ASO vs ULTA vs URBN Stock Comparison

Academy Sports & Outdoors, Ulta Beauty and Urban Outfitters Prices as of Oct 29, 2026 Peers: Industry group
ULTA Ulta Beauty, Inc.
$648.28 +18.3% 1M +28.1% 1Y
Market cap
$27.75B
P/E
23.0x
Revenue (TTM)
$12.96B
Div. yield
–
Specialty Retail Consumer Discretionary
6 wins
URBN Urban Outfitters Inc
$92.19 +21.9% 1M +38.9% 1Y
Market cap
$7.90B
P/E
13.9x
Revenue (TTM)
$6.47B
Div. yield
–
Apparel Retail Consumer Discretionary
3 wins

Head to Head

11 decided of 12

Ulta Beauty leads on 6 of the 12 questions below (Ulta Beauty 6, Urban Outfitters 3, Academy Sports & Outdoors 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionASOULTAURBNLeader
Larger companyMarket capitalisation $3.74B $27.75B $7.90B ULTA
Cheaper on earningsLower P/E, profitable companies only 9.5x 23.0x 13.9x ASO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.4x 23.2x 13.9x ASO
Faster revenue growthRevenue growth, trailing twelve months +3.7% +11.2% +11.0% ULTA
More profitableNet margin, trailing twelve months 6.4% 9.3% 8.8% ULTA
Better return on capitalReturn on invested capital 17.6% 42.9% — ULTA
Less leveragedLower net debt / EBITDA 0.3x 0.1x — ULTA
Higher dividend yieldTrailing dividend yield 0.96% 0.00% — –
Better 1-year returnPrice return, last 12 months +23.6% +28.1% +38.9% URBN
Better 5-year returnAnnualised price return, 5 years +7.1%/yr +12.0%/yr +23.6%/yr URBN
Less volatileAnnualised volatility, 1 year 44.0% 35.8% 43.0% ULTA
Higher overall scoreMean of the five percentile scores vs peers 64/100 66/100 78/100 URBN

Percentile Scorecard

ASOULTAURBN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisASOULTAURBN
Valuation 81 #21 of 104 18 #85 of 104 58 #44 of 104
Growth 39 #60 of 98 57 #43 of 98 81 #19 of 98
Profitability 71 #29 of 97 98 #3 of 97 82 #18 of 97
Financial Health 61 #44 of 110 66 #38 of 110 84 #18 of 110
Shareholder Returns 68 #23 of 70 90 #8 of 70 84 #12 of 70
Overall 64 66 78
  • ASO ranked among 115 companies in Retail
  • ULTA ranked among 115 companies in Retail
  • URBN ranked among 115 companies in Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodASOULTAURBNSPY
1 month +26.0%+18.3%+21.9% +0.7%
3 months +24.8%+25.5%+21.7% +3.7%
6 months +10.0%+20.6%+31.1% +7.1%
Year to date +20.8%+7.2%+22.5% +12.8%
1 year +23.6%+28.1%+38.9% +11.9%
3 years +37.3%+70.9%+172.8% +85.2%
3 years, per year +11.2%+19.6%+39.8% +22.8%
5 years +41.1%+76.5%+188.7% +67.6%
5 years, per year +7.1%+12.0%+23.6% +10.9%
10 years —+167.5%+171.9% +262.0%
10 years, per year —+10.3%+10.5% +13.7%

Risk

MeasureASOULTAURBNSPY
Volatility, 1Y 44.0%35.8%43.0% 12.7%
Downside volatility, 1Y 42.6%36.0%39.1% 12.6%
Beta vs S&P 500, 1Y 0.740.500.94 1.00
Return / volatility, 1Y 0.540.780.91 0.94
Max drawdown, 5Y -54.6%-44.6%-52.2% -25.4%
From 52-week high -2.3%-8.3%0.0% -1.2%
52-week high $61.78$706.82$92.19 $779.14
52-week low $41.73$450.75$59.57 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleASOULTAURBN
P/E now vs peer median 9.5xmedian 17.0x 23.0xmedian 17.0x 13.9xmedian 17.0x
P/S now vs peer median 0.6xmedian 0.5x 2.1xmedian 0.5x 1.2xmedian 0.5x
EV/EBITDA now vs peer median 5.5xmedian 9.2x 14.4xmedian 9.2x 8.2xmedian 9.2x
P/FCF now vs peer median 11.3xmedian 15.6x 24.1xmedian 15.6x 26.7xmedian 15.6x
P/B now vs peer median 1.7xmedian 1.7x 10.5xmedian 1.7x 2.8xmedian 1.7x
PEG now vs peer median -2.75median 0.77 6.53median 0.77 0.35median 0.77

