AFRM vs SYF vs SMFG Stock Comparison

Affirm Holdings, Synchrony Financial and Sumitomo Mitsui Financial Prices as of Oct 27, 2026 Peers: Industry group
AFRM Affirm Holdings, Inc.
$72.68 +1.6% 1M -4.9% 1Y
Market cap
$24.51B
P/E
12.6x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
1 win
SYF Synchrony Financial
$74.99 +2.8% 1M +0.0% 1Y
Market cap
$23.32B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
1.65%
Consumer Lending Financial Services
6 wins

Head to Head

12 decided of 12

Synchrony Financial leads on 6 of the 12 questions below (Synchrony Financial 6, Sumitomo Mitsui Financial 5, Affirm Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMSYFSMFGLeader
Larger companyMarket capitalisation $24.51B $23.32B $92.82B SMFG
Cheaper on earningsLower P/E, profitable companies only 12.6x 7.4x -2.1x SYF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 38.9x 7.6x 14.5x SYF
Faster revenue growthRevenue growth, trailing twelve months +32.2% +2.6% +34.8% SMFG
More profitableNet margin, trailing twelve months 45.3% 16.8% -42.5% AFRM
Better return on capitalReturn on invested capital 5.6% 25.7% -0.9% SYF
Less leveragedLower net debt / EBITDA 2.3x -0.9x — SYF
Higher dividend yieldTrailing dividend yield — 1.65% 1.20% SYF
Better 1-year returnPrice return, last 12 months -4.9% +0.0% +51.1% SMFG
Better 5-year returnAnnualised price return, 5 years -14.8%/yr +9.9%/yr +29.9%/yr SMFG
Less volatileAnnualised volatility, 1 year 59.8% 31.6% 29.2% SMFG
Higher overall scoreMean of the five percentile scores vs peers 54/100 80/100 22/100 SYF

Percentile Scorecard

AFRMSYFSMFG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMSYFSMFG
Valuation 31 #117 of 169 95 #10 of 169 44 #201 of 360
Growth 99 #3 of 160 50 #80 of 160 33 #128 of 191
Profitability 64 #54 of 149 90 #16 of 149 18 #138 of 168
Financial Health 61 #62 of 158 78 #36 of 158 5 #167 of 175
Shareholder Returns 13 #118 of 136 86 #20 of 136 12 #300 of 341
Overall 54 80 22
  • AFRM ranked among 174 companies in Lending and Credit
  • SYF ranked among 174 companies in Lending and Credit
  • SMFG ranked among 368 companies in Banking

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMSYFSMFGSPY
1 month +1.6%+2.8%-8.8% -0.2%
3 months +0.4%-2.8%-5.2% +3.9%
6 months +15.1%-1.7%+15.8% +8.2%
Year to date -2.4%-10.1%+25.5% +12.9%
1 year -4.9%+0.0%+51.1% +12.3%
3 years +329.3%+167.0%+152.3% +87.4%
3 years, per year +62.6%+38.8%+36.2% +23.3%
5 years -55.1%+60.0%+270.2% +67.9%
5 years, per year -14.8%+9.9%+29.9% +10.9%
10 years —+159.1%+257.7% +261.1%
10 years, per year —+10.0%+13.6% +13.7%

Risk

MeasureAFRMSYFSMFGSPY
Volatility, 1Y 59.8%31.6%29.2% 12.7%
Downside volatility, 1Y 58.3%36.1%28.2% 12.7%
Beta vs S&P 500, 1Y 2.611.181.11 1.00
Return / volatility, 1Y -0.080.001.75 0.97
Max drawdown, 5Y -94.7%-46.7%-30.0% -25.4%
From 52-week high -15.3%-15.2%-12.0% -1.2%
52-week high $85.78$88.47$27.55 $779.14
52-week low $42.53$63.78$16.05 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMSYFSMFG
P/E now vs peer median 12.6xmedian 11.1x 7.4xmedian 11.1x -2.1xmedian 12.1x
P/S now vs peer median 5.8xmedian 2.6x 1.2xmedian 2.6x 0.9xmedian 3.4x
EV/EBITDA now vs peer median 35.0xmedian 13.5x 1.8xmedian 13.5x —median 5.0x
P/FCF now vs peer median 24.7xmedian 7.0x 2.4xmedian 7.0x —median 10.9x
P/B now vs peer median 4.5xmedian 0.7x 1.4xmedian 0.7x 1.3xmedian 1.2x
PEG now vs peer median 0.23median 0.32 0.34median 0.32 0.08median 1.34

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMSYFSMFG
Revenue $4.26B $19.31B $103.68B
Gross profit – – $67.73B
Operating income $416.98M – -$30.78B
Net income $1.93B $3.33B $11.49B
Free cash flow $992.63M $9.56B –
EPS (diluted) $5.53 $10.06 $-11.47
Cash & equivalents $1.63B $15.90B –
Total debt $10.58B $8.11B $397.48B
Shares (diluted) 348.85M 322.40M 3.84B
Enterprise value $18.20B -$44.30B -$1.26T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMSYFSMFG
P/E 12.6x 7.4x -2.1x
P/FCF 24.7x 2.4x –
P/Operating cash flow 19.9x 2.4x –
P/S 5.8x 1.2x 0.9x
P/B 4.5x 1.4x 1.3x
P/Tangible book 4.5x 1.4x 1.3x
EV/EBITDA 35.0x 1.8x –
EV/EBIT 62.9x 1.9x -36.3x
EV/Revenue 6.2x 0.8x 0.8x
EV/FCF 26.4x 1.6x –
EV/Operating cash flow 21.3x 1.6x –
PEG (3Y EPS CAGR) 0.23 0.34 0.08

