BABA vs BKNG vs GETY Stock Comparison

Alibaba Group Holding, Booking Holdings and Getty Images Holdings Prices as of Oct 27, 2026 Peers: Industry group
BABA Alibaba Group Holding Ltd
$100.23 -8.7% 1M -44.1% 1Y
Market cap
$232.79B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
1.05%
Digital Marketplaces Technology
1 win
BKNG Booking Holdings Inc.
$150.14 -8.4% 1M -28.6% 1Y
Market cap
$112.81B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
1.09%
Digital Marketplaces Technology
11 wins

Head to Head

12 decided of 12

Booking Holdings leads on 11 of the 12 questions below (Booking Holdings 11, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBABABKNGGETYLeader
Larger companyMarket capitalisation $232.79B $112.81B $12.63M BABA
Cheaper on earningsLower P/E, profitable companies only 22.1x 16.0x -0.1x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 13.8x — BKNG
Faster revenue growthRevenue growth, trailing twelve months +8.1% +12.9% +3.3% BKNG
More profitableNet margin, trailing twelve months 7.0% 25.5% -16.2% BKNG
Better return on capitalReturn on invested capital 2.4% 75.5% 3.3% BKNG
Less leveragedLower net debt / EBITDA — 0.3x 12.6x BKNG
Higher dividend yieldTrailing dividend yield 1.05% 1.09% — BKNG
Better 1-year returnPrice return, last 12 months -44.1% -28.6% -98.6% BKNG
Better 5-year returnAnnualised price return, 5 years -10.0%/yr +9.1%/yr -68.7%/yr BKNG
Less volatileAnnualised volatility, 1 year 40.3% 38.0% 272.8% BKNG
Higher overall scoreMean of the five percentile scores vs peers 46/100 61/100 28/100 BKNG

Percentile Scorecard

BABABKNGGETY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBABABKNGGETY
Valuation 68 #55 of 167 66 #57 of 167 49 #86 of 167
Growth 17 #127 of 153 38 #95 of 153 11 #137 of 153
Profitability 54 #71 of 153 99 #2 of 153 42 #89 of 153
Financial Health 59 #74 of 179 41 #106 of 179 10 #162 of 179
Shareholder Returns 30 #66 of 94 61 #37 of 94 –
Overall 46 61 28
  • BABA ranked among 185 companies in Internet Platforms
  • BKNG ranked among 185 companies in Internet Platforms
  • GETY ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBABABKNGGETYSPY
1 month -8.7%-8.4%-78.6% -0.2%
3 months -13.0%-24.7%-92.9% +3.9%
6 months -23.4%-13.4%-96.7% +8.2%
Year to date -31.6%-29.9%-97.8% +12.9%
1 year -44.1%-28.6%-98.6% +12.3%
3 years +21.0%+36.7%-99.3% +87.4%
3 years, per year +6.6%+11.0%-80.6% +23.3%
5 years -41.0%+54.5%-99.7% +67.9%
5 years, per year -10.0%+9.1%-68.7% +10.9%
10 years -2.1%+156.6%— +261.1%
10 years, per year -0.2%+9.9%— +13.7%

Risk

MeasureBABABKNGGETYSPY
Volatility, 1Y 40.3%38.0%272.8% 12.7%
Downside volatility, 1Y 35.9%38.1%305.8% 12.7%
Beta vs S&P 500, 1Y 1.110.841.38 1.00
Return / volatility, 1Y -1.10-0.75-0.36 0.97
Max drawdown, 5Y -62.9%-39.5%-100.0% -25.4%
From 52-week high -44.3%-31.7%-98.6% -1.2%
52-week high $179.97$219.68$2.15 $779.14
52-week low $94.81$150.14$0.01 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBABABKNGGETY
P/E now vs peer median 22.1xmedian 17.3x 16.0xmedian 17.3x -0.1xmedian 17.3x
P/S now vs peer median 1.5xmedian 1.4x 4.0xmedian 1.4x 0.0xmedian 1.4x
EV/EBITDA now vs peer median —median 14.2x 11.7xmedian 14.2x 12.7xmedian 14.2x
P/FCF now vs peer median 7.0xmedian 11.5x 11.8xmedian 11.5x -0.2xmedian 11.5x
P/B now vs peer median 1.4xmedian 1.8x -10.5xmedian 1.8x 0.0xmedian 1.8x
PEG now vs peer median -15.35median 0.40 -0.28median 0.40 -0.02median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBABABKNGGETY
Revenue $150.46B $28.24B $978.00M
Gross profit $57.45B – $708.07M
Operating income $4.39B $9.28B $84.94M
Net income $10.08B $7.21B -$159.46M
Free cash flow $33.19B $9.54B -$83.03M
R&D $10.68B – –
EPS (diluted) $4.38 $9.36 $-0.38
Cash & equivalents $21.06B $17.21B $51.62M
Total debt $83.76B $20.18B $2.03B
Shares (diluted) 2.40B 770.00M 419.60M
Enterprise value $54.86B $45.86B -$287.10M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBABABKNGGETY
P/E 22.1x 16.0x -0.1x
P/FCF 7.0x 11.8x -0.2x
P/Operating cash flow 20.6x 11.4x -0.5x
P/S 1.5x 4.0x 0.0x
P/B 1.4x -10.5x 0.0x
P/Tangible book 1.4x -9.7x 0.1x
EV/EBITDA – 11.7x 12.7x
EV/EBIT 48.0x 12.5x 23.5x
EV/Revenue 1.4x 4.1x 2.0x
EV/FCF 6.3x 12.1x -24.0x
EV/Operating cash flow 18.6x 11.7x -78.5x
PEG (3Y EPS CAGR) -15.35 -0.28 -0.02

