AMZN vs BABA vs DOCN Stock Comparison

Amazon Com, Alibaba Group Holding and DigitalOcean Holdings Prices as of Oct 23, 2026 Peers: Industry group
AMZN Amazon Com Inc
$248.00 -0.5% 1M +12.2% 1Y
Market cap
$2.68T
P/E
20.3x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
7 wins
BABA Alibaba Group Holding Ltd
$99.63 -10.1% 1M -42.0% 1Y
Market cap
$232.58B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
1 win

Head to Head

11 decided of 12

Amazon Com leads on 7 of the 12 questions below (Amazon Com 7, DigitalOcean Holdings 3, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNBABADOCNLeader
Larger companyMarket capitalisation $2.68T $232.58B $10.41B AMZN
Cheaper on earningsLower P/E, profitable companies only 20.3x 22.1x 44.3x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.4x 14.3x 68.5x BABA
Faster revenue growthRevenue growth, trailing twelve months +15.8% +8.1% +21.4% DOCN
More profitableNet margin, trailing twelve months 18.1% 7.0% 23.3% DOCN
Better return on capitalReturn on invested capital 11.0% 2.4% 8.2% AMZN
Less leveragedLower net debt / EBITDA 0.0x — 0.5x AMZN
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +12.2% -42.0% +135.3% DOCN
Better 5-year returnAnnualised price return, 5 years +8.3%/yr -10.9%/yr -0.2%/yr AMZN
Less volatileAnnualised volatility, 1 year 34.2% 40.4% 85.3% AMZN
Higher overall scoreMean of the five percentile scores vs peers 65/100 46/100 59/100 AMZN

Percentile Scorecard

AMZNBABADOCN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNBABADOCN
Valuation 20 #83 of 104 71 #49 of 167 41 #23 of 38
Growth 93 #8 of 99 17 #127 of 153 83 #7 of 36
Profitability 69 #31 of 99 54 #71 of 153 85 #6 of 34
Financial Health 77 #27 of 113 59 #74 of 179 54 #18 of 38
Shareholder Returns – 30 #66 of 94 33 #15 of 22
Overall 65 46 59
  • AMZN ranked among 115 companies in Retail
  • BABA ranked among 185 companies in Internet Platforms
  • DOCN ranked among 39 companies in Cloud Computing

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNBABADOCNSPY
1 month -0.5%-10.1%-34.0% -1.0%
3 months +6.8%-11.2%-24.6% +2.9%
6 months -6.1%-26.6%-2.1% +6.4%
Year to date +7.4%-32.0%+93.7% +11.4%
1 year +12.2%-42.0%+135.3% +13.1%
3 years +92.9%+20.2%+319.2% +79.4%
3 years, per year +24.5%+6.3%+61.3% +21.5%
5 years +48.7%-43.9%-0.8% +67.7%
5 years, per year +8.3%-10.9%-0.2% +10.9%
10 years +505.6%-4.1%— +255.2%
10 years, per year +19.7%-0.4%— +13.5%

Risk

MeasureAMZNBABADOCNSPY
Volatility, 1Y 34.2%40.4%85.3% 12.7%
Downside volatility, 1Y 30.1%36.0%73.4% 12.7%
Beta vs S&P 500, 1Y 1.451.132.68 1.00
Return / volatility, 1Y 0.36-1.041.59 1.03
Max drawdown, 5Y -55.7%-64.2%-84.8% -25.4%
From 52-week high -12.7%-44.6%-48.6% -2.5%
52-week high $284.02$179.97$181.29 $779.14
52-week low $198.79$94.81$37.94 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNBABADOCN
P/E now vs peer median 20.2xmedian 16.7x 22.0xmedian 17.5x 41.4xmedian 29.1x
P/S now vs peer median 3.7xmedian 0.5x 1.5xmedian 1.4x 9.7xmedian 4.5x
EV/EBITDA now vs peer median 16.9xmedian 9.1x —median 14.9x 30.9xmedian 21.5x
P/FCF now vs peer median -102.0xmedian 16.6x 7.0xmedian 11.2x 608.5xmedian 17.3x
P/B now vs peer median 4.8xmedian 1.7x 1.4xmedian 1.7x 10.5xmedian 3.9x
PEG now vs peer median 0.16median 0.73 -15.25median 0.42 0.32median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNBABADOCN
Revenue $730.00B $150.46B $1.01B
Gross profit $377.28B $57.45B $578.58M
Operating income $87.91B $4.39B $149.67M
Net income $132.25B $10.08B $235.24M
Free cash flow -$26.23B $33.19B $16.08M
R&D – $10.68B $188.73M
EPS (diluted) $12.13 $4.38 $1.86
Cash & equivalents $78.21B $21.06B $767.03M
Total debt $128.89B $83.76B $921.05M
Shares (diluted) 10.90B 2.40B 126.55M
Enterprise value $2.20T $46.21B $8.41B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNBABADOCN
P/E 20.2x 22.0x 41.4x
P/FCF -102.0x 7.0x 608.5x
P/Operating cash flow 19.2x 20.4x 31.6x
P/S 3.7x 1.5x 9.7x
P/B 4.8x 1.4x 10.5x
P/Tangible book 4.8x 1.4x 11.7x
EV/EBITDA 16.9x – 30.9x
EV/EBIT 30.5x 47.7x 66.4x
EV/Revenue 3.7x 1.4x 9.8x
EV/FCF -102.2x 6.3x 618.1x
EV/Operating cash flow 19.2x 18.5x 32.1x
PEG (3Y EPS CAGR) 0.16 -15.25 0.32

