AMZN vs APP vs GOOGL Stock Comparison

Amazon Com, AppLovin and Alphabet Prices as of Oct 23, 2026 Peers: Industry group
AMZN Amazon Com Inc
$248.00 -0.5% 1M +12.2% 1Y
Market cap
$2.68T
P/E
20.3x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
APP AppLovin Corp
$260.25 -17.4% 1M -55.9% 1Y
Market cap
$87.54B
P/E
19.9x
Revenue (TTM)
$6.83B
Div. yield
–
Digital Advertising Technology
5 wins
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.85T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
6 wins

Head to Head

11 decided of 12

Alphabet leads on 6 of the 12 questions below (Alphabet 6, AppLovin 5). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNAPPGOOGLLeader
Larger companyMarket capitalisation $2.68T $87.54B $3.85T GOOGL
Cheaper on earningsLower P/E, profitable companies only 20.3x 19.9x 15.8x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.4x 15.5x 15.2x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +15.8% +60.6% +20.1% APP
More profitableNet margin, trailing twelve months 18.1% 64.6% 54.8% APP
Better return on capitalReturn on invested capital 11.0% 71.3% 18.6% APP
Less leveragedLower net debt / EBITDA 0.0x 0.1x -0.8x GOOGL
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +12.2% -55.9% +26.5% GOOGL
Better 5-year returnAnnualised price return, 5 years +8.3%/yr +22.5%/yr +18.4%/yr APP
Less volatileAnnualised volatility, 1 year 34.2% 74.1% 31.6% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 65/100 72/100 61/100 APP

Percentile Scorecard

AMZNAPPGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNAPPGOOGL
Valuation 20 #83 of 104 42 #97 of 167 37 #105 of 167
Growth 93 #8 of 99 99 #2 of 153 73 #42 of 153
Profitability 69 #31 of 99 100 #1 of 153 87 #21 of 153
Financial Health 77 #27 of 113 70 #55 of 179 79 #38 of 179
Shareholder Returns – 50 #48 of 94 28 #68 of 94
Overall 65 72 61
  • AMZN ranked among 115 companies in Retail
  • APP ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNAPPGOOGLSPY
1 month -0.5%-17.4%-5.2% -1.0%
3 months +6.8%-33.6%+0.1% +2.9%
6 months -6.1%-41.9%-7.0% +6.4%
Year to date +7.4%-61.4%+2.3% +11.4%
1 year +12.2%-55.9%+26.5% +13.1%
3 years +92.9%+576.5%+130.7% +79.4%
3 years, per year +24.5%+89.2%+32.2% +21.5%
5 years +48.7%+176.1%+132.8% +67.7%
5 years, per year +8.3%+22.5%+18.4% +10.9%
10 years +505.6%—+677.2% +255.2%
10 years, per year +19.7%—+22.8% +13.5%

Risk

MeasureAMZNAPPGOOGLSPY
Volatility, 1Y 34.2%74.1%31.6% 12.7%
Downside volatility, 1Y 30.1%81.7%28.9% 12.7%
Beta vs S&P 500, 1Y 1.452.281.38 1.00
Return / volatility, 1Y 0.36-0.750.84 1.03
Max drawdown, 5Y -55.7%-91.9%-44.3% -25.4%
From 52-week high -12.7%-64.5%-20.5% -2.5%
52-week high $284.02$733.60$402.62 $779.14
52-week low $198.79$260.25$253.08 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNAPPGOOGL
P/E now vs peer median 20.2xmedian 16.7x 19.8xmedian 17.5x 15.9xmedian 17.5x
P/S now vs peer median 3.7xmedian 0.5x 12.8xmedian 1.4x 8.7xmedian 1.4x
EV/EBITDA now vs peer median 16.9xmedian 9.1x 16.2xmedian 14.9x 21.7xmedian 14.9x
P/FCF now vs peer median -102.0xmedian 16.6x 19.3xmedian 11.2x 73.0xmedian 11.2x
P/B now vs peer median 4.8xmedian 1.7x 27.6xmedian 1.7x 6.1xmedian 1.7x
PEG now vs peer median 0.16median 0.73 0.04median 0.42 0.25median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNAPPGOOGL
Revenue $730.00B $6.83B $445.87B
Gross profit $377.28B $6.04B $271.52B
Operating income $87.91B $5.29B $147.63B
Net income $132.25B $4.41B $244.21B
Free cash flow -$26.23B $4.53B $53.27B
R&D – $320.08M $68.97B
EPS (diluted) $12.13 $13.08 $19.83
Cash & equivalents $78.21B $3.05B $55.91B
Total debt $128.89B $14.05B $220.88B
Shares (diluted) 10.90B 337.03M 12.31B
Enterprise value $2.20T $77.57B $3.61T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNAPPGOOGL
P/E 20.2x 19.8x 15.9x
P/FCF -102.0x 19.3x 73.0x
P/Operating cash flow 19.2x 19.3x 21.0x
P/S 3.7x 12.8x 8.7x
P/B 4.8x 27.6x 6.1x
P/Tangible book 4.8x 31.1x 6.2x
EV/EBITDA 16.9x 16.2x 21.7x
EV/EBIT 30.5x 16.6x 25.4x
EV/Revenue 3.7x 12.8x 8.4x
EV/FCF -102.2x 19.4x 70.3x
EV/Operating cash flow 19.2x 19.4x 20.2x
PEG (3Y EPS CAGR) 0.16 0.04 0.25