Growth

14 metrics
MetricBABABKNGGETY
Revenue growth (1Y) 8.1% 12.9% 3.3%
Revenue CAGR (3Y) 5.6% 13.4% 1.9%
Gross profit growth (1Y) 0.2% – 2.4%
Gross profit CAGR (3Y) 6.5% – 1.9%
Operating income growth (1Y) -77.5% 12.9% -45.6%
Operating income CAGR (3Y) -35.9% 15.3% -23.4%
Net income growth (1Y) -50.0% 49.8% -39.0%
Net income CAGR (3Y) -3.6% 17.4% -3.8%
EPS growth (1Y) -47.9% -93.7% -35.7%
EPS CAGR (3Y) -1.4% -57.3% 4.7%
Operating cash flow growth (1Y) -45.8% 2.9% -135.2%
Operating cash flow CAGR (3Y) -27.8% 13.2% -29.3%
Free cash flow growth (1Y) -8.5% 3.2% -746.4%
Free cash flow CAGR (3Y) -0.6% 13.9% -41.7%

Profitability

14 metrics
MetricBABABKNGGETY
Gross margin 38.2% – 72.4%
EBITDA margin – 34.9% 16.1%
Operating margin 2.9% 32.9% 8.7%
Pretax margin 9.7% 32.9% -8.3%
Net margin 7.0% 25.5% -16.2%
FCF margin 22.1% 33.8% -8.5%
Operating cash flow margin 7.5% 34.9% -2.6%
Return on equity 6.2% – -29.4%
Return on assets 3.6% 25.1% -5.1%
Return on invested capital 2.4% 75.5% 3.3%
Return on capital employed 2.1% 121.7% 4.3%
Asset turnover 0.5x 1.0x 0.3x
Cash conversion (OCF / net income) 1.1x 1.4x 0.2x
Stock comp / revenue 1.1% 2.1% 1.5%

Financial Health

11 metrics
MetricBABABKNGGETY
Debt / assets 7.5% 68.0% 66.6%
Debt / equity 0.1x -1.9x 4.1x
Net debt / EBITDA – 0.3x 12.6x
Debt / FCF 0.6x 2.1x -24.5x
Liabilities / assets 43.6% 136.3% 83.7%
Equity / assets 56.4% -36.3% 16.3%
Interest coverage 3.2x 8.4x 0.4x
Current ratio 1.4x 1.1x 0.8x
Quick ratio 0.6x 1.0x 0.2x
Cash ratio 0.6x 0.8x 0.0x
Altman Z-score 2.30 5.77 -0.38

Shareholder Returns

7 metrics
MetricBABABKNGGETY
Dividend yield 1.0% 1.1% –
Net buyback yield – 9.3% –
Shareholder yield 1.0% 10.4% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBABABKNGGETY
Forward P/E 14.3xFY2026 13.8xFY2026 –
EPS, next fiscal year $7.02FY2026 $10.90FY2026 $-0.15FY2026
EPS growth, next FY +80.9%FY2026 +19.5%FY2026 –
EPS growth, the year after +22.8% +16.7% –
Revenue, next fiscal year $174.00BFY2026 $27.56BFY2026 $880.49MFY2026
Revenue growth, next FY +17.3%FY2026 +2.4%FY2026 -10.3%FY2026
Revenue growth, the year after +14.7% +11.4% +15.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBABABKNGGETY
Held by institutions 10.1% 92.9% 38.1%
Institutions holding 1,218 1,916 112
Change in shares held, QoQ -5.4% -9.6% -9.3%
Institutions buying 555 892 56
Institutions selling 421 828 34
Buyers to sellers 1.32 1.08 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BABABKNGGETY
BABA 1.00 0.08 -0.01
BKNG 0.08 1.00 0.05
GETY -0.01 0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BABA, BKNG and GETY?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Alibaba Group Holding (BABA) $232.79B, Booking Holdings (BKNG) $112.81B, Getty Images Holdings (GETY) $12.63M.

Which stock is cheaper, BABA, BKNG and GETY?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Alibaba Group Holding (BABA) 22.1x, Booking Holdings (BKNG) 16.0x, Getty Images Holdings (GETY) -0.1x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Alibaba Group Holding (BABA) 14.3x, Booking Holdings (BKNG) 13.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Booking Holdings (BKNG) grew revenue fastest over the trailing twelve months: Alibaba Group Holding (BABA) +8.1%, Booking Holdings (BKNG) +12.9%, Getty Images Holdings (GETY) +3.3%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Alibaba Group Holding (BABA) 7.0%, Booking Holdings (BKNG) 25.5%, Getty Images Holdings (GETY) -16.2%). On return on invested capital, Booking Holdings (BKNG) leads (Alibaba Group Holding (BABA) 2.4%, Booking Holdings (BKNG) 75.5%, Getty Images Holdings (GETY) 3.3%).

Which stock has performed better?

Over the past year Booking Holdings (BKNG) returned the most: Alibaba Group Holding (BABA) -44.1%, Booking Holdings (BKNG) -28.6%, Getty Images Holdings (GETY) -98.6%. Over five years, Booking Holdings (BKNG) compounded fastest (Alibaba Group Holding (BABA) -10.0%/yr, Booking Holdings (BKNG) +9.1%/yr, Getty Images Holdings (GETY) -68.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Booking Holdings (BKNG) has the highest dividend yield: Alibaba Group Holding (BABA) 1.05%, Booking Holdings (BKNG) 1.09%. Getty Images Holdings (GETY) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Alibaba Group Holding (BABA) 40.3%, Booking Holdings (BKNG) 38.0%, Getty Images Holdings (GETY) 272.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BABA, BKNG and GETY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 11. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.