AREB vs UMAC vs RGR Stock Comparison

American Rebel Holdings, Unusual Machines and Sturm Ruger Prices as of Oct 27, 2026 Peers: Industry group
UMAC Unusual Machines, Inc.
$17.87 -25.8% 1M +18.1% 1Y
Market cap
$843.89M
P/E
–
Revenue (TTM)
$25.88M
Div. yield
–
Sporting Goods Consumer Discretionary
3 wins
RGR Sturm Ruger & Co Inc
$46.38 +8.5% 1M -0.9% 1Y
Market cap
$745.20M
P/E
61.2x
Revenue (TTM)
$577.24M
Div. yield
–
Sporting Goods Consumer Discretionary
3 wins

Head to Head

7 decided of 12

Unusual Machines leads on 3 of the 12 questions below (Unusual Machines 3, Sturm Ruger 3, American Rebel Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAREBUMACRGRLeader
Larger companyMarket capitalisation $448.83K $843.89M $745.20M UMAC
Cheaper on earningsLower P/E, profitable companies only 0.0x -35.6x 61.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 0.0x — 30.3x AREB
Faster revenue growthRevenue growth, trailing twelve months -1.6% +236.0% +7.6% UMAC
More profitableNet margin, trailing twelve months -387.7% -91.6% 2.1% RGR
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA -0.9x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -100.0% +18.1% -0.9% UMAC
Better 5-year returnAnnualised price return, 5 years — — -9.8%/yr –
Less volatileAnnualised volatility, 1 year 616.6% 126.9% 38.5% RGR
Higher overall scoreMean of the five percentile scores vs peers 16/100 47/100 52/100 RGR

Percentile Scorecard

AREBUMACRGR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAREBUMACRGR
Valuation 21 #27 of 34 9 #31 of 34 49 #18 of 34
Growth 29 #23 of 32 74 #9 of 32 42 #19 of 32
Profitability 3 #31 of 32 13 #28 of 32 65 #12 of 32
Financial Health 9 #30 of 33 91 #4 of 33 88 #5 of 33
Shareholder Returns – – 18 #15 of 18
Overall 16 47 52
  • AREB ranked among 34 companies in Leisure Products
  • UMAC ranked among 34 companies in Leisure Products
  • RGR ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAREBUMACRGRSPY
1 month -37.5%-25.8%+8.5% -0.2%
3 months -75.0%-10.3%+20.7% +3.9%
6 months -91.5%+23.3%+7.6% +8.2%
Year to date -100.0%+40.3%+42.1% +12.9%
1 year -100.0%+18.1%-0.9% +12.3%
3 years -100.0%—-14.0% +87.4%
3 years, per year -99.8%—-4.9% +23.3%
5 years ——-40.3% +67.9%
5 years, per year ——-9.8% +10.9%
10 years ——-21.3% +261.1%
10 years, per year ——-2.4% +13.7%

Risk

MeasureAREBUMACRGRSPY
Volatility, 1Y 616.6%126.9%38.5% 12.7%
Downside volatility, 1Y 744.8%117.5%45.3% 12.7%
Beta vs S&P 500, 1Y -1.014.050.77 1.00
Return / volatility, 1Y -0.160.14-0.02 0.97
Max drawdown, 5Y -100.0%-75.6%-64.6% -25.4%
From 52-week high -100.0%-47.2%-7.7% -1.2%
52-week high $3,420.00$33.87$50.25 $779.14
52-week low $0.04$7.76$28.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAREBUMACRGR
P/E now vs peer median 0.0xmedian 17.8x -36.6xmedian 17.8x 60.8xmedian 17.8x
P/S now vs peer median 0.1xmedian 1.1x 34.5xmedian 1.1x 1.3xmedian 1.1x
EV/EBITDA now vs peer median -0.9xmedian 9.4x -20.9xmedian 9.4x 21.0xmedian 9.4x
P/FCF now vs peer median -0.1xmedian 10.2x —median 10.2x 15.7xmedian 10.2x
P/B now vs peer median 0.1xmedian 1.4x 2.3xmedian 1.4x 2.6xmedian 1.4x
PEG now vs peer median 0.00median 0.32 —median 0.32 -1.45median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAREBUMACRGR
Revenue $9.33M $25.88M $577.24M
Gross profit -$292.34K $9.21M $107.93M
Operating income -$16.04M -$29.72M $5.63M
Net income -$36.03M -$23.71M $12.18M
Free cash flow -$6.27M – $47.35M
R&D $754.03K $625.44K –
EPS (diluted) $-7.03 $-0.49 $0.75
Cash & equivalents $1.22M $229.60M $30.65M
Total debt $52.38M – –
Shares (diluted) 5.14M 48.61M 16.27M
Enterprise value -$10.98M $380.38M $349.20M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAREBUMACRGR
P/E 0.0x -36.6x 60.8x
P/FCF -0.1x – 15.7x
P/Operating cash flow -0.1x – 11.5x
P/S 0.1x 34.5x 1.3x
P/B 0.1x 2.3x 2.6x
P/Tangible book 0.2x 2.3x 2.6x
EV/EBITDA -0.9x -20.9x 21.0x
EV/EBIT -0.9x -20.7x 110.9x
EV/Revenue 1.5x 23.8x 1.1x
EV/FCF -2.3x – 13.2x
EV/Operating cash flow -2.3x – 9.7x
PEG (3Y EPS CAGR) 0.00 – -1.45

