BKNG vs EBAY vs JMIA Stock Comparison

Booking Holdings, Ebay and Jumia Technologies AG Prices as of Oct 28, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$147.94 -9.7% 1M -27.8% 1Y
Market cap
$111.16B
P/E
15.8x
Revenue (TTM)
$28.24B
Div. yield
0.84%
Digital Marketplaces Technology
7 wins
EBAY Ebay Inc
$118.02 +10.0% 1M +18.5% 1Y
Market cap
$52.52B
P/E
21.1x
Revenue (TTM)
$12.39B
Div. yield
1.03%
Digital Marketplaces Technology
4 wins
JMIA Jumia Technologies AG
$5.69 -15.2% 1M -50.7% 1Y
Market cap
$704.72M
P/E
–
Revenue (TTM)
$209.58M
Div. yield
–
Digital Marketplaces Technology
1 win

Head to Head

12 decided of 12

Booking Holdings leads on 7 of the 12 questions below (Booking Holdings 7, Ebay 4, Jumia Technologies AG 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGEBAYJMIALeader
Larger companyMarket capitalisation $111.16B $52.52B $704.72M BKNG
Cheaper on earningsLower P/E, profitable companies only 15.8x 21.1x -12.2x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.6x 20.6x — BKNG
Faster revenue growthRevenue growth, trailing twelve months +12.9% +15.7% +27.8% JMIA
More profitableNet margin, trailing twelve months 25.5% — -27.5% BKNG
Better return on capitalReturn on invested capital 75.5% — -293.2% BKNG
Less leveragedLower net debt / EBITDA 0.3x — 0.7x BKNG
Higher dividend yieldTrailing dividend yield 0.84% 1.03% — EBAY
Better 1-year returnPrice return, last 12 months -27.8% +18.5% -50.7% EBAY
Better 5-year returnAnnualised price return, 5 years +8.9%/yr +9.0%/yr -20.1%/yr EBAY
Less volatileAnnualised volatility, 1 year 37.9% 36.7% 64.4% EBAY
Higher overall scoreMean of the five percentile scores vs peers 60/100 23/100 26/100 BKNG

Percentile Scorecard

BKNGEBAYJMIA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGEBAYJMIA
Valuation 65 #59 of 166 22 #129 of 166 9 #151 of 166
Growth 38 #95 of 152 – 64 #56 of 152
Profitability 100 #1 of 152 – 20 #122 of 152
Financial Health 40 #107 of 179 16 #151 of 179 12 #157 of 179
Shareholder Returns 57 #41 of 94 30 #66 of 94 –
Overall 60 23 26
  • BKNG ranked among 185 companies in Internet Platforms
  • EBAY ranked among 185 companies in Internet Platforms
  • JMIA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGEBAYJMIASPY
1 month -9.7%+10.0%-15.2% +0.9%
3 months -26.5%+2.4%-0.5% +5.9%
6 months -15.0%+13.7%-17.4% +8.5%
Year to date -30.9%+35.5%-54.4% +13.3%
1 year -27.8%+18.5%-50.7% +12.4%
3 years +34.7%+210.7%+146.3% +88.1%
3 years, per year +10.4%+46.0%+35.1% +23.5%
5 years +52.8%+53.8%-67.4% +68.2%
5 years, per year +8.9%+9.0%-20.1% +11.0%
10 years +150.8%+312.7%— +263.4%
10 years, per year +9.6%+15.2%— +13.8%

Risk

MeasureBKNGEBAYJMIASPY
Volatility, 1Y 37.9%36.7%64.4% 12.7%
Downside volatility, 1Y 38.0%43.0%61.4% 12.7%
Beta vs S&P 500, 1Y 0.840.692.44 1.00
Return / volatility, 1Y -0.730.50-0.79 0.98
Max drawdown, 5Y -39.5%-52.0%-91.0% -25.4%
From 52-week high -32.7%-4.0%-61.0% -0.9%
52-week high $219.68$122.91$14.60 $779.14
52-week low $147.94$79.41$5.56 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGEBAYJMIA
P/E now vs peer median 15.8xmedian 16.8x 21.1xmedian 16.8x -12.2xmedian 16.8x
P/S now vs peer median 3.9xmedian 1.4x 4.2xmedian 1.4x 3.4xmedian 1.4x
EV/EBITDA now vs peer median 11.6xmedian 13.9x —median 13.9x -14.5xmedian 13.9x
P/FCF now vs peer median 11.7xmedian 11.4x 18.7xmedian 11.4x -19.8xmedian 11.4x
P/B now vs peer median -10.3xmedian 1.8x 11.9xmedian 1.8x 793.6xmedian 1.8x
PEG now vs peer median -0.27median 0.36 —median 0.36 -0.36median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGEBAYJMIA
Revenue $28.24B $12.39B $209.58M
Gross profit – – $118.07M
Operating income $9.28B – -$54.28M
Net income $7.21B – -$56.93M
Free cash flow $9.54B – -$35.67M
R&D – – $36.06M
EPS (diluted) $9.36 – $-0.47
Cash & equivalents $17.21B $1.17B $47.43M
Total debt $20.18B – $47.84M
Shares (diluted) 770.00M 455.00M 123.48M
Enterprise value $44.21B $52.52B $432.99M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGEBAYJMIA
P/E 15.8x 21.1x -12.2x
P/FCF 11.7x 18.7x -19.8x
P/Operating cash flow 11.3x – -18.4x
P/S 3.9x 4.2x 3.4x
P/B -10.3x 11.9x 793.6x
P/Tangible book -9.6x 11.9x -242.6x
EV/EBITDA 11.6x – -14.5x
EV/EBIT 12.3x – -12.4x
EV/Revenue 4.0x 4.2x 3.2x
EV/FCF 12.0x – -18.8x
EV/Operating cash flow 11.6x – -17.5x
PEG (3Y EPS CAGR) -0.27 – -0.36

