ATHM vs CRM vs ABNB Stock Comparison

Autohome, Salesforce and Airbnb Prices as of Oct 27, 2026 Peers: Industry group
ATHM Autohome Inc.
$20.30 -4.7% 1M -23.3% 1Y
Market cap
$2.35B
P/E
17.8x
Revenue (TTM)
$787.39M
Div. yield
9.16%
Digital Marketplaces Technology
3 wins
CRM Salesforce, Inc.
$240.90 +2.9% 1M -5.7% 1Y
Market cap
$198.26B
P/E
20.4x
Revenue (TTM)
$43.94B
Div. yield
0.72%
CRM and Sales Software Technology
4 wins
ABNB Airbnb, Inc.
$168.82 +7.2% 1M +30.8% 1Y
Market cap
$99.60B
P/E
37.1x
Revenue (TTM)
$13.16B
Div. yield
–
Digital Marketplaces Technology
4 wins

Head to Head

11 decided of 12

Salesforce leads on 4 of the 12 questions below (Salesforce 4, Airbnb 4, Autohome 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionATHMCRMABNBLeader
Larger companyMarket capitalisation $2.35B $198.26B $99.60B CRM
Cheaper on earningsLower P/E, profitable companies only 17.8x 20.4x 37.1x ATHM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.2x 13.6x 30.3x CRM
Faster revenue growthRevenue growth, trailing twelve months -16.5% +11.2% +13.6% ABNB
More profitableNet margin, trailing twelve months 17.0% 22.0% 20.4% CRM
Better return on capitalReturn on invested capital — 9.0% 21.5% ABNB
Less leveragedLower net debt / EBITDA — 1.9x — –
Higher dividend yieldTrailing dividend yield 9.16% 0.72% — ATHM
Better 1-year returnPrice return, last 12 months -23.3% -5.7% +30.8% ABNB
Better 5-year returnAnnualised price return, 5 years -12.7%/yr -4.2%/yr -0.3%/yr ABNB
Less volatileAnnualised volatility, 1 year 32.3% 46.8% 35.8% ATHM
Higher overall scoreMean of the five percentile scores vs peers 61/100 69/100 55/100 CRM

Percentile Scorecard

ATHMCRMABNB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisATHMCRMABNB
Valuation 72 #47 of 167 76 #25 of 101 25 #125 of 167
Growth 5 #145 of 153 71 #29 of 97 44 #86 of 153
Profitability 59 #63 of 153 88 #12 of 94 91 #15 of 153
Financial Health 92 #16 of 179 42 #63 of 108 53 #85 of 179
Shareholder Returns 76 #23 of 94 70 #20 of 64 60 #38 of 94
Overall 61 69 55
  • ATHM ranked among 185 companies in Internet Platforms
  • CRM ranked among 114 companies in Business Applications
  • ABNB ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodATHMCRMABNBSPY
1 month -4.7%+2.9%+7.2% -0.2%
3 months -11.8%+32.7%+10.3% +3.9%
6 months +11.2%+32.9%+21.4% +8.2%
Year to date -8.8%-9.1%+24.4% +12.9%
1 year -23.3%-5.7%+30.8% +12.3%
3 years -24.3%+22.6%+48.0% +87.4%
3 years, per year -8.9%+7.0%+14.0% +23.3%
5 years -49.4%-19.3%-1.7% +67.9%
5 years, per year -12.7%-4.2%-0.3% +10.9%
10 years -16.6%+222.3%— +261.1%
10 years, per year -1.8%+12.4%— +13.7%

Risk

MeasureATHMCRMABNBSPY
Volatility, 1Y 32.3%46.8%35.8% 12.7%
Downside volatility, 1Y 30.9%41.6%33.7% 12.7%
Beta vs S&P 500, 1Y 0.850.391.10 1.00
Return / volatility, 1Y -0.72-0.120.86 0.97
Max drawdown, 5Y -59.7%-59.2%-60.2% -25.4%
From 52-week high -23.3%-9.5%-11.4% -1.2%
52-week high $26.46$266.23$190.50 $779.14
52-week low $16.38$150.12$111.54 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleATHMCRMABNB
P/E now vs peer median 17.8xmedian 17.3x 20.4xmedian 28.3x 37.1xmedian 17.3x
P/S now vs peer median 3.0xmedian 1.4x 4.5xmedian 2.8x 7.6xmedian 1.4x
EV/EBITDA now vs peer median —median 14.2x 15.1xmedian 17.3x —median 14.2x
P/FCF now vs peer median —median 11.5x 13.1xmedian 15.8x 20.5xmedian 11.5x
P/B now vs peer median 0.7xmedian 1.8x 5.2xmedian 3.2x 12.8xmedian 1.8x
PEG now vs peer median -0.88median 0.40 0.22median 0.85 4.02median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsATHMCRMABNB
Revenue $787.39M $43.94B $13.16B
Gross profit $573.40M $33.96B $10.91B
Operating income $48.02M $8.74B $2.74B
Net income $129.13M $9.66B $2.69B
Free cash flow – $15.15B $4.86B
R&D $148.61M $6.37B $2.49B
EPS (diluted) $1.14 $11.77 $4.51
Cash & equivalents $367.84M $8.31B $6.82B
Total debt – $39.29B $2.48B
Shares (diluted) 118.02M 821.00M 597.00M
Enterprise value -$8.49B $154.13B $52.83B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricATHMCRMABNB
P/E 17.8x 20.4x 37.1x
P/FCF – 13.1x 20.5x
P/Operating cash flow – 12.6x 20.5x
P/S 3.0x 4.5x 7.6x
P/B 0.7x 5.2x 12.8x
P/Tangible book 0.7x 6.2x 12.8x
EV/EBITDA – 15.1x –
EV/EBIT -6.8x 25.9x 32.9x
EV/Revenue -0.4x 5.1x 6.8x
EV/FCF – 14.9x 18.5x
EV/Operating cash flow – 14.4x 18.5x
PEG (3Y EPS CAGR) -0.88 0.22 4.02

