BBWI vs KMB vs HNST Stock Comparison

Bath & Body Works, Kimberly Clark and Honest Company Prices as of Oct 23, 2026 Peers: Industry group
BBWI Bath & Body Works, Inc.
$20.98 +23.1% 1M -22.4% 1Y
Market cap
$4.61B
P/E
7.0x
Revenue (TTM)
$7.38B
Div. yield
–
Personal Care Products Consumer Staples
3 wins
KMB Kimberly Clark Corp
$110.15 +12.7% 1M -7.2% 1Y
Market cap
$36.43B
P/E
18.6x
Revenue (TTM)
$16.58B
Div. yield
0.05%
Personal Care Products Consumer Staples
6 wins
HNST Honest Company, Inc.
$4.80 -7.3% 1M +31.5% 1Y
Market cap
$528.21M
P/E
–
Revenue (TTM)
$342.01M
Div. yield
–
Personal Care Products Consumer Staples
2 wins

Head to Head

11 decided of 12

Kimberly Clark leads on 6 of the 12 questions below (Kimberly Clark 6, Bath & Body Works 3, Honest Company 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBBWIKMBHNSTLeader
Larger companyMarket capitalisation $4.61B $36.43B $528.21M KMB
Cheaper on earningsLower P/E, profitable companies only 7.0x 18.6x -43.4x BBWI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.4x 14.5x 40.0x BBWI
Faster revenue growthRevenue growth, trailing twelve months +0.1% +0.7% -12.3% KMB
More profitableNet margin, trailing twelve months 9.0% 11.8% -3.6% KMB
Better return on capitalReturn on invested capital 32.2% 19.4% — BBWI
Less leveragedLower net debt / EBITDA 2.0x 1.7x — KMB
Higher dividend yieldTrailing dividend yield 0.00% 0.05% 0.00% –
Better 1-year returnPrice return, last 12 months -22.4% -7.2% +31.5% HNST
Better 5-year returnAnnualised price return, 5 years -21.3%/yr -3.7%/yr -12.5%/yr KMB
Less volatileAnnualised volatility, 1 year 61.9% 29.4% 71.4% KMB
Higher overall scoreMean of the five percentile scores vs peers 65/100 54/100 73/100 HNST

Percentile Scorecard

BBWIKMBHNST

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBBWIKMBHNST
Valuation 90 #6 of 50 51 #25 of 50 67 #17 of 50
Growth 46 #27 of 49 44 #28 of 49 65 #18 of 49
Profitability 93 #4 of 44 81 #9 of 44 49 #23 of 44
Financial Health 30 #39 of 55 39 #34 of 55 96 #3 of 55
Shareholder Returns 67 #11 of 31 53 #15 of 31 90 #4 of 31
Overall 65 54 73
  • BBWI ranked among 59 companies in Household and Personal Products
  • KMB ranked among 59 companies in Household and Personal Products
  • HNST ranked among 59 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBBWIKMBHNSTSPY
1 month +23.1%+12.7%-7.3% -1.0%
3 months +5.4%+0.4%+26.6% +2.9%
6 months +4.4%+12.6%+34.5% +6.4%
Year to date +4.5%+9.2%+86.0% +11.4%
1 year -22.4%-7.2%+31.5% +13.1%
3 years -27.3%-8.6%+278.0% +79.4%
3 years, per year -10.1%-3.0%+55.8% +21.5%
5 years -69.8%-17.2%-48.8% +67.7%
5 years, per year -21.3%-3.7%-12.5% +10.9%
10 years -64.2%-7.9%— +255.2%
10 years, per year -9.8%-0.8%— +13.5%

