AS vs BIRK vs HELE Stock Comparison

Amer Sports, Birkenstock Holding and Helen Of Troy Prices as of Oct 26, 2026 Peers: Industry group
AS Amer Sports, Inc.
$28.55 +2.8% 1M -10.1% 1Y
Market cap
$15.92B
P/E
29.0x
Revenue (TTM)
$7.44B
Div. yield
–
Sporting Goods Consumer Discretionary
5 wins
BIRK Birkenstock Holding plc
$32.64 -2.8% 1M -22.2% 1Y
Market cap
$6.00B
P/E
15.5x
Revenue (TTM)
$2.64B
Div. yield
–
Footwear Consumer Discretionary
3 wins
HELE Helen Of Troy Ltd
$28.52 -0.4% 1M +39.7% 1Y
Market cap
$664.44M
P/E
–
Revenue (TTM)
$1.83B
Div. yield
–
Home Appliances Consumer Discretionary
2 wins

Head to Head

10 decided of 12

Amer Sports leads on 5 of the 12 questions below (Amer Sports 5, Birkenstock Holding 3, Helen Of Troy 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionASBIRKHELELeader
Larger companyMarket capitalisation $15.92B $6.00B $664.44M AS
Cheaper on earningsLower P/E, profitable companies only 29.0x 15.5x -6.7x BIRK
Cheaper on forward earningsLower price / next fiscal year consensus EPS 23.0x 14.0x 7.6x HELE
Faster revenue growthRevenue growth, trailing twelve months +30.5% +19.6% +0.3% AS
More profitableNet margin, trailing twelve months 7.3% 14.8% -5.4% BIRK
Better return on capitalReturn on invested capital 9.7% 9.7% 1.6% BIRK
Less leveragedLower net debt / EBITDA -0.4x 1.3x 8.3x AS
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -10.1% -22.2% +39.7% HELE
Better 5-year returnAnnualised price return, 5 years — — -33.6%/yr –
Less volatileAnnualised volatility, 1 year 39.8% 52.2% 54.0% AS
Higher overall scoreMean of the five percentile scores vs peers 83/100 74/100 66/100 AS

Percentile Scorecard

ASBIRKHELE

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisASBIRKHELE
Valuation 71 #5 of 15 62 #9 of 22 85 #3 of 14
Growth 100 #1 of 14 89 #3 of 19 39 #9 of 14
Profitability 92 #2 of 13 82 #4 of 18 82 #3 of 12
Financial Health 69 #5 of 14 63 #11 of 28 60 #7 of 16
Shareholder Returns – – –
Overall 83 74 66
  • AS ranked among 15 companies in Leisure Products
  • BIRK ranked among 28 companies in Apparel and Luxury
  • HELE ranked among 17 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodASBIRKHELESPY
1 month +2.8%-2.8%-0.4% -0.8%
3 months -18.9%-21.4%+0.9% +3.5%
6 months -19.4%-17.2%+21.9% +7.0%
Year to date -23.6%-20.2%+34.2% +12.2%
1 year -10.1%-22.2%+39.7% +13.0%
3 years —-14.3%-70.5% +86.3%
3 years, per year —-5.0%-33.4% +23.1%
5 years ——-87.1% +68.6%
5 years, per year ——-33.6% +11.0%
10 years ——-64.0% +258.0%
10 years, per year ——-9.7% +13.6%

Risk

MeasureASBIRKHELESPY
Volatility, 1Y 39.8%52.2%54.0% 12.7%
Downside volatility, 1Y 38.0%50.0%48.3% 12.7%
Beta vs S&P 500, 1Y 1.501.330.97 1.00
Return / volatility, 1Y -0.25-0.430.74 1.02
Max drawdown, 5Y -40.7%-51.9%-94.5% -25.4%
From 52-week high -32.0%-33.3%-5.6% -1.8%
52-week high $41.96$48.97$30.22 $779.14
52-week low $26.25$30.57$13.88 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleASBIRKHELE
P/E now vs peer median 29.0xmedian 21.9x 15.5xmedian 15.1x -6.7xmedian 14.1x
P/S now vs peer median 2.1xmedian 1.1x 2.3xmedian 0.7x 0.4xmedian 0.3x
EV/EBITDA now vs peer median 11.0xmedian 10.7x 7.9xmedian 8.5x 16.8xmedian 12.3x
P/FCF now vs peer median 22.9xmedian 16.6x 15.3xmedian 13.1x 4.5xmedian 6.8x
P/B now vs peer median 2.3xmedian 1.6x 1.9xmedian 2.1x 0.8xmedian 0.8x
PEG now vs peer median —median 0.33 0.50median 0.49 0.17median 0.63

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsASBIRKHELE
Revenue $7.44B $2.64B $1.83B
Gross profit $4.45B $1.50B $864.98M
Operating income $956.70M $640.37M $23.94M
Net income $567.80M $391.83M -$99.23M
Free cash flow $694.70M $391.32M $147.21M
EPS (diluted) $0.97 $2.10 $-4.11
Cash & equivalents $720.40M $792.27M $22.58M
Total debt $147.40M $6.02B $3.17B
Shares (diluted) 563.08M 186.51M 24.15M
Enterprise value $13.53B $4.32B $574.15M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricASBIRKHELE
P/E 29.0x 15.5x -6.7x
P/FCF 22.9x 15.3x 4.5x
P/Operating cash flow 16.6x 12.9x 3.7x
P/S 2.1x 2.3x 0.4x
P/B 2.3x 1.9x 0.8x
P/Tangible book 3.8x 4.3x 1.4x
EV/EBITDA 11.0x 7.9x 16.8x
EV/EBIT 16.0x 11.2x 54.9x
EV/Revenue 2.1x 2.7x 0.7x
EV/FCF 22.1x 18.3x 8.9x
EV/Operating cash flow 16.0x 15.3x 7.3x
PEG (3Y EPS CAGR) – 0.50 0.17

