AUR vs GOOGL vs BIDU Stock Comparison

Aurora Innovation, Alphabet and Baidu Prices as of Oct 27, 2026 Peers: Industry group
AUR Aurora Innovation, Inc.
$5.12 -15.2% 1M -2.8% 1Y
Market cap
$10.07B
P/E
–
Revenue (TTM)
$5.00M
Div. yield
–
Autonomous Driving Technology
1 win
GOOGL Alphabet Inc.
$320.58 -6.8% 1M +19.1% 1Y
Market cap
$3.95T
P/E
16.2x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
7 wins
BIDU Baidu, Inc.
$78.27 -10.4% 1M -39.2% 1Y
Market cap
$2.73B
P/E
–
Revenue (TTM)
$18.33B
Div. yield
–
AI Platforms Technology
1 win

Head to Head

9 decided of 12

Alphabet leads on 7 of the 12 questions below (Alphabet 7, Baidu 1, Aurora Innovation 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAURGOOGLBIDULeader
Larger companyMarket capitalisation $10.07B $3.95T $2.73B GOOGL
Cheaper on earningsLower P/E, profitable companies only -11.2x 16.2x -5.7x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 15.2x 14.4x BIDU
Faster revenue growthRevenue growth, trailing twelve months +400.0% +20.1% -0.9% AUR
More profitableNet margin, trailing twelve months -18,000.0% 54.8% -2.6% GOOGL
Better return on capitalReturn on invested capital — 18.6% -2.0% GOOGL
Less leveragedLower net debt / EBITDA — -0.8x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.8% +19.1% -39.2% GOOGL
Better 5-year returnAnnualised price return, 5 years -12.5%/yr +17.1%/yr -14.2%/yr GOOGL
Less volatileAnnualised volatility, 1 year 67.0% 31.3% 47.1% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 43/100 61/100 55/100 GOOGL

Percentile Scorecard

AURGOOGLBIDU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAURGOOGLBIDU
Valuation 33 #9 of 13 38 #104 of 167 92 #11 of 124
Growth 55 #6 of 12 72 #43 of 153 19 #92 of 113
Profitability 9 #11 of 12 88 #20 of 153 55 #50 of 109
Financial Health 75 #4 of 13 79 #38 of 179 56 #56 of 127
Shareholder Returns – 28 #68 of 94 –
Overall 43 61 55
  • AUR ranked among 14 companies in Robotics and Automation
  • GOOGL ranked among 185 companies in Internet Platforms
  • BIDU ranked among 137 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAURGOOGLBIDUSPY
1 month -15.2%-6.8%-10.4% -0.2%
3 months -17.6%-3.9%-25.4% +3.9%
6 months +3.4%-8.3%-37.8% +8.2%
Year to date +33.3%+2.4%-40.1% +12.9%
1 year -2.8%+19.1%-39.2% +12.3%
3 years +197.7%+162.4%-26.9% +87.4%
3 years, per year +43.9%+38.0%-9.9% +23.3%
5 years -48.7%+119.8%-53.6% +67.9%
5 years, per year -12.5%+17.1%-14.2% +10.9%
10 years —+684.4%-55.3% +261.1%
10 years, per year —+22.9%-7.7% +13.7%

Risk

MeasureAURGOOGLBIDUSPY
Volatility, 1Y 67.0%31.3%47.1% 12.7%
Downside volatility, 1Y 67.9%28.8%45.0% 12.7%
Beta vs S&P 500, 1Y 2.971.351.66 1.00
Return / volatility, 1Y -0.040.61-0.83 0.97
Max drawdown, 5Y -93.3%-44.3%-55.3% -25.4%
From 52-week high -39.0%-20.4%-51.8% -1.2%
52-week high $8.40$402.62$162.52 $779.14
52-week low $3.77$267.47$77.20 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAURGOOGLBIDU
P/E now vs peer median -11.2x 16.0xmedian 17.3x -5.6xmedian 38.6x
P/S now vs peer median 2,046xmedian 18.7x 8.7xmedian 1.4x 1.5xmedian 4.4x
EV/EBITDA now vs peer median -9.6x 21.7xmedian 14.2x —median 34.5x
P/FCF now vs peer median -13.6xmedian 14.5x 73.1xmedian 11.5x 5.6xmedian 29.4x
P/B now vs peer median 5.2xmedian 1.1x 6.1xmedian 1.8x 0.6xmedian 3.3x
PEG now vs peer median -0.34 0.25median 0.40 0.10median 1.28

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAURGOOGLBIDU
Revenue $5.00M $445.87B $18.33B
Gross profit -$20.00M $271.52B $1.81B
Operating income -$970.00M $147.63B -$999.00M
Net income -$900.00M $244.21B -$543.00M
Free cash flow -$751.00M $53.27B $4.78B
R&D $779.00M $68.97B $2.84B
EPS (diluted) $-0.46 $19.83 $-11.24
Cash & equivalents $136.00M $55.91B $3.61B
Total debt – $98.17B $10.97B
Shares (diluted) 1.98B 12.31B 42.88M
Enterprise value $5.10B $3.71T -$72.73B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAURGOOGLBIDU
P/E -11.2x 16.0x -5.6x
P/FCF -13.6x 73.1x 5.6x
P/Operating cash flow -15.1x 21.0x 18.0x
P/S 2,046x 8.7x 1.5x
P/B 5.2x 6.1x 0.6x
P/Tangible book 7.7x 6.2x 0.7x
EV/EBITDA -9.6x 21.7x –
EV/EBIT -9.3x 25.4x -13.1x
EV/Revenue 1,803x 8.4x 0.7x
EV/FCF -12.0x 70.4x 2.7x
EV/Operating cash flow -13.3x 20.2x 8.9x
PEG (3Y EPS CAGR) -0.34 0.25 0.10

