BKNG vs DIS vs WBD Stock Comparison

Booking Holdings, Walt Disney and Warner Bros. Discovery Prices as of Oct 23, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$155.83 0.0% 1M -23.5% 1Y
Market cap
$117.57B
P/E
16.3x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
7 wins
DIS Walt Disney Co
$112.50 +8.7% 1M -0.5% 1Y
Market cap
$192.02B
P/E
22.3x
Revenue (TTM)
$98.86B
Div. yield
0.01%
Film and Television Communication Services
2 wins
WBD Warner Bros. Discovery, Inc.
$30.98 +9.7% 1M +62.4% 1Y
Market cap
$77.70B
P/E
–
Revenue (TTM)
$36.12B
Div. yield
–
Television Broadcasting Communication Services
2 wins

Head to Head

11 decided of 12

Booking Holdings leads on 7 of the 12 questions below (Booking Holdings 7, Walt Disney 2, Warner Bros. Discovery 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGDISWBDLeader
Larger companyMarket capitalisation $117.57B $192.02B $77.70B DIS
Cheaper on earningsLower P/E, profitable companies only 16.3x 22.3x -24.6x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 15.2x — BKNG
Faster revenue growthRevenue growth, trailing twelve months +12.9% +4.6% -6.1% BKNG
More profitableNet margin, trailing twelve months 25.5% 8.7% -8.8% BKNG
Better return on capitalReturn on invested capital 75.5% -18.0% -1.6% BKNG
Less leveragedLower net debt / EBITDA 0.3x -1.2x 7.5x DIS
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.00% –
Better 1-year returnPrice return, last 12 months -23.5% -0.5% +62.4% WBD
Better 5-year returnAnnualised price return, 5 years +10.2%/yr -7.9%/yr +3.2%/yr BKNG
Less volatileAnnualised volatility, 1 year 38.0% 27.2% 26.7% WBD
Higher overall scoreMean of the five percentile scores vs peers 60/100 57/100 31/100 BKNG

Percentile Scorecard

BKNGDISWBD

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGDISWBD
Valuation 66 #57 of 167 42 #73 of 124 23 #42 of 54
Growth 38 #96 of 153 61 #43 of 109 25 #34 of 45
Profitability 99 #2 of 153 39 #66 of 107 36 #28 of 43
Financial Health 39 #109 of 179 64 #49 of 133 41 #37 of 62
Shareholder Returns 59 #39 of 94 81 #15 of 73 –
Overall 60 57 31
  • BKNG ranked among 185 companies in Internet Platforms
  • DIS ranked among 136 companies in Communication Services
  • WBD ranked among 63 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGDISWBDSPY
1 month 0.0%+8.7%+9.7% -1.0%
3 months -12.2%+18.6%+18.6% +2.9%
6 months -13.5%+9.6%+13.2% +6.4%
Year to date -27.3%-1.1%+7.5% +11.4%
1 year -23.5%-0.5%+62.4% +13.1%
3 years +37.4%+36.3%+201.4% +79.4%
3 years, per year +11.2%+10.9%+44.5% +21.5%
5 years +62.7%-33.6%+17.1% +67.7%
5 years, per year +10.2%-7.9%+3.2% +10.9%
10 years +165.5%+20.9%+11.3% +255.2%
10 years, per year +10.3%+1.9%+1.1% +13.5%

Risk

MeasureBKNGDISWBDSPY
Volatility, 1Y 38.0%27.2%26.7% 12.7%
Downside volatility, 1Y 38.2%27.7%18.6% 12.7%
Beta vs S&P 500, 1Y 0.860.620.50 1.00
Return / volatility, 1Y -0.62-0.022.34 1.03
Max drawdown, 5Y -39.5%-55.2%-78.5% -25.4%
From 52-week high -29.1%-3.6%0.0% -2.5%
52-week high $219.68$116.65$30.98 $779.14
52-week low $154.13$92.42$17.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGDISWBD
P/E now vs peer median 16.6xmedian 17.5x 22.7xmedian 17.2x -24.6xmedian 18.8x
P/S now vs peer median 4.1xmedian 1.4x 2.0xmedian 1.1x 2.2xmedian 0.7x
EV/EBITDA now vs peer median 12.2xmedian 14.9x -6.7xmedian 9.5x 28.0xmedian 11.1x
P/FCF now vs peer median 12.3xmedian 11.2x 23.4xmedian 9.5x 35.6xmedian 9.4x
P/B now vs peer median -10.9xmedian 1.7x 1.7xmedian 1.6x 2.3xmedian 1.6x
PEG now vs peer median -0.29median 0.42 0.39median 0.29 -1.04median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGDISWBD
Revenue $28.24B $98.86B $36.12B
Gross profit – $43.29B $17.06B
Operating income $9.28B -$40.54B -$1.27B
Net income $7.21B $9.24B -$3.15B
Free cash flow $9.54B $8.29B $2.18B
EPS (diluted) $9.36 $4.93 $-1.23
Cash & equivalents $17.21B $5.19B $3.37B
Total debt $20.18B $182.30B $32.02B
Shares (diluted) 770.00M 1.74B 2.58B
Enterprise value $50.62B $169.78B $63.36B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGDISWBD
P/E 16.6x 22.7x -24.6x
P/FCF 12.3x 23.4x 35.6x
P/Operating cash flow 11.9x 11.4x 22.7x
P/S 4.1x 2.0x 2.2x
P/B -10.9x 1.7x 2.3x
P/Tangible book -10.1x 1.8x 9.6x
EV/EBITDA 12.2x -6.7x 28.0x
EV/EBIT 12.9x -5.8x -83.6x
EV/Revenue 4.3x 2.4x 2.9x
EV/FCF 12.6x 28.4x 48.8x
EV/Operating cash flow 12.2x 13.8x 31.1x
PEG (3Y EPS CAGR) -0.29 0.39 -1.04

