915 207 774
Change in shares held, QoQ -9.6% -1.7% +8.1%
Institutions buying 891 125 427
Institutions selling 828 54 245
Buyers to sellers 1.08 2.31 1.74

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGPARTOST
BKNG 1.00 0.35 0.47
PAR 0.35 1.00 0.55
TOST 0.47 0.55 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BKNG, PAR and TOST?

Booking Holdings (BKNG) is the largest by market capitalisation: Booking Holdings (BKNG) $117.57B, Par Technology (PAR) $708.38M, Toast (TOST) $18.55B.

Which stock is cheaper, BKNG, PAR and TOST?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 16.3x, Par Technology (PAR) -9.8x, Toast (TOST) 38.2x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 14.3x, Par Technology (PAR) 24.4x, Toast (TOST) 24.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Toast (TOST) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Par Technology (PAR) +18.8%, Toast (TOST) +23.0%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Par Technology (PAR) -14.5%, Toast (TOST) 7.1%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Par Technology (PAR) -5.0%).

Which stock has performed better?

Over the past year Toast (TOST) returned the most: Booking Holdings (BKNG) -23.5%, Par Technology (PAR) -50.8%, Toast (TOST) -15.7%. Over five years, Booking Holdings (BKNG) compounded fastest (Booking Holdings (BKNG) +10.2%/yr, Par Technology (PAR) -22.5%/yr, Toast (TOST) -8.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Booking Holdings (BKNG) 38.0%, Par Technology (PAR) 71.2%, Toast (TOST) 48.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, PAR and TOST?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.