APP vs MGNI vs TBLA Stock Comparison

AppLovin, Magnite and Taboola.com Prices as of Oct 28, 2026 Peers: Industry group
APP AppLovin Corp
$259.97 -15.7% 1M -58.5% 1Y
Market cap
$87.17B
P/E
19.8x
Revenue (TTM)
$6.83B
Div. yield
–
Digital Advertising Technology
5 wins
MGNI Magnite, Inc.
$21.77 -7.0% 1M +9.5% 1Y
Market cap
$3.12B
P/E
18.7x
Revenue (TTM)
$742.04M
Div. yield
–
Digital Advertising Technology
1 win
TBLA Taboola.com Ltd.
$3.48 +2.4% 1M -2.0% 1Y
Market cap
$876.44M
P/E
8.2x
Revenue (TTM)
$1.96B
Div. yield
–
Digital Advertising Technology
5 wins

Head to Head

11 decided of 12

AppLovin leads on 5 of the 12 questions below (AppLovin 5, Taboola.com 5, Magnite 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAPPMGNITBLALeader
Larger companyMarket capitalisation $87.17B $3.12B $876.44M APP
Cheaper on earningsLower P/E, profitable companies only 19.8x 18.7x 8.2x TBLA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.4x 19.6x 8.7x TBLA
Faster revenue growthRevenue growth, trailing twelve months +60.6% +8.3% +8.0% APP
More profitableNet margin, trailing twelve months 64.6% 22.5% 6.1% APP
Better return on capitalReturn on invested capital 71.3% 9.1% 12.1% APP
Less leveragedLower net debt / EBITDA 0.1x 0.1x -0.3x TBLA
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -58.5% +9.5% -2.0% MGNI
Better 5-year returnAnnualised price return, 5 years +21.5%/yr -4.2%/yr -18.0%/yr APP
Less volatileAnnualised volatility, 1 year 73.7% 58.2% 57.7% TBLA
Higher overall scoreMean of the five percentile scores vs peers 72/100 58/100 82/100 TBLA

Percentile Scorecard

APPMGNITBLA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAPPMGNITBLA
Valuation 41 #98 of 166 51 #82 of 166 95 #9 of 166
Growth 99 #2 of 152 72 #43 of 152 93 #12 of 152
Profitability 99 #2 of 152 79 #33 of 152 68 #49 of 152
Financial Health 69 #57 of 179 46 #97 of 179 60 #72 of 179
Shareholder Returns 50 #48 of 94 44 #53 of 94 93 #8 of 94
Overall 72 58 82
  • APP ranked among 185 companies in Internet Platforms
  • MGNI ranked among 185 companies in Internet Platforms
  • TBLA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAPPMGNITBLASPY
1 month -15.7%-7.0%+2.4% +0.9%
3 months -34.9%+10.3%-32.7% +5.9%
6 months -41.4%+68.5%-7.2% +8.5%
Year to date -61.4%+34.1%-24.5% +13.3%
1 year -58.5%+9.5%-2.0% +12.4%
3 years +617.8%+229.8%0.0% +88.1%
3 years, per year +93.0%+48.9%0.0% +23.5%
5 years +164.6%-19.5%-62.9% +68.2%
5 years, per year +21.5%-4.2%-18.0% +11.0%
10 years —+187.2%— +263.4%
10 years, per year —+11.1%— +13.8%

