BABA vs IBM vs BKNG Stock Comparison

Alibaba Group Holding, International Business Machines and Booking Holdings Prices as of Oct 26, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$153.14 -6.6% 1M -25.6% 1Y
Market cap
$115.28B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
7 wins

Head to Head

10 decided of 12

Booking Holdings leads on 7 of the 12 questions below (Booking Holdings 7, International Business Machines 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBABAIBMBKNGLeader
Larger companyMarket capitalisation $232.68B $235.48B $115.28B IBM
Cheaper on earningsLower P/E, profitable companies only 22.1x 21.1x 16.0x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 19.3x 14.0x BKNG
Faster revenue growthRevenue growth, trailing twelve months +8.1% +6.8% +12.9% BKNG
More profitableNet margin, trailing twelve months 7.0% — 25.5% BKNG
Better return on capitalReturn on invested capital 2.4% — 75.5% BKNG
Less leveragedLower net debt / EBITDA — — 0.3x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -42.6% -17.6% -25.6% IBM
Better 5-year returnAnnualised price return, 5 years -9.9%/yr +16.2%/yr +9.5%/yr IBM
Less volatileAnnualised volatility, 1 year 40.4% 50.8% 38.0% BKNG
Higher overall scoreMean of the five percentile scores vs peers 46/100 55/100 61/100 BKNG

Percentile Scorecard

BABAIBMBKNG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBABAIBMBKNG
Valuation 70 #51 of 167 62 #15 of 38 66 #58 of 167
Growth 17 #127 of 153 29 #26 of 36 38 #96 of 153
Profitability 53 #72 of 153 88 #5 of 34 99 #2 of 153
Financial Health 59 #74 of 179 41 #23 of 38 41 #106 of 179
Shareholder Returns 30 #66 of 94 – 59 #39 of 94
Overall 46 55 61
  • BABA ranked among 185 companies in Internet Platforms
  • IBM ranked among 39 companies in Cloud Computing
  • BKNG ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBABAIBMBKNGSPY
1 month -8.7%+12.4%-6.6% -0.8%
3 months -12.8%+17.3%-18.0% +3.5%
6 months -24.3%+11.1%-13.7% +7.0%
Year to date -31.6%-14.4%-28.5% +12.2%
1 year -42.6%-17.6%-25.6% +13.0%
3 years +21.1%+77.8%+39.4% +86.3%
3 years, per year +6.6%+21.2%+11.7% +23.1%
5 years -40.8%+111.8%+57.7% +68.6%
5 years, per year -9.9%+16.2%+9.5% +11.0%
10 years -2.5%+74.6%+160.6% +258.0%
10 years, per year -0.2%+5.7%+10.1% +13.6%

Risk

MeasureBABAIBMBKNGSPY
Volatility, 1Y 40.4%50.8%38.0% 12.7%
Downside volatility, 1Y 36.0%59.7%38.2% 12.7%
Beta vs S&P 500, 1Y 1.110.830.84 1.00
Return / volatility, 1Y -1.06-0.35-0.67 1.02
Max drawdown, 5Y -62.9%-37.4%-39.5% -25.4%
From 52-week high -44.3%-23.0%-30.3% -1.8%
52-week high $179.97$329.23$219.68 $779.14
52-week low $94.81$205.96$153.14 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBABAIBMBKNG
P/E now vs peer median 22.1xmedian 17.5x 21.4xmedian 29.6x 16.3xmedian 17.5x
P/S now vs peer median 1.5xmedian 1.4x 3.4xmedian 4.2x 4.1xmedian 1.4x
EV/EBITDA now vs peer median —median 14.5x —median 24.2x 12.0xmedian 14.5x
P/FCF now vs peer median 7.0xmedian 12.1x 15.0xmedian 15.1x 12.1xmedian 12.1x
P/B now vs peer median 1.4xmedian 1.7x 6.6xmedian 3.9x -10.7xmedian 1.7x
PEG now vs peer median -15.35median 0.41 1.33median 0.38 -0.28median 0.41

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBABAIBMBKNG
Revenue $150.46B $69.87B $28.24B
Gross profit $57.45B $40.50B –
Operating income $4.39B – $9.28B
Net income $10.08B $11.17B $7.21B
Free cash flow $33.19B – $9.54B
R&D $10.68B – –
EPS (diluted) $4.38 $11.72 $9.36
Cash & equivalents $21.06B $9.23B $17.21B
Total debt $83.76B – $20.18B
Shares (diluted) 2.40B 953.30M 770.00M
Enterprise value $46.32B $235.48B $48.33B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBABAIBMBKNG
P/E 22.1x 21.4x 16.3x
P/FCF 7.0x 15.0x 12.1x
P/Operating cash flow 20.6x 15.1x 11.7x
P/S 1.5x 3.4x 4.1x
P/B 1.4x 6.6x -10.7x
P/Tangible book 1.5x 10.6x -9.9x
EV/EBITDA – – 12.0x
EV/EBIT 48.0x – 12.7x
EV/Revenue 1.4x 3.4x 4.2x
EV/FCF 6.3x – 12.4x
EV/Operating cash flow 18.6x 15.1x 12.0x
PEG (3Y EPS CAGR) -15.35 1.33 -0.28

