BC vs HOG vs MAMO Stock Comparison

Brunswick, Harley-Davidson and Massimo Prices as of Oct 27, 2026 Peers: Industry group
BC Brunswick Corp
$67.65 +0.6% 1M -4.6% 1Y
Market cap
$4.42B
P/E
–
Revenue (TTM)
$5.63B
Div. yield
0.03%
Recreational Vehicles Consumer Discretionary
4 wins
HOG Harley-Davidson, Inc.
$29.44 +15.7% 1M +9.1% 1Y
Market cap
$3.07B
P/E
15.2x
Revenue (TTM)
$4.24B
Div. yield
–
Recreational Vehicles Consumer Discretionary
3 wins
MAMO Massimo Group
$0.95 +1.1% 1M -72.6% 1Y
Market cap
$42.47M
P/E
10.7x
Revenue (TTM)
$65.64M
Div. yield
–
Recreational Vehicles Consumer Discretionary
3 wins

Head to Head

10 decided of 12

Brunswick leads on 4 of the 12 questions below (Brunswick 4, Massimo 3, Harley-Davidson 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBCHOGMAMOLeader
Larger companyMarket capitalisation $4.42B $3.07B $42.47M BC
Cheaper on earningsLower P/E, profitable companies only -51.4x 15.2x 10.7x MAMO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.7x 39.8x — BC
Faster revenue growthRevenue growth, trailing twelve months +10.5% -5.2% -15.4% BC
More profitableNet margin, trailing twelve months -1.5% 4.8% 6.0% MAMO
Better return on capitalReturn on invested capital -0.4% 2.9% — HOG
Less leveragedLower net debt / EBITDA 6.5x — — –
Higher dividend yieldTrailing dividend yield 0.03% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -4.6% +9.1% -72.6% HOG
Better 5-year returnAnnualised price return, 5 years -6.3%/yr -4.5%/yr — HOG
Less volatileAnnualised volatility, 1 year 36.9% 38.8% 114.8% BC
Higher overall scoreMean of the five percentile scores vs peers 42/100 56/100 83/100 MAMO

Percentile Scorecard

BCHOGMAMO

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBCHOGMAMO
Valuation 41 #30 of 50 45 #28 of 50 84 #9 of 50
Growth 19 #39 of 48 4 #46 of 48 72 #14 of 48
Profitability 62 #18 of 46 64 #17 of 46 93 #4 of 46
Financial Health 39 #32 of 52 77 #13 of 52 84 #9 of 52
Shareholder Returns 48 #16 of 30 90 #4 of 30 –
Overall 42 56 83
  • BC ranked among 56 companies in Automobiles and Components
  • HOG ranked among 56 companies in Automobiles and Components
  • MAMO ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBCHOGMAMOSPY
1 month +0.6%+15.7%+1.1% -0.2%
3 months -17.5%+16.4%-7.8% +3.9%
6 months -15.3%+25.8%-1.0% +8.2%
Year to date -8.9%+43.7%-76.1% +12.9%
1 year -4.6%+9.1%-72.6% +12.3%
3 years -0.7%+12.5%— +87.4%
3 years, per year -0.2%+4.0%— +23.3%
5 years -27.9%-20.4%— +67.9%
5 years, per year -6.3%-4.5%— +10.9%
10 years +56.8%-47.0%— +261.1%
10 years, per year +4.6%-6.1%— +13.7%

