BBWI vs HNST vs CL Stock Comparison

Bath & Body Works, Honest Company and Colgate Palmolive Prices as of Oct 29, 2026 Peers: Industry group
BBWI Bath & Body Works, Inc.
$22.78 +42.4% 1M -8.6% 1Y
Market cap
$4.84B
P/E
7.3x
Revenue (TTM)
$7.38B
Div. yield
–
Personal Care Products Consumer Staples
3 wins
HNST Honest Company, Inc.
$4.59 -11.9% 1M +32.7% 1Y
Market cap
$497.20M
P/E
–
Revenue (TTM)
$342.01M
Div. yield
–
Personal Care Products Consumer Staples
2 wins
CL Colgate Palmolive Co
$93.20 +7.8% 1M +23.1% 1Y
Market cap
$76.25B
P/E
37.4x
Revenue (TTM)
$21.05B
Div. yield
0.02%
Personal Care Products Consumer Staples
6 wins

Head to Head

11 decided of 12

Colgate Palmolive leads on 6 of the 12 questions below (Colgate Palmolive 6, Bath & Body Works 3, Honest Company 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBBWIHNSTCLLeader
Larger companyMarket capitalisation $4.84B $497.20M $76.25B CL
Cheaper on earningsLower P/E, profitable companies only 7.3x -40.9x 37.4x BBWI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.1x 38.3x 24.9x BBWI
Faster revenue growthRevenue growth, trailing twelve months +0.1% -12.3% +5.2% CL
More profitableNet margin, trailing twelve months 9.0% -3.6% 9.7% CL
Better return on capitalReturn on invested capital 32.2% — 27.2% BBWI
Less leveragedLower net debt / EBITDA 2.0x — 1.7x CL
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.02% –
Better 1-year returnPrice return, last 12 months -8.6% +32.7% +23.1% HNST
Better 5-year returnAnnualised price return, 5 years -19.9%/yr -12.9%/yr +4.1%/yr CL
Less volatileAnnualised volatility, 1 year 61.9% 71.4% 23.2% CL
Higher overall scoreMean of the five percentile scores vs peers 63/100 74/100 63/100 HNST

Percentile Scorecard

BBWIHNSTCL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBBWIHNSTCL
Valuation 86 #8 of 52 71 #16 of 52 49 #27 of 52
Growth 47 #27 of 50 65 #18 of 50 57 #22 of 50
Profitability 93 #4 of 45 48 #24 of 45 96 #3 of 45
Financial Health 31 #39 of 56 95 #4 of 56 51 #28 of 56
Shareholder Returns 57 #14 of 31 90 #4 of 31 60 #13 of 31
Overall 63 74 63
  • BBWI ranked among 60 companies in Household and Personal Products
  • HNST ranked among 60 companies in Household and Personal Products
  • CL ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBBWIHNSTCLSPY
1 month +42.4%-11.9%+7.8% +0.7%
3 months +14.2%+23.4%+1.7% +3.7%
6 months +17.2%+31.1%+9.2% +7.1%
Year to date +13.4%+77.9%+17.9% +12.8%
1 year -8.6%+32.7%+23.1% +11.9%
3 years -21.9%+295.7%+26.2% +85.2%
3 years, per year -7.9%+58.2%+8.1% +22.8%
5 years -67.0%-49.8%+22.3% +67.6%
5 years, per year -19.9%-12.9%+4.1% +10.9%
10 years -61.8%—+31.0% +262.0%
10 years, per year -9.2%—+2.7% +13.7%

