BKNG vs MELI vs UPST Stock Comparison

Booking Holdings, Mercadolibre and Upstart Holdings Prices as of Oct 28, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$147.94 -9.7% 1M -27.8% 1Y
Market cap
$115.52B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
8 wins
MELI Mercadolibre Inc
$1,673.09 -2.3% 1M -26.9% 1Y
Market cap
$84.02B
P/E
45.1x
Revenue (TTM)
$35.18B
Div. yield
–
Digital Marketplaces Technology
2 wins
UPST Upstart Holdings, Inc.
$24.14 +4.8% 1M -52.4% 1Y
Market cap
$2.39B
P/E
39.7x
Revenue (TTM)
$1.25B
Div. yield
–
Digital Lending Technology
1 win

Head to Head

11 decided of 12

Booking Holdings leads on 8 of the 12 questions below (Booking Holdings 8, Mercadolibre 2, Upstart Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGMELIUPSTLeader
Larger companyMarket capitalisation $115.52B $84.02B $2.39B BKNG
Cheaper on earningsLower P/E, profitable companies only 16.0x 45.1x 39.7x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.6x 41.3x 35.0x BKNG
Faster revenue growthRevenue growth, trailing twelve months +12.9% +46.0% +48.6% UPST
More profitableNet margin, trailing twelve months 25.5% 5.3% 4.8% BKNG
Better return on capitalReturn on invested capital 75.5% 11.7% 1.8% BKNG
Less leveragedLower net debt / EBITDA 0.3x 1.1x 20.6x BKNG
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -27.8% -26.9% -52.4% MELI
Better 5-year returnAnnualised price return, 5 years +8.9%/yr +2.5%/yr -40.5%/yr BKNG
Less volatileAnnualised volatility, 1 year 37.9% 41.0% 65.2% BKNG
Higher overall scoreMean of the five percentile scores vs peers 60/100 62/100 50/100 MELI

Percentile Scorecard

BKNGMELIUPST

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGMELIUPST
Valuation 65 #59 of 166 52 #80 of 166 51 #49 of 99
Growth 38 #95 of 152 78 #34 of 152 76 #23 of 94
Profitability 100 #1 of 152 87 #21 of 152 51 #45 of 90
Financial Health 40 #107 of 179 33 #121 of 179 11 #94 of 105
Shareholder Returns 57 #41 of 94 – 60 #24 of 59
Overall 60 62 50
  • BKNG ranked among 185 companies in Internet Platforms
  • MELI ranked among 185 companies in Internet Platforms
  • UPST ranked among 109 companies in Fintech

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGMELIUPSTSPY
1 month -9.7%-2.3%+4.8% +0.9%
3 months -26.5%-10.2%-9.2% +5.9%
6 months -15.0%-5.3%-20.8% +8.5%
Year to date -30.9%-16.9%-44.8% +13.3%
1 year -27.8%-26.9%-52.4% +12.4%
3 years +34.7%+39.4%+4.8% +88.1%
3 years, per year +10.4%+11.7%+1.6% +23.5%
5 years +52.8%+13.0%-92.5% +68.2%
5 years, per year +8.9%+2.5%-40.5% +11.0%
10 years +150.8%+894.9%— +263.4%
10 years, per year +9.6%+25.8%— +13.8%

Risk

MeasureBKNGMELIUPSTSPY
Volatility, 1Y 37.9%41.0%65.2% 12.7%
Downside volatility, 1Y 38.0%44.7%68.5% 12.7%
Beta vs S&P 500, 1Y 0.841.032.93 1.00
Return / volatility, 1Y -0.73-0.66-0.80 0.98
Max drawdown, 5Y -39.5%-64.2%-96.5% -25.4%
From 52-week high -32.7%-29.1%-52.4% -0.9%
52-week high $219.68$2,360.76$50.70 $779.14
52-week low $147.94$1,546.81$22.74 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGMELIUPST
P/E now vs peer median 15.8xmedian 16.8x 45.5xmedian 16.8x 38.6xmedian 19.6x
P/S now vs peer median 3.9xmedian 1.4x 2.4xmedian 1.4x 1.9xmedian 2.3x
EV/EBITDA now vs peer median 11.6xmedian 13.9x 20.8xmedian 13.9x 51.8xmedian 17.5x
P/FCF now vs peer median 11.7xmedian 11.4x 6.8xmedian 11.4x -8.1xmedian 15.9x
P/B now vs peer median -10.3xmedian 1.8x 10.8xmedian 1.8x 2.9xmedian 2.0x
PEG now vs peer median -0.27median 0.36 1.29median 0.36 1.31median 1.01

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGMELIUPST
Revenue $28.24B $35.18B $1.25B
Gross profit – $15.01B $1.03B
Operating income $9.28B $2.91B $49.71M
Net income $7.21B $1.86B $60.33M
Free cash flow $9.54B $12.41B -$289.05M
R&D – $2.58B $304.91M
EPS (diluted) $9.36 $36.75 $0.55
Cash & equivalents $17.21B $3.65B $455.96M
Total debt $20.18B $10.63B $2.00B
Shares (diluted) 770.00M 50.70M 109.72M
Enterprise value $48.57B $60.04B $323.48M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGMELIUPST
P/E 15.8x 45.5x 38.6x
P/FCF 11.7x 6.8x -8.1x
P/Operating cash flow 11.3x 6.1x -8.3x
P/S 3.9x 2.4x 1.9x
P/B -10.3x 10.8x 2.9x
P/Tangible book -9.6x 10.9x 2.9x
EV/EBITDA 11.6x 20.8x 51.8x
EV/EBIT 12.3x 30.9x 78.4x
EV/Revenue 4.0x 2.6x 3.1x
EV/FCF 12.0x 7.2x -13.5x
EV/Operating cash flow 11.6x 6.5x -13.7x
PEG (3Y EPS CAGR) -0.27 1.29 1.31