Growth

14 metrics
MetricBKNGDISWBD
Revenue growth (1Y) 12.9% 4.6% -6.1%
Revenue CAGR (3Y) 13.4% 4.0% -4.8%
Gross profit growth (1Y) – -6.5% 2.6%
Gross profit CAGR (3Y) – 14.6% 2.2%
Operating income growth (1Y) 12.9% -18.3% -675.6%
Operating income CAGR (3Y) 15.3% 7.7% 38.8%
Net income growth (1Y) 49.8% -26.4% -595.1%
Net income CAGR (3Y) 17.4% 46.3% 22.3%
EPS growth (1Y) -93.7% -22.9% -500.2%
EPS CAGR (3Y) -57.3% 58.8% 23.6%
Operating cash flow growth (1Y) 2.9% -11.3% -32.9%
Operating cash flow CAGR (3Y) 13.2% 30.8% -7.7%
Free cash flow growth (1Y) 3.2% -28.2% -46.4%
Free cash flow CAGR (3Y) 13.9% 42.8% -10.9%

Profitability

14 metrics
MetricBKNGDISWBD
Gross margin – 43.8% 47.2%
EBITDA margin 34.9% -35.4% 10.5%
Operating margin 32.9% -41.0% -3.5%
Pretax margin 32.9% 12.9% -10.4%
Net margin 25.5% 8.7% -8.8%
FCF margin 33.8% 8.4% 6.0%
Operating cash flow margin 34.9% 17.2% 9.5%
Return on equity – 8.0% -9.3%
Return on assets 25.1% 4.5% -3.2%
Return on invested capital 75.5% -18.0% -1.6%
Return on capital employed 121.7% -23.9% -1.6%
Asset turnover 1.0x 0.5x 0.4x
Cash conversion (OCF / net income) 1.4x 1.8x -1.1x
Stock comp / revenue 2.1% 1.5% 2.3%

Financial Health

11 metrics
MetricBKNGDISWBD
Debt / assets 68.0% 22.5% 32.9%
Debt / equity -1.9x 0.4x 0.9x
Net debt / EBITDA 0.3x -1.2x 7.5x
Debt / FCF 2.1x 5.6x 14.7x
Liabilities / assets 136.3% 42.9% 65.0%
Equity / assets -36.3% 57.1% 35.0%
Interest coverage 8.4x – -0.6x
Current ratio 1.1x 0.7x 0.8x
Quick ratio 1.0x 0.6x 0.5x
Cash ratio 0.8x 0.1x 0.2x
Altman Z-score 5.83 1.54 0.82

Shareholder Returns

7 metrics
MetricBKNGDISWBD
Dividend yield 1.1% 1.3% –
Net buyback yield 9.0% 4.2% –
Shareholder yield 10.0% 5.6% 0.0%
Payout ratio (earnings) – 18.6% –
Payout ratio (FCF) – 20.7% –
Dividend growth (1Y) – 109.9% –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGDISWBD
Forward P/E 14.3xFY2026 15.2xFY2026 –
EPS, next fiscal year $10.90FY2026 $7.38FY2026 $-1.08FY2026
EPS growth, next FY +19.5%FY2026 +24.5%FY2026 -472.4%FY2026
EPS growth, the year after +16.8% -2.6% –
Revenue, next fiscal year $27.56BFY2026 $95.51BFY2026 $34.48BFY2026
Revenue growth, next FY +2.4%FY2026 +1.2%FY2026 -7.6%FY2026
Revenue growth, the year after +11.5% +14.2% +11.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGDISWBD
Held by institutions 92.9% 75.9% 77.8%
Institutions holding 1,915 2,940 1,319
Change in shares held, QoQ -9.6% +1.8% +10.9%
Institutions buying 891 1,209 628
Institutions selling 828 1,369 436
Buyers to sellers 1.08 0.88 1.44

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGDISWBD
BKNG 1.00 0.38 0.18
DIS 0.38 1.00 0.16
WBD 0.18 0.16 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BKNG, DIS and WBD?

Walt Disney (DIS) is the largest by market capitalisation: Booking Holdings (BKNG) $117.57B, Walt Disney (DIS) $192.02B, Warner Bros. Discovery (WBD) $77.70B.

Which stock is cheaper, BKNG, DIS and WBD?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 16.3x, Walt Disney (DIS) 22.3x, Warner Bros. Discovery (WBD) -24.6x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 14.3x, Walt Disney (DIS) 15.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Booking Holdings (BKNG) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Walt Disney (DIS) +4.6%, Warner Bros. Discovery (WBD) -6.1%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Walt Disney (DIS) 8.7%, Warner Bros. Discovery (WBD) -8.8%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Walt Disney (DIS) -18.0%, Warner Bros. Discovery (WBD) -1.6%).

Which stock has performed better?

Over the past year Warner Bros. Discovery (WBD) returned the most: Booking Holdings (BKNG) -23.5%, Walt Disney (DIS) -0.5%, Warner Bros. Discovery (WBD) +62.4%. Over five years, Booking Holdings (BKNG) compounded fastest (Booking Holdings (BKNG) +10.2%/yr, Walt Disney (DIS) -7.9%/yr, Warner Bros. Discovery (WBD) +3.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Booking Holdings (BKNG) 0.00%, Walt Disney (DIS) 0.01%, Warner Bros. Discovery (WBD) 0.00%. Booking Holdings (BKNG) and Warner Bros. Discovery (WBD) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Warner Bros. Discovery (WBD) has been the steadiest (Booking Holdings (BKNG) 38.0%, Walt Disney (DIS) 27.2%, Warner Bros. Discovery (WBD) 26.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, DIS and WBD?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.