BF-B vs CCU vs DEO Stock Comparison

Brown Forman, United Breweries and Diageo Prices as of Oct 28, 2026 Peers: Industry group
BF-B Brown Forman Corp
$27.75 +6.6% 1M -1.7% 1Y
Market cap
$12.73B
P/E
17.7x
Revenue (TTM)
$5.07B
Div. yield
–
Spirits and Wine Consumer Staples
1 win
CCU United Breweries Co Inc
$10.66 -1.6% 1M -17.5% 1Y
Market cap
$1.97B
P/E
16.0x
Revenue (TTM)
—
Div. yield
3.19%
Brewers Consumer Staples
6 wins
DEO Diageo Plc
$91.95 +6.6% 1M -2.2% 1Y
Market cap
$55.91B
P/E
29.4x
Revenue (TTM)
—
Div. yield
2.18%
Spirits and Wine Consumer Staples
1 win

Head to Head

8 decided of 12

United Breweries leads on 6 of the 12 questions below (United Breweries 6, Diageo 1, Brown Forman 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBF-BCCUDEOLeader
Larger companyMarket capitalisation $12.73B $1.97B $55.91B DEO
Cheaper on earningsLower P/E, profitable companies only 17.7x 16.0x 29.4x CCU
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 14.2x 14.7x CCU
Faster revenue growthRevenue growth, trailing twelve months +0.7% — — –
More profitableNet margin, trailing twelve months 14.2% — — –
Better return on capitalReturn on invested capital 12.4% — — –
Less leveragedLower net debt / EBITDA 2.0x — — –
Higher dividend yieldTrailing dividend yield — 3.19% 2.18% CCU
Better 1-year returnPrice return, last 12 months -1.7% -17.5% -2.2% BF-B
Better 5-year returnAnnualised price return, 5 years -16.4%/yr -8.8%/yr -14.4%/yr CCU
Less volatileAnnualised volatility, 1 year 39.0% 29.6% 34.3% CCU
Higher overall scoreMean of the five percentile scores vs peers 61/100 74/100 37/100 CCU

Percentile Scorecard

BF-BCCUDEO

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBF-BCCUDEO
Valuation 70 #12 of 38 92 #4 of 38 43 #22 of 38
Growth 25 #25 of 33 – –
Profitability 77 #8 of 31 – –
Financial Health 72 #11 of 37 58 #16 of 37 28 #27 of 37
Shareholder Returns – 73 #7 of 23 41 #14 of 23
Overall 61 74 37
  • BF-B ranked among 41 companies in Beverages
  • CCU ranked among 41 companies in Beverages
  • DEO ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBF-BCCUDEOSPY
1 month +6.6%-1.6%+6.6% +0.9%
3 months -6.0%-8.2%+3.1% +5.9%
6 months +11.6%-2.2%+18.8% +8.5%
Year to date +6.5%-16.5%+6.6% +13.3%
1 year -1.7%-17.5%-2.2% +12.4%
3 years -49.6%-4.2%-37.9% +88.1%
3 years, per year -20.4%-1.4%-14.7% +23.5%
5 years -59.1%-37.0%-53.9% +68.2%
5 years, per year -16.4%-8.8%-14.4% +11.0%
10 years -24.6%-50.5%-14.2% +263.4%
10 years, per year -2.8%-6.8%-1.5% +13.8%

Risk

MeasureBF-BCCUDEOSPY
Volatility, 1Y 39.0%29.6%34.3% 12.7%
Downside volatility, 1Y 37.5%29.4%36.4% 12.7%
Beta vs S&P 500, 1Y -0.120.910.26 1.00
Return / volatility, 1Y -0.04-0.59-0.07 0.98
Max drawdown, 5Y -70.6%-51.3%-67.4% -25.4%
From 52-week high -10.1%-30.1%-10.0% -0.9%
52-week high $30.88$15.25$102.14 $779.14
52-week low $22.80$10.26$72.47 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBF-BCCUDEO
P/E now vs peer median 17.7xmedian 26.9x 16.0xmedian 26.9x 29.4xmedian 26.9x
P/S now vs peer median 2.5xmedian 1.7x 0.6xmedian 1.7x 2.0xmedian 1.7x
EV/EBITDA now vs peer median 13.7xmedian 17.9x —median 17.9x —median 17.9x
P/FCF now vs peer median 13.8xmedian 18.5x 19.3xmedian 18.5x 17.5xmedian 18.5x
P/B now vs peer median 3.2xmedian 2.6x 1.1xmedian 2.6x 4.3xmedian 2.6x
PEG now vs peer median -35.81median 2.10 —median 2.10 —median 2.10

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBF-BCCUDEO
Revenue $5.07B – –
Gross profit $2.38B – –
Operating income $993.00M – –
Net income $721.00M – –
Free cash flow $925.00M – –
EPS (diluted) $1.57 – –
Cash & equivalents $301.00M $576.90M $1.52B
Total debt $2.44B $6.04B $93.75B
Shares (diluted) 459.52M – 557.75M
Enterprise value $11.42B -$936.76M $38.07B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBF-BCCUDEO
P/E 17.7x 16.0x 29.4x
P/FCF 13.8x 19.3x 17.5x
P/Operating cash flow 12.6x – –
P/S 2.5x 0.6x 2.0x
P/B 3.2x 1.1x 4.3x
P/Tangible book 4.2x 1.3x 4.3x
EV/EBITDA 13.7x – –
EV/EBIT 15.0x – –
EV/Revenue 2.9x – –
EV/FCF 16.1x – –
EV/Operating cash flow 14.7x – –
PEG (3Y EPS CAGR) -35.81 – –

