BABA vs TCOM vs VAC Stock Comparison

Alibaba Group Holding, Trip.com and Marriott Vacations Worldwide Prices as of Oct 26, 2026 Peers: Industry group
BABA Alibaba Group Holding Ltd
$100.26 -8.7% 1M -42.6% 1Y
Market cap
$232.68B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
1 win
TCOM Trip.com Group Ltd
$39.91 +1.2% 1M -45.2% 1Y
Market cap
$26.04B
P/E
7.6x
Revenue (TTM)
$9.45B
Div. yield
–
Travel Services Consumer Discretionary
8 wins

Head to Head

10 decided of 12

Trip.com leads on 8 of the 12 questions below (Trip.com 8, Alibaba Group Holding 1, Marriott Vacations Worldwide 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBABATCOMVACLeader
Larger companyMarket capitalisation $232.68B $26.04B $3.87B BABA
Cheaper on earningsLower P/E, profitable companies only 22.1x 7.6x -11.6x TCOM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 11.0x 11.7x TCOM
Faster revenue growthRevenue growth, trailing twelve months +8.1% +18.1% +1.7% TCOM
More profitableNet margin, trailing twelve months 7.0% 36.1% -6.5% TCOM
Better return on capitalReturn on invested capital 2.4% 5.3% -31.8% TCOM
Less leveragedLower net debt / EBITDA — — -1.7x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -42.6% -45.2% +55.7% VAC
Better 5-year returnAnnualised price return, 5 years -9.9%/yr +6.6%/yr -6.8%/yr TCOM
Less volatileAnnualised volatility, 1 year 40.4% 36.3% 60.7% TCOM
Higher overall scoreMean of the five percentile scores vs peers 46/100 81/100 31/100 TCOM

Percentile Scorecard

BABATCOMVAC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBABATCOMVAC
Valuation 70 #51 of 167 82 #6 of 29 36 #19 of 29
Growth 17 #127 of 153 80 #6 of 26 4 #25 of 26
Profitability 53 #72 of 153 68 #9 of 26 20 #21 of 26
Financial Health 59 #74 of 179 93 #3 of 31 27 #23 of 31
Shareholder Returns 30 #66 of 94 – 68 #7 of 20
Overall 46 81 31
  • BABA ranked among 185 companies in Internet Platforms
  • TCOM ranked among 32 companies in Travel and Lodging
  • VAC ranked among 32 companies in Travel and Lodging

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBABATCOMVACSPY
1 month -8.7%+1.2%+6.8% -0.8%
3 months -12.8%-10.9%+11.2% +3.5%
6 months -24.3%-25.0%+51.7% +7.0%
Year to date -31.6%-44.5%+90.3% +12.2%
1 year -42.6%-45.2%+55.7% +13.0%
3 years +21.1%+13.0%+26.0% +86.3%
3 years, per year +6.6%+4.2%+8.0% +23.1%
5 years -40.8%+37.9%-29.8% +68.6%
5 years, per year -9.9%+6.6%-6.8% +11.0%
10 years -2.5%-14.5%+75.3% +258.0%
10 years, per year -0.2%-1.6%+5.8% +13.6%

Risk

MeasureBABATCOMVACSPY
Volatility, 1Y 40.4%36.3%60.7% 12.7%
Downside volatility, 1Y 36.0%43.1%63.6% 12.7%
Beta vs S&P 500, 1Y 1.110.591.40 1.00
Return / volatility, 1Y -1.06-1.250.92 1.02
Max drawdown, 5Y -62.9%-51.9%-73.6% -25.4%
From 52-week high -44.3%-49.5%-12.1% -1.8%
52-week high $179.97$78.96$124.86 $779.14
52-week low $94.81$37.96$45.49 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBABATCOMVAC
P/E now vs peer median 22.1xmedian 17.5x 7.7xmedian 18.8x -11.4xmedian 18.8x
P/S now vs peer median 1.5xmedian 1.4x 2.7xmedian 1.5x 0.7xmedian 1.5x
EV/EBITDA now vs peer median —median 14.5x —median 15.2x -4.8xmedian 15.2x
P/FCF now vs peer median 7.0xmedian 12.1x —median 16.1x 38.1xmedian 16.1x
P/B now vs peer median 1.4xmedian 1.7x 1.1xmedian 2.5x 1.8xmedian 2.5x
PEG now vs peer median -15.35median 0.41 0.15median 0.38 0.26median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBABATCOMVAC
Revenue $150.46B $9.45B $5.16B
Gross profit $57.45B $7.55B $3.94B
Operating income $4.39B $1.50B -$1.39B
Net income $10.08B $3.42B -$335.00M
Free cash flow $33.19B – $99.00M
R&D $10.68B $2.30B –
EPS (diluted) $4.38 $4.88 $-8.74
Cash & equivalents $21.06B $8.26B $211.00M
Total debt $83.76B $18.23B $8.91B
Shares (diluted) 2.40B 698.38M 38.20M
Enterprise value $46.32B -$18.99B $2.51B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBABATCOMVAC
P/E 22.1x 7.7x -11.4x
P/FCF 7.0x – 38.1x
P/Operating cash flow 20.6x – 26.2x
P/S 1.5x 2.7x 0.7x
P/B 1.4x 1.1x 1.8x
P/Tangible book 1.5x 1.2x 2.7x
EV/EBITDA – – -4.8x
EV/EBIT 48.0x 12.0x -4.2x
EV/Revenue 1.4x 1.9x 1.1x
EV/FCF 6.3x – 59.8x
EV/Operating cash flow 18.6x – 41.1x
PEG (3Y EPS CAGR) -15.35 0.15 0.26

