ATAT vs CHH vs XMAX Stock Comparison

Atour Lifestyle Holdings, Choice Hotels International and XMax Prices as of Oct 27, 2026 Peers: Industry group
XMAX XMax Inc.
$8.45 -3.0% 1M +48.0% 1Y
Market cap
$541.55M
P/E
17.3x
Revenue (TTM)
$16.05M
Div. yield
–
Furniture Consumer Discretionary
4 wins

Head to Head

12 decided of 12

Choice Hotels International leads on 4 of the 12 questions below (Choice Hotels International 4, Atour Lifestyle Holdings 4, XMax 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionATATCHHXMAXLeader
Larger companyMarket capitalisation $4.50B $4.93B $541.55M CHH
Cheaper on earningsLower P/E, profitable companies only 16.0x 15.0x 17.3x CHH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.7x 14.8x — ATAT
Faster revenue growthRevenue growth, trailing twelve months +45.3% +2.6% +63.5% XMAX
More profitableNet margin, trailing twelve months 16.8% 20.3% 185.9% XMAX
Better return on capitalReturn on invested capital 73.2% 15.4% -3.6% ATAT
Less leveragedLower net debt / EBITDA — 3.8x 10.4x CHH
Higher dividend yieldTrailing dividend yield 2.75% 1.06% — ATAT
Better 1-year returnPrice return, last 12 months -15.9% +12.3% +48.0% XMAX
Better 5-year returnAnnualised price return, 5 years — -4.7%/yr -5.2%/yr CHH
Less volatileAnnualised volatility, 1 year 38.8% 38.2% 33.3% XMAX
Higher overall scoreMean of the five percentile scores vs peers 81/100 40/100 40/100 ATAT

Percentile Scorecard

ATATCHHXMAX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisATATCHHXMAX
Valuation 74 #8 of 28 37 #18 of 28 7 #39 of 42
Growth 96 #2 of 25 13 #22 of 25 59 #18 of 42
Profitability 100 #1 of 25 79 #6 of 25 28 #29 of 40
Financial Health 97 #2 of 30 21 #24 of 30 100 #1 of 44
Shareholder Returns 39 #12 of 19 50 #10 of 19 4 #27 of 28
Overall 81 40 40
  • ATAT ranked among 31 companies in Travel and Lodging
  • CHH ranked among 31 companies in Travel and Lodging
  • XMAX ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodATATCHHXMAXSPY
1 month +1.6%+7.3%-3.0% -0.2%
3 months -6.6%-4.6%+0.2% +3.9%
6 months -12.3%-8.9%+12.8% +8.2%
Year to date -16.9%+14.7%+40.8% +12.9%
1 year -15.9%+12.3%+48.0% +12.3%
3 years +77.3%-1.1%+272.2% +87.4%
3 years, per year +21.1%-0.4%+55.0% +23.3%
5 years —-21.2%-23.5% +67.9%
5 years, per year —-4.7%-5.2% +10.9%
10 years —+140.1%-91.0% +261.1%
10 years, per year —+9.2%-21.4% +13.7%