Growth

14 metrics
MetricAURGOOGLBIDU
Revenue growth (1Y) 400.0% 20.1% -0.9%
Revenue CAGR (3Y) -40.7% 15.5% -0.5%
Gross profit growth (1Y) -400.0% 24.0% 12,345%
Gross profit CAGR (3Y) – 19.2% -36.6%
Operating income growth (1Y) -16.0% 21.6% -140.6%
Operating income CAGR (3Y) 19.0% 25.6% -32.9%
Net income growth (1Y) -11.1% 111.3% -114.0%
Net income CAGR (3Y) 20.1% 58.8% -30.7%
EPS growth (1Y) -0.4% 109.3% -201.2%
EPS CAGR (3Y) 32.8% 64.3% -55.3%
Operating cash flow growth (1Y) -18.9% 38.9% 2,449%
Operating cash flow CAGR (3Y) -4.4% 23.3% -31.9%
Free cash flow growth (1Y) -25.0% -20.2% 236.1%
Free cash flow CAGR (3Y) -6.4% -9.2% -6.5%

Profitability

14 metrics
MetricAURGOOGLBIDU
Gross margin -400.0% 60.9% 9.9%
EBITDA margin -18,780% 38.8% –
Operating margin -19,400% 33.1% -5.5%
Pretax margin -18,000% 67.1% -2.3%
Net margin -18,000% 54.8% -2.6%
FCF margin -15,020% 11.9% 26.1%
Operating cash flow margin -13,580% 41.6% 8.1%
Return on equity -46.0% 43.6% -1.3%
Return on assets -41.4% 30.0% -0.8%
Return on invested capital – 18.6% -2.0%
Return on capital employed -47.0% 21.5% -1.8%
Asset turnover 0.0x 0.5x 0.3x
Cash conversion (OCF / net income) 0.8x 0.8x -2.7x
Stock comp / revenue 4,100% 6.3% –

Financial Health

11 metrics
MetricAURGOOGLBIDU
Debt / assets – 10.6% 15.8%
Debt / equity – 0.2x 0.3x
Net debt / EBITDA – -0.8x –
Debt / FCF – 1.8x 2.3x
Liabilities / assets 9.9% 30.5% 40.1%
Equity / assets 90.1% 69.5% 59.9%
Interest coverage – – -2.7x
Current ratio 11.4x 2.7x 2.3x
Quick ratio 11.1x 2.5x 2.0x
Cash ratio 11.1x 1.9x 1.9x
Altman Z-score 24.18 10.35 –

Shareholder Returns

7 metrics
MetricAURGOOGLBIDU
Dividend yield – 0.3% –
Net buyback yield -7.2% 0.4% –
Shareholder yield -7.2% 0.7% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAURGOOGLBIDU
Forward P/E – 15.2xFY2026 14.4xFY2026
EPS, next fiscal year $-0.51FY2026 $21.10FY2026 $5.42FY2026
EPS growth, next FY – +95.2%FY2026 -29.1%FY2026
EPS growth, the year after – -31.6% +21.8%
Revenue, next fiscal year $14.39MFY2026 $528.22BFY2026 $19.51BFY2026
Revenue growth, next FY +379.8%FY2026 +31.1%FY2026 +5.7%FY2026
Revenue growth, the year after +1,192.9% +21.6% -0.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAURGOOGLBIDU
Held by institutions 99.2% 80.1% 17.5%
Institutions holding 460 5,740 490
Change in shares held, QoQ +3.8% +4.6% +8.1%
Institutions buying 279 2,656 236
Institutions selling 100 2,573 144
Buyers to sellers 2.79 1.03 1.64

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AURGOOGLBIDU
AUR 1.00 0.34 0.40
GOOGL 0.34 1.00 0.32
BIDU 0.40 0.32 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, AUR, GOOGL and BIDU?

Alphabet (GOOGL) is the largest by market capitalisation: Aurora Innovation (AUR) $10.07B, Alphabet (GOOGL) $3.95T, Baidu (BIDU) $2.73B.

Which company is growing faster?

Aurora Innovation (AUR) grew revenue fastest over the trailing twelve months: Aurora Innovation (AUR) +400.0%, Alphabet (GOOGL) +20.1%, Baidu (BIDU) -0.9%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Aurora Innovation (AUR) -18,000.0%, Alphabet (GOOGL) 54.8%, Baidu (BIDU) -2.6%). On return on invested capital, Alphabet (GOOGL) leads (Alphabet (GOOGL) 18.6%, Baidu (BIDU) -2.0%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: Aurora Innovation (AUR) -2.8%, Alphabet (GOOGL) +19.1%, Baidu (BIDU) -39.2%. Over five years, Alphabet (GOOGL) compounded fastest (Aurora Innovation (AUR) -12.5%/yr, Alphabet (GOOGL) +17.1%/yr, Baidu (BIDU) -14.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Aurora Innovation (AUR) 67.0%, Alphabet (GOOGL) 31.3%, Baidu (BIDU) 47.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AUR, GOOGL and BIDU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.