Growth

14 metrics
MetricBF-BCCUDEO
Revenue growth (1Y) 0.7% – –
Revenue CAGR (3Y) -2.1% – –
Gross profit growth (1Y) 1.9% – –
Gross profit CAGR (3Y) -2.0% – –
Operating income growth (1Y) -8.6% – –
Operating income CAGR (3Y) -3.7% – –
Net income growth (1Y) -14.6% – –
Net income CAGR (3Y) -2.0% – –
EPS growth (1Y) -12.1% – –
EPS CAGR (3Y) -0.5% – –
Operating cash flow growth (1Y) 36.7% – –
Operating cash flow CAGR (3Y) 26.1% – –
Free cash flow growth (1Y) 58.4% – –
Free cash flow CAGR (3Y) 44.6% – –

Profitability

14 metrics
MetricBF-BCCUDEO
Gross margin 46.8% – –
EBITDA margin 21.4% – –
Operating margin 19.6% – –
Pretax margin 17.6% – –
Net margin 14.2% – –
FCF margin 18.2% – –
Operating cash flow margin 20.0% – –
Return on equity 18.0% – –
Return on assets 9.2% – –
Return on invested capital 12.4% – –
Return on capital employed 14.9% – –
Asset turnover 0.6x – –
Cash conversion (OCF / net income) 1.4x – –
Stock comp / revenue 0.6% – –

Financial Health

11 metrics
MetricBF-BCCUDEO
Debt / assets 31.2% 34.9% 48.7%
Debt / equity 0.6x 0.8x 1.8x
Net debt / EBITDA 2.0x – –
Debt / FCF 2.6x – –
Liabilities / assets 49.3% 55.7% 72.3%
Equity / assets 50.7% 44.3% 27.7%
Interest coverage 9.6x – –
Current ratio 3.3x 1.9x 1.6x
Quick ratio 0.9x 1.3x 1.0x
Cash ratio 0.2x 0.7x 0.6x
Altman Z-score 4.36 – –

Shareholder Returns

7 metrics
MetricBF-BCCUDEO
Dividend yield – 3.2% 2.2%
Net buyback yield – – –
Shareholder yield – 3.2% 2.2%
Payout ratio (earnings) 59.1% – –
Payout ratio (FCF) 46.1% – –
Dividend growth (1Y) 0.5% – –
Dividend CAGR (3Y) 3.3% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBF-BCCUDEO
Forward P/E – 14.2xFY2026 14.7xFY2027
EPS, next fiscal year – $0.75FY2026 $6.26FY2027
EPS growth, next FY – +7.1%FY2026 -5.0%FY2027
EPS growth, the year after – -5.3% +7.8%
Revenue, next fiscal year – $3.24BFY2026 $19.88BFY2027
Revenue growth, next FY – +0.8%FY2026 +1.2%FY2027
Revenue growth, the year after – +3.7% +2.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBF-BCCUDEO
Held by institutions 42.7% 14.4% 9.2%
Institutions holding 596 81 719
Change in shares held, QoQ -1.4% +4.1% +3.4%
Institutions buying 283 43 333
Institutions selling 210 25 256
Buyers to sellers 1.35 1.72 1.30

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BF-BCCUDEO
BF-B 1.00 0.25 0.57
CCU 0.25 1.00 0.35
DEO 0.57 0.35 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BF-B, CCU and DEO?

Diageo (DEO) is the largest by market capitalisation: Brown Forman (BF-B) $12.73B, United Breweries (CCU) $1.97B, Diageo (DEO) $55.91B.

Which stock is cheaper, BF-B, CCU and DEO?

United Breweries (CCU) trades on the lowest price-to-earnings ratio (Brown Forman (BF-B) 17.7x, United Breweries (CCU) 16.0x, Diageo (DEO) 29.4x). On next year's consensus earnings, United Breweries (CCU) is cheapest (United Breweries (CCU) 14.2x, Diageo (DEO) 14.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which stock has performed better?

Over the past year Brown Forman (BF-B) returned the most: Brown Forman (BF-B) -1.7%, United Breweries (CCU) -17.5%, Diageo (DEO) -2.2%. Over five years, United Breweries (CCU) compounded fastest (Brown Forman (BF-B) -16.4%/yr, United Breweries (CCU) -8.8%/yr, Diageo (DEO) -14.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

United Breweries (CCU) has the highest dividend yield: United Breweries (CCU) 3.19%, Diageo (DEO) 2.18%. Brown Forman (BF-B) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, United Breweries (CCU) has been the steadiest (Brown Forman (BF-B) 39.0%, United Breweries (CCU) 29.6%, Diageo (DEO) 34.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BF-B, CCU and DEO?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, United Breweries (CCU) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.