BABA vs FENG vs NFLX Stock Comparison

Alibaba Group Holding, Phoenix New Media and Netflix Prices as of Oct 28, 2026 Peers: Industry group
FENG Phoenix New Media Ltd
$1.38 -2.8% 1M -42.5% 1Y
Market cap
$16.94M
P/E
5.8x
Revenue (TTM)
$118.50M
Div. yield
–
Streaming Technology
5 wins
NFLX Netflix Inc
$61.99 -10.5% 1M -43.8% 1Y
Market cap
$256.27B
P/E
17.4x
Revenue (TTM)
$49.73B
Div. yield
–
Streaming Technology
5 wins

Head to Head

10 decided of 12

Netflix leads on 5 of the 12 questions below (Netflix 5, Phoenix New Media 5). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBABAFENGNFLXLeader
Larger companyMarket capitalisation $230.54B $16.94M $256.27B NFLX
Cheaper on earningsLower P/E, profitable companies only 21.9x 5.8x 17.4x FENG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.4x 1.4x 18.1x FENG
Faster revenue growthRevenue growth, trailing twelve months +8.1% +17.9% +14.7% FENG
More profitableNet margin, trailing twelve months 7.0% 2.5% 29.7% NFLX
Better return on capitalReturn on invested capital 2.4% — 29.2% NFLX
Less leveragedLower net debt / EBITDA — — 0.2x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -42.9% -42.5% -43.8% FENG
Better 5-year returnAnnualised price return, 5 years -9.4%/yr -30.4%/yr -2.1%/yr NFLX
Less volatileAnnualised volatility, 1 year 40.3% 36.7% 36.4% NFLX
Higher overall scoreMean of the five percentile scores vs peers 46/100 77/100 66/100 FENG

Percentile Scorecard

BABAFENGNFLX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBABAFENGNFLX
Valuation 66 #58 of 166 99 #3 of 166 42 #96 of 166
Growth 17 #126 of 152 91 #14 of 152 77 #36 of 152
Profitability 55 #69 of 152 44 #86 of 152 96 #7 of 152
Financial Health 59 #74 of 179 76 #44 of 179 54 #83 of 179
Shareholder Returns 31 #65 of 94 – 63 #35 of 94
Overall 46 77 66
  • BABA ranked among 185 companies in Internet Platforms
  • FENG ranked among 185 companies in Internet Platforms
  • NFLX ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBABAFENGNFLXSPY
1 month -7.2%-2.8%-10.5% +0.9%
3 months -12.2%-5.5%-15.8% +5.9%
6 months -22.6%-19.3%-32.7% +8.5%
Year to date -31.1%-17.4%-33.9% +13.3%
1 year -42.9%-42.5%-43.8% +12.4%
3 years +21.9%+7.8%+55.8% +88.1%
3 years, per year +6.8%+2.5%+15.9% +23.5%
5 years -38.8%-83.7%-10.2% +68.2%
5 years, per year -9.4%-30.4%-2.1% +11.0%
10 years -0.9%-93.8%+389.7% +263.4%
10 years, per year -0.1%-24.3%+17.2% +13.8%

Risk

MeasureBABAFENGNFLXSPY
Volatility, 1Y 40.3%36.7%36.4% 12.7%
Downside volatility, 1Y 35.9%43.3%37.1% 12.7%
Beta vs S&P 500, 1Y 1.110.100.20 1.00
Return / volatility, 1Y -1.06-1.16-1.20 0.98
Max drawdown, 5Y -62.9%-88.4%-75.9% -25.4%
From 52-week high -43.9%-42.5%-46.4% -0.9%
52-week high $179.97$2.40$115.75 $779.14
52-week low $94.81$1.38$61.99 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBABAFENGNFLX
P/E now vs peer median 22.3xmedian 16.8x 5.7xmedian 16.8x 17.4xmedian 16.8x
P/S now vs peer median 1.6xmedian 1.4x 0.1xmedian 1.4x 5.1xmedian 1.4x
EV/EBITDA now vs peer median —median 13.9x —median 13.9x 7.8xmedian 13.9x
P/FCF now vs peer median 7.1xmedian 11.4x —median 11.4x 22.4xmedian 11.4x
P/B now vs peer median 1.4xmedian 1.8x 0.1xmedian 1.8x 8.7xmedian 1.8x
PEG now vs peer median -15.46median 0.36 0.12median 0.36 0.33median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBABAFENGNFLX
Revenue $150.46B $118.50M $49.73B
Gross profit $57.45B $63.62M $25.21B
Operating income $4.39B -$3.49M $15.56B
Net income $10.08B $4.10M $14.77B
Free cash flow $33.19B – $11.38B
R&D $10.68B $8.68M $3.89B
EPS (diluted) $4.38 $0.24 $3.52
Cash & equivalents $21.06B $74.01M $8.19B
Total debt $83.76B – $58.27B
Shares (diluted) 2.40B 12.01M 4.20B
Enterprise value $44.18B -$548.76M $217.57B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBABAFENGNFLX
P/E 22.3x 5.7x 17.4x
P/FCF 7.1x – 22.4x
P/Operating cash flow 20.7x – 20.7x
P/S 1.6x 0.1x 5.1x
P/B 1.4x 0.1x 8.7x
P/Tangible book 1.5x 0.1x 8.7x
EV/EBITDA – – 7.8x
EV/EBIT 48.4x 36.8x 16.8x
EV/Revenue 1.4x -1.1x 5.3x
EV/FCF 6.4x – 23.0x
EV/Operating cash flow 18.8x – 21.2x
PEG (3Y EPS CAGR) -15.46 0.12 0.33

