BILI vs MTCH vs RUM Stock Comparison

Bilibili, Match and Rum Prices as of Nov 5, 2026 Peers: Industry group
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BILI Bilibili Inc.
$14.25 -4.4% 1M -50.2% 1Y
Market cap
$11.94B
P/E
54.6x
Revenue (TTM)
$4.49B
Div. yield
–
Social Media Technology
1 win
MTCH Match Group, Inc.
$39.16 -3.6% 1M +18.0% 1Y
Market cap
$8.95B
P/E
12.5x
Revenue (TTM)
$3.49B
Div. yield
2.02%
Social Media Technology
7 wins
RUM RUM Group Inc.
$4.70 -38.6% 1M -23.9% 1Y
Market cap
$2.33B
P/E
–
Revenue (TTM)
$117.66M
Div. yield
–
Social Media Technology
3 wins

Head to Head

11 decided of 12

Match leads on 7 of the 12 questions below (Match 7, Rum 3, Bilibili 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBILIMTCHRUMLeader
Larger companyMarket capitalisation $11.94B $8.95B $2.33B BILI
Cheaper on earningsLower P/E, profitable companies only 54.6x 12.5x -8.4x MTCH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.4x 13.2x — MTCH
Faster revenue growthRevenue growth, trailing twelve months +10.2% +0.5% +13.0% RUM
More profitableNet margin, trailing twelve months 4.9% 20.7% -134.6% MTCH
Better return on capitalReturn on invested capital 4.9% 24.8% — MTCH
Less leveragedLower net debt / EBITDA — 2.5x -1.1x RUM
Higher dividend yieldTrailing dividend yield — 2.02% — –
Better 1-year returnPrice return, last 12 months -50.2% +18.0% -23.9% MTCH
Better 5-year returnAnnualised price return, 5 years -28.2%/yr -24.6%/yr -13.6%/yr RUM
Less volatileAnnualised volatility, 1 year 46.8% 33.9% 77.6% MTCH
Higher overall scoreMean of the five percentile scores vs peers 52/100 60/100 25/100 MTCH

Percentile Scorecard

BILIMTCHRUM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBILIMTCHRUM
Valuation 26 #124 of 166 73 #46 of 166 15 #142 of 166
Growth 86 #23 of 154 41 #92 of 154 24 #118 of 154
Profitability 54 #72 of 154 95 #8 of 154 8 #142 of 154
Financial Health 44 #100 of 179 35 #117 of 179 63 #67 of 179
Shareholder Returns – 56 #43 of 97 17 #81 of 97
Overall 52 60 25
  • BILI ranked among 185 companies in Internet Platforms
  • MTCH ranked among 185 companies in Internet Platforms
  • RUM ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBILIMTCHRUMSPY
1 month -4.4%-3.6%-38.6% -5.9%
3 months -23.6%+7.0%-24.2% -4.6%
6 months -35.2%+9.3%-37.1% +0.2%
Year to date -42.0%+21.3%-25.6% +7.5%
1 year -50.2%+18.0%-23.9% +8.2%
3 years -2.0%+37.6%-1.7% +68.3%
3 years, per year -0.7%+11.2%-0.6% +19.0%
5 years -81.0%-75.6%-51.8% +56.5%
5 years, per year -28.2%-24.6%-13.6% +9.4%
10 years —+152.6%— +251.5%
10 years, per year —+9.7%— +13.4%

Risk

MeasureBILIMTCHRUMSPY
Volatility, 1Y 46.8%33.9%77.6% 13.6%
Downside volatility, 1Y 47.0%35.8%71.5% 14.2%
Beta vs S&P 500, 1Y 1.190.863.07 1.00
Return / volatility, 1Y -1.070.53-0.31 0.60
Max drawdown, 5Y -90.0%-82.7%-79.8% -25.4%
From 52-week high -60.3%-15.8%-54.1% -5.9%
52-week high $35.92$46.53$10.23 $779.14
52-week low $12.68$28.90$4.67 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBILIMTCHRUM
P/E now vs peer median 54.6xmedian 18.0x 12.5xmedian 18.0x -8.4xmedian 18.0x
P/S now vs peer median 2.7xmedian 1.3x 2.6xmedian 1.3x 19.8xmedian 1.3x
EV/EBITDA now vs peer median —median 15.5x 10.3xmedian 15.5x -17.1xmedian 15.5x
P/FCF now vs peer median —median 11.4x 7.9xmedian 11.4x -15.2xmedian 11.4x
P/B now vs peer median 5.1xmedian 1.7x -64.2xmedian 1.7x 1.6xmedian 1.7x
PEG now vs peer median 1.76median 0.38 0.62median 0.38 0.37median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBILIMTCHRUM
Revenue $4.49B $3.49B $117.66M
Gross profit $1.66B $2.64B –
Operating income $199.33M $1.04B -$173.51M
Net income $232.09M $721.41M -$160.16M
Free cash flow – $1.14B -$153.10M
R&D $537.35M $460.60M $21.66M
EPS (diluted) $0.25 $2.98 $-0.56
Cash & equivalents $760.10M $726.20M $203.27M
Total debt $2.12B $3.55B $359.43M
Shares (diluted) 888.05M 241.96M 283.92M
Enterprise value $2.40B $5.58B $1.49B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBILIMTCHRUM
P/E 54.6x 12.5x -8.4x
P/FCF – 7.9x -15.2x
P/Operating cash flow – 7.4x -21.9x
P/S 2.7x 2.6x 19.8x
P/B 5.1x -64.2x 1.6x
P/Tangible book 6.2x -30.2x 1.9x
EV/EBITDA – 10.3x -17.1x
EV/EBIT 59.8x 11.4x -14.3x
EV/Revenue 2.7x 3.4x 21.1x
EV/FCF – 10.3x -16.2x
EV/Operating cash flow – 9.7x -23.4x
PEG (3Y EPS CAGR) 1.76 0.62 0.37