Growth

14 metrics
MetricBABATCOMVAC
Revenue growth (1Y) 8.1% 18.1% 1.7%
Revenue CAGR (3Y) 5.6% 27.2% 2.6%
Gross profit growth (1Y) 0.2% 16.9% 1.3%
Gross profit CAGR (3Y) 6.5% 40.9% 2.6%
Operating income growth (1Y) -77.5% -28.2% -100.1%
Operating income CAGR (3Y) -35.9% 42.4% -54.3%
Net income growth (1Y) -50.0% 34.1% -228.8%
Net income CAGR (3Y) -3.6% 54.9% -42.5%
EPS growth (1Y) -47.9% 33.2% -240.8%
EPS CAGR (3Y) -1.4% 51.8% -44.6%
Operating cash flow growth (1Y) -45.8% – 9.1%
Operating cash flow CAGR (3Y) -27.8% – -24.2%
Free cash flow growth (1Y) -8.5% – 41.4%
Free cash flow CAGR (3Y) -0.6% – -24.1%

Profitability

14 metrics
MetricBABATCOMVAC
Gross margin 38.2% 80.0% 76.3%
EBITDA margin – – -23.8%
Operating margin 2.9% 15.9% -27.0%
Pretax margin 9.7% 45.7% -6.5%
Net margin 7.0% 36.1% -6.5%
FCF margin 22.1% – 1.9%
Operating cash flow margin 7.5% – 2.8%
Return on equity 6.2% 14.3% -16.5%
Return on assets 3.6% 8.9% -3.5%
Return on invested capital 2.4% 5.3% -31.8%
Return on capital employed 2.1% 6.1% –
Asset turnover 0.5x 0.2x 0.5x
Cash conversion (OCF / net income) 1.1x – -0.4x
Stock comp / revenue 1.1% – 0.8%

Financial Health

11 metrics
MetricBABATCOMVAC
Debt / assets 7.5% 10.2% 24.8%
Debt / equity 0.1x 0.2x 1.1x
Net debt / EBITDA – – -1.7x
Debt / FCF 0.6x – 23.8x
Liabilities / assets 43.6% 38.0% 78.3%
Equity / assets 56.4% 62.0% 21.7%
Interest coverage 3.2x 19.8x -20.0x
Current ratio 1.4x 1.3x –
Quick ratio 0.6x 1.0x –
Cash ratio 0.6x 0.9x –
Altman Z-score 2.30 – –

Shareholder Returns

7 metrics
MetricBABATCOMVAC
Dividend yield 1.0% – 2.9%
Net buyback yield – – 0.7%
Shareholder yield 1.0% 0.0% 3.6%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBABATCOMVAC
Forward P/E 14.3xFY2026 11.0xFY2026 11.7xFY2026
EPS, next fiscal year $7.02FY2026 $3.64FY2026 $9.37FY2026
EPS growth, next FY +80.9%FY2026 -44.2%FY2026 +30.9%FY2026
EPS growth, the year after +22.8% +17.0% -3.8%
Revenue, next fiscal year $174.00BFY2026 $9.46BFY2026 $5.73BFY2026
Revenue growth, next FY +17.3%FY2026 +6.0%FY2026 +14.0%FY2026
Revenue growth, the year after +14.7% +20.9% +0.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBABATCOMVAC
Held by institutions 10.1% 23.0% 91.2%
Institutions holding 1,218 319 370
Change in shares held, QoQ -5.4% +1.2% -0.7%
Institutions buying 555 152 180
Institutions selling 421 119 104
Buyers to sellers 1.32 1.28 1.73

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BABATCOMVAC
BABA 1.00 0.33 -0.01
TCOM 0.33 1.00 0.14
VAC -0.01 0.14 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BABA, TCOM and VAC?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Alibaba Group Holding (BABA) $232.68B, Trip.com (TCOM) $26.04B, Marriott Vacations Worldwide (VAC) $3.87B.

Which stock is cheaper, BABA, TCOM and VAC?

Trip.com (TCOM) trades on the lowest price-to-earnings ratio (Alibaba Group Holding (BABA) 22.1x, Trip.com (TCOM) 7.6x, Marriott Vacations Worldwide (VAC) -11.6x). On next year's consensus earnings, Trip.com (TCOM) is cheapest (Alibaba Group Holding (BABA) 14.3x, Trip.com (TCOM) 11.0x, Marriott Vacations Worldwide (VAC) 11.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Trip.com (TCOM) grew revenue fastest over the trailing twelve months: Alibaba Group Holding (BABA) +8.1%, Trip.com (TCOM) +18.1%, Marriott Vacations Worldwide (VAC) +1.7%.

Which company is more profitable?

Trip.com (TCOM) has the highest net margin (Alibaba Group Holding (BABA) 7.0%, Trip.com (TCOM) 36.1%, Marriott Vacations Worldwide (VAC) -6.5%). On return on invested capital, Trip.com (TCOM) leads (Alibaba Group Holding (BABA) 2.4%, Trip.com (TCOM) 5.3%, Marriott Vacations Worldwide (VAC) -31.8%).

Which stock has performed better?

Over the past year Marriott Vacations Worldwide (VAC) returned the most: Alibaba Group Holding (BABA) -42.6%, Trip.com (TCOM) -45.2%, Marriott Vacations Worldwide (VAC) +55.7%. Over five years, Trip.com (TCOM) compounded fastest (Alibaba Group Holding (BABA) -9.9%/yr, Trip.com (TCOM) +6.6%/yr, Marriott Vacations Worldwide (VAC) -6.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Trip.com (TCOM) has been the steadiest (Alibaba Group Holding (BABA) 40.4%, Trip.com (TCOM) 36.3%, Marriott Vacations Worldwide (VAC) 60.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BABA, TCOM and VAC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Trip.com (TCOM) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.