Risk

MeasureBBWIHNSTCLSPY
Volatility, 1Y 61.9%71.4%23.2% 12.7%
Downside volatility, 1Y 63.7%68.9%22.0% 12.6%
Beta vs S&P 500, 1Y 1.401.16-0.15 1.00
Return / volatility, 1Y -0.140.460.99 0.94
Max drawdown, 5Y -81.1%-89.1%-31.1% -25.4%
From 52-week high -8.6%-22.9%-6.0% -1.2%
52-week high $24.91$5.95$99.14 $779.14
52-week low $14.85$2.10$74.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBBWIHNSTCL
P/E now vs peer median 7.4xmedian 18.7x -41.8xmedian 18.7x 36.6xmedian 18.7x
P/S now vs peer median 0.6xmedian 1.5x 1.5xmedian 1.5x 3.5xmedian 1.5x
EV/EBITDA now vs peer median 5.4xmedian 13.0x -34.6xmedian 13.0x 21.4xmedian 13.0x
P/FCF now vs peer median —median 18.9x 10.0xmedian 18.9x 19.3xmedian 18.9x
P/B now vs peer median -4.4xmedian 2.2x 3.2xmedian 2.2x 131.3xmedian 2.2x
PEG now vs peer median 3.53median 1.01 -0.96median 1.01 3.01median 1.01

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBBWIHNSTCL
Revenue $7.38B $342.01M $21.05B
Gross profit $3.23B $121.96M $12.72B
Operating income $1.13B -$14.94M $3.13B
Net income $662.00M -$12.17M $2.16B
Free cash flow – $52.71M $3.86B
R&D – $7.12M –
EPS (diluted) $3.28 $-0.11 $2.54
Cash & equivalents $794.00M $105.90M $1.37B
Total debt $3.61B – $7.86B
Shares (diluted) 202.00M 113.11M 801.80M
Enterprise value $2.50B $139.90M $70.97B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBBWIHNSTCL
P/E 7.4x -41.8x 36.6x
P/FCF – 10.0x 19.3x
P/Operating cash flow – 9.3x 16.7x
P/S 0.6x 1.5x 3.5x
P/B -4.4x 3.2x 131.3x
P/Tangible book -3.8x 3.2x -80.0x
EV/EBITDA 5.4x -34.6x 21.4x
EV/EBIT 6.6x -28.1x 25.8x
EV/Revenue 1.0x 1.2x 3.8x
EV/FCF – 8.0x 20.9x
EV/Operating cash flow – 7.4x 18.1x
PEG (3Y EPS CAGR) 3.53 -0.96 3.01

Growth

14 metrics
MetricBBWIHNSTCL
Revenue growth (1Y) 0.1% -12.3% 5.2%
Revenue CAGR (3Y) -0.3% 0.8% 4.1%
Gross profit growth (1Y) -1.6% -20.1% 5.0%
Gross profit CAGR (3Y) 0.9% 10.2% 6.2%
Operating income growth (1Y) -10.2% -437.7% -26.9%
Operating income CAGR (3Y) -2.5% 35.8% 1.1%
Net income growth (1Y) -9.1% -287.8% -29.2%
Net income CAGR (3Y) -2.1% 40.1% 8.9%
EPS growth (1Y) -5.0% -289.3% -29.0%
EPS CAGR (3Y) 2.1% 43.7% 12.2%
Operating cash flow growth (1Y) – 1,143% 13.7%
Operating cash flow CAGR (3Y) – 47.4% 12.9%
Free cash flow growth (1Y) – 977.7% 14.5%
Free cash flow CAGR (3Y) – 45.4% 17.9%

Profitability

14 metrics
MetricBBWIHNSTCL
Gross margin 43.8% 35.7% 60.4%
EBITDA margin 18.7% -3.6% 17.9%
Operating margin 15.4% -4.4% 14.9%
Pretax margin 12.2% -3.5% 14.0%
Net margin 9.0% -3.6% 9.7%
FCF margin – 15.4% 18.3%
Operating cash flow margin – 16.5% 21.2%
Return on equity – -7.2% 410.8%
Return on assets 12.9% -5.6% 12.9%
Return on invested capital 32.2% – 27.2%
Return on capital employed 33.3% -9.0% 29.7%
Asset turnover 1.4x 1.6x 1.3x
Cash conversion (OCF / net income) – -4.7x 2.1x
Stock comp / revenue – 3.2% 0.8%