Risk

MeasureAPPMGNITBLASPY
Volatility, 1Y 73.7%58.2%57.7% 12.7%
Downside volatility, 1Y 81.6%59.8%63.4% 12.7%
Beta vs S&P 500, 1Y 2.251.071.00 1.00
Return / volatility, 1Y -0.790.16-0.03 0.98
Max drawdown, 5Y -91.9%-79.2%-83.9% -25.4%
From 52-week high -64.6%-15.2%-37.6% -0.9%
52-week high $733.60$25.67$5.58 $779.14
52-week low $259.97$11.20$2.95 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAPPMGNITBLA
P/E now vs peer median 19.8xmedian 16.8x 18.7xmedian 16.8x 8.2xmedian 16.8x
P/S now vs peer median 12.8xmedian 1.4x 4.2xmedian 1.4x 0.4xmedian 1.4x
EV/EBITDA now vs peer median 16.2xmedian 13.9x 18.0xmedian 13.9x 3.9xmedian 13.9x
P/FCF now vs peer median 19.3xmedian 11.4x 14.5xmedian 11.4x 4.4xmedian 11.4x
P/B now vs peer median 27.6xmedian 1.8x 3.3xmedian 1.8x 0.9xmedian 1.8x
PEG now vs peer median 0.04median 0.36 0.48median 0.36 0.14median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAPPMGNITBLA
Revenue $6.83B $742.04M $1.96B
Gross profit $6.04B $480.73M $583.65M
Operating income $5.29B $115.95M $126.92M
Net income $4.41B $166.89M $118.76M
Free cash flow $4.53B $215.76M $200.81M
R&D $320.08M $90.15M $152.62M
EPS (diluted) $13.08 $1.13 $0.41
Cash & equivalents $3.05B $332.62M $133.05M
Total debt $14.05B $350.40M $72.00M
Shares (diluted) 337.03M 147.17M 288.76M
Enterprise value $77.20B $1.57B $356.77M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAPPMGNITBLA
P/E 19.8x 18.7x 8.2x
P/FCF 19.3x 14.5x 4.4x
P/Operating cash flow 19.3x 11.1x 3.5x
P/S 12.8x 4.2x 0.4x
P/B 27.6x 3.3x 0.9x
P/Tangible book 31.0x 3.4x 0.9x
EV/EBITDA 16.2x 18.0x 3.9x
EV/EBIT 16.6x 27.1x 6.4x
EV/Revenue 12.8x 4.2x 0.4x
EV/FCF 19.4x 14.5x 4.1x
EV/Operating cash flow 19.4x 11.2x 3.2x
PEG (3Y EPS CAGR) 0.04 0.48 0.14

Growth

14 metrics
MetricAPPMGNITBLA
Revenue growth (1Y) 60.6% 8.3% 8.0%
Revenue CAGR (3Y) 33.3% 7.1% 83.6%
Gross profit growth (1Y) 64.6% 12.6% 3.2%
Gross profit CAGR (3Y) 52.9% 42.5% –
Operating income growth (1Y) 78.6% 52.7% 178.6%
Operating income CAGR (3Y) 188.9% 36.1% –
Net income growth (1Y) 81.5% 287.0% 773.6%
Net income CAGR (3Y) 503.2% 39.5% 53.5%
EPS growth (1Y) 84.4% 289.8% 1,241%
EPS CAGR (3Y) 524.6% 38.6% 57.5%
Operating cash flow growth (1Y) 58.5% 23.7% 22.0%
Operating cash flow CAGR (3Y) 74.2% 17.8% 51.7%
Free cash flow growth (1Y) 58.5% 18.2% 21.7%
Free cash flow CAGR (3Y) 74.5% 16.4% 66.4%

Profitability

14 metrics
MetricAPPMGNITBLA
Gross margin 88.5% 64.8% 29.7%
EBITDA margin 79.4% 23.4% 10.7%
Operating margin 77.4% 15.6% 6.5%
Pretax margin 76.3% 13.2% 6.2%
Net margin 64.6% 22.5% 6.1%
FCF margin 66.3% 29.1% 10.2%
Operating cash flow margin 66.3% 37.9% 12.9%
Return on equity 159.6% 18.0% 12.5%
Return on assets 55.2% 5.6% 7.7%
Return on invested capital 71.3% 9.1% 12.1%
Return on capital employed 78.5% 9.0% 11.7%
Asset turnover 0.9x 0.2x 1.3x
Cash conversion (OCF / net income) 1.0x 1.7x 2.1x
Stock comp / revenue 4.1% 10.1% 3.1%