Growth

14 metrics
MetricAMZNBABADOCN
Revenue growth (1Y) 15.8% 8.1% 21.4%
Revenue CAGR (3Y) 12.7% 5.6% 15.9%
Gross profit growth (1Y) 18.8% 0.2% 15.0%
Gross profit CAGR (3Y) 16.9% 6.5% 14.2%
Operating income growth (1Y) 26.2% -77.5% 14.8%
Operating income CAGR (3Y) 68.7% -35.9% 80.3%
Net income growth (1Y) 106.3% -50.0% 86.0%
Net income CAGR (3Y) 130.7% -3.6% 147.5%
EPS growth (1Y) 104.5% -47.9% 47.9%
EPS CAGR (3Y) 127.5% -1.4% 129.0%
Operating cash flow growth (1Y) 38.4% -45.8% 2.9%
Operating cash flow CAGR (3Y) 49.6% -27.8% 12.3%
Free cash flow growth (1Y) -885.3% -8.5% -84.5%
Free cash flow CAGR (3Y) -17.6% -0.6% -48.0%

Profitability

14 metrics
MetricAMZNBABADOCN
Gross margin 51.7% 38.2% 57.2%
EBITDA margin 21.8% – 31.8%
Operating margin 12.0% 2.9% 14.8%
Pretax margin 23.2% 9.7% 17.3%
Net margin 18.1% 7.0% 23.3%
FCF margin -3.6% 22.1% 1.6%
Operating cash flow margin 19.1% 7.5% 30.7%
Return on equity 26.6% 6.2% 25.9%
Return on assets 13.2% 3.6% 8.3%
Return on invested capital 11.0% 2.4% 8.2%
Return on capital employed 11.5% 2.1% 7.2%
Asset turnover 0.7x 0.5x 0.4x
Cash conversion (OCF / net income) 1.1x 1.1x 1.3x
Stock comp / revenue 2.9% 1.1% 9.4%

Financial Health

11 metrics
MetricAMZNBABADOCN
Debt / assets 11.8% 7.5% 29.5%
Debt / equity 0.2x 0.1x 1.0x
Net debt / EBITDA 0.0x – 0.5x
Debt / FCF -4.9x 0.6x 57.3x
Liabilities / assets 49.7% 43.6% 70.2%
Equity / assets 50.3% 56.4% 29.8%
Interest coverage 27.7x 3.2x 4.8x
Current ratio 1.0x 1.4x 1.3x
Quick ratio 0.9x 0.6x 1.1x
Cash ratio 0.5x 0.6x 1.0x
Altman Z-score 4.33 2.29 3.26

Shareholder Returns

7 metrics
MetricAMZNBABADOCN
Dividend yield – 1.1% –
Net buyback yield – – -9.1%
Shareholder yield – 1.1% -9.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNBABADOCN
Forward P/E 20.4xFY2026 14.3xFY2026 68.5xFY2026
EPS, next fiscal year $12.15FY2026 $6.97FY2026 $1.36FY2026
EPS growth, next FY +69.5%FY2026 +79.6%FY2026 -35.8%FY2026
EPS growth, the year after -14.7% +23.0% +26.5%
Revenue, next fiscal year $774.65BFY2026 $173.52BFY2026 $1.11BFY2026
Revenue growth, next FY +8.1%FY2026 +17.0%FY2026 +23.5%FY2026
Revenue growth, the year after +27.8% +14.6% +52.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNBABADOCN
Held by institutions 67.0% 10.1% 91.0%
Institutions holding 6,141 1,218 566
Change in shares held, QoQ +4.8% -5.4% -0.9%
Institutions buying 3,241 555 331
Institutions selling 2,411 421 187
Buyers to sellers 1.34 1.32 1.77

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNBABADOCN
AMZN 1.00 0.30 0.15
BABA 0.30 1.00 0.15
DOCN 0.15 0.15 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, BABA and DOCN?

Amazon Com (AMZN) is the largest by market capitalisation: Amazon Com (AMZN) $2.68T, Alibaba Group Holding (BABA) $232.58B, DigitalOcean Holdings (DOCN) $10.41B.

Which stock is cheaper, AMZN, BABA and DOCN?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.3x, Alibaba Group Holding (BABA) 22.1x, DigitalOcean Holdings (DOCN) 44.3x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Amazon Com (AMZN) 20.4x, Alibaba Group Holding (BABA) 14.3x, DigitalOcean Holdings (DOCN) 68.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

DigitalOcean Holdings (DOCN) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.8%, Alibaba Group Holding (BABA) +8.1%, DigitalOcean Holdings (DOCN) +21.4%.

Which company is more profitable?

DigitalOcean Holdings (DOCN) has the highest net margin (Amazon Com (AMZN) 18.1%, Alibaba Group Holding (BABA) 7.0%, DigitalOcean Holdings (DOCN) 23.3%). On return on invested capital, Amazon Com (AMZN) leads (Amazon Com (AMZN) 11.0%, Alibaba Group Holding (BABA) 2.4%, DigitalOcean Holdings (DOCN) 8.2%).

Which stock has performed better?

Over the past year DigitalOcean Holdings (DOCN) returned the most: Amazon Com (AMZN) +12.2%, Alibaba Group Holding (BABA) -42.0%, DigitalOcean Holdings (DOCN) +135.3%. Over five years, Amazon Com (AMZN) compounded fastest (Amazon Com (AMZN) +8.3%/yr, Alibaba Group Holding (BABA) -10.9%/yr, DigitalOcean Holdings (DOCN) -0.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Amazon Com (AMZN) has been the steadiest (Amazon Com (AMZN) 34.2%, Alibaba Group Holding (BABA) 40.4%, DigitalOcean Holdings (DOCN) 85.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, BABA and DOCN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amazon Com (AMZN) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.