Growth

14 metrics
MetricAMZNAPPGOOGL
Revenue growth (1Y) 15.8% 60.6% 20.1%
Revenue CAGR (3Y) 12.7% 33.3% 15.5%
Gross profit growth (1Y) 18.8% 64.6% 24.0%
Gross profit CAGR (3Y) 16.9% 52.9% 19.2%
Operating income growth (1Y) 26.2% 78.6% 21.6%
Operating income CAGR (3Y) 68.7% 188.9% 25.6%
Net income growth (1Y) 106.3% 81.5% 111.3%
Net income CAGR (3Y) 130.7% 503.2% 58.8%
EPS growth (1Y) 104.5% 84.4% 109.3%
EPS CAGR (3Y) 127.5% 524.6% 64.3%
Operating cash flow growth (1Y) 38.4% 58.5% 38.9%
Operating cash flow CAGR (3Y) 49.6% 74.2% 23.3%
Free cash flow growth (1Y) -885.3% 58.5% -20.2%
Free cash flow CAGR (3Y) -17.6% 74.5% -9.2%

Profitability

14 metrics
MetricAMZNAPPGOOGL
Gross margin 51.7% 88.5% 60.9%
EBITDA margin 21.8% 79.4% 38.8%
Operating margin 12.0% 77.4% 33.1%
Pretax margin 23.2% 76.3% 67.1%
Net margin 18.1% 64.6% 54.8%
FCF margin -3.6% 66.3% 11.9%
Operating cash flow margin 19.1% 66.3% 41.6%
Return on equity 26.6% 159.6% 43.6%
Return on assets 13.2% 55.2% 30.0%
Return on invested capital 11.0% 71.3% 18.6%
Return on capital employed 11.5% 78.5% 21.5%
Asset turnover 0.7x 0.9x 0.5x
Cash conversion (OCF / net income) 1.1x 1.0x 0.8x
Stock comp / revenue 2.9% 4.1% 6.3%

Financial Health

11 metrics
MetricAMZNAPPGOOGL
Debt / assets 11.8% 42.5% 10.6%
Debt / equity 0.2x 1.1x 0.2x
Net debt / EBITDA 0.0x 0.1x -0.8x
Debt / FCF -4.9x 0.8x 1.8x
Liabilities / assets 49.7% 61.7% 30.5%
Equity / assets 50.3% 38.3% 69.5%
Interest coverage 27.7x 25.8x –
Current ratio 1.0x 4.3x 2.7x
Quick ratio 0.9x 4.2x 2.5x
Cash ratio 0.5x 2.4x 1.9x
Altman Z-score 4.33 14.24 10.34

Shareholder Returns

7 metrics
MetricAMZNAPPGOOGL
Dividend yield – – 0.3%
Net buyback yield – 2.8% 0.4%
Shareholder yield – 2.8% 0.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNAPPGOOGL
Forward P/E 20.4xFY2026 15.5xFY2026 15.2xFY2026
EPS, next fiscal year $12.15FY2026 $16.84FY2026 $21.09FY2026
EPS growth, next FY +69.5%FY2026 +72.7%FY2026 +95.1%FY2026
EPS growth, the year after -14.7% +26.3% -31.7%
Revenue, next fiscal year $774.65BFY2026 $8.60BFY2026 $527.69BFY2026
Revenue growth, next FY +8.1%FY2026 +56.9%FY2026 +31.0%FY2026
Revenue growth, the year after +27.8% +14.2% +21.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNAPPGOOGL
Held by institutions 67.0% 67.5% 80.1%
Institutions holding 6,141 1,457 5,738
Change in shares held, QoQ +4.8% +6.5% +4.6%
Institutions buying 3,241 835 2,654
Institutions selling 2,411 478 2,573
Buyers to sellers 1.34 1.75 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNAPPGOOGL
AMZN 1.00 0.23 0.56
APP 0.23 1.00 0.25
GOOGL 0.56 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, APP and GOOGL?

Alphabet (GOOGL) is the largest by market capitalisation: Amazon Com (AMZN) $2.68T, AppLovin (APP) $87.54B, Alphabet (GOOGL) $3.85T.

Which stock is cheaper, AMZN, APP and GOOGL?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.3x, AppLovin (APP) 19.9x, Alphabet (GOOGL) 15.8x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Amazon Com (AMZN) 20.4x, AppLovin (APP) 15.5x, Alphabet (GOOGL) 15.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

AppLovin (APP) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.8%, AppLovin (APP) +60.6%, Alphabet (GOOGL) +20.1%.

Which company is more profitable?

AppLovin (APP) has the highest net margin (Amazon Com (AMZN) 18.1%, AppLovin (APP) 64.6%, Alphabet (GOOGL) 54.8%). On return on invested capital, AppLovin (APP) leads (Amazon Com (AMZN) 11.0%, AppLovin (APP) 71.3%, Alphabet (GOOGL) 18.6%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: Amazon Com (AMZN) +12.2%, AppLovin (APP) -55.9%, Alphabet (GOOGL) +26.5%. Over five years, AppLovin (APP) compounded fastest (Amazon Com (AMZN) +8.3%/yr, AppLovin (APP) +22.5%/yr, Alphabet (GOOGL) +18.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Amazon Com (AMZN) 34.2%, AppLovin (APP) 74.1%, Alphabet (GOOGL) 31.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, APP and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.