AMZN vs CSCO vs MSFT Stock Comparison

Amazon Com, Cisco Systems and Microsoft Prices as of Oct 23, 2026 Peers: Industry group
AMZN Amazon Com Inc
$248.00 -0.5% 1M +12.2% 1Y
Market cap
$2.68T
P/E
20.3x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
2 wins
CSCO Cisco Systems, Inc.
$106.50 +0.1% 1M +51.6% 1Y
Market cap
$436.07B
P/E
32.9x
Revenue (TTM)
$63.33B
Div. yield
–
Networking Equipment Technology
2 wins
MSFT Microsoft Corp
$524.51 +4.8% 1M +0.8% 1Y
Market cap
$3.96T
P/E
29.6x
Revenue (TTM)
$331.84B
Div. yield
0.01%
Cloud Platforms Technology
7 wins

Head to Head

11 decided of 12

Microsoft leads on 7 of the 12 questions below (Microsoft 7, Amazon Com 2, Cisco Systems 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNCSCOMSFTLeader
Larger companyMarket capitalisation $2.68T $436.07B $3.96T MSFT
Cheaper on earningsLower P/E, profitable companies only 20.3x 32.9x 29.6x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.4x 22.5x 25.7x AMZN
Faster revenue growthRevenue growth, trailing twelve months +15.8% +11.8% +17.8% MSFT
More profitableNet margin, trailing twelve months 18.1% 21.0% 40.3% MSFT
Better return on capitalReturn on invested capital 11.0% 15.9% 26.7% MSFT
Less leveragedLower net debt / EBITDA 0.0x 0.8x -0.2x MSFT
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.01% –
Better 1-year returnPrice return, last 12 months +12.2% +51.6% +0.8% CSCO
Better 5-year returnAnnualised price return, 5 years +8.3%/yr +14.1%/yr +11.2%/yr CSCO
Less volatileAnnualised volatility, 1 year 34.2% 35.4% 32.7% MSFT
Higher overall scoreMean of the five percentile scores vs peers 65/100 53/100 79/100 MSFT

Percentile Scorecard

AMZNCSCOMSFT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNCSCOMSFT
Valuation 20 #83 of 104 32 #77 of 112 54 #18 of 38
Growth 93 #8 of 99 40 #66 of 109 77 #9 of 36
Profitability 69 #31 of 99 88 #14 of 105 97 #2 of 34
Financial Health 77 #27 of 113 28 #84 of 117 84 #7 of 38
Shareholder Returns – 77 #20 of 82 81 #5 of 22
Overall 65 53 79
  • AMZN ranked among 115 companies in Retail
  • CSCO ranked among 122 companies in Computer Hardware
  • MSFT ranked among 39 companies in Cloud Computing

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNCSCOMSFTSPY
1 month -0.5%+0.1%+4.8% -1.0%
3 months +6.8%-6.7%+37.4% +2.9%
6 months -6.1%+19.6%+23.5% +6.4%
Year to date +7.4%+38.3%+8.5% +11.4%
1 year +12.2%+51.6%+0.8% +13.1%
3 years +92.9%+100.9%+58.7% +79.4%
3 years, per year +24.5%+26.2%+16.7% +21.5%
5 years +48.7%+93.2%+69.7% +67.7%
5 years, per year +8.3%+14.1%+11.2% +10.9%
10 years +505.6%+253.2%+779.2% +255.2%
10 years, per year +19.7%+13.5%+24.3% +13.5%