Financial Health

11 metrics
MetricAPPMGNITBLA
Debt / assets 42.5% 11.6% 4.7%
Debt / equity 1.1x 0.4x 0.1x
Net debt / EBITDA 0.1x 0.1x -0.3x
Debt / FCF 0.8x 1.6x 0.4x
Liabilities / assets 61.7% 69.1% 39.4%
Equity / assets 38.3% 30.9% 60.6%
Interest coverage 25.8x 5.9x –
Current ratio 4.3x 1.0x 1.1x
Quick ratio 4.2x 1.0x 1.0x
Cash ratio 2.4x 0.2x 0.3x
Altman Z-score 14.23 1.05 2.39

Shareholder Returns

7 metrics
MetricAPPMGNITBLA
Dividend yield – – –
Net buyback yield 2.8% 1.6% 17.7%
Shareholder yield 2.8% 1.6% 17.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAPPMGNITBLA
Forward P/E 15.4xFY2026 19.6xFY2026 8.7xFY2026
EPS, next fiscal year $16.83FY2026 $1.11FY2026 $0.40FY2026
EPS growth, next FY +72.6%FY2026 +27.6%FY2026 +207.7%FY2026
EPS growth, the year after +25.8% +20.7% -20.0%
Revenue, next fiscal year $8.60BFY2026 $743.97MFY2026 $2.06BFY2026
Revenue growth, next FY +56.9%FY2026 +11.1%FY2026 +7.7%FY2026
Revenue growth, the year after +13.9% +10.5% -7.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAPPMGNITBLA
Held by institutions 74.3% 98.6% 35.4%
Institutions holding 1,457 308 206
Change in shares held, QoQ +6.5% +8.0% +27.8%
Institutions buying 835 170 141
Institutions selling 478 90 48
Buyers to sellers 1.75 1.89 2.94

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

APPMGNITBLA
APP 1.00 0.24 0.17
MGNI 0.24 1.00 0.32
TBLA 0.17 0.32 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, APP, MGNI and TBLA?

AppLovin (APP) is the largest by market capitalisation: AppLovin (APP) $87.17B, Magnite (MGNI) $3.12B, Taboola.com (TBLA) $876.44M.

Which stock is cheaper, APP, MGNI and TBLA?

Taboola.com (TBLA) trades on the lowest price-to-earnings ratio (AppLovin (APP) 19.8x, Magnite (MGNI) 18.7x, Taboola.com (TBLA) 8.2x). On next year's consensus earnings, Taboola.com (TBLA) is cheapest (AppLovin (APP) 15.4x, Magnite (MGNI) 19.6x, Taboola.com (TBLA) 8.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

AppLovin (APP) grew revenue fastest over the trailing twelve months: AppLovin (APP) +60.6%, Magnite (MGNI) +8.3%, Taboola.com (TBLA) +8.0%.

Which company is more profitable?

AppLovin (APP) has the highest net margin (AppLovin (APP) 64.6%, Magnite (MGNI) 22.5%, Taboola.com (TBLA) 6.1%). On return on invested capital, AppLovin (APP) leads (AppLovin (APP) 71.3%, Magnite (MGNI) 9.1%, Taboola.com (TBLA) 12.1%).

Which stock has performed better?

Over the past year Magnite (MGNI) returned the most: AppLovin (APP) -58.5%, Magnite (MGNI) +9.5%, Taboola.com (TBLA) -2.0%. Over five years, AppLovin (APP) compounded fastest (AppLovin (APP) +21.5%/yr, Magnite (MGNI) -4.2%/yr, Taboola.com (TBLA) -18.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Taboola.com (TBLA) has been the steadiest (AppLovin (APP) 73.7%, Magnite (MGNI) 58.2%, Taboola.com (TBLA) 57.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, APP, MGNI and TBLA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, AppLovin (APP) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.