APP vs DV vs GOOGL Stock Comparison

AppLovin, DoubleVerify Holdings and Alphabet Prices as of Oct 29, 2026 Peers: Industry group
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APP AppLovin Corp
$254.91 -16.6% 1M -59.6% 1Y
Market cap
$77.56B
P/E
17.6x
Revenue (TTM)
$6.83B
Div. yield
–
Digital Advertising Technology
4 wins
GOOGL Alphabet Inc.
$283.82 -16.7% 1M +3.4% 1Y
Market cap
$3.38T
P/E
14.3x
Revenue (TTM)
$471.10B
Div. yield
–
Digital Advertising Technology
4 wins

Head to Head

9 decided of 12

Alphabet leads on 4 of the 12 questions below (Alphabet 4, AppLovin 4, DoubleVerify Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAPPDVGOOGLLeader
Larger companyMarket capitalisation $77.56B $2.09B $3.38T GOOGL
Cheaper on earningsLower P/E, profitable companies only 17.6x 35.5x 14.3x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.1x 30.8x 13.5x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +60.6% +7.6% +22.2% APP
More profitableNet margin, trailing twelve months 64.6% 7.7% — APP
Better return on capitalReturn on invested capital 71.3% — — –
Less leveragedLower net debt / EBITDA 0.1x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -59.6% +19.6% +3.4% DV
Better 5-year returnAnnualised price return, 5 years +21.0%/yr -19.3%/yr +13.9%/yr APP
Less volatileAnnualised volatility, 1 year 73.7% 43.9% 34.1% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 71/100 68/100 55/100 APP

Percentile Scorecard

APPDVGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAPPDVGOOGL
Valuation 42 #97 of 166 56 #73 of 166 36 #107 of 166
Growth 99 #2 of 153 49 #79 of 153 82 #29 of 153
Profitability 99 #2 of 153 76 #37 of 153 61 #61 of 153
Financial Health 69 #57 of 179 90 #18 of 179 78 #40 of 179
Shareholder Returns 48 #48 of 91 68 #30 of 91 20 #73 of 91
Overall 71 68 55
  • APP ranked among 185 companies in Internet Platforms
  • DV ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAPPDVGOOGLSPY
1 month -16.6%+1.3%-16.7% +0.7%
3 months -36.9%+22.7%-14.9% +3.7%
6 months -42.9%+23.0%-26.2% +7.1%
Year to date -62.2%+18.5%-9.3% +12.8%
1 year -59.6%+19.6%+3.4% +11.9%
3 years +594.0%-49.5%+128.0% +85.2%
3 years, per year +90.8%-20.4%+31.6% +22.8%
5 years +159.5%-65.7%+91.7% +67.6%
5 years, per year +21.0%-19.3%+13.9% +10.9%
10 years ——+592.6% +262.0%
10 years, per year ——+21.4% +13.7%

Risk

MeasureAPPDVGOOGLSPY
Volatility, 1Y 73.7%43.9%34.1% 12.7%
Downside volatility, 1Y 81.3%47.1%34.6% 12.6%
Beta vs S&P 500, 1Y 2.250.551.39 1.00
Return / volatility, 1Y -0.810.450.10 0.94
Max drawdown, 5Y -91.9%-79.7%-44.3% -25.4%
From 52-week high -65.3%0.0%-29.5% -1.2%
52-week high $733.60$13.56$402.62 $779.14
52-week low $254.91$8.61$273.50 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAPPDVGOOGL
P/E now vs peer median 19.4xmedian 16.7x 35.5xmedian 16.7x 14.7xmedian 16.7x
P/S now vs peer median 12.5xmedian 1.4x 2.7xmedian 1.4x 7.3xmedian 1.4x
EV/EBITDA now vs peer median 15.8xmedian 12.7x 11.9xmedian 12.7x —median 12.7x
P/FCF now vs peer median 18.9xmedian 10.5x 13.1xmedian 10.5x 77.8xmedian 10.5x
P/B now vs peer median 27.0xmedian 1.7x 1.9xmedian 1.7x 5.1xmedian 1.7x
PEG now vs peer median 0.04median 0.39 5.56median 0.39 0.26median 0.39

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAPPDVGOOGL
Revenue $6.83B $768.82M $471.10B
Gross profit $6.04B $633.77M –
Operating income $5.29B $97.55M $156.98B
Net income $4.41B $58.86M $235.69B
Free cash flow $4.53B $160.55M –
R&D $320.08M $178.30M $74.46B
EPS (diluted) $13.08 $0.37 $19.12
Cash & equivalents $3.05B $210.17M $56.33B
Total debt $14.05B – –
Shares (diluted) 337.03M 157.89M 12.31B
Enterprise value $67.59B $1.24B $3.06T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAPPDVGOOGL
P/E 19.4x 35.5x 14.7x
P/FCF 18.9x 13.1x 77.8x
P/Operating cash flow 18.9x 10.3x 19.2x
P/S 12.5x 2.7x 7.3x
P/B 27.0x 1.9x 5.1x
P/Tangible book 30.4x 2.1x 5.2x
EV/EBITDA 15.8x 11.9x –
EV/EBIT 16.2x 19.4x –
EV/Revenue 12.6x 2.5x 6.8x
EV/FCF 19.0x 11.8x –
EV/Operating cash flow 19.0x 9.3x 17.7x
PEG (3Y EPS CAGR) 0.04 5.56 0.26

