BABA vs BKNG vs TBTC Stock Comparison

Alibaba Group Holding, Booking Holdings and Table Trac Prices as of Oct 27, 2026 Peers: Industry group
BABA Alibaba Group Holding Ltd
$100.23 -8.7% 1M -44.1% 1Y
Market cap
$234.40B
P/E
22.3x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
1 win
BKNG Booking Holdings Inc.
$150.14 -8.4% 1M -28.6% 1Y
Market cap
$113.33B
P/E
15.7x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
5 wins
TBTC Table Trac Inc
$5.20 -3.7% 1M +15.8% 1Y
Market cap
$24.14M
P/E
9.0x
Revenue (TTM)
$13.33M
Div. yield
3.46%
Restaurant and Retail Software Technology
4 wins

Head to Head

10 decided of 12

Booking Holdings leads on 5 of the 12 questions below (Booking Holdings 5, Table Trac 4, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBABABKNGTBTCLeader
Larger companyMarket capitalisation $234.40B $113.33B $24.14M BABA
Cheaper on earningsLower P/E, profitable companies only 22.3x 15.7x 9.0x TBTC
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 13.8x — BKNG
Faster revenue growthRevenue growth, trailing twelve months +8.1% +12.9% +15.3% TBTC
More profitableNet margin, trailing twelve months 7.0% 25.5% 20.1% BKNG
Better return on capitalReturn on invested capital 2.4% 75.5% — BKNG
Less leveragedLower net debt / EBITDA — 0.3x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 3.46% –
Better 1-year returnPrice return, last 12 months -44.1% -28.6% +15.8% TBTC
Better 5-year returnAnnualised price return, 5 years -10.0%/yr +9.1%/yr +8.2%/yr BKNG
Less volatileAnnualised volatility, 1 year 40.3% 38.0% 59.5% BKNG
Higher overall scoreMean of the five percentile scores vs peers 46/100 61/100 81/100 TBTC

Percentile Scorecard

BABABKNGTBTC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBABABKNGTBTC
Valuation 68 #55 of 167 66 #57 of 167 94 #6 of 89
Growth 17 #127 of 153 38 #95 of 153 61 #32 of 81
Profitability 54 #71 of 153 99 #2 of 153 85 #12 of 76
Financial Health 59 #74 of 179 41 #106 of 179 98 #3 of 94
Shareholder Returns 30 #66 of 94 61 #37 of 94 64 #19 of 51
Overall 46 61 81
  • BABA ranked among 185 companies in Internet Platforms
  • BKNG ranked among 185 companies in Internet Platforms
  • TBTC ranked among 98 companies in Vertical Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBABABKNGTBTCSPY
1 month -8.7%-8.4%-3.7% -0.2%
3 months -13.0%-24.7%+15.6% +3.9%
6 months -23.4%-13.4%+11.1% +8.2%
Year to date -31.6%-29.9%+23.2% +12.9%
1 year -44.1%-28.6%+15.8% +12.3%
3 years +21.0%+36.7%+23.8% +87.4%
3 years, per year +6.6%+11.0%+7.4% +23.3%
5 years -41.0%+54.5%+48.6% +67.9%
5 years, per year -10.0%+9.1%+8.2% +10.9%
10 years -2.1%+156.6%+246.7% +261.1%
10 years, per year -0.2%+9.9%+13.2% +13.7%

Risk

MeasureBABABKNGTBTCSPY
Volatility, 1Y 40.3%38.0%59.5% 12.7%
Downside volatility, 1Y 35.9%38.1%74.2% 12.7%
Beta vs S&P 500, 1Y 1.110.840.34 1.00
Return / volatility, 1Y -1.10-0.750.27 0.97
Max drawdown, 5Y -62.9%-39.5%-39.4% -25.4%
From 52-week high -44.3%-31.7%-16.0% -1.2%
52-week high $179.97$219.68$6.19 $779.14
52-week low $94.81$150.14$3.70 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBABABKNGTBTC
P/E now vs peer median 22.1xmedian 17.3x 16.0xmedian 17.3x 9.0xmedian 40.1x
P/S now vs peer median 1.5xmedian 1.4x 4.0xmedian 1.4x 1.8xmedian 2.5x
EV/EBITDA now vs peer median —median 14.2x 11.7xmedian 14.2x 5.3xmedian 18.5x
P/FCF now vs peer median 7.0xmedian 11.5x 11.8xmedian 11.5x 20.9xmedian 20.1x
P/B now vs peer median 1.4xmedian 1.8x -10.5xmedian 1.8x 1.7xmedian 1.8x
PEG now vs peer median -15.35median 0.40 -0.28median 0.40 0.44median 1.73

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBABABKNGTBTC
Revenue $150.46B $28.24B $13.33M
Gross profit $57.45B – $9.42M
Operating income $4.39B $9.28B $2.96M
Net income $10.08B $7.21B $2.68M
Free cash flow $33.19B $9.54B $1.15M
R&D $10.68B – –
EPS (diluted) $4.38 $9.36 $0.57
Cash & equivalents $21.06B $17.21B $8.15M
Total debt $83.76B $20.18B –
Shares (diluted) 2.40B 770.00M 4.68M
Enterprise value $48.03B $46.38B -$8.62M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBABABKNGTBTC
P/E 22.1x 16.0x 9.0x
P/FCF 7.0x 11.8x 20.9x
P/Operating cash flow 20.6x 11.4x 20.4x
P/S 1.5x 4.0x 1.8x
P/B 1.4x -10.5x 1.7x
P/Tangible book 1.4x -9.7x 1.7x
EV/EBITDA – 11.7x 5.3x
EV/EBIT 48.0x 12.5x 5.4x
EV/Revenue 1.4x 4.1x 1.2x
EV/FCF 6.3x 12.1x 13.9x
EV/Operating cash flow 18.6x 11.7x 13.5x
PEG (3Y EPS CAGR) -15.35 -0.28 0.44

