APP vs DSP vs GOOGL Stock Comparison

AppLovin, Viant Technology and Alphabet Prices as of Oct 28, 2026 Peers: Industry group
APP AppLovin Corp
$259.97 -15.7% 1M -58.5% 1Y
Market cap
$87.17B
P/E
19.8x
Revenue (TTM)
$6.83B
Div. yield
–
Digital Advertising Technology
5 wins
DSP Viant Technology Inc.
$14.30 +16.8% 1M +58.4% 1Y
Market cap
$950.30M
P/E
32.4x
Revenue (TTM)
$388.50M
Div. yield
–
Digital Advertising Technology
1 win
GOOGL Alphabet Inc.
$324.89 -5.2% 1M +21.5% 1Y
Market cap
$3.95T
P/E
16.8x
Revenue (TTM)
$471.10B
Div. yield
0.26%
Digital Advertising Technology
4 wins

Head to Head

10 decided of 12

AppLovin leads on 5 of the 12 questions below (AppLovin 5, Alphabet 4, Viant Technology 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAPPDSPGOOGLLeader
Larger companyMarket capitalisation $87.17B $950.30M $3.95T GOOGL
Cheaper on earningsLower P/E, profitable companies only 19.8x 32.4x 16.8x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.4x 84.1x 15.4x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +60.6% +22.0% +22.2% APP
More profitableNet margin, trailing twelve months 64.6% 2.2% — APP
Better return on capitalReturn on invested capital 71.3% 3.0% — APP
Less leveragedLower net debt / EBITDA 0.1x — — –
Higher dividend yieldTrailing dividend yield — — 0.26% –
Better 1-year returnPrice return, last 12 months -58.5% +58.4% +21.5% DSP
Better 5-year returnAnnualised price return, 5 years +21.5%/yr +4.0%/yr +17.0%/yr APP
Less volatileAnnualised volatility, 1 year 73.7% 68.8% 31.3% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 72/100 58/100 54/100 APP

Percentile Scorecard

APPDSPGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAPPDSPGOOGL
Valuation 41 #98 of 166 50 #83 of 166 30 #117 of 166
Growth 99 #2 of 152 86 #22 of 152 82 #29 of 152
Profitability 99 #2 of 152 57 #66 of 152 62 #58 of 152
Financial Health 69 #57 of 179 75 #45 of 179 79 #38 of 179
Shareholder Returns 50 #48 of 94 20 #75 of 94 19 #76 of 94
Overall 72 58 54
  • APP ranked among 185 companies in Internet Platforms
  • DSP ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAPPDSPGOOGLSPY
1 month -15.7%+16.8%-5.2% +0.9%
3 months -34.9%+24.8%-3.5% +5.9%
6 months -41.4%+34.8%-7.2% +8.5%
Year to date -61.4%+18.8%+3.8% +13.3%
1 year -58.5%+58.4%+21.5% +12.4%
3 years +617.8%+184.3%+165.9% +88.1%
3 years, per year +93.0%+41.7%+38.6% +23.5%
5 years +164.6%+21.7%+119.4% +68.2%
5 years, per year +21.5%+4.0%+17.0% +11.0%
10 years ——+692.8% +263.4%
10 years, per year ——+23.0% +13.8%

Risk

MeasureAPPDSPGOOGLSPY
Volatility, 1Y 73.7%68.8%31.3% 12.7%
Downside volatility, 1Y 81.6%72.9%28.9% 12.7%
Beta vs S&P 500, 1Y 2.251.261.35 1.00
Return / volatility, 1Y -0.790.850.69 0.98
Max drawdown, 5Y -91.9%-75.0%-44.3% -25.4%
From 52-week high -64.6%0.0%-19.3% -0.9%
52-week high $733.60$14.30$402.62 $779.14
52-week low $259.97$8.50$267.47 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAPPDSPGOOGL
P/E now vs peer median 19.8xmedian 16.8x 32.4xmedian 16.8x 16.8xmedian 16.8x
P/S now vs peer median 12.8xmedian 1.4x 2.4xmedian 1.4x 8.4xmedian 1.4x
EV/EBITDA now vs peer median 16.2xmedian 13.9x 25.3xmedian 13.9x —median 13.9x
P/FCF now vs peer median 19.3xmedian 11.4x 14.4xmedian 11.4x 77.8xmedian 11.4x
P/B now vs peer median 27.6xmedian 1.8x 3.0xmedian 1.8x 5.8xmedian 1.8x
PEG now vs peer median 0.04median 0.36 1.06median 0.36 0.29median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAPPDSPGOOGL
Revenue $6.83B $388.50M $471.10B
Gross profit $6.04B $173.06M –
Operating income $5.29B $9.12M $156.98B
Net income $4.41B $21.59M $235.69B
Free cash flow $4.53B $66.03M –
R&D $320.08M – $74.46B
EPS (diluted) $13.08 $0.13 $19.12
Cash & equivalents $3.05B $193.05M $56.33B
Total debt $14.05B – –
Shares (diluted) 337.03M 65.19M 12.31B
Enterprise value $77.20B $424.50M $3.63T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAPPDSPGOOGL
P/E 19.8x 32.4x 16.8x
P/FCF 19.3x 14.4x 77.8x
P/Operating cash flow 19.3x 14.1x 22.0x
P/S 12.8x 2.4x 8.4x
P/B 27.6x 3.0x 5.8x
P/Tangible book 31.0x 3.1x 5.9x
EV/EBITDA 16.2x 25.3x –
EV/EBIT 16.6x 83.1x –
EV/Revenue 12.8x 1.9x 7.8x
EV/FCF 19.4x 11.5x –
EV/Operating cash flow 19.4x 11.2x 20.5x
PEG (3Y EPS CAGR) 0.04 1.06 0.29