Growth

14 metrics
MetricAREBUMACRGR
Revenue growth (1Y) -1.6% 236.0% 7.6%
Revenue CAGR (3Y) -15.6% – -0.2%
Gross profit growth (1Y) 60.2% 310.3% 18.7%
Gross profit CAGR (3Y) -30.4% – -11.4%
Operating income growth (1Y) -21.9% -19.9% 93.5%
Operating income CAGR (3Y) -30.4% – -57.8%
Net income growth (1Y) -9.7% 40.0% 111.5%
Net income CAGR (3Y) -75.4% – -43.6%
EPS growth (1Y) 100.0% 73.1% 112.8%
EPS CAGR (3Y) 98.7% – -41.9%
Operating cash flow growth (1Y) 6.8% – 16.7%
Operating cash flow CAGR (3Y) -0.1% – -1.1%
Free cash flow growth (1Y) 6.8% – 24.1%
Free cash flow CAGR (3Y) -0.2% – -0.7%

Profitability

14 metrics
MetricAREBUMACRGR
Gross margin -3.1% 35.6% 18.7%
EBITDA margin -168.5% -114.1% 5.2%
Operating margin -172.0% -114.8% 1.0%
Pretax margin -386.1% -100.7% 2.0%
Net margin -387.7% -91.6% 2.1%
FCF margin -67.2% – 8.2%
Operating cash flow margin -66.7% – 11.2%
Return on equity -669.8% -9.3% 4.2%
Return on assets -123.4% -9.0% 3.4%
Return on invested capital – – –
Return on capital employed -259.4% -10.5% 2.0%
Asset turnover 0.3x 0.1x 1.6x
Cash conversion (OCF / net income) 0.2x – 5.3x
Stock comp / revenue – – 1.0%

Financial Health

11 metrics
MetricAREBUMACRGR
Debt / assets 54.3% – –
Debt / equity 4.2x – –
Net debt / EBITDA -0.9x – –
Debt / FCF -2.4x – –
Liabilities / assets 87.1% 2.4% 20.4%
Equity / assets 12.9% 97.6% 79.6%
Interest coverage -5.0x -37,148x 55.7x
Current ratio 0.2x 53.8x 3.3x
Quick ratio 0.1x 41.6x 2.7x
Cash ratio 0.1x 40.2x 1.6x
Altman Z-score -8.08 57.40 9.79

Shareholder Returns

7 metrics
MetricAREBUMACRGR
Dividend yield – – 0.9%
Net buyback yield -665.2% – –
Shareholder yield -665.2% – 0.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAREBUMACRGR
Forward P/E 0.0xFY2024 – 30.3xFY2026
EPS, next fiscal year $23,996,733.75FY2024 $-0.29FY2026 $1.53FY2026
EPS growth, next FY – – +82.1%FY2026
EPS growth, the year after +876.6% – +28.1%
Revenue, next fiscal year – $53.31MFY2026 $550.45MFY2026
Revenue growth, next FY – +376.0%FY2026 +0.8%FY2026
Revenue growth, the year after – +116.9% +1.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAREBUMACRGR
Held by institutions – 59.7% 59.6%
Institutions holding – 183 172
Change in shares held, QoQ – +23.8% -1.4%
Institutions buying – 134 76
Institutions selling – 40 45
Buyers to sellers – 3.35 1.69

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AREBUMACRGR
AREB 1.00 -0.04 -0.02
UMAC -0.04 1.00 0.18
RGR -0.02 0.18 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AREB, UMAC and RGR?

Unusual Machines (UMAC) is the largest by market capitalisation: American Rebel Holdings (AREB) $448.83K, Unusual Machines (UMAC) $843.89M, Sturm Ruger (RGR) $745.20M.

Which company is growing faster?

Unusual Machines (UMAC) grew revenue fastest over the trailing twelve months: American Rebel Holdings (AREB) -1.6%, Unusual Machines (UMAC) +236.0%, Sturm Ruger (RGR) +7.6%.

Which company is more profitable?

Sturm Ruger (RGR) has the highest net margin (American Rebel Holdings (AREB) -387.7%, Unusual Machines (UMAC) -91.6%, Sturm Ruger (RGR) 2.1%).

Which stock has performed better?

Over the past year Unusual Machines (UMAC) returned the most: American Rebel Holdings (AREB) -100.0%, Unusual Machines (UMAC) +18.1%, Sturm Ruger (RGR) -0.9%. Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sturm Ruger (RGR) has been the steadiest (American Rebel Holdings (AREB) 616.6%, Unusual Machines (UMAC) 126.9%, Sturm Ruger (RGR) 38.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AREB, UMAC and RGR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Unusual Machines (UMAC) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.