BABA vs DIDIY vs EBAY Stock Comparison

Alibaba Group Holding, DiDi Global and Ebay Prices as of Oct 26, 2026 Peers: Industry group
BABA Alibaba Group Holding Ltd
$100.26 -8.7% 1M -42.6% 1Y
Market cap
$232.86B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
1.05%
Digital Marketplaces Technology
4 wins
DIDIY DiDi Global Inc.
$3.21 -11.8% 1M -49.4% 1Y
Market cap
$14.96B
P/E
110.7x
Revenue (TTM)
—
Div. yield
–
Ride-Hailing and Delivery Technology
EBAY Ebay Inc
$118.62 +9.9% 1M +22.0% 1Y
Market cap
$52.79B
P/E
23.8x
Revenue (TTM)
$12.01B
Div. yield
1.03%
Digital Marketplaces Technology
7 wins

Head to Head

11 decided of 12

Ebay leads on 7 of the 12 questions below (Ebay 7, Alibaba Group Holding 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBABADIDIYEBAYLeader
Larger companyMarket capitalisation $232.86B $14.96B $52.79B BABA
Cheaper on earningsLower P/E, profitable companies only 22.1x 110.7x 23.8x BABA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x — 20.7x BABA
Faster revenue growthRevenue growth, trailing twelve months +8.1% — +14.7% EBAY
More profitableNet margin, trailing twelve months 7.0% — 18.5% EBAY
Better return on capitalReturn on invested capital 2.4% — 19.3% EBAY
Less leveragedLower net debt / EBITDA — — 1.2x –
Higher dividend yieldTrailing dividend yield 1.05% — 1.03% BABA
Better 1-year returnPrice return, last 12 months -42.6% -49.4% +22.0% EBAY
Better 5-year returnAnnualised price return, 5 years -9.9%/yr -17.1%/yr +8.8%/yr EBAY
Less volatileAnnualised volatility, 1 year 40.4% 45.3% 36.8% EBAY
Higher overall scoreMean of the five percentile scores vs peers 46/100 — 54/100 EBAY

Percentile Scorecard

BABADIDIYEBAY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBABADIDIYEBAY
Valuation 71 #27 of 90 73 #25 of 90 46 #49 of 90
Growth 12 #66 of 75 – 50 #38 of 75
Profitability 54 #35 of 75 – 87 #11 of 75
Financial Health 55 #45 of 99 49 #51 of 99 35 #65 of 99
Shareholder Returns 37 #23 of 36 – 51 #18 of 36
Overall 46 – 54
  • BABA ranked among 102 companies in Internet Platforms
  • DIDIY ranked among 102 companies in Internet Platforms
  • EBAY ranked among 102 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBABADIDIYEBAYSPY
1 month -8.7%-11.8%+9.9% -0.8%
3 months -12.8%-6.7%+4.8% +3.5%
6 months -24.3%-15.5%+18.3% +7.0%
Year to date -31.6%-39.2%+36.2% +12.2%
1 year -42.6%-49.4%+22.0% +13.0%
3 years +21.1%-7.0%+212.2% +86.3%
3 years, per year +6.6%-2.4%+46.2% +23.1%
5 years -40.8%-60.9%+52.7% +68.6%
5 years, per year -9.9%-17.1%+8.8% +11.0%
10 years -2.5%—+311.6% +258.0%
10 years, per year -0.2%—+15.2% +13.6%

Risk

MeasureBABADIDIYEBAYSPY
Volatility, 1Y 40.4%45.3%36.8% 12.7%
Downside volatility, 1Y 36.0%48.0%43.2% 12.7%
Beta vs S&P 500, 1Y 1.110.920.70 1.00
Return / volatility, 1Y -1.06-1.090.60 1.02
Max drawdown, 5Y -62.9%-84.9%-52.6% -25.4%
From 52-week high -44.3%-51.4%-3.5% -1.8%
52-week high $179.97$6.60$122.91 $779.14
52-week low $94.81$3.05$79.41 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBABADIDIYEBAY
P/E now vs peer median 22.1xmedian 17.9x 110.7xmedian 17.9x 23.8xmedian 17.9x
P/S now vs peer median 1.5xmedian 1.7x 0.5xmedian 1.7x 4.4xmedian 1.7x
EV/EBITDA now vs peer median —median 11.8x —median 11.8x 19.2xmedian 11.8x
P/FCF now vs peer median 7.0xmedian 10.1x 16.6xmedian 10.1x 21.1xmedian 10.1x
P/B now vs peer median 1.4xmedian 1.2x 1.1xmedian 1.2x 11.3xmedian 1.2x
PEG now vs peer median -15.35median 0.38 —median 0.38 0.95median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBABADIDIYEBAY
Revenue $150.46B – $12.01B
Gross profit $57.45B – $8.70B
Operating income $4.39B – $2.46B
Net income $10.08B – $2.22B
Free cash flow $33.19B – $2.51B
R&D $10.68B – $1.79B
EPS (diluted) $4.38 – $4.88
Cash & equivalents $21.06B $3.40B $2.31B
Total debt $83.76B $5.59B $6.74B
Shares (diluted) 2.40B 4.88B 455.00M
Enterprise value $54.93B $474.24M $39.32B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBABADIDIYEBAY
P/E 22.1x 110.7x 23.8x
P/FCF 7.0x 16.6x 21.1x
P/Operating cash flow 20.6x – 17.0x
P/S 1.5x 0.5x 4.4x
P/B 1.4x 1.1x 11.3x
P/Tangible book 1.5x 1.1x 11.3x
EV/EBITDA – – 19.2x
EV/EBIT 48.0x – 22.8x
EV/Revenue 1.4x – 4.7x
EV/FCF 6.3x – 22.4x
EV/Operating cash flow 18.6x – 18.1x
PEG (3Y EPS CAGR) -15.35 – 0.95