Risk

MeasureAMZNCSCOMSFTSPY
Volatility, 1Y 34.2%35.4%32.7% 12.7%
Downside volatility, 1Y 30.1%37.3%30.9% 12.7%
Beta vs S&P 500, 1Y 1.451.091.00 1.00
Return / volatility, 1Y 0.361.460.02 1.03
Max drawdown, 5Y -55.7%-38.6%-37.6% -25.4%
From 52-week high -12.7%-18.1%-3.5% -2.5%
52-week high $284.02$130.00$543.45 $779.14
52-week low $198.79$70.27$352.83 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNCSCOMSFT
P/E now vs peer median 20.2xmedian 16.7x 31.7xmedian 31.3x 29.1xmedian 29.1x
P/S now vs peer median 3.7xmedian 0.5x 6.6xmedian 2.6x 11.7xmedian 4.5x
EV/EBITDA now vs peer median 16.9xmedian 9.1x 24.2xmedian 19.6x 19.4xmedian 21.5x
P/FCF now vs peer median -102.0xmedian 16.6x 32.9xmedian 28.3x 58.2xmedian 17.3x
P/B now vs peer median 4.8xmedian 1.7x 8.4xmedian 2.9x 8.8xmedian 3.9x
PEG now vs peer median 0.16median 0.73 11.78median 1.15 1.28median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNCSCOMSFT
Revenue $730.00B $63.33B $331.84B
Gross profit $377.28B $40.86B $225.47B
Operating income $87.91B $15.37B $155.24B
Net income $132.25B $13.27B $133.75B
Free cash flow -$26.23B $12.77B $66.99B
R&D – $9.56B $35.56B
EPS (diluted) $12.13 $3.33 $17.95
Cash & equivalents $78.21B $7.22B $20.94B
Total debt $128.89B $29.53B $164.03B
Shares (diluted) 10.90B 3.99B 7.45B
Enterprise value $2.20T $371.99B $3.88T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNCSCOMSFT
P/E 20.2x 31.7x 29.1x
P/FCF -102.0x 32.9x 58.2x
P/Operating cash flow 19.2x 29.6x 21.3x
P/S 3.7x 6.6x 11.7x
P/B 4.8x 8.4x 8.8x
P/Tangible book 4.8x 9.8x 9.2x
EV/EBITDA 16.9x 24.2x 19.4x
EV/EBIT 30.5x 28.2x 24.9x
EV/Revenue 3.7x 6.9x 11.6x
EV/FCF -102.2x 34.0x 57.6x
EV/Operating cash flow 19.2x 30.6x 21.1x
PEG (3Y EPS CAGR) 0.16 11.78 1.28

Growth

14 metrics
MetricAMZNCSCOMSFT
Revenue growth (1Y) 15.8% 11.8% 17.8%
Revenue CAGR (3Y) 12.7% 3.6% 16.1%
Gross profit growth (1Y) 18.8% 11.1% 16.3%
Gross profit CAGR (3Y) 16.9% 4.6% 15.6%
Operating income growth (1Y) 26.2% 30.7% 20.8%
Operating income CAGR (3Y) 68.7% 0.7% 20.6%
Net income growth (1Y) 106.3% 30.3% 31.3%
Net income CAGR (3Y) 130.7% 1.7% 22.7%
EPS growth (1Y) 104.5% 30.7% 31.6%
EPS CAGR (3Y) 127.5% 2.7% 22.8%
Operating cash flow growth (1Y) 38.4% -0.1% 34.4%
Operating cash flow CAGR (3Y) 49.6% -10.7% 27.8%
Free cash flow growth (1Y) -885.3% -3.9% -6.5%
Free cash flow CAGR (3Y) -17.6% -12.5% 4.0%

Profitability

14 metrics
MetricAMZNCSCOMSFT
Gross margin 51.7% 64.5% 67.9%
EBITDA margin 21.8% 28.3% 59.9%
Operating margin 12.0% 24.3% 46.8%
Pretax margin 23.2% 25.3% 50.0%
Net margin 18.1% 21.0% 40.3%
FCF margin -3.6% 20.2% 20.2%
Operating cash flow margin 19.1% 22.4% 55.1%
Return on equity 26.6% 26.8% 31.2%
Return on assets 13.2% 10.4% 18.4%
Return on invested capital 11.0% 15.9% 26.7%
Return on capital employed 11.5% 17.9% 27.8%
Asset turnover 0.7x 0.5x 0.5x
Cash conversion (OCF / net income) 1.1x 1.1x 1.4x
Stock comp / revenue 2.9% 6.0% 3.7%