Risk

MeasureBBWIKMBHNSTSPY
Volatility, 1Y 61.9%29.4%71.4% 12.7%
Downside volatility, 1Y 63.7%33.0%69.0% 12.7%
Beta vs S&P 500, 1Y 1.370.041.17 1.00
Return / volatility, 1Y -0.36-0.250.44 1.03
Max drawdown, 5Y -81.1%-37.3%-89.1% -25.4%
From 52-week high -22.4%-8.7%-19.3% -2.5%
52-week high $27.05$120.66$5.95 $779.14
52-week low $14.85$93.05$2.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBBWIKMBHNST
P/E now vs peer median 6.8xmedian 18.7x 18.7xmedian 18.7x -43.7xmedian 18.7x
P/S now vs peer median 0.6xmedian 1.6x 2.2xmedian 1.6x 1.6xmedian 1.6x
EV/EBITDA now vs peer median 5.1xmedian 13.0x 13.0xmedian 13.0x -36.6xmedian 13.0x
P/FCF now vs peer median 4.7xmedian 19.0x 20.1xmedian 19.0x 10.4xmedian 19.0x
P/B now vs peer median -4.0xmedian 2.3x 19.5xmedian 2.3x 3.3xmedian 2.3x
PEG now vs peer median 3.25median 0.97 2.85median 0.97 -1.00median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBBWIKMBHNST
Revenue $7.38B $16.58B $342.01M
Gross profit $3.23B $6.10B $121.96M
Operating income $1.13B $2.51B -$14.94M
Net income $662.00M $1.99B -$12.17M
Free cash flow – $1.82B $52.71M
R&D – – $7.12M
EPS (diluted) $3.28 $5.87 $-0.11
Cash & equivalents $794.00M $956.00M $105.90M
Total debt $3.61B $28.07B –
Shares (diluted) 202.00M 333.30M 113.11M
Enterprise value $2.27B $33.63B $170.91M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBBWIKMBHNST
P/E 6.8x 18.7x -43.7x
P/FCF 4.7x 20.1x 10.4x
P/Operating cash flow – 11.0x 9.7x
P/S 0.6x 2.2x 1.6x
P/B -4.0x 19.5x 3.3x
P/Tangible book -3.5x 20.3x 3.3x
EV/EBITDA 5.1x 13.0x -36.6x
EV/EBIT 6.2x 16.8x -29.8x
EV/Revenue 1.0x 2.5x 1.3x
EV/FCF – 23.2x 8.4x
EV/Operating cash flow – 12.7x 7.9x
PEG (3Y EPS CAGR) 3.25 2.85 -1.00

Growth

14 metrics
MetricBBWIKMBHNST
Revenue growth (1Y) 0.1% 0.7% -12.3%
Revenue CAGR (3Y) -0.3% -6.7% 0.8%
Gross profit growth (1Y) -1.6% 2.0% -20.1%
Gross profit CAGR (3Y) 0.9% -2.8% 10.2%
Operating income growth (1Y) -10.2% -5.8% -437.7%
Operating income CAGR (3Y) -2.5% 3.5% 35.8%
Net income growth (1Y) -9.1% -18.9% -287.8%
Net income CAGR (3Y) -2.1% 6.5% 40.1%
EPS growth (1Y) -5.0% -19.5% -289.3%
EPS CAGR (3Y) 2.1% 6.6% 43.7%
Operating cash flow growth (1Y) – 16.1% 1,143%
Operating cash flow CAGR (3Y) – 1.5% 47.4%
Free cash flow growth (1Y) – -13.4% 977.7%
Free cash flow CAGR (3Y) – -8.7% 45.4%

Profitability

14 metrics
MetricBBWIKMBHNST
Gross margin 43.8% 36.8% 35.7%
EBITDA margin 18.7% 19.5% -3.6%
Operating margin 15.4% 15.2% -4.4%
Pretax margin 12.2% 13.5% -3.5%
Net margin 9.0% 11.8% -3.6%
FCF margin – 11.0% 15.4%
Operating cash flow margin – 20.1% 16.5%
Return on equity – 105.0% -7.2%
Return on assets 12.9% 11.1% -5.6%
Return on invested capital 32.2% 19.4% –
Return on capital employed 33.3% 23.1% -9.0%
Asset turnover 1.4x 0.9x 1.6x
Cash conversion (OCF / net income) – 1.7x -4.7x
Stock comp / revenue – 0.8% 3.2%