Risk

MeasureBCHOGMAMOSPY
Volatility, 1Y 36.9%38.8%114.8% 12.7%
Downside volatility, 1Y 34.4%36.0%156.1% 12.7%
Beta vs S&P 500, 1Y 1.290.860.90 1.00
Return / volatility, 1Y -0.130.24-0.63 0.97
Max drawdown, 5Y -59.3%-66.8%-83.7% -25.4%
From 52-week high -24.2%0.0%-82.0% -1.2%
52-week high $89.22$29.44$5.28 $779.14
52-week low $59.34$17.19$0.86 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBCHOGMAMO
P/E now vs peer median -51.4xmedian 19.4x 15.3xmedian 19.4x 10.0xmedian 19.4x
P/S now vs peer median 0.8xmedian 0.5x 0.7xmedian 0.5x 0.6xmedian 0.5x
EV/EBITDA now vs peer median 22.3xmedian 8.3x —median 8.3x 6.5xmedian 8.3x
P/FCF now vs peer median 12.7xmedian 9.4x -23.0xmedian 9.4x 10.2xmedian 9.4x
P/B now vs peer median 2.6xmedian 0.9x 1.0xmedian 0.9x 1.6xmedian 0.9x
PEG now vs peer median 1.75median 1.40 -0.51median 1.40 —median 1.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBCHOGMAMO
Revenue $5.63B $4.24B $65.64M
Gross profit $1.44B $1.42B $28.22M
Operating income -$20.60M $213.20M $5.17M
Net income -$86.00M $195.71M $3.97M
Free cash flow $346.30M -$133.07M $3.90M
R&D $185.10M – $2.02M
EPS (diluted) $-1.31 $1.87 $0.10
Cash & equivalents $299.70M $1.90B $4.64M
Total debt $2.10B $2.24B –
Shares (diluted) 65.50M 108.57M 41.64M
Enterprise value $3.18B -$5.50B $25.31M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBCHOGMAMO
P/E -51.4x 15.3x 10.0x
P/FCF 12.7x -23.0x 10.2x
P/Operating cash flow 8.3x -12,015x 8.7x
P/S 0.8x 0.7x 0.6x
P/B 2.6x 1.0x 1.6x
P/Tangible book 5.2x 1.0x 1.7x
EV/EBITDA 22.3x – 6.5x
EV/EBIT -300.3x 16.0x 6.8x
EV/Revenue 1.1x 0.8x 0.5x
EV/FCF 17.9x -25.6x 9.0x
EV/Operating cash flow 11.7x -13,375x 7.7x
PEG (3Y EPS CAGR) 1.75 -0.51 –

Growth

14 metrics
MetricBCHOGMAMO
Revenue growth (1Y) 10.5% -5.2% -15.4%
Revenue CAGR (3Y) -5.8% -11.1% –
Gross profit growth (1Y) 14.3% -25.3% 30.6%
Gross profit CAGR (3Y) -8.9% -18.3% –
Operating income growth (1Y) -110.2% 15.0% 202.3%
Operating income CAGR (3Y) -26.5% -38.9% –
Net income growth (1Y) -306.7% -16.4% 163.5%
Net income CAGR (3Y) -29.2% -36.8% –
EPS growth (1Y) -308.3% -6.1% 163.5%
EPS CAGR (3Y) -29.4% -29.8% –
Operating cash flow growth (1Y) -23.6% -100.0% -49.6%
Operating cash flow CAGR (3Y) -8.6% -26.0% –
Free cash flow growth (1Y) -36.1% -116.2% -56.7%
Free cash flow CAGR (3Y) 2.0% -31.0% –

Profitability

14 metrics
MetricBCHOGMAMO
Gross margin 25.6% 33.4% 43.0%
EBITDA margin 4.9% – 8.2%
Operating margin -0.4% 5.0% 7.9%
Pretax margin -1.9% 6.8% 7.8%
Net margin -1.5% 4.8% 6.0%
FCF margin 6.2% -3.1% 5.9%
Operating cash flow margin 9.4% 0.0% 7.0%
Return on equity -5.2% 6.3% 17.0%
Return on assets -1.6% 2.7% 8.5%
Return on invested capital -0.4% 2.9% –
Return on capital employed -0.5% 4.4% 19.6%
Asset turnover 1.0x 0.6x 1.4x
Cash conversion (OCF / net income) -6.1x 0.0x 1.2x
Stock comp / revenue 0.5% – 0.1%