Financial Health

11 metrics
MetricAMZNCSCOMSFT
Debt / assets 11.8% 22.8% 5.3%
Debt / equity 0.2x 0.6x 0.1x
Net debt / EBITDA 0.0x 0.8x -0.2x
Debt / FCF -4.9x 2.3x 0.6x
Liabilities / assets 49.7% 61.2% 41.7%
Equity / assets 50.3% 38.8% 58.3%
Interest coverage 27.7x 10.5x 50.9x
Current ratio 1.0x 0.9x 1.2x
Quick ratio 0.9x 0.6x 0.9x
Cash ratio 0.5x 0.4x 0.5x
Altman Z-score 4.33 4.05 9.18

Shareholder Returns

7 metrics
MetricAMZNCSCOMSFT
Dividend yield – 1.6% 0.7%
Net buyback yield – 1.3% 0.5%
Shareholder yield – 2.9% 1.2%
Payout ratio (earnings) – – 19.8%
Payout ratio (FCF) – – 39.5%
Dividend growth (1Y) – – 9.8%
Dividend CAGR (3Y) – – 10.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNCSCOMSFT
Forward P/E 20.4xFY2026 22.5xFY2027 25.7xFY2027
EPS, next fiscal year $12.15FY2026 $4.74FY2027 $20.38FY2027
EPS growth, next FY +69.5%FY2026 +9.5%FY2027 +17.9%FY2027
EPS growth, the year after -14.7% +20.7% +11.5%
Revenue, next fiscal year $774.65BFY2026 $74.93BFY2027 $402.02BFY2027
Revenue growth, next FY +8.1%FY2026 +18.3%FY2027 +21.1%FY2027
Revenue growth, the year after +27.8% +0.6% +12.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNCSCOMSFT
Held by institutions 67.0% 80.1% 73.9%
Institutions holding 6,141 4,044 6,227
Change in shares held, QoQ +4.8% +5.0% +3.3%
Institutions buying 3,241 1,846 3,432
Institutions selling 2,411 1,816 2,425
Buyers to sellers 1.34 1.02 1.42

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNCSCOMSFT
AMZN 1.00 0.17 0.40
CSCO 0.17 1.00 0.03
MSFT 0.40 0.03 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, CSCO and MSFT?

Microsoft (MSFT) is the largest by market capitalisation: Amazon Com (AMZN) $2.68T, Cisco Systems (CSCO) $436.07B, Microsoft (MSFT) $3.96T.

Which stock is cheaper, AMZN, CSCO and MSFT?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.3x, Cisco Systems (CSCO) 32.9x, Microsoft (MSFT) 29.6x). On next year's consensus earnings, Amazon Com (AMZN) is cheapest (Amazon Com (AMZN) 20.4x, Cisco Systems (CSCO) 22.5x, Microsoft (MSFT) 25.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Microsoft (MSFT) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.8%, Cisco Systems (CSCO) +11.8%, Microsoft (MSFT) +17.8%.

Which company is more profitable?

Microsoft (MSFT) has the highest net margin (Amazon Com (AMZN) 18.1%, Cisco Systems (CSCO) 21.0%, Microsoft (MSFT) 40.3%). On return on invested capital, Microsoft (MSFT) leads (Amazon Com (AMZN) 11.0%, Cisco Systems (CSCO) 15.9%, Microsoft (MSFT) 26.7%).

Which stock has performed better?

Over the past year Cisco Systems (CSCO) returned the most: Amazon Com (AMZN) +12.2%, Cisco Systems (CSCO) +51.6%, Microsoft (MSFT) +0.8%. Over five years, Cisco Systems (CSCO) compounded fastest (Amazon Com (AMZN) +8.3%/yr, Cisco Systems (CSCO) +14.1%/yr, Microsoft (MSFT) +11.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Amazon Com (AMZN) 0.00%, Cisco Systems (CSCO) 0.00%, Microsoft (MSFT) 0.01%. Amazon Com (AMZN) and Cisco Systems (CSCO) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Amazon Com (AMZN) 34.2%, Cisco Systems (CSCO) 35.4%, Microsoft (MSFT) 32.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, CSCO and MSFT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Microsoft (MSFT) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.