Risk

MeasureATATCHHXMAXSPY
Volatility, 1Y 38.8%38.2%33.3% 12.7%
Downside volatility, 1Y 37.2%41.0%30.6% 12.7%
Beta vs S&P 500, 1Y 0.740.450.33 1.00
Return / volatility, 1Y -0.410.321.44 0.97
Max drawdown, 5Y -46.9%-45.9%-96.6% -25.4%
From 52-week high -23.7%-10.5%-9.5% -1.2%
52-week high $42.90$122.08$9.34 $779.14
52-week low $31.03$84.40$5.20 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleATATCHHXMAX
P/E now vs peer median 16.0xmedian 18.1x 15.0xmedian 18.1x 17.3xmedian 16.0x
P/S now vs peer median 2.7xmedian 1.5x 3.0xmedian 1.5x 33.7xmedian 0.6x
EV/EBITDA now vs peer median —median 14.0x 13.5xmedian 14.0x -153.2xmedian 9.8x
P/FCF now vs peer median 13.0xmedian 16.1x 43.0xmedian 16.1x -120.2xmedian 11.9x
P/B now vs peer median 9.1xmedian 2.5x 34.7xmedian 2.5x 5.1xmedian 1.2x
PEG now vs peer median 0.20median 0.30 1.98median 0.30 0.64median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsATATCHHXMAX
Revenue $1.69B $1.62B $16.05M
Gross profit $1.05B $818.90M $3.67M
Operating income $402.22M $408.04M -$3.29M
Net income $539.47M $328.32M $29.83M
Free cash flow $345.77M $114.76M -$4.51M
R&D $29.30M – –
EPS (diluted) $2.03 $7.23 $0.49
Cash & equivalents $578.45M $42.83M $34.63M
Total debt $34.93M $2.00B $1.83M
Shares (diluted) 139.77M 45.39M 61.00M
Enterprise value $1.18B $4.75B $488.59M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricATATCHHXMAX
P/E 16.0x 15.0x 17.3x
P/FCF 13.0x 43.0x -120.2x
P/Operating cash flow 13.3x 22.3x -120.2x
P/S 2.7x 3.0x 33.7x
P/B 9.1x 34.7x 5.1x
P/Tangible book 9.1x -5.1x 5.1x
EV/EBITDA – 13.5x -153.2x
EV/EBIT 9.2x 16.9x -154.1x
EV/Revenue 2.2x 4.3x 31.6x
EV/FCF 10.7x 60.1x -112.6x
EV/Operating cash flow 10.9x 31.1x -112.6x
PEG (3Y EPS CAGR) 0.20 1.98 0.64

Growth

14 metrics
MetricATATCHHXMAX
Revenue growth (1Y) 45.3% 2.6% 63.5%
Revenue CAGR (3Y) 55.5% 1.8% 11.4%
Gross profit growth (1Y) 50.0% -2.2% -18.9%
Gross profit CAGR (3Y) 72.6% 4.9% 44.3%
Operating income growth (1Y) 55.3% -14.2% 12.6%
Operating income CAGR (3Y) 86.5% -1.3% 33.7%
Net income growth (1Y) 53.1% 6.7% 816.3%
Net income CAGR (3Y) 93.9% 3.5% 64.2%
EPS growth (1Y) 44.4% 9.5% 261.2%
EPS CAGR (3Y) 79.8% 7.6% 27.2%
Operating cash flow growth (1Y) 37.0% -31.1% -383.6%
Operating cash flow CAGR (3Y) 32.4% -12.7% -19.9%
Free cash flow growth (1Y) 34.3% -30.7% -383.6%
Free cash flow CAGR (3Y) 33.9% -22.6% -19.8%

Profitability

14 metrics
MetricATATCHHXMAX
Gross margin 62.3% 50.6% 22.9%
EBITDA margin – 31.5% -20.6%
Operating margin 23.8% 25.2% -20.5%
Pretax margin 24.3% 25.0% 231.3%
Net margin 16.8% 20.3% 185.9%
FCF margin 20.5% 7.1% -28.1%
Operating cash flow margin 20.1% 13.7% -28.1%
Return on equity 104.9% 234.8% 40.7%
Return on assets 42.6% 11.1% 35.5%
Return on invested capital 73.2% 15.4% -3.6%
Return on capital employed 55.6% 16.3% -4.0%
Asset turnover 1.3x 0.5x 0.2x
Cash conversion (OCF / net income) 0.6x 0.7x -0.2x
Stock comp / revenue – 2.0% 20.0%