Growth

14 metrics
MetricAPPDSPGOOGL
Revenue growth (1Y) 60.6% 22.0% 22.2%
Revenue CAGR (3Y) 33.3% 24.3% 16.6%
Gross profit growth (1Y) 64.6% 20.0% –
Gross profit CAGR (3Y) 52.9% 26.3% –
Operating income growth (1Y) 78.6% 78.9% 26.5%
Operating income CAGR (3Y) 188.9% 30.8% 25.8%
Net income growth (1Y) 81.5% 70.6% 89.7%
Net income CAGR (3Y) 503.2% 38.5% 52.3%
EPS growth (1Y) 84.4% 12.6% 87.8%
EPS CAGR (3Y) 524.6% 30.6% 57.2%
Operating cash flow growth (1Y) 58.5% 34.7% 18.6%
Operating cash flow CAGR (3Y) 74.2% 62.0% 19.0%
Free cash flow growth (1Y) 58.5% 36.4% –
Free cash flow CAGR (3Y) 74.5% 63.4% –

Profitability

14 metrics
MetricAPPDSPGOOGL
Gross margin 88.5% 44.5% –
EBITDA margin 79.4% 7.7% –
Operating margin 77.4% 2.3% –
Pretax margin 76.3% 1.8% –
Net margin 64.6% 2.2% –
FCF margin 66.3% 17.0% –
Operating cash flow margin 66.3% 17.3% 38.1%
Return on equity 159.6% 7.1% 35.8%
Return on assets 55.2% 4.6% 24.5%
Return on invested capital 71.3% 3.0% –
Return on capital employed 78.5% 2.9% –
Asset turnover 0.9x 0.8x 0.5x
Cash conversion (OCF / net income) 1.0x 3.1x 0.8x
Stock comp / revenue 4.1% 7.6% 6.5%

Financial Health

11 metrics
MetricAPPDSPGOOGL
Debt / assets 42.5% – –
Debt / equity 1.1x – –
Net debt / EBITDA 0.1x – –
Debt / FCF 0.8x – –
Liabilities / assets 61.7% 36.0% 32.5%
Equity / assets 38.3% 64.0% 67.5%
Interest coverage 25.8x – –
Current ratio 4.3x 2.3x 2.8x
Quick ratio 4.2x 2.3x 2.0x
Cash ratio 2.4x 1.3x 2.0x
Altman Z-score 14.23 4.20 –

Shareholder Returns

7 metrics
MetricAPPDSPGOOGL
Dividend yield – – 0.3%
Net buyback yield 2.8% -0.3% –
Shareholder yield 2.8% -0.3% 0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAPPDSPGOOGL
Forward P/E 15.4xFY2026 84.1xFY2026 15.4xFY2026
EPS, next fiscal year $16.83FY2026 $0.17FY2026 $21.10FY2026
EPS growth, next FY +72.6%FY2026 -52.8%FY2026 +95.2%FY2026
EPS growth, the year after +25.8% +76.5% -31.6%
Revenue, next fiscal year $8.60BFY2026 $248.57MFY2026 $528.22BFY2026
Revenue growth, next FY +56.9%FY2026 +19.1%FY2026 +31.1%FY2026
Revenue growth, the year after +13.9% +31.2% +21.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAPPDSPGOOGL
Held by institutions 74.3% 58.1% 80.1%
Institutions holding 1,457 121 5,741
Change in shares held, QoQ +6.5% +14.8% +4.6%
Institutions buying 835 77 2,657
Institutions selling 478 28 2,573
Buyers to sellers 1.75 2.75 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

APPDSPGOOGL
APP 1.00 0.26 0.25
DSP 0.26 1.00 0.27
GOOGL 0.25 0.27 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, APP, DSP and GOOGL?

Alphabet (GOOGL) is the largest by market capitalisation: AppLovin (APP) $87.17B, Viant Technology (DSP) $950.30M, Alphabet (GOOGL) $3.95T.

Which stock is cheaper, APP, DSP and GOOGL?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (AppLovin (APP) 19.8x, Viant Technology (DSP) 32.4x, Alphabet (GOOGL) 16.8x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (AppLovin (APP) 15.4x, Viant Technology (DSP) 84.1x, Alphabet (GOOGL) 15.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

AppLovin (APP) grew revenue fastest over the trailing twelve months: AppLovin (APP) +60.6%, Viant Technology (DSP) +22.0%, Alphabet (GOOGL) +22.2%.

Which company is more profitable?

AppLovin (APP) has the highest net margin (AppLovin (APP) 64.6%, Viant Technology (DSP) 2.2%). On return on invested capital, AppLovin (APP) leads (AppLovin (APP) 71.3%, Viant Technology (DSP) 3.0%).

Which stock has performed better?

Over the past year Viant Technology (DSP) returned the most: AppLovin (APP) -58.5%, Viant Technology (DSP) +58.4%, Alphabet (GOOGL) +21.5%. Over five years, AppLovin (APP) compounded fastest (AppLovin (APP) +21.5%/yr, Viant Technology (DSP) +4.0%/yr, Alphabet (GOOGL) +17.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alphabet (GOOGL) 0.26%. AppLovin (APP) and Viant Technology (DSP) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (AppLovin (APP) 73.7%, Viant Technology (DSP) 68.8%, Alphabet (GOOGL) 31.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, APP, DSP and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, AppLovin (APP) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.