Growth

14 metrics
MetricBABAIBMBKNG
Revenue growth (1Y) 8.1% 6.8% 12.9%
Revenue CAGR (3Y) 5.6% 4.5% 13.4%
Gross profit growth (1Y) 0.2% 7.1% –
Gross profit CAGR (3Y) 6.5% 6.4% –
Operating income growth (1Y) -77.5% – 12.9%
Operating income CAGR (3Y) -35.9% – 15.3%
Net income growth (1Y) -50.0% 41.3% 49.8%
Net income CAGR (3Y) -3.6% 17.3% 17.4%
EPS growth (1Y) -47.9% 40.6% -93.7%
EPS CAGR (3Y) -1.4% 16.1% -57.3%
Operating cash flow growth (1Y) -45.8% 17.4% 2.9%
Operating cash flow CAGR (3Y) -27.8% 5.6% 13.2%
Free cash flow growth (1Y) -8.5% – 3.2%
Free cash flow CAGR (3Y) -0.6% – 13.9%

Profitability

14 metrics
MetricBABAIBMBKNG
Gross margin 38.2% – –
EBITDA margin – – 34.9%
Operating margin 2.9% – 32.9%
Pretax margin 9.7% – 32.9%
Net margin 7.0% – 25.5%
FCF margin 22.1% – 33.8%
Operating cash flow margin 7.5% 22.7% 34.9%
Return on equity 6.2% 31.6% –
Return on assets 3.6% 7.3% 25.1%
Return on invested capital 2.4% – 75.5%
Return on capital employed 2.1% – 121.7%
Asset turnover 0.5x 0.5x 1.0x
Cash conversion (OCF / net income) 1.1x 1.4x 1.4x
Stock comp / revenue 1.1% 2.8% 2.1%

Financial Health

11 metrics
MetricBABAIBMBKNG
Debt / assets 7.5% – 68.0%
Debt / equity 0.1x – -1.9x
Net debt / EBITDA – – 0.3x
Debt / FCF 0.6x – 2.1x
Liabilities / assets 43.6% 76.6% 136.3%
Equity / assets 56.4% 23.4% -36.3%
Interest coverage 3.2x – 8.4x
Current ratio 1.4x 0.9x 1.1x
Quick ratio 0.6x – 1.0x
Cash ratio 0.6x – 0.8x
Altman Z-score 2.30 – 5.80

Shareholder Returns

7 metrics
MetricBABAIBMBKNG
Dividend yield 1.0% 2.7% 1.1%
Net buyback yield – – 9.2%
Shareholder yield 1.0% 2.7% 10.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBABAIBMBKNG
Forward P/E 14.3xFY2026 19.3xFY2026 14.0xFY2026
EPS, next fiscal year $7.02FY2026 $13.14FY2026 $10.90FY2026
EPS growth, next FY +80.9%FY2026 +13.4%FY2026 +19.5%FY2026
EPS growth, the year after +22.8% -1.8% +16.7%
Revenue, next fiscal year $174.00BFY2026 $66.37BFY2026 $27.56BFY2026
Revenue growth, next FY +17.3%FY2026 -1.7%FY2026 +2.4%FY2026
Revenue growth, the year after +14.7% +15.8% +11.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBABAIBMBKNG
Held by institutions 10.1% 65.1% 92.9%
Institutions holding 1,218 3,632 1,915
Change in shares held, QoQ -5.4% +3.5% -9.6%
Institutions buying 555 1,973 891
Institutions selling 421 1,226 828
Buyers to sellers 1.32 1.61 1.08

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BABAIBMBKNG
BABA 1.00 0.04 0.08
IBM 0.04 1.00 0.27
BKNG 0.08 0.27 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BABA, IBM and BKNG?

International Business Machines (IBM) is the largest by market capitalisation: Alibaba Group Holding (BABA) $232.68B, International Business Machines (IBM) $235.48B, Booking Holdings (BKNG) $115.28B.

Which stock is cheaper, BABA, IBM and BKNG?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Alibaba Group Holding (BABA) 22.1x, International Business Machines (IBM) 21.1x, Booking Holdings (BKNG) 16.0x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Alibaba Group Holding (BABA) 14.3x, International Business Machines (IBM) 19.3x, Booking Holdings (BKNG) 14.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Booking Holdings (BKNG) grew revenue fastest over the trailing twelve months: Alibaba Group Holding (BABA) +8.1%, International Business Machines (IBM) +6.8%, Booking Holdings (BKNG) +12.9%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Alibaba Group Holding (BABA) 7.0%, Booking Holdings (BKNG) 25.5%). On return on invested capital, Booking Holdings (BKNG) leads (Alibaba Group Holding (BABA) 2.4%, Booking Holdings (BKNG) 75.5%).

Which stock has performed better?

Over the past year International Business Machines (IBM) returned the most: Alibaba Group Holding (BABA) -42.6%, International Business Machines (IBM) -17.6%, Booking Holdings (BKNG) -25.6%. Over five years, International Business Machines (IBM) compounded fastest (Alibaba Group Holding (BABA) -9.9%/yr, International Business Machines (IBM) +16.2%/yr, Booking Holdings (BKNG) +9.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Alibaba Group Holding (BABA) 40.4%, International Business Machines (IBM) 50.8%, Booking Holdings (BKNG) 38.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BABA, IBM and BKNG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.