Growth

14 metrics
MetricBILIMTCHRUM
Revenue growth (1Y) 10.2% 0.5% 13.0%
Revenue CAGR (3Y) 11.9% 2.0% 17.0%
Gross profit growth (1Y) 13.6% 5.4% –
Gross profit CAGR (3Y) 35.6% 4.7% –
Operating income growth (1Y) 341.5% 27.6% -44.5%
Operating income CAGR (3Y) 30.1% 10.7% -26.8%
Net income growth (1Y) 733.2% 28.3% 46.8%
Net income CAGR (3Y) 32.0% 12.6% -38.0%
EPS growth (1Y) 239.4% 38.1% 51.8%
EPS CAGR (3Y) 31.1% 20.0% -22.6%
Operating cash flow growth (1Y) – 19.4% -71.9%
Operating cash flow CAGR (3Y) – 12.6% -22.7%
Free cash flow growth (1Y) – 18.4% -142.9%
Free cash flow CAGR (3Y) – 13.2% -30.0%

Profitability

14 metrics
MetricBILIMTCHRUM
Gross margin 37.0% 75.8% –
EBITDA margin – 32.9% -123.7%
Operating margin 4.4% 29.7% -147.5%
Pretax margin 4.9% 25.7% -135.9%
Net margin 4.9% 20.7% -134.6%
FCF margin – 32.7% -130.1%
Operating cash flow margin – 34.7% -90.3%
Return on equity 10.1% – -19.1%
Return on assets 3.8% 17.5% -13.2%
Return on invested capital 4.9% 24.8% –
Return on capital employed 6.7% 29.6% -17.0%
Asset turnover 0.7x 0.8x 0.1x
Cash conversion (OCF / net income) – 1.7x 0.7x
Stock comp / revenue – 6.9% 19.3%

Financial Health

11 metrics
MetricBILIMTCHRUM
Debt / assets 33.9% 84.8% 16.9%
Debt / equity 0.9x -25.5x 0.3x
Net debt / EBITDA – 2.5x -1.1x
Debt / FCF – 3.1x -2.3x
Liabilities / assets 62.5% 103.3% 32.9%
Equity / assets 37.5% -3.3% 67.1%
Interest coverage 8.8x 6.1x –
Current ratio 1.3x 1.8x 2.1x
Quick ratio 0.8x 1.6x 1.3x
Cash ratio 0.7x 1.2x 1.0x
Altman Z-score – 1.20 1.47

Shareholder Returns

7 metrics
MetricBILIMTCHRUM
Dividend yield – 2.0% –
Net buyback yield – 6.3% -1.7%
Shareholder yield – 8.4% -1.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBILIMTCHRUM
Forward P/E 14.4xFY2026 13.2xFY2026 –
EPS, next fiscal year $0.99FY2026 $2.96FY2026 $-0.50FY2026
EPS growth, next FY +17.9%FY2026 +24.4%FY2026 –
EPS growth, the year after +34.3% +6.1% –
Revenue, next fiscal year $5.23BFY2026 $3.25BFY2026 $255.37MFY2026
Revenue growth, next FY +20.6%FY2026 -6.9%FY2026 +153.8%FY2026
Revenue growth, the year after -0.8% +5.8% +160.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBILIMTCHRUM
Held by institutions 3.2% 100.0% 11.3%
Institutions holding 155 595 226
Change in shares held, QoQ +2.0% -0.1% +8.7%
Institutions buying 92 293 130
Institutions selling 44 206 40
Buyers to sellers 2.09 1.42 3.25

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BILIMTCHRUM
BILI 1.00 0.18 0.20
MTCH 0.18 1.00 0.28
RUM 0.20 0.28 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BILI, MTCH and RUM?

Bilibili (BILI) is the largest by market capitalisation: Bilibili (BILI) $11.94B, Match (MTCH) $8.95B, Rum (RUM) $2.33B.

Which stock is cheaper, BILI, MTCH and RUM?

Match (MTCH) trades on the lowest price-to-earnings ratio (Bilibili (BILI) 54.6x, Match (MTCH) 12.5x, Rum (RUM) -8.4x). On next year's consensus earnings, Match (MTCH) is cheapest (Bilibili (BILI) 14.4x, Match (MTCH) 13.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Rum (RUM) grew revenue fastest over the trailing twelve months: Bilibili (BILI) +10.2%, Match (MTCH) +0.5%, Rum (RUM) +13.0%.

Which company is more profitable?

Match (MTCH) has the highest net margin (Bilibili (BILI) 4.9%, Match (MTCH) 20.7%, Rum (RUM) -134.6%). On return on invested capital, Match (MTCH) leads (Bilibili (BILI) 4.9%, Match (MTCH) 24.8%).

Which stock has performed better?

Over the past year Match (MTCH) returned the most: Bilibili (BILI) -50.2%, Match (MTCH) +18.0%, Rum (RUM) -23.9%. Over five years, Rum (RUM) compounded fastest (Bilibili (BILI) -28.2%/yr, Match (MTCH) -24.6%/yr, Rum (RUM) -13.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Match (MTCH) 2.02%. Bilibili (BILI) and Rum (RUM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Match (MTCH) has been the steadiest (Bilibili (BILI) 46.8%, Match (MTCH) 33.9%, Rum (RUM) 77.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BILI, MTCH and RUM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Match (MTCH) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.