Growth

14 metrics
MetricBKNGEBAYJMIA
Revenue growth (1Y) 12.9% 15.7% 27.8%
Revenue CAGR (3Y) 13.4% 7.2% 3.2%
Gross profit growth (1Y) – – 30.3%
Gross profit CAGR (3Y) – – 1.2%
Operating income growth (1Y) 12.9% – 25.3%
Operating income CAGR (3Y) 15.3% – 25.9%
Net income growth (1Y) 49.8% – 16.9%
Net income CAGR (3Y) 17.4% – 28.7%
EPS growth (1Y) -93.7% – 26.3%
EPS CAGR (3Y) -57.3% – 33.4%
Operating cash flow growth (1Y) 2.9% – 56.0%
Operating cash flow CAGR (3Y) 13.2% – 35.8%
Free cash flow growth (1Y) 3.2% – 57.7%
Free cash flow CAGR (3Y) 13.9% – 36.4%

Profitability

14 metrics
MetricBKNGEBAYJMIA
Gross margin – – 56.3%
EBITDA margin 34.9% – -22.0%
Operating margin 32.9% – -25.9%
Pretax margin 32.9% – -26.7%
Net margin 25.5% – -27.5%
FCF margin 33.8% – -17.0%
Operating cash flow margin 34.9% – -18.3%
Return on equity – – -859.2%
Return on assets 25.1% – -52.4%
Return on invested capital 75.5% – -293.2%
Return on capital employed 121.7% – -430.0%
Asset turnover 1.0x 0.7x 1.9x
Cash conversion (OCF / net income) 1.4x – 0.7x
Stock comp / revenue 2.1% 5.4% 2.6%

Financial Health

11 metrics
MetricBKNGEBAYJMIA
Debt / assets 68.0% – 12.9%
Debt / equity -1.9x – 15.7x
Net debt / EBITDA 0.3x – 0.7x
Debt / FCF 2.1x – -0.4x
Liabilities / assets 136.3% 75.5% 99.2%
Equity / assets -36.3% 24.5% 0.8%
Interest coverage 8.4x – -7.1x
Current ratio 1.1x 0.8x 0.9x
Quick ratio 1.0x – 0.7x
Cash ratio 0.8x – 0.5x
Altman Z-score 5.74 – -25.16

Shareholder Returns

7 metrics
MetricBKNGEBAYJMIA
Dividend yield 0.8% 1.0% –
Net buyback yield 9.5% – –
Shareholder yield 10.3% 1.0% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGEBAYJMIA
Forward P/E 13.6xFY2026 20.6xFY2026 –
EPS, next fiscal year $10.90FY2026 $5.73FY2026 $-0.23FY2026
EPS growth, next FY +19.5%FY2026 +3.8%FY2026 –
EPS growth, the year after +16.7% +14.1% –
Revenue, next fiscal year $27.56BFY2026 $11.92BFY2026 $239.17MFY2026
Revenue growth, next FY +2.4%FY2026 +7.4%FY2026 +26.6%FY2026
Revenue growth, the year after +11.4% +7.6% +23.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGEBAYJMIA
Held by institutions 92.9% 92.4% 25.3%
Institutions holding 1,916 1,294 134
Change in shares held, QoQ -9.6% +0.3% -12.9%
Institutions buying 892 617 70
Institutions selling 828 485 35
Buyers to sellers 1.08 1.27 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGEBAYJMIA
BKNG 1.00 0.24 0.21
EBAY 0.24 1.00 0.18
JMIA 0.21 0.18 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, BKNG, EBAY and JMIA?

Booking Holdings (BKNG) is the largest by market capitalisation: Booking Holdings (BKNG) $111.16B, Ebay (EBAY) $52.52B, Jumia Technologies AG (JMIA) $704.72M.

Which stock is cheaper, BKNG, EBAY and JMIA?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 15.8x, Ebay (EBAY) 21.1x, Jumia Technologies AG (JMIA) -12.2x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 13.6x, Ebay (EBAY) 20.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Jumia Technologies AG (JMIA) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Ebay (EBAY) +15.7%, Jumia Technologies AG (JMIA) +27.8%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Jumia Technologies AG (JMIA) -27.5%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Jumia Technologies AG (JMIA) -293.2%).

Which stock has performed better?

Over the past year Ebay (EBAY) returned the most: Booking Holdings (BKNG) -27.8%, Ebay (EBAY) +18.5%, Jumia Technologies AG (JMIA) -50.7%. Over five years, Ebay (EBAY) compounded fastest (Booking Holdings (BKNG) +8.9%/yr, Ebay (EBAY) +9.0%/yr, Jumia Technologies AG (JMIA) -20.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Ebay (EBAY) has the highest dividend yield: Booking Holdings (BKNG) 0.84%, Ebay (EBAY) 1.03%. Jumia Technologies AG (JMIA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Ebay (EBAY) has been the steadiest (Booking Holdings (BKNG) 37.9%, Ebay (EBAY) 36.7%, Jumia Technologies AG (JMIA) 64.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, EBAY and JMIA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.