AXIL vs GPRO vs MSN Stock Comparison

Axil Brands, GoPro and Emerson Radio Prices as of Oct 27, 2026 Peers: Industry group
AXIL Axil Brands, Inc.
$5.50 -12.8% 1M -11.9% 1Y
Market cap
$37.52M
P/E
13.4x
Revenue (TTM)
$30.08M
Div. yield
–
Consumer Electronics Consumer Discretionary
4 wins
GPRO GoPro, Inc.
$1.02 -20.9% 1M -51.9% 1Y
Market cap
$167.45M
P/E
–
Revenue (TTM)
$569.05M
Div. yield
–
Consumer Electronics Consumer Discretionary
1 win
MSN Emerson Radio Corp
$0.32 -25.6% 1M -36.5% 1Y
Market cap
$6.73M
P/E
–
Revenue (TTM)
$5.69M
Div. yield
–
Consumer Electronics Consumer Discretionary
2 wins

Head to Head

7 decided of 12

Axil Brands leads on 4 of the 12 questions below (Axil Brands 4, Emerson Radio 2, GoPro 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAXILGPROMSNLeader
Larger companyMarket capitalisation $37.52M $167.45M $6.73M GPRO
Cheaper on earningsLower P/E, profitable companies only 13.4x -1.1x -1.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.1x — — –
Faster revenue growthRevenue growth, trailing twelve months +10.3% -23.8% -44.6% AXIL
More profitableNet margin, trailing twelve months 9.3% -27.6% -65.5% AXIL
Better return on capitalReturn on invested capital — -160.2% — –
Less leveragedLower net debt / EBITDA — -0.5x — –
Higher dividend yieldTrailing dividend yield — — 0.00% –
Better 1-year returnPrice return, last 12 months -11.9% -51.9% -36.5% AXIL
Better 5-year returnAnnualised price return, 5 years — -34.9%/yr -23.0%/yr MSN
Less volatileAnnualised volatility, 1 year 78.2% 112.8% 62.4% MSN
Higher overall scoreMean of the five percentile scores vs peers 87/100 11/100 37/100 AXIL

Percentile Scorecard

AXILGPROMSN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAXILGPROMSN
Valuation 76 #11 of 42 15 #36 of 42 44 #24 of 42
Growth 85 #7 of 42 10 #38 of 42 7 #39 of 42
Profitability 92 #4 of 40 13 #35 of 40 3 #39 of 40
Financial Health 95 #3 of 44 9 #40 of 44 93 #4 of 44
Shareholder Returns – 7 #26 of 28 –
Overall 87 11 37
  • AXIL ranked among 45 companies in Household Durables
  • GPRO ranked among 45 companies in Household Durables
  • MSN ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAXILGPROMSNSPY
1 month -12.8%-20.9%-25.6% -0.2%
3 months -7.9%+41.7%-17.9% +3.9%
6 months -18.5%-32.9%-25.8% +8.2%
Year to date -20.6%-27.7%-15.8% +12.9%
1 year -11.9%-51.9%-36.5% +12.3%
3 years —-58.0%-42.9% +87.4%
3 years, per year —-25.1%-17.0% +23.3%
5 years —-88.3%-72.9% +67.9%
5 years, per year —-34.9%-23.0% +10.9%
10 years —-92.6%-66.7% +261.1%
10 years, per year —-22.9%-10.4% +13.7%

Risk

MeasureAXILGPROMSNSPY
Volatility, 1Y 78.2%112.8%62.4% 12.7%
Downside volatility, 1Y 62.5%95.6%65.3% 12.7%
Beta vs S&P 500, 1Y 0.112.520.20 1.00
Return / volatility, 1Y -0.15-0.46-0.58 0.97
Max drawdown, 5Y -74.3%-95.9%-75.6% -25.4%
From 52-week high -36.7%-51.9%-39.6% -1.2%
52-week high $8.69$2.12$0.53 $779.14
52-week low $4.75$0.58$0.32 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAXILGPROMSN
P/E now vs peer median 13.4xmedian 16.0x -1.1xmedian 16.0x -1.8xmedian 16.0x
P/S now vs peer median 1.2xmedian 0.6x 0.3xmedian 0.6x 1.2xmedian 0.6x
EV/EBITDA now vs peer median 9.1xmedian 9.8x -2.0xmedian 9.8x 1.1xmedian 9.8x
P/FCF now vs peer median 8.6xmedian 11.9x -7.2xmedian 11.9x -1.7xmedian 11.9x
P/B now vs peer median 2.7xmedian 1.2x -5.7xmedian 1.2x 0.4xmedian 1.2x
PEG now vs peer median 0.26median 0.64 0.01median 0.64 0.03median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAXILGPROMSN
Revenue $30.08M $569.05M $5.69M
Gross profit $21.78M $157.32M $603.00K
Operating income $3.00M -$120.35M -$4.25M
Net income $2.79M -$157.00M -$3.73M
Free cash flow $4.37M -$23.28M -$4.06M
R&D – $124.82M –
EPS (diluted) $0.34 $-0.92 $-0.18
Cash & equivalents $7.93M – $5.31M
Total debt – $81.70M –
Shares (diluted) 8.25M 171.23M 21.04M
Enterprise value $14.79M $140.18M -$43.90M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAXILGPROMSN
P/E 13.4x -1.1x -1.8x
P/FCF 8.6x -7.2x -1.7x
P/Operating cash flow 8.4x -8.5x -1.7x
P/S 1.2x 0.3x 1.2x
P/B 2.7x -5.7x 0.4x
P/Tangible book 2.8x -5.7x 0.4x
EV/EBITDA 9.1x -2.0x 1.1x
EV/EBIT 9.9x -1.8x 1.1x
EV/Revenue 1.0x 0.4x -0.8x
EV/FCF 6.8x -9.5x 1.2x
EV/Operating cash flow 6.6x -11.3x 1.2x
PEG (3Y EPS CAGR) 0.26 0.01 0.03