Growth

14 metrics
MetricBABADIDIYEBAY
Revenue growth (1Y) 8.1% – 14.7%
Revenue CAGR (3Y) 5.6% – 6.5%
Gross profit growth (1Y) 0.2% – 14.9%
Gross profit CAGR (3Y) 6.5% – 6.6%
Operating income growth (1Y) -77.5% – 10.6%
Operating income CAGR (3Y) -35.9% – 3.7%
Net income growth (1Y) -50.0% – 2.1%
Net income CAGR (3Y) -3.6% – 18.3%
EPS growth (1Y) -47.9% – 5.5%
EPS CAGR (3Y) -1.4% – 25.1%
Operating cash flow growth (1Y) -45.8% – 68.5%
Operating cash flow CAGR (3Y) -27.8% – 2.8%
Free cash flow growth (1Y) -8.5% – 77.8%
Free cash flow CAGR (3Y) -0.6% – 1.9%

Profitability

14 metrics
MetricBABADIDIYEBAY
Gross margin 38.2% – 72.5%
EBITDA margin – – 24.4%
Operating margin 2.9% – 20.5%
Pretax margin 9.7% – 20.6%
Net margin 7.0% – 18.5%
FCF margin 22.1% – 20.9%
Operating cash flow margin 7.5% – 25.9%
Return on equity 6.2% – 49.0%
Return on assets 3.6% – 12.4%
Return on invested capital 2.4% – 19.3%
Return on capital employed 2.1% – 20.5%
Asset turnover 0.5x – 0.7x
Cash conversion (OCF / net income) 1.1x – 1.4x
Stock comp / revenue 1.1% – 5.4%

Financial Health

11 metrics
MetricBABADIDIYEBAY
Debt / assets 7.5% 8.7% 37.6%
Debt / equity 0.1x 0.1x 1.4x
Net debt / EBITDA – – 1.2x
Debt / FCF 0.6x – 2.7x
Liabilities / assets 43.6% 37.7% 74.0%
Equity / assets 56.4% 62.3% 26.0%
Interest coverage 3.2x – 9.9x
Current ratio 1.4x 1.4x 1.0x
Quick ratio 0.6x 0.5x 0.9x
Cash ratio 0.6x 0.4x 0.6x
Altman Z-score 2.30 – 6.65

Shareholder Returns

7 metrics
MetricBABADIDIYEBAY
Dividend yield 1.0% – 1.0%
Net buyback yield – – 3.7%
Shareholder yield 1.0% – 4.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBABADIDIYEBAY
Forward P/E 14.3xFY2026 – 20.7xFY2026
EPS, next fiscal year $7.00FY2026 $-0.03FY2026 $5.73FY2026
EPS growth, next FY +80.4%FY2026 -200.0%FY2026 +3.8%FY2026
EPS growth, the year after +23.1% – +14.3%
Revenue, next fiscal year $173.86BFY2026 $39.26BFY2026 $11.91BFY2026
Revenue growth, next FY +17.2%FY2026 +21.1%FY2026 +7.3%FY2026
Revenue growth, the year after +14.7% +7.2% +7.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBABADIDIYEBAY
Held by institutions 10.1% 0.0% 92.4%
Institutions holding 1,218 4 1,293
Change in shares held, QoQ -5.4% -17.3% +0.3%
Institutions buying 555 0 616
Institutions selling 421 1 485
Buyers to sellers 1.32 0.00 1.27

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BABADIDIYEBAY
BABA 1.00 0.23 0.15
DIDIY 0.23 1.00 0.03
EBAY 0.15 0.03 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BABA, DIDIY and EBAY?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Alibaba Group Holding (BABA) $232.86B, DiDi Global (DIDIY) $14.96B, Ebay (EBAY) $52.79B.

Which stock is cheaper, BABA, DIDIY and EBAY?

Alibaba Group Holding (BABA) trades on the lowest price-to-earnings ratio (Alibaba Group Holding (BABA) 22.1x, DiDi Global (DIDIY) 110.7x, Ebay (EBAY) 23.8x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Alibaba Group Holding (BABA) 14.3x, Ebay (EBAY) 20.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Ebay (EBAY) grew revenue fastest over the trailing twelve months: Alibaba Group Holding (BABA) +8.1%, Ebay (EBAY) +14.7%.

Which company is more profitable?

Ebay (EBAY) has the highest net margin (Alibaba Group Holding (BABA) 7.0%, Ebay (EBAY) 18.5%). On return on invested capital, Ebay (EBAY) leads (Alibaba Group Holding (BABA) 2.4%, Ebay (EBAY) 19.3%).

Which stock has performed better?

Over the past year Ebay (EBAY) returned the most: Alibaba Group Holding (BABA) -42.6%, DiDi Global (DIDIY) -49.4%, Ebay (EBAY) +22.0%. Over five years, Ebay (EBAY) compounded fastest (Alibaba Group Holding (BABA) -9.9%/yr, DiDi Global (DIDIY) -17.1%/yr, Ebay (EBAY) +8.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Alibaba Group Holding (BABA) has the highest dividend yield: Alibaba Group Holding (BABA) 1.05%, Ebay (EBAY) 1.03%. DiDi Global (DIDIY) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Ebay (EBAY) has been the steadiest (Alibaba Group Holding (BABA) 40.4%, DiDi Global (DIDIY) 45.3%, Ebay (EBAY) 36.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BABA, DIDIY and EBAY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Ebay (EBAY) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.