Financial Health

11 metrics
MetricBCHOGMAMO
Debt / assets 38.2% 30.9% –
Debt / equity 1.3x 0.7x –
Net debt / EBITDA 6.5x – –
Debt / FCF 6.1x -16.9x –
Liabilities / assets 69.5% 57.0% 50.6%
Equity / assets 30.5% 43.0% 49.4%
Interest coverage -0.2x 0.7x 1,002x
Current ratio 1.4x 1.9x 1.8x
Quick ratio 0.6x 0.9x 0.6x
Cash ratio 0.2x 0.8x 0.2x
Altman Z-score 2.72 2.22 3.57

Shareholder Returns

7 metrics
MetricBCHOGMAMO
Dividend yield 2.6% 2.5% –
Net buyback yield 1.6% 11.8% –
Shareholder yield 4.1% 14.3% –
Payout ratio (earnings) -131.6% – –
Payout ratio (FCF) 32.7% – –
Dividend growth (1Y) 1.0% – –
Dividend CAGR (3Y) 1.0% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBCHOGMAMO
Forward P/E 15.7xFY2026 39.8xFY2026 –
EPS, next fiscal year $4.32FY2026 $0.74FY2026 –
EPS growth, next FY +32.1%FY2026 -73.4%FY2026 –
EPS growth, the year after +23.8% +147.3% –
Revenue, next fiscal year $5.61BFY2026 $4.11BFY2026 –
Revenue growth, next FY +4.6%FY2026 +14.8%FY2026 –
Revenue growth, the year after +4.4% +2.9% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBCHOGMAMO
Held by institutions 100.0% 100.0% –
Institutions holding 470 439 –
Change in shares held, QoQ +0.9% +3.1% –
Institutions buying 216 219 –
Institutions selling 168 122 –
Buyers to sellers 1.29 1.80 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BCHOGMAMO
BC 1.00 0.49 -0.03
HOG 0.49 1.00 -0.08
MAMO -0.03 -0.08 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, BC, HOG and MAMO?

Brunswick (BC) is the largest by market capitalisation: Brunswick (BC) $4.42B, Harley-Davidson (HOG) $3.07B, Massimo (MAMO) $42.47M.

Which stock is cheaper, BC, HOG and MAMO?

Massimo (MAMO) trades on the lowest price-to-earnings ratio (Brunswick (BC) -51.4x, Harley-Davidson (HOG) 15.2x, Massimo (MAMO) 10.7x). On next year's consensus earnings, Brunswick (BC) is cheapest (Brunswick (BC) 15.7x, Harley-Davidson (HOG) 39.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Brunswick (BC) grew revenue fastest over the trailing twelve months: Brunswick (BC) +10.5%, Harley-Davidson (HOG) -5.2%, Massimo (MAMO) -15.4%.

Which company is more profitable?

Massimo (MAMO) has the highest net margin (Brunswick (BC) -1.5%, Harley-Davidson (HOG) 4.8%, Massimo (MAMO) 6.0%). On return on invested capital, Harley-Davidson (HOG) leads (Brunswick (BC) -0.4%, Harley-Davidson (HOG) 2.9%).

Which stock has performed better?

Over the past year Harley-Davidson (HOG) returned the most: Brunswick (BC) -4.6%, Harley-Davidson (HOG) +9.1%, Massimo (MAMO) -72.6%. Over five years, Harley-Davidson (HOG) compounded fastest (Brunswick (BC) -6.3%/yr, Harley-Davidson (HOG) -4.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Brunswick (BC) 0.03%, Harley-Davidson (HOG) 0.00%, Massimo (MAMO) 0.00%. Harley-Davidson (HOG) and Massimo (MAMO) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Brunswick (BC) has been the steadiest (Brunswick (BC) 36.9%, Harley-Davidson (HOG) 38.8%, Massimo (MAMO) 114.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BC, HOG and MAMO?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Brunswick (BC) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.