Growth

14 metrics
MetricASBIRKHELE
Revenue growth (1Y) 30.5% 19.6% 0.3%
Revenue CAGR (3Y) – 20.3% -3.1%
Gross profit growth (1Y) 37.3% 14.6% 0.5%
Gross profit CAGR (3Y) – 17.1% -1.7%
Operating income growth (1Y) 52.3% 9.6% 103.7%
Operating income CAGR (3Y) – 23.5% -52.1%
Net income growth (1Y) 142.9% 16.6% 84.9%
Net income CAGR (3Y) – 31.9% -39.6%
EPS growth (1Y) 117.4% 17.3% 85.7%
EPS CAGR (3Y) – 31.0% -39.5%
Operating cash flow growth (1Y) 106.4% 11.1% 97.1%
Operating cash flow CAGR (3Y) – – -25.9%
Free cash flow growth (1Y) 170.6% -9.0% 192.7%
Free cash flow CAGR (3Y) – – -25.7%

Profitability

14 metrics
MetricASBIRKHELE
Gross margin 59.8% 56.9% 47.4%
EBITDA margin 18.8% 34.2% 4.3%
Operating margin 12.9% 24.2% 1.3%
Pretax margin 10.8% 20.0% -1.5%
Net margin 7.3% 14.8% -5.4%
FCF margin 9.3% 14.8% 8.1%
Operating cash flow margin 12.9% 17.7% 9.8%
Return on equity 8.3% 12.0% -11.7%
Return on assets 5.6% 6.3% -4.8%
Return on invested capital 9.7% 9.7% 1.6%
Return on capital employed 11.7% 11.4% 1.5%
Asset turnover 0.7x 0.4x 0.9x
Cash conversion (OCF / net income) 1.7x 1.2x -1.8x
Stock comp / revenue 0.7% – 1.0%

Financial Health

11 metrics
MetricASBIRKHELE
Debt / assets 1.4% 30.0% 32.1%
Debt / equity 0.0x 0.6x 0.8x
Net debt / EBITDA -0.4x 1.3x 8.3x
Debt / FCF 0.2x 5.0x 4.6x
Liabilities / assets 32.9% 50.5% 59.3%
Equity / assets 67.1% 49.5% 40.7%
Interest coverage 10.6x 5.7x 0.5x
Current ratio 1.8x 3.8x 1.7x
Quick ratio 0.7x 2.0x 0.7x
Cash ratio 0.4x 1.4x 0.0x
Altman Z-score 4.04 2.38 1.73

Shareholder Returns

7 metrics
MetricASBIRKHELE
Dividend yield – – –
Net buyback yield -5.4% – -0.1%
Shareholder yield -5.4% – -0.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusASBIRKHELE
Forward P/E 23.0xFY2026 14.0xFY2026 7.6xFY2026
EPS, next fiscal year $1.24FY2026 $2.33FY2026 $3.74FY2026
EPS growth, next FY +27.8%FY2026 +7.4%FY2026 +5.4%FY2026
EPS growth, the year after +40.3% +25.3% +13.9%
Revenue, next fiscal year $7.73BFY2026 $2.59BFY2026 $1.76BFY2026
Revenue growth, next FY +17.7%FY2026 +5.1%FY2026 -1.8%FY2026
Revenue growth, the year after +16.5% +10.8% -2.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersASBIRKHELE
Held by institutions 38.1% 90.6% 96.3%
Institutions holding 354 233 198
Change in shares held, QoQ +4.1% -2.7% +5.7%
Institutions buying 236 123 120
Institutions selling 87 85 46
Buyers to sellers 2.71 1.45 2.61

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ASBIRKHELE
AS 1.00 0.44 0.29
BIRK 0.44 1.00 0.37
HELE 0.29 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AS, BIRK and HELE?

Amer Sports (AS) is the largest by market capitalisation: Amer Sports (AS) $15.92B, Birkenstock Holding (BIRK) $6.00B, Helen Of Troy (HELE) $664.44M.

Which stock is cheaper, AS, BIRK and HELE?

Birkenstock Holding (BIRK) trades on the lowest price-to-earnings ratio (Amer Sports (AS) 29.0x, Birkenstock Holding (BIRK) 15.5x, Helen Of Troy (HELE) -6.7x). On next year's consensus earnings, Helen Of Troy (HELE) is cheapest (Amer Sports (AS) 23.0x, Birkenstock Holding (BIRK) 14.0x, Helen Of Troy (HELE) 7.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amer Sports (AS) grew revenue fastest over the trailing twelve months: Amer Sports (AS) +30.5%, Birkenstock Holding (BIRK) +19.6%, Helen Of Troy (HELE) +0.3%.

Which company is more profitable?

Birkenstock Holding (BIRK) has the highest net margin (Amer Sports (AS) 7.3%, Birkenstock Holding (BIRK) 14.8%, Helen Of Troy (HELE) -5.4%). On return on invested capital, Birkenstock Holding (BIRK) leads (Amer Sports (AS) 9.7%, Birkenstock Holding (BIRK) 9.7%, Helen Of Troy (HELE) 1.6%).

Which stock has performed better?

Over the past year Helen Of Troy (HELE) returned the most: Amer Sports (AS) -10.1%, Birkenstock Holding (BIRK) -22.2%, Helen Of Troy (HELE) +39.7%. Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Amer Sports (AS) has been the steadiest (Amer Sports (AS) 39.8%, Birkenstock Holding (BIRK) 52.2%, Helen Of Troy (HELE) 54.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AS, BIRK and HELE?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amer Sports (AS) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.