BKNG vs EBAY vs TACT Stock Comparison

Booking Holdings, Ebay and Transact Technologies Prices as of Oct 27, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$150.14 -8.4% 1M -28.6% 1Y
Market cap
$113.13B
P/E
15.7x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
6 wins
EBAY Ebay Inc
$117.83 +9.2% 1M +20.2% 1Y
Market cap
$51.85B
P/E
23.3x
Revenue (TTM)
$12.01B
Div. yield
–
Digital Marketplaces Technology
4 wins
TACT Transact Technologies Inc
$5.55 +14.0% 1M +18.1% 1Y
Market cap
$57.10M
P/E
–
Revenue (TTM)
$52.99M
Div. yield
–
Restaurant and Retail Software Technology
1 win

Head to Head

11 decided of 12

Booking Holdings leads on 6 of the 12 questions below (Booking Holdings 6, Ebay 4, Transact Technologies 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGEBAYTACTLeader
Larger companyMarket capitalisation $113.13B $51.85B $57.10M BKNG
Cheaper on earningsLower P/E, profitable companies only 15.7x 23.3x -142.8x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.8x 20.6x — BKNG
Faster revenue growthRevenue growth, trailing twelve months +12.9% +14.7% +10.5% EBAY
More profitableNet margin, trailing twelve months 25.5% 18.5% -0.8% BKNG
Better return on capitalReturn on invested capital 75.5% 19.3% -1.2% BKNG
Less leveragedLower net debt / EBITDA 0.3x 1.2x -82.3x TACT
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -28.6% +20.2% +18.1% EBAY
Better 5-year returnAnnualised price return, 5 years +9.1%/yr +10.2%/yr -17.6%/yr EBAY
Less volatileAnnualised volatility, 1 year 38.0% 36.7% 51.2% EBAY
Higher overall scoreMean of the five percentile scores vs peers 61/100 50/100 61/100 BKNG

Percentile Scorecard

BKNGEBAYTACT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGEBAYTACT
Valuation 66 #57 of 167 37 #105 of 167 83 #16 of 89
Growth 38 #95 of 153 50 #77 of 153 29 #58 of 81
Profitability 99 #2 of 153 87 #21 of 153 51 #38 of 76
Financial Health 41 #106 of 179 38 #112 of 179 80 #20 of 94
Shareholder Returns 61 #37 of 94 40 #57 of 94 –
Overall 61 50 61
  • BKNG ranked among 185 companies in Internet Platforms
  • EBAY ranked among 185 companies in Internet Platforms
  • TACT ranked among 98 companies in Vertical Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGEBAYTACTSPY
1 month -8.4%+9.2%+14.0% -0.2%
3 months -24.7%+0.3%+13.0% +3.9%
6 months -13.4%+17.4%+67.2% +8.2%
Year to date -29.9%+35.3%+38.7% +12.9%
1 year -28.6%+20.2%+18.1% +12.3%
3 years +36.7%+210.2%-7.7% +87.4%
3 years, per year +11.0%+45.9%-2.6% +23.3%
5 years +54.5%+62.7%-62.0% +67.9%
5 years, per year +9.1%+10.2%-17.6% +10.9%
10 years +156.6%+309.0%-20.7% +261.1%
10 years, per year +9.9%+15.1%-2.3% +13.7%

Risk

MeasureBKNGEBAYTACTSPY
Volatility, 1Y 38.0%36.7%51.2% 12.7%
Downside volatility, 1Y 38.1%43.0%48.5% 12.7%
Beta vs S&P 500, 1Y 0.840.690.62 1.00
Return / volatility, 1Y -0.750.550.35 0.97
Max drawdown, 5Y -39.5%-52.0%-78.0% -25.4%
From 52-week high -31.7%-4.1%-5.0% -1.2%
52-week high $219.68$122.91$5.84 $779.14
52-week low $150.14$79.41$3.21 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGEBAYTACT
P/E now vs peer median 16.0xmedian 17.3x 23.6xmedian 17.3x -142.8xmedian 40.1x
P/S now vs peer median 4.0xmedian 1.4x 4.4xmedian 1.4x 1.1xmedian 2.5x
EV/EBITDA now vs peer median 11.7xmedian 14.2x 19.0xmedian 14.2x 205.6xmedian 18.5x
P/FCF now vs peer median 11.8xmedian 11.5x 20.9xmedian 11.5x 11.0xmedian 20.1x
P/B now vs peer median -10.5xmedian 1.8x 11.2xmedian 1.8x 1.8xmedian 1.8x
PEG now vs peer median -0.28median 0.40 0.94median 0.40 5.15median 1.73

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGEBAYTACT
Revenue $28.24B $12.01B $52.99M
Gross profit – $8.70B $26.26M
Operating income $9.28B $2.46B -$425.00K
Net income $7.21B $2.22B -$400.00K
Free cash flow $9.54B $2.51B $5.23M
R&D – $1.79B $5.95M
EPS (diluted) $9.36 $4.88 $-0.04
Cash & equivalents $17.21B $2.31B $19.39M
Total debt $20.18B $6.74B $3.00M
Shares (diluted) 770.00M 455.00M 10.29M
Enterprise value $46.18B $38.39B -$21.60M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGEBAYTACT
P/E 16.0x 23.6x -142.8x
P/FCF 11.8x 20.9x 11.0x
P/Operating cash flow 11.4x 16.8x 10.5x
P/S 4.0x 4.4x 1.1x
P/B -10.5x 11.2x 1.8x
P/Tangible book -9.7x 11.2x 2.0x
EV/EBITDA 11.7x 19.0x 205.6x
EV/EBIT 12.5x 22.7x -96.3x
EV/Revenue 4.1x 4.7x 0.8x
EV/FCF 12.1x 22.3x 7.8x
EV/Operating cash flow 11.7x 17.9x 7.5x
PEG (3Y EPS CAGR) -0.28 0.94 5.15