Financial Health

11 metrics
MetricBBWIHNSTCL
Debt / assets 70.1% – 46.8%
Debt / equity -3.4x – 13.9x
Net debt / EBITDA 2.0x – 1.7x
Debt / FCF – – 2.0x
Liabilities / assets 120.5% 24.1% 96.6%
Equity / assets -20.5% 75.9% 3.4%
Interest coverage 4.2x – 12.3x
Current ratio 1.2x 3.9x 1.0x
Quick ratio 0.6x 2.9x 0.5x
Cash ratio 0.5x 2.1x 0.2x
Altman Z-score 2.35 4.97 6.89

Shareholder Returns

7 metrics
MetricBBWIHNSTCL
Dividend yield 3.5% – 2.3%
Net buyback yield – 3.6% 1.5%
Shareholder yield 3.5% 3.6% 3.8%
Payout ratio (earnings) – – 84.3%
Payout ratio (FCF) – – 47.2%
Dividend growth (1Y) – – 1.1%
Dividend CAGR (3Y) – – 1.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBBWIHNSTCL
Forward P/E 8.1xFY2026 38.3xFY2026 24.9xFY2026
EPS, next fiscal year $2.80FY2026 $0.12FY2026 $3.75FY2026
EPS growth, next FY -12.8%FY2026 +71.4%FY2026 +1.6%FY2026
EPS growth, the year after -5.7% 0.0% +11.7%
Revenue, next fiscal year $7.36BFY2026 $307.35MFY2026 $22.42BFY2026
Revenue growth, next FY +1.0%FY2026 -17.2%FY2026 +10.0%FY2026
Revenue growth, the year after +0.2% +12.1% +2.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBBWIHNSTCL
Held by institutions 100.0% 45.0% 83.8%
Institutions holding 464 146 2,016
Change in shares held, QoQ +1.6% +5.2% 0.0%
Institutions buying 245 94 920
Institutions selling 171 36 720
Buyers to sellers 1.43 2.61 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BBWIHNSTCL
BBWI 1.00 0.19 0.16
HNST 0.19 1.00 0.08
CL 0.16 0.08 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BBWI, HNST and CL?

Colgate Palmolive (CL) is the largest by market capitalisation: Bath & Body Works (BBWI) $4.84B, Honest Company (HNST) $497.20M, Colgate Palmolive (CL) $76.25B.

Which stock is cheaper, BBWI, HNST and CL?

Bath & Body Works (BBWI) trades on the lowest price-to-earnings ratio (Bath & Body Works (BBWI) 7.3x, Honest Company (HNST) -40.9x, Colgate Palmolive (CL) 37.4x). On next year's consensus earnings, Bath & Body Works (BBWI) is cheapest (Bath & Body Works (BBWI) 8.1x, Honest Company (HNST) 38.3x, Colgate Palmolive (CL) 24.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Colgate Palmolive (CL) grew revenue fastest over the trailing twelve months: Bath & Body Works (BBWI) +0.1%, Honest Company (HNST) -12.3%, Colgate Palmolive (CL) +5.2%.

Which company is more profitable?

Colgate Palmolive (CL) has the highest net margin (Bath & Body Works (BBWI) 9.0%, Honest Company (HNST) -3.6%, Colgate Palmolive (CL) 9.7%). On return on invested capital, Bath & Body Works (BBWI) leads (Bath & Body Works (BBWI) 32.2%, Colgate Palmolive (CL) 27.2%).

Which stock has performed better?

Over the past year Honest Company (HNST) returned the most: Bath & Body Works (BBWI) -8.6%, Honest Company (HNST) +32.7%, Colgate Palmolive (CL) +23.1%. Over five years, Colgate Palmolive (CL) compounded fastest (Bath & Body Works (BBWI) -19.9%/yr, Honest Company (HNST) -12.9%/yr, Colgate Palmolive (CL) +4.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Bath & Body Works (BBWI) 0.00%, Honest Company (HNST) 0.00%, Colgate Palmolive (CL) 0.02%. Bath & Body Works (BBWI) and Honest Company (HNST) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Colgate Palmolive (CL) has been the steadiest (Bath & Body Works (BBWI) 61.9%, Honest Company (HNST) 71.4%, Colgate Palmolive (CL) 23.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BBWI, HNST and CL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Colgate Palmolive (CL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.