Growth

14 metrics
MetricAPPDVGOOGL
Revenue growth (1Y) 60.6% 7.6% 22.2%
Revenue CAGR (3Y) 33.3% 15.3% 16.6%
Gross profit growth (1Y) 64.6% 8.1% –
Gross profit CAGR (3Y) 52.9% 15.6% –
Operating income growth (1Y) 78.6% 15.1% 26.5%
Operating income CAGR (3Y) 188.9% 10.2% 25.8%
Net income growth (1Y) 81.5% 11.6% 89.7%
Net income CAGR (3Y) 503.2% 3.3% 52.3%
EPS growth (1Y) 84.4% 17.9% 87.8%
EPS CAGR (3Y) 524.6% 6.4% 57.2%
Operating cash flow growth (1Y) 58.5% 14.0% 18.6%
Operating cash flow CAGR (3Y) 74.2% 26.7% 19.0%
Free cash flow growth (1Y) 58.5% 7.1% –
Free cash flow CAGR (3Y) 74.5% 34.2% –

Profitability

14 metrics
MetricAPPDVGOOGL
Gross margin 88.5% 82.4% –
EBITDA margin 79.4% 20.7% –
Operating margin 77.4% 12.7% –
Pretax margin 76.3% 12.2% –
Net margin 64.6% 7.7% –
FCF margin 66.3% 20.9% –
Operating cash flow margin 66.3% 26.6% 38.1%
Return on equity 159.6% 5.4% 35.8%
Return on assets 55.2% 4.6% 24.5%
Return on invested capital 71.3% – –
Return on capital employed 78.5% 8.2% –
Asset turnover 0.9x 0.6x 0.5x
Cash conversion (OCF / net income) 1.0x 3.5x 0.8x
Stock comp / revenue 4.1% 13.4% 6.5%

Financial Health

11 metrics
MetricAPPDVGOOGL
Debt / assets 42.5% – –
Debt / equity 1.1x – –
Net debt / EBITDA 0.1x – –
Debt / FCF 0.8x – –
Liabilities / assets 61.7% 16.5% 32.5%
Equity / assets 38.3% 83.5% 67.5%
Interest coverage 25.8x 55.5x –
Current ratio 4.3x 4.5x 2.8x
Quick ratio 4.2x 4.7x 2.0x
Cash ratio 2.4x 2.0x 2.0x
Altman Z-score 14.03 7.36 –

Shareholder Returns

7 metrics
MetricAPPDVGOOGL
Dividend yield – – 0.3%
Net buyback yield 2.9% 7.0% –
Shareholder yield 2.9% 7.0% 0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAPPDVGOOGL
Forward P/E 15.1xFY2026 30.8xFY2026 13.5xFY2026
EPS, next fiscal year $16.83FY2026 $0.44FY2026 $21.10FY2026
EPS growth, next FY +72.6%FY2026 +46.7%FY2026 +95.2%FY2026
EPS growth, the year after +25.8% +36.4% -31.6%
Revenue, next fiscal year $8.60BFY2026 $841.13MFY2026 $528.22BFY2026
Revenue growth, next FY +56.9%FY2026 +12.4%FY2026 +31.1%FY2026
Revenue growth, the year after +13.9% +0.8% +21.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAPPDVGOOGL
Held by institutions 74.3% 100.0% 80.1%
Institutions holding 1,458 316 5,742
Change in shares held, QoQ +6.5% +1.2% +4.6%
Institutions buying 835 167 2,657
Institutions selling 479 114 2,574
Buyers to sellers 1.74 1.46 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

APPDVGOOGL
APP 1.00 0.26 0.24
DV 0.26 1.00 0.17
GOOGL 0.24 0.17 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, APP, DV and GOOGL?

Alphabet (GOOGL) is the largest by market capitalisation: AppLovin (APP) $77.56B, DoubleVerify Holdings (DV) $2.09B, Alphabet (GOOGL) $3.38T.

Which stock is cheaper, APP, DV and GOOGL?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (AppLovin (APP) 17.6x, DoubleVerify Holdings (DV) 35.5x, Alphabet (GOOGL) 14.3x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (AppLovin (APP) 15.1x, DoubleVerify Holdings (DV) 30.8x, Alphabet (GOOGL) 13.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

AppLovin (APP) grew revenue fastest over the trailing twelve months: AppLovin (APP) +60.6%, DoubleVerify Holdings (DV) +7.6%, Alphabet (GOOGL) +22.2%.

Which company is more profitable?

AppLovin (APP) has the highest net margin (AppLovin (APP) 64.6%, DoubleVerify Holdings (DV) 7.7%).

Which stock has performed better?

Over the past year DoubleVerify Holdings (DV) returned the most: AppLovin (APP) -59.6%, DoubleVerify Holdings (DV) +19.6%, Alphabet (GOOGL) +3.4%. Over five years, AppLovin (APP) compounded fastest (AppLovin (APP) +21.0%/yr, DoubleVerify Holdings (DV) -19.3%/yr, Alphabet (GOOGL) +13.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (AppLovin (APP) 73.7%, DoubleVerify Holdings (DV) 43.9%, Alphabet (GOOGL) 34.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, APP, DV and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.