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsASOULTAURBN
Revenue $6.19B $12.96B $6.47B
Gross profit $2.22B $5.09B $2.43B
Operating income $591.56M $1.61B $731.44M
Net income $395.85M $1.21B $569.06M
Free cash flow $331.42M $1.15B $295.21M
EPS (diluted) $6.23 $28.10 $6.57
Cash & equivalents $298.21M $158.45M $598.76M
Total debt $494.16M $339.58M –
Shares (diluted) 63.55M 43.06M 86.67M
Enterprise value $2.49B $26.62B $5.46B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricASOULTAURBN
P/E 9.5x 23.0x 13.9x
P/FCF 11.3x 24.1x 26.7x
P/Operating cash flow 6.8x 17.7x 11.0x
P/S 0.6x 2.1x 1.2x
P/B 1.7x 10.5x 2.8x
P/Tangible book 2.3x 11.4x 2.8x
EV/EBITDA 5.5x 14.4x 8.2x
EV/EBIT 6.7x 17.3x 9.8x
EV/Revenue 0.6x 2.2x 1.1x
EV/FCF 11.9x 24.3x 24.3x
EV/Operating cash flow 7.2x 17.8x 10.0x
PEG (3Y EPS CAGR) -2.75 6.53 0.35

Growth

14 metrics
MetricASOULTAURBN
Revenue growth (1Y) 3.7% 11.2% 11.0%
Revenue CAGR (3Y) -0.1% 6.5% 9.4%
Gross profit growth (1Y) 9.0% 12.1% 16.7%
Gross profit CAGR (3Y) 1.4% 6.4% 16.0%
Operating income growth (1Y) 21.3% 2.1% 31.4%
Operating income CAGR (3Y) -6.4% -0.6% 34.9%
Net income growth (1Y) 6.7% 0.7% 19.7%
Net income CAGR (3Y) -9.9% -1.4% 36.1%
EPS growth (1Y) 13.7% 5.5% 25.9%
EPS CAGR (3Y) -3.4% 3.5% 40.0%
Operating cash flow growth (1Y) 15.8% 20.9% 21.3%
Operating cash flow CAGR (3Y) 0.7% 4.6% 22.9%
Free cash flow growth (1Y) 38.5% 20.7% -26.0%
Free cash flow CAGR (3Y) -3.4% 5.7% 11.4%

Profitability

14 metrics
MetricASOULTAURBN
Gross margin 35.8% 39.3% 37.5%
EBITDA margin 11.6% 14.9% 13.5%
Operating margin 9.6% 12.5% 11.3%
Pretax margin 8.2% 12.4% 11.1%
Net margin 6.4% 9.3% 8.8%
FCF margin 5.4% 8.9% 4.6%
Operating cash flow margin 8.8% 12.1% 11.1%
Return on equity 18.4% 46.6% 20.8%
Return on assets 7.2% 17.6% 11.5%
Return on invested capital 17.6% 42.9% –
Return on capital employed 13.7% 34.7% 19.3%
Asset turnover 1.1x 1.9x 1.3x
Cash conversion (OCF / net income) 1.4x 1.3x 1.3x
Stock comp / revenue 0.4% 0.3% 0.5%