Growth

14 metrics
MetricBKNGMELIUPST
Revenue growth (1Y) 12.9% 46.0% 48.6%
Revenue CAGR (3Y) 13.4% 41.3% 27.9%
Gross profit growth (1Y) – 35.8% 53.0%
Gross profit CAGR (3Y) – 33.9% 33.7%
Operating income growth (1Y) 12.9% -2.0% 199.7%
Operating income CAGR (3Y) 15.3% 18.1% 29.6%
Net income growth (1Y) 49.8% -9.3% 1,050%
Net income CAGR (3Y) 17.4% 35.0% 30.5%
EPS growth (1Y) -93.7% -9.3% 990.2%
EPS CAGR (3Y) -57.3% 35.3% 29.5%
Operating cash flow growth (1Y) 2.9% 64.1% -335.4%
Operating cash flow CAGR (3Y) 13.2% 45.3% -13.2%
Free cash flow growth (1Y) 3.2% 68.0% -341.5%
Free cash flow CAGR (3Y) 13.9% 44.5% -13.0%

Profitability

14 metrics
MetricBKNGMELIUPST
Gross margin – 42.7% 82.5%
EBITDA margin 34.9% 12.3% 6.0%
Operating margin 32.9% 8.3% 4.0%
Pretax margin 32.9% 7.4% 4.9%
Net margin 25.5% 5.3% 4.8%
FCF margin 33.8% 35.3% -23.2%
Operating cash flow margin 34.9% 39.5% -22.8%
Return on equity – 24.7% 7.9%
Return on assets 25.1% 3.8% 2.0%
Return on invested capital 75.5% 11.7% 1.8%
Return on capital employed 121.7% 22.8% –
Asset turnover 1.0x 0.7x 0.4x
Cash conversion (OCF / net income) 1.4x 7.5x -4.7x
Stock comp / revenue 2.1% 0.8% 11.7%

Financial Health

11 metrics
MetricBKNGMELIUPST
Debt / assets 68.0% 20.7% 63.2%
Debt / equity -1.9x 1.4x 2.5x
Net debt / EBITDA 0.3x 1.1x 20.6x
Debt / FCF 2.1x 0.9x -6.9x
Liabilities / assets 136.3% 84.7% 74.9%
Equity / assets -36.3% 15.3% 25.1%
Interest coverage 8.4x 13.7x 1.2x
Current ratio 1.1x 1.1x –
Quick ratio 1.0x 0.2x –
Cash ratio 0.8x 0.2x –
Altman Z-score 5.74 2.33 –

Shareholder Returns

7 metrics
MetricBKNGMELIUPST
Dividend yield 0.8% – –
Net buyback yield 9.5% – 3.5%
Shareholder yield 10.3% 0.0% 3.5%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGMELIUPST
Forward P/E 13.6xFY2026 41.3xFY2026 35.0xFY2026
EPS, next fiscal year $10.90FY2026 $40.52FY2026 $0.69FY2026
EPS growth, next FY +19.5%FY2026 +2.8%FY2026 -58.4%FY2026
EPS growth, the year after +16.7% +42.0% +191.3%
Revenue, next fiscal year $27.56BFY2026 $39.34BFY2026 $1.35BFY2026
Revenue growth, next FY +2.4%FY2026 +36.2%FY2026 +29.4%FY2026
Revenue growth, the year after +11.4% +45.2% +42.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGMELIUPST
Held by institutions 92.9% 77.8% 60.0%
Institutions holding 1,916 1,438 363
Change in shares held, QoQ -9.6% +3.5% +3.2%
Institutions buying 892 714 196
Institutions selling 828 525 98
Buyers to sellers 1.08 1.36 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGMELIUPST
BKNG 1.00 0.36 0.32
MELI 0.36 1.00 0.37
UPST 0.32 0.37 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, BKNG, MELI and UPST?

Booking Holdings (BKNG) is the largest by market capitalisation: Booking Holdings (BKNG) $115.52B, Mercadolibre (MELI) $84.02B, Upstart Holdings (UPST) $2.39B.

Which stock is cheaper, BKNG, MELI and UPST?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 16.0x, Mercadolibre (MELI) 45.1x, Upstart Holdings (UPST) 39.7x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 13.6x, Mercadolibre (MELI) 41.3x, Upstart Holdings (UPST) 35.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Upstart Holdings (UPST) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Mercadolibre (MELI) +46.0%, Upstart Holdings (UPST) +48.6%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Mercadolibre (MELI) 5.3%, Upstart Holdings (UPST) 4.8%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Mercadolibre (MELI) 11.7%, Upstart Holdings (UPST) 1.8%).

Which stock has performed better?

Over the past year Mercadolibre (MELI) returned the most: Booking Holdings (BKNG) -27.8%, Mercadolibre (MELI) -26.9%, Upstart Holdings (UPST) -52.4%. Over five years, Booking Holdings (BKNG) compounded fastest (Booking Holdings (BKNG) +8.9%/yr, Mercadolibre (MELI) +2.5%/yr, Upstart Holdings (UPST) -40.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Booking Holdings (BKNG) 37.9%, Mercadolibre (MELI) 41.0%, Upstart Holdings (UPST) 65.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, MELI and UPST?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.