Growth

14 metrics
MetricBABABKNGTBTC
Revenue growth (1Y) 8.1% 12.9% 15.3%
Revenue CAGR (3Y) 5.6% 13.4% 10.1%
Gross profit growth (1Y) 0.2% – 13.2%
Gross profit CAGR (3Y) 6.5% – 9.6%
Operating income growth (1Y) -77.5% 12.9% 68.1%
Operating income CAGR (3Y) -35.9% 15.3% 20.3%
Net income growth (1Y) -50.0% 49.8% 58.8%
Net income CAGR (3Y) -3.6% 17.4% 21.0%
EPS growth (1Y) -47.9% -93.7% 58.1%
EPS CAGR (3Y) -1.4% -57.3% 20.4%
Operating cash flow growth (1Y) -45.8% 2.9% -45.4%
Operating cash flow CAGR (3Y) -27.8% 13.2% 36.2%
Free cash flow growth (1Y) -8.5% 3.2% -44.2%
Free cash flow CAGR (3Y) -0.6% 13.9% 35.0%

Profitability

14 metrics
MetricBABABKNGTBTC
Gross margin 38.2% – 70.6%
EBITDA margin – 34.9% 22.6%
Operating margin 2.9% 32.9% 22.2%
Pretax margin 9.7% 32.9% 25.4%
Net margin 7.0% 25.5% 20.1%
FCF margin 22.1% 33.8% 8.7%
Operating cash flow margin 7.5% 34.9% 8.9%
Return on equity 6.2% – 19.5%
Return on assets 3.6% 25.1% 17.1%
Return on invested capital 2.4% 75.5% –
Return on capital employed 2.1% 121.7% 20.0%
Asset turnover 0.5x 1.0x 0.9x
Cash conversion (OCF / net income) 1.1x 1.4x 0.4x
Stock comp / revenue 1.1% 2.1% 0.7%

Financial Health

11 metrics
MetricBABABKNGTBTC
Debt / assets 7.5% 68.0% –
Debt / equity 0.1x -1.9x –
Net debt / EBITDA – 0.3x –
Debt / FCF 0.6x 2.1x –
Liabilities / assets 43.6% 136.3% 13.0%
Equity / assets 56.4% -36.3% 87.0%
Interest coverage 3.2x 8.4x –
Current ratio 1.4x 1.1x 16.6x
Quick ratio 0.6x 1.0x 13.6x
Cash ratio 0.6x 0.8x 9.6x
Altman Z-score 2.30 5.77 10.25

Shareholder Returns

7 metrics
MetricBABABKNGTBTC
Dividend yield 1.0% 1.1% 3.5%
Net buyback yield – 9.3% –
Shareholder yield 1.0% 10.4% 3.5%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBABABKNGTBTC
Forward P/E 14.3xFY2026 13.8xFY2026 –
EPS, next fiscal year $7.02FY2026 $10.90FY2026 –
EPS growth, next FY +80.9%FY2026 +19.5%FY2026 –
EPS growth, the year after +22.8% +16.7% –
Revenue, next fiscal year $174.00BFY2026 $27.56BFY2026 –
Revenue growth, next FY +17.3%FY2026 +2.4%FY2026 –
Revenue growth, the year after +14.7% +11.4% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBABABKNGTBTC
Held by institutions 10.1% 92.9% –
Institutions holding 1,218 1,916 –
Change in shares held, QoQ -5.4% -9.6% –
Institutions buying 555 892 –
Institutions selling 421 828 –
Buyers to sellers 1.32 1.08 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BABABKNGTBTC
BABA 1.00 0.08 0.09
BKNG 0.08 1.00 0.06
TBTC 0.09 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BABA, BKNG and TBTC?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Alibaba Group Holding (BABA) $234.40B, Booking Holdings (BKNG) $113.33B, Table Trac (TBTC) $24.14M.

Which stock is cheaper, BABA, BKNG and TBTC?

Table Trac (TBTC) trades on the lowest price-to-earnings ratio (Alibaba Group Holding (BABA) 22.3x, Booking Holdings (BKNG) 15.7x, Table Trac (TBTC) 9.0x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Alibaba Group Holding (BABA) 14.3x, Booking Holdings (BKNG) 13.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Table Trac (TBTC) grew revenue fastest over the trailing twelve months: Alibaba Group Holding (BABA) +8.1%, Booking Holdings (BKNG) +12.9%, Table Trac (TBTC) +15.3%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Alibaba Group Holding (BABA) 7.0%, Booking Holdings (BKNG) 25.5%, Table Trac (TBTC) 20.1%). On return on invested capital, Booking Holdings (BKNG) leads (Alibaba Group Holding (BABA) 2.4%, Booking Holdings (BKNG) 75.5%).

Which stock has performed better?

Over the past year Table Trac (TBTC) returned the most: Alibaba Group Holding (BABA) -44.1%, Booking Holdings (BKNG) -28.6%, Table Trac (TBTC) +15.8%. Over five years, Booking Holdings (BKNG) compounded fastest (Alibaba Group Holding (BABA) -10.0%/yr, Booking Holdings (BKNG) +9.1%/yr, Table Trac (TBTC) +8.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alibaba Group Holding (BABA) 0.00%, Booking Holdings (BKNG) 0.00%, Table Trac (TBTC) 3.46%. Alibaba Group Holding (BABA) and Booking Holdings (BKNG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Alibaba Group Holding (BABA) 40.3%, Booking Holdings (BKNG) 38.0%, Table Trac (TBTC) 59.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BABA, BKNG and TBTC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.