Growth

14 metrics
MetricBABAFENGNFLX
Revenue growth (1Y) 8.1% 17.9% 14.7%
Revenue CAGR (3Y) 5.6% 3.4% 15.0%
Gross profit growth (1Y) 0.2% 46.1% 20.9%
Gross profit CAGR (3Y) 6.5% 23.0% 24.9%
Operating income growth (1Y) -77.5% 61.0% 23.1%
Operating income CAGR (3Y) -35.9% 38.1% 37.3%
Net income growth (1Y) -50.0% 144.5% 41.6%
Net income CAGR (3Y) -3.6% 58.0% 48.3%
EPS growth (1Y) -47.9% 135.2% 46.5%
EPS CAGR (3Y) -1.4% 46.7% 51.8%
Operating cash flow growth (1Y) -45.8% – 28.5%
Operating cash flow CAGR (3Y) -27.8% – 26.7%
Free cash flow growth (1Y) -8.5% – 26.9%
Free cash flow CAGR (3Y) -0.6% – 26.1%

Profitability

14 metrics
MetricBABAFENGNFLX
Gross margin 38.2% 53.7% 50.7%
EBITDA margin – – 67.3%
Operating margin 2.9% -2.9% 31.3%
Pretax margin 9.7% 4.1% 35.6%
Net margin 7.0% 2.5% 29.7%
FCF margin 22.1% – 22.9%
Operating cash flow margin 7.5% – 24.7%
Return on equity 6.2% 2.6% 49.7%
Return on assets 3.6% 1.8% 25.2%
Return on invested capital 2.4% – 29.2%
Return on capital employed 2.1% -2.1% 33.6%
Asset turnover 0.5x 0.5x 0.8x
Cash conversion (OCF / net income) 1.1x – 0.8x
Stock comp / revenue 1.1% – 1.1%

Financial Health

11 metrics
MetricBABAFENGNFLX
Debt / assets 7.5% – 25.8%
Debt / equity 0.1x – 0.5x
Net debt / EBITDA – – 0.2x
Debt / FCF 0.6x – 1.3x
Liabilities / assets 43.6% 32.0% 50.1%
Equity / assets 56.4% 68.0% 49.9%
Interest coverage 3.2x – 18.2x
Current ratio 1.4x 2.9x 1.1x
Quick ratio 0.6x 2.8x 0.7x
Cash ratio 0.6x 2.1x 0.7x
Altman Z-score 2.30 0.75 8.24

Shareholder Returns

7 metrics
MetricBABAFENGNFLX
Dividend yield 1.0% – –
Net buyback yield – – 5.0%
Shareholder yield 1.0% 0.0% 5.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBABAFENGNFLX
Forward P/E 14.4xFY2026 1.4xFY2023 18.1xFY2026
EPS, next fiscal year $7.02FY2026 $0.98FY2023 $3.43FY2026
EPS growth, next FY +80.9%FY2026 – +35.6%FY2026
EPS growth, the year after +22.8% -345.9% +6.1%
Revenue, next fiscal year $174.00BFY2026 $194.02MFY2023 $54.15BFY2026
Revenue growth, next FY +17.3%FY2026 – +19.8%FY2026
Revenue growth, the year after +14.7% -24.3% +10.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBABAFENGNFLX
Held by institutions 10.1% 1.5% 80.9%
Institutions holding 1,218 6 3,359
Change in shares held, QoQ -5.4% -2.1% +2.2%
Institutions buying 555 1 1,691
Institutions selling 421 3 1,366
Buyers to sellers 1.32 0.33 1.24

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BABAFENGNFLX
BABA 1.00 -0.05 0.06
FENG -0.05 1.00 -0.01
NFLX 0.06 -0.01 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BABA, FENG and NFLX?

Netflix (NFLX) is the largest by market capitalisation: Alibaba Group Holding (BABA) $230.54B, Phoenix New Media (FENG) $16.94M, Netflix (NFLX) $256.27B.

Which stock is cheaper, BABA, FENG and NFLX?

Phoenix New Media (FENG) trades on the lowest price-to-earnings ratio (Alibaba Group Holding (BABA) 21.9x, Phoenix New Media (FENG) 5.8x, Netflix (NFLX) 17.4x). On next year's consensus earnings, Phoenix New Media (FENG) is cheapest (Alibaba Group Holding (BABA) 14.4x, Phoenix New Media (FENG) 1.4x, Netflix (NFLX) 18.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Phoenix New Media (FENG) grew revenue fastest over the trailing twelve months: Alibaba Group Holding (BABA) +8.1%, Phoenix New Media (FENG) +17.9%, Netflix (NFLX) +14.7%.

Which company is more profitable?

Netflix (NFLX) has the highest net margin (Alibaba Group Holding (BABA) 7.0%, Phoenix New Media (FENG) 2.5%, Netflix (NFLX) 29.7%). On return on invested capital, Netflix (NFLX) leads (Alibaba Group Holding (BABA) 2.4%, Netflix (NFLX) 29.2%).

Which stock has performed better?

Over the past year Phoenix New Media (FENG) returned the most: Alibaba Group Holding (BABA) -42.9%, Phoenix New Media (FENG) -42.5%, Netflix (NFLX) -43.8%. Over five years, Netflix (NFLX) compounded fastest (Alibaba Group Holding (BABA) -9.4%/yr, Phoenix New Media (FENG) -30.4%/yr, Netflix (NFLX) -2.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Netflix (NFLX) has been the steadiest (Alibaba Group Holding (BABA) 40.3%, Phoenix New Media (FENG) 36.7%, Netflix (NFLX) 36.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BABA, FENG and NFLX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Netflix (NFLX) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.