Financial Health

11 metrics
MetricBBWIKMBHNST
Debt / assets 70.1% 35.1% –
Debt / equity -3.4x 3.5x –
Net debt / EBITDA 2.0x 1.7x –
Debt / FCF – 3.6x –
Liabilities / assets 120.5% 89.9% 24.1%
Equity / assets -20.5% 10.1% 75.9%
Interest coverage 4.2x 10.7x –
Current ratio 1.2x 0.9x 3.9x
Quick ratio 0.6x 0.4x 2.9x
Cash ratio 0.5x 0.1x 2.1x
Altman Z-score 2.32 3.35 5.25

Shareholder Returns

7 metrics
MetricBBWIKMBHNST
Dividend yield 3.8% 4.6% –
Net buyback yield – 0.0% 3.4%
Shareholder yield 3.8% 4.7% 3.4%
Payout ratio (earnings) – 84.4% –
Payout ratio (FCF) – 92.3% –
Dividend growth (1Y) – 2.2% –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBBWIKMBHNST
Forward P/E 7.4xFY2026 14.5xFY2026 40.0xFY2026
EPS, next fiscal year $2.82FY2026 $7.61FY2026 $0.12FY2026
EPS growth, next FY -12.1%FY2026 +1.1%FY2026 +71.4%FY2026
EPS growth, the year after -5.7% -7.8% 0.0%
Revenue, next fiscal year $7.36BFY2026 $16.98BFY2026 $307.35MFY2026
Revenue growth, next FY +1.0%FY2026 +3.2%FY2026 -17.2%FY2026
Revenue growth, the year after +0.4% +5.2% +12.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBBWIKMBHNST
Held by institutions 100.0% 96.8% 45.0%
Institutions holding 463 1,710 146
Change in shares held, QoQ +1.6% +9.1% +5.2%
Institutions buying 244 827 94
Institutions selling 171 620 36
Buyers to sellers 1.43 1.33 2.61

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BBWIKMBHNST
BBWI 1.00 0.16 0.20
KMB 0.16 1.00 0.12
HNST 0.20 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BBWI, KMB and HNST?

Kimberly Clark (KMB) is the largest by market capitalisation: Bath & Body Works (BBWI) $4.61B, Kimberly Clark (KMB) $36.43B, Honest Company (HNST) $528.21M.

Which stock is cheaper, BBWI, KMB and HNST?

Bath & Body Works (BBWI) trades on the lowest price-to-earnings ratio (Bath & Body Works (BBWI) 7.0x, Kimberly Clark (KMB) 18.6x, Honest Company (HNST) -43.4x). On next year's consensus earnings, Bath & Body Works (BBWI) is cheapest (Bath & Body Works (BBWI) 7.4x, Kimberly Clark (KMB) 14.5x, Honest Company (HNST) 40.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Kimberly Clark (KMB) grew revenue fastest over the trailing twelve months: Bath & Body Works (BBWI) +0.1%, Kimberly Clark (KMB) +0.7%, Honest Company (HNST) -12.3%.

Which company is more profitable?

Kimberly Clark (KMB) has the highest net margin (Bath & Body Works (BBWI) 9.0%, Kimberly Clark (KMB) 11.8%, Honest Company (HNST) -3.6%). On return on invested capital, Bath & Body Works (BBWI) leads (Bath & Body Works (BBWI) 32.2%, Kimberly Clark (KMB) 19.4%).

Which stock has performed better?

Over the past year Honest Company (HNST) returned the most: Bath & Body Works (BBWI) -22.4%, Kimberly Clark (KMB) -7.2%, Honest Company (HNST) +31.5%. Over five years, Kimberly Clark (KMB) compounded fastest (Bath & Body Works (BBWI) -21.3%/yr, Kimberly Clark (KMB) -3.7%/yr, Honest Company (HNST) -12.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Bath & Body Works (BBWI) 0.00%, Kimberly Clark (KMB) 0.05%, Honest Company (HNST) 0.00%. Bath & Body Works (BBWI) and Honest Company (HNST) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Kimberly Clark (KMB) has been the steadiest (Bath & Body Works (BBWI) 61.9%, Kimberly Clark (KMB) 29.4%, Honest Company (HNST) 71.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BBWI, KMB and HNST?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Kimberly Clark (KMB) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.