Growth

14 metrics
MetricATHMCRMABNB
Revenue growth (1Y) -16.5% 11.2% 13.6%
Revenue CAGR (3Y) -8.0% 9.9% 13.1%
Gross profit growth (1Y) -19.5% 10.7% 13.2%
Gross profit CAGR (3Y) -11.0% 11.3% 13.4%
Operating income growth (1Y) -59.0% 9.4% 5.1%
Operating income CAGR (3Y) -36.4% 47.8% 11.9%
Net income growth (1Y) -37.6% 45.0% 2.5%
Net income CAGR (3Y) -23.3% 82.9% 5.4%
EPS growth (1Y) -32.5% 69.9% 7.5%
EPS CAGR (3Y) -20.1% 94.5% 9.2%
Operating cash flow growth (1Y) – 19.6% 12.8%
Operating cash flow CAGR (3Y) – 23.3% 7.4%
Free cash flow growth (1Y) – 21.3% 12.8%
Free cash flow CAGR (3Y) – 26.1% 7.7%

Profitability

14 metrics
MetricATHMCRMABNB
Gross margin 72.8% 77.3% 82.9%
EBITDA margin – 34.0% –
Operating margin 6.1% 19.9% 20.8%
Pretax margin 17.9% 28.2% 25.6%
Net margin 17.0% 22.0% 20.4%
FCF margin – 34.5% 36.9%
Operating cash flow margin – 35.8% 36.9%
Return on equity 3.9% 26.7% 34.9%
Return on assets 3.3% 8.9% 9.7%
Return on invested capital – 9.0% 21.5%
Return on capital employed 1.4% 10.7% 28.2%
Asset turnover 0.2x 0.4x 0.5x
Cash conversion (OCF / net income) – 1.6x 1.8x
Stock comp / revenue – 8.3% 13.0%

Financial Health

11 metrics
MetricATHMCRMABNB
Debt / assets – 35.8% 8.6%
Debt / equity – 1.0x 0.3x
Net debt / EBITDA – 1.9x –
Debt / FCF – 2.6x 0.5x
Liabilities / assets 17.8% 65.0% 72.9%
Equity / assets 82.2% 35.0% 27.1%
Interest coverage – 9.4x –
Current ratio 6.8x 0.8x 1.4x
Quick ratio 6.5x 0.7x 0.7x
Cash ratio 6.0x 0.4x 0.7x
Altman Z-score – 2.63 3.61

Shareholder Returns

7 metrics
MetricATHMCRMABNB
Dividend yield 9.2% 0.7% –
Net buyback yield – 17.3% 4.0%
Shareholder yield 9.2% 18.0% 4.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusATHMCRMABNB
Forward P/E 19.2xFY2026 13.6xFY2026 30.3xFY2026
EPS, next fiscal year $1.06FY2026 $17.65FY2026 $5.57FY2026
EPS growth, next FY -36.9%FY2026 +41.0%FY2026 +38.2%FY2026
EPS growth, the year after +9.4% -5.3% +4.7%
Revenue, next fiscal year $770.59MFY2026 $43.89BFY2026 $13.79BFY2026
Revenue growth, next FY -16.5%FY2026 +5.7%FY2026 +12.6%FY2026
Revenue growth, the year after -0.9% +11.7% +20.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersATHMCRMABNB
Held by institutions 42.5% 80.7% 85.9%
Institutions holding 127 2,471 1,307
Change in shares held, QoQ +1.6% -4.8% +5.9%
Institutions buying 64 1,003 646
Institutions selling 44 1,270 493
Buyers to sellers 1.45 0.79 1.31

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ATHMCRMABNB
ATHM 1.00 0.10 0.19
CRM 0.10 1.00 0.35
ABNB 0.19 0.35 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ATHM, CRM and ABNB?

Salesforce (CRM) is the largest by market capitalisation: Autohome (ATHM) $2.35B, Salesforce (CRM) $198.26B, Airbnb (ABNB) $99.60B.

Which stock is cheaper, ATHM, CRM and ABNB?

Autohome (ATHM) trades on the lowest price-to-earnings ratio (Autohome (ATHM) 17.8x, Salesforce (CRM) 20.4x, Airbnb (ABNB) 37.1x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Autohome (ATHM) 19.2x, Salesforce (CRM) 13.6x, Airbnb (ABNB) 30.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Airbnb (ABNB) grew revenue fastest over the trailing twelve months: Autohome (ATHM) -16.5%, Salesforce (CRM) +11.2%, Airbnb (ABNB) +13.6%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Autohome (ATHM) 17.0%, Salesforce (CRM) 22.0%, Airbnb (ABNB) 20.4%). On return on invested capital, Airbnb (ABNB) leads (Salesforce (CRM) 9.0%, Airbnb (ABNB) 21.5%).

Which stock has performed better?

Over the past year Airbnb (ABNB) returned the most: Autohome (ATHM) -23.3%, Salesforce (CRM) -5.7%, Airbnb (ABNB) +30.8%. Over five years, Airbnb (ABNB) compounded fastest (Autohome (ATHM) -12.7%/yr, Salesforce (CRM) -4.2%/yr, Airbnb (ABNB) -0.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Autohome (ATHM) has the highest dividend yield: Autohome (ATHM) 9.16%, Salesforce (CRM) 0.72%. Airbnb (ABNB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Autohome (ATHM) has been the steadiest (Autohome (ATHM) 32.3%, Salesforce (CRM) 46.8%, Airbnb (ABNB) 35.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ATHM, CRM and ABNB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.