Growth

14 metrics
MetricBKNGEBAYTACT
Revenue growth (1Y) 12.9% 14.7% 10.5%
Revenue CAGR (3Y) 13.4% 6.5% -12.1%
Gross profit growth (1Y) – 14.9% 15.4%
Gross profit CAGR (3Y) – 6.6% -12.7%
Operating income growth (1Y) 12.9% 10.6% 80.3%
Operating income CAGR (3Y) 15.3% 3.7% -27.5%
Net income growth (1Y) 49.8% 2.1% 95.4%
Net income CAGR (3Y) 17.4% 18.3% -27.8%
EPS growth (1Y) -93.7% 5.5% 95.5%
EPS CAGR (3Y) -57.3% 25.1% -27.7%
Operating cash flow growth (1Y) 2.9% 68.5% -11.4%
Operating cash flow CAGR (3Y) 13.2% 2.8% -3.5%
Free cash flow growth (1Y) 3.2% 77.8% -13.4%
Free cash flow CAGR (3Y) 13.9% 1.9% 2.8%

Profitability

14 metrics
MetricBKNGEBAYTACT
Gross margin – 72.5% 49.6%
EBITDA margin 34.9% 24.4% 0.4%
Operating margin 32.9% 20.5% -0.8%
Pretax margin 32.9% 20.6% -0.5%
Net margin 25.5% 18.5% -0.8%
FCF margin 33.8% 20.9% 9.9%
Operating cash flow margin 34.9% 25.9% 10.3%
Return on equity – 49.0% -1.2%
Return on assets 25.1% 12.4% -0.8%
Return on invested capital 75.5% 19.3% -1.2%
Return on capital employed 121.7% 20.5% -1.2%
Asset turnover 1.0x 0.7x 1.1x
Cash conversion (OCF / net income) 1.4x 1.4x -13.6x
Stock comp / revenue 2.1% 5.4% 3.8%

Financial Health

11 metrics
MetricBKNGEBAYTACT
Debt / assets 68.0% 37.6% 5.9%
Debt / equity -1.9x 1.4x 0.1x
Net debt / EBITDA 0.3x 1.2x -82.3x
Debt / FCF 2.1x 2.7x 0.6x
Liabilities / assets 136.3% 74.0% 36.0%
Equity / assets -36.3% 26.0% 64.0%
Interest coverage 8.4x 9.9x -1.3x
Current ratio 1.1x 1.0x 2.7x
Quick ratio 1.0x 0.9x 1.9x
Cash ratio 0.8x 0.6x 1.3x
Altman Z-score 5.77 6.63 3.59

Shareholder Returns

7 metrics
MetricBKNGEBAYTACT
Dividend yield 1.1% 1.0% –
Net buyback yield 9.3% 3.7% –
Shareholder yield 10.4% 4.8% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGEBAYTACT
Forward P/E 13.8xFY2026 20.6xFY2026 –
EPS, next fiscal year $10.90FY2026 $5.73FY2026 $-0.04FY2026
EPS growth, next FY +19.5%FY2026 +3.8%FY2026 –
EPS growth, the year after +16.7% +14.1% –
Revenue, next fiscal year $27.56BFY2026 $11.92BFY2026 $59.30MFY2026
Revenue growth, next FY +2.4%FY2026 +7.4%FY2026 +15.2%FY2026
Revenue growth, the year after +11.4% +7.6% -7.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGEBAYTACT
Held by institutions 92.9% 92.4% 38.0%
Institutions holding 1,916 1,293 37
Change in shares held, QoQ -9.6% +0.3% -14.2%
Institutions buying 892 616 13
Institutions selling 828 485 8
Buyers to sellers 1.08 1.27 1.63

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGEBAYTACT
BKNG 1.00 0.24 0.00
EBAY 0.24 1.00 0.02
TACT 0.00 0.02 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BKNG, EBAY and TACT?

Booking Holdings (BKNG) is the largest by market capitalisation: Booking Holdings (BKNG) $113.13B, Ebay (EBAY) $51.85B, Transact Technologies (TACT) $57.10M.

Which stock is cheaper, BKNG, EBAY and TACT?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 15.7x, Ebay (EBAY) 23.3x, Transact Technologies (TACT) -142.8x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 13.8x, Ebay (EBAY) 20.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Ebay (EBAY) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Ebay (EBAY) +14.7%, Transact Technologies (TACT) +10.5%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Ebay (EBAY) 18.5%, Transact Technologies (TACT) -0.8%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Ebay (EBAY) 19.3%, Transact Technologies (TACT) -1.2%).

Which stock has performed better?

Over the past year Ebay (EBAY) returned the most: Booking Holdings (BKNG) -28.6%, Ebay (EBAY) +20.2%, Transact Technologies (TACT) +18.1%. Over five years, Ebay (EBAY) compounded fastest (Booking Holdings (BKNG) +9.1%/yr, Ebay (EBAY) +10.2%/yr, Transact Technologies (TACT) -17.6%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Ebay (EBAY) has been the steadiest (Booking Holdings (BKNG) 38.0%, Ebay (EBAY) 36.7%, Transact Technologies (TACT) 51.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, EBAY and TACT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.