Financial Health

11 metrics
MetricASOULTAURBN
Debt / assets 9.0% 4.9% –
Debt / equity 0.2x 0.1x –
Net debt / EBITDA 0.3x 0.1x –
Debt / FCF 1.5x 0.3x –
Liabilities / assets 60.5% 62.0% 44.3%
Equity / assets 39.5% 38.0% 55.7%
Interest coverage – – –
Current ratio 1.7x 1.3x 1.6x
Quick ratio 0.3x 0.2x 0.7x
Cash ratio 0.3x 0.1x 0.6x
Altman Z-score 2.83 6.93 4.77

Shareholder Returns

7 metrics
MetricASOULTAURBN
Dividend yield 1.0% – –
Net buyback yield 7.3% 4.3% 3.8%
Shareholder yield 8.2% 4.3% 3.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusASOULTAURBN
Forward P/E 8.4xFY2026 23.2xFY2026 13.9xFY2026
EPS, next fiscal year $7.18FY2026 $27.98FY2026 $6.62FY2026
EPS growth, next FY +24.2%FY2026 +9.1%FY2026 +21.7%FY2026
EPS growth, the year after -6.0% +20.3% -3.3%
Revenue, next fiscal year $6.03BFY2026 $13.00BFY2026 $7.18BFY2026
Revenue growth, next FY -0.3%FY2026 +4.9%FY2026 +16.4%FY2026
Revenue growth, the year after +3.5% +13.0% +5.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersASOULTAURBN
Held by institutions 100.0% 97.9% 71.7%
Institutions holding 363 1,017 417
Change in shares held, QoQ +1.9% +0.5% -0.4%
Institutions buying 179 434 206
Institutions selling 125 434 150
Buyers to sellers 1.43 1.00 1.37

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ASOULTAURBN
ASO 1.00 0.30 0.36
ULTA 0.30 1.00 0.34
URBN 0.36 0.34 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ASO, ULTA and URBN?

Ulta Beauty (ULTA) is the largest by market capitalisation: Academy Sports & Outdoors (ASO) $3.74B, Ulta Beauty (ULTA) $27.75B, Urban Outfitters (URBN) $7.90B.

Which stock is cheaper, ASO, ULTA and URBN?

Academy Sports & Outdoors (ASO) trades on the lowest price-to-earnings ratio (Academy Sports & Outdoors (ASO) 9.5x, Ulta Beauty (ULTA) 23.0x, Urban Outfitters (URBN) 13.9x). On next year's consensus earnings, Academy Sports & Outdoors (ASO) is cheapest (Academy Sports & Outdoors (ASO) 8.4x, Ulta Beauty (ULTA) 23.2x, Urban Outfitters (URBN) 13.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Ulta Beauty (ULTA) grew revenue fastest over the trailing twelve months: Academy Sports & Outdoors (ASO) +3.7%, Ulta Beauty (ULTA) +11.2%, Urban Outfitters (URBN) +11.0%.

Which company is more profitable?

Ulta Beauty (ULTA) has the highest net margin (Academy Sports & Outdoors (ASO) 6.4%, Ulta Beauty (ULTA) 9.3%, Urban Outfitters (URBN) 8.8%). On return on invested capital, Ulta Beauty (ULTA) leads (Academy Sports & Outdoors (ASO) 17.6%, Ulta Beauty (ULTA) 42.9%).

Which stock has performed better?

Over the past year Urban Outfitters (URBN) returned the most: Academy Sports & Outdoors (ASO) +23.6%, Ulta Beauty (ULTA) +28.1%, Urban Outfitters (URBN) +38.9%. Over five years, Urban Outfitters (URBN) compounded fastest (Academy Sports & Outdoors (ASO) +7.1%/yr, Ulta Beauty (ULTA) +12.0%/yr, Urban Outfitters (URBN) +23.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Academy Sports & Outdoors (ASO) 0.96%, Ulta Beauty (ULTA) 0.00%. Ulta Beauty (ULTA) and Urban Outfitters (URBN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Ulta Beauty (ULTA) has been the steadiest (Academy Sports & Outdoors (ASO) 44.0%, Ulta Beauty (ULTA) 35.8%, Urban Outfitters (URBN) 43.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ASO, ULTA and URBN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Ulta Beauty (ULTA) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.