Growth

14 metrics
MetricAXILGPROMSN
Revenue growth (1Y) 10.3% -23.8% -44.6%
Revenue CAGR (3Y) -5.7% -18.3% -10.4%
Gross profit growth (1Y) 13.9% -39.3% -16.0%
Gross profit CAGR (3Y) -6.9% -23.3% -35.5%
Operating income growth (1Y) 75.2% -13.2% 25.5%
Operating income CAGR (3Y) -2.0% -49.3% -33.0%
Net income growth (1Y) 114.4% -44.7% 24.1%
Net income CAGR (3Y) 15.6% -81.1% -63.8%
EPS growth (1Y) 114.3% -33.3% 24.1%
EPS CAGR (3Y) 51.6% -75.0% -63.8%
Operating cash flow growth (1Y) 1,438% 74.1% -22.3%
Operating cash flow CAGR (3Y) 21.5% -31.4% -180.0%
Free cash flow growth (1Y) 3,108% 70.9% -21.7%
Free cash flow CAGR (3Y) 22.1% -25.5% -158.5%

Profitability

14 metrics
MetricAXILGPROMSN
Gross margin 72.4% 27.6% 10.6%
EBITDA margin 10.8% -19.3% -73.3%
Operating margin 10.0% -21.1% -74.7%
Pretax margin 10.7% -27.3% -65.5%
Net margin 9.3% -27.6% -65.5%
FCF margin 14.5% -4.1% -71.4%
Operating cash flow margin 14.9% -3.5% -71.4%
Return on equity 20.6% – -22.0%
Return on assets 15.2% -40.3% -20.2%
Return on invested capital – -160.2% –
Return on capital employed 21.7% – -25.0%
Asset turnover 1.6x 1.5x 0.3x
Cash conversion (OCF / net income) 1.6x 0.1x 1.1x
Stock comp / revenue 4.8% 2.8% –

Financial Health

11 metrics
MetricAXILGPROMSN
Debt / assets – 20.5% –
Debt / equity – -2.8x –
Net debt / EBITDA – -0.5x –
Debt / FCF – -3.5x –
Liabilities / assets 25.3% 107.4% 8.7%
Equity / assets 74.7% -7.4% 91.3%
Interest coverage – – –
Current ratio 3.3x 0.6x 12.1x
Quick ratio 2.1x 0.2x 8.5x
Cash ratio 1.8x 0.1x 7.9x
Altman Z-score 7.90 -3.01 0.57

Shareholder Returns

7 metrics
MetricAXILGPROMSN
Dividend yield – – –
Net buyback yield – -1.6% –
Shareholder yield – -1.6% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAXILGPROMSN
Forward P/E 8.1xFY2026 – –
EPS, next fiscal year $0.68FY2026 $-0.75FY2026 –
EPS growth, next FY +106.1%FY2026 – –
EPS growth, the year after +44.1% – –
Revenue, next fiscal year $40.39MFY2026 $572.94MFY2026 –
Revenue growth, next FY +30.9%FY2026 -12.1%FY2026 –
Revenue growth, the year after +18.5% +22.2% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAXILGPROMSN
Held by institutions 13.2% 35.3% 4.1%
Institutions holding 14 142 11
Change in shares held, QoQ -3.6% +41.9% -2.3%
Institutions buying 8 85 3
Institutions selling 1 23 2
Buyers to sellers 8.00 3.70 1.50

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AXILGPROMSN
AXIL 1.00 0.03 0.05
GPRO 0.03 1.00 0.00
MSN 0.05 0.00 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AXIL, GPRO and MSN?

GoPro (GPRO) is the largest by market capitalisation: Axil Brands (AXIL) $37.52M, GoPro (GPRO) $167.45M, Emerson Radio (MSN) $6.73M.

Which company is growing faster?

Axil Brands (AXIL) grew revenue fastest over the trailing twelve months: Axil Brands (AXIL) +10.3%, GoPro (GPRO) -23.8%, Emerson Radio (MSN) -44.6%.

Which company is more profitable?

Axil Brands (AXIL) has the highest net margin (Axil Brands (AXIL) 9.3%, GoPro (GPRO) -27.6%, Emerson Radio (MSN) -65.5%).

Which stock has performed better?

Over the past year Axil Brands (AXIL) returned the most: Axil Brands (AXIL) -11.9%, GoPro (GPRO) -51.9%, Emerson Radio (MSN) -36.5%. Over five years, Emerson Radio (MSN) compounded fastest (GoPro (GPRO) -34.9%/yr, Emerson Radio (MSN) -23.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Emerson Radio (MSN) has been the steadiest (Axil Brands (AXIL) 78.2%, GoPro (GPRO) 112.8%, Emerson Radio (MSN) 62.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AXIL, GPRO and MSN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Axil Brands (AXIL) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.