Financial Health

11 metrics
MetricATATCHHXMAX
Debt / assets 2.7% 67.0% 0.1%
Debt / equity 0.1x 14.1x 0.0x
Net debt / EBITDA – 3.8x 10.4x
Debt / FCF 0.1x 17.4x 0.0x
Liabilities / assets 61.3% 95.2% 12.2%
Equity / assets 38.7% 4.8% 87.8%
Interest coverage 455.5x 4.3x –
Current ratio 1.9x 0.9x 28.8x
Quick ratio 1.7x 0.7x 23.2x
Cash ratio 1.6x 0.1x 21.2x
Altman Z-score 6.71 3.13 22.23

Shareholder Returns

7 metrics
MetricATATCHHXMAX
Dividend yield 2.7% 1.1% –
Net buyback yield 0.0% 2.6% -12.9%
Shareholder yield 2.7% 3.7% -12.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusATATCHHXMAX
Forward P/E 13.7xFY2026 14.8xFY2026 –
EPS, next fiscal year $2.39FY2026 $7.39FY2026 –
EPS growth, next FY +33.5%FY2026 +6.5%FY2026 –
EPS growth, the year after +21.3% -2.3% –
Revenue, next fiscal year $2.03BFY2026 $1.70BFY2026 –
Revenue growth, next FY +44.7%FY2026 +6.1%FY2026 –
Revenue growth, the year after +17.0% -4.8% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersATATCHHXMAX
Held by institutions 56.9% 76.2% 21.0%
Institutions holding 181 331 56
Change in shares held, QoQ +3.9% -4.0% +126.0%
Institutions buying 104 146 51
Institutions selling 64 121 5
Buyers to sellers 1.63 1.21 10.20

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ATATCHHXMAX
ATAT 1.00 0.16 0.11
CHH 0.16 1.00 -0.07
XMAX 0.11 -0.07 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ATAT, CHH and XMAX?

Choice Hotels International (CHH) is the largest by market capitalisation: Atour Lifestyle Holdings (ATAT) $4.50B, Choice Hotels International (CHH) $4.93B, XMax (XMAX) $541.55M.

Which stock is cheaper, ATAT, CHH and XMAX?

Choice Hotels International (CHH) trades on the lowest price-to-earnings ratio (Atour Lifestyle Holdings (ATAT) 16.0x, Choice Hotels International (CHH) 15.0x, XMax (XMAX) 17.3x). On next year's consensus earnings, Atour Lifestyle Holdings (ATAT) is cheapest (Atour Lifestyle Holdings (ATAT) 13.7x, Choice Hotels International (CHH) 14.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

XMax (XMAX) grew revenue fastest over the trailing twelve months: Atour Lifestyle Holdings (ATAT) +45.3%, Choice Hotels International (CHH) +2.6%, XMax (XMAX) +63.5%.

Which company is more profitable?

XMax (XMAX) has the highest net margin (Atour Lifestyle Holdings (ATAT) 16.8%, Choice Hotels International (CHH) 20.3%, XMax (XMAX) 185.9%). On return on invested capital, Atour Lifestyle Holdings (ATAT) leads (Atour Lifestyle Holdings (ATAT) 73.2%, Choice Hotels International (CHH) 15.4%, XMax (XMAX) -3.6%).

Which stock has performed better?

Over the past year XMax (XMAX) returned the most: Atour Lifestyle Holdings (ATAT) -15.9%, Choice Hotels International (CHH) +12.3%, XMax (XMAX) +48.0%. Over five years, Choice Hotels International (CHH) compounded fastest (Choice Hotels International (CHH) -4.7%/yr, XMax (XMAX) -5.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Atour Lifestyle Holdings (ATAT) has the highest dividend yield: Atour Lifestyle Holdings (ATAT) 2.75%, Choice Hotels International (CHH) 1.06%. XMax (XMAX) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, XMax (XMAX) has been the steadiest (Atour Lifestyle Holdings (ATAT) 38.8%, Choice Hotels International (CHH) 38.2%, XMax (XMAX) 33.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ATAT, CHH and XMAX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Choice Hotels International (CHH) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.