Growth

14 metrics
MetricAFRMSYFSMFG
Revenue growth (1Y) 32.2% 2.6% 34.8%
Revenue CAGR (3Y) 39.0% 4.6% 14.6%
Gross profit growth (1Y) – – 12.6%
Gross profit CAGR (3Y) – – 5.3%
Operating income growth (1Y) 577.8% – -32.3%
Operating income CAGR (3Y) 32.9% – -75.2%
Net income growth (1Y) 3,598% -6.8% 823.3%
Net income CAGR (3Y) 58.2% 12.0% 4.6%
EPS growth (1Y) 3,515% 6.5% 15.9%
EPS CAGR (3Y) 54.1% 21.7% -25.7%
Operating cash flow growth (1Y) 55.1% -2.0% –
Operating cash flow CAGR (3Y) 365.8% 5.6% –
Free cash flow growth (1Y) 65.0% -2.0% –
Free cash flow CAGR (3Y) 123.3% 5.6% –

Profitability

14 metrics
MetricAFRMSYFSMFG
Gross margin – – 65.3%
EBITDA margin 17.6% 45.8% –
Operating margin 9.8% – -29.7%
Pretax margin 11.6% 22.6% 14.5%
Net margin 45.3% 16.8% -42.5%
FCF margin 23.3% 49.5% –
Operating cash flow margin 28.9% 49.5% –
Return on equity 41.6% 19.9% 13.3%
Return on assets 13.3% 2.7% 0.6%
Return on invested capital 5.6% 25.7% -0.9%
Return on capital employed – – –
Asset turnover 0.3x 0.2x 0.1x
Cash conversion (OCF / net income) 0.6x 2.9x –
Stock comp / revenue 7.2% – –

Financial Health

11 metrics
MetricAFRMSYFSMFG
Debt / assets 21.1% 6.6% 5.0%
Debt / equity 0.6x 0.5x 1.4x
Net debt / EBITDA 2.3x -0.9x –
Debt / FCF 3.4x 0.8x –
Liabilities / assets 65.3% 86.5% 96.4%
Equity / assets 34.7% 13.5% 3.6%
Interest coverage 0.9x 2.1x -0.1x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricAFRMSYFSMFG
Dividend yield – 1.7% 1.2%
Net buyback yield -0.6% 16.5% –
Shareholder yield -0.6% 18.1% 1.2%
Payout ratio (earnings) – 12.6% –
Payout ratio (FCF) – 4.4% –
Dividend growth (1Y) – 0.5% –
Dividend CAGR (3Y) – 1.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMSYFSMFG
Forward P/E 38.9xFY2027 7.6xFY2026 14.5xFY2026
EPS, next fiscal year $1.87FY2027 $9.82FY2026 $1.67FY2026
EPS growth, next FY -66.2%FY2027 +5.8%FY2026 +28.5%FY2026
EPS growth, the year after +44.4% +10.3% +2.4%
Revenue, next fiscal year $5.23BFY2027 $15.69BFY2026 $34.01BFY2026
Revenue growth, next FY +22.7%FY2027 +4.7%FY2026 -50.1%FY2026
Revenue growth, the year after +24.0% +7.5% +14.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMSYFSMFG
Held by institutions 77.1% 100.0% 3.5%
Institutions holding 658 1,002 459
Change in shares held, QoQ +8.1% -0.8% +7.9%
Institutions buying 401 526 291
Institutions selling 173 345 91
Buyers to sellers 2.32 1.52 3.20

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMSYFSMFG
AFRM 1.00 0.50 0.12
SYF 0.50 1.00 0.24
SMFG 0.12 0.24 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, SYF and SMFG?

Sumitomo Mitsui Financial (SMFG) is the largest by market capitalisation: Affirm Holdings (AFRM) $24.51B, Synchrony Financial (SYF) $23.32B, Sumitomo Mitsui Financial (SMFG) $92.82B.

Which stock is cheaper, AFRM, SYF and SMFG?

Synchrony Financial (SYF) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 12.6x, Synchrony Financial (SYF) 7.4x, Sumitomo Mitsui Financial (SMFG) -2.1x). On next year's consensus earnings, Synchrony Financial (SYF) is cheapest (Affirm Holdings (AFRM) 38.9x, Synchrony Financial (SYF) 7.6x, Sumitomo Mitsui Financial (SMFG) 14.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Sumitomo Mitsui Financial (SMFG) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.2%, Synchrony Financial (SYF) +2.6%, Sumitomo Mitsui Financial (SMFG) +34.8%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 45.3%, Synchrony Financial (SYF) 16.8%, Sumitomo Mitsui Financial (SMFG) -42.5%). On return on invested capital, Synchrony Financial (SYF) leads (Affirm Holdings (AFRM) 5.6%, Synchrony Financial (SYF) 25.7%, Sumitomo Mitsui Financial (SMFG) -0.9%).

Which stock has performed better?

Over the past year Sumitomo Mitsui Financial (SMFG) returned the most: Affirm Holdings (AFRM) -4.9%, Synchrony Financial (SYF) +0.0%, Sumitomo Mitsui Financial (SMFG) +51.1%. Over five years, Sumitomo Mitsui Financial (SMFG) compounded fastest (Affirm Holdings (AFRM) -14.8%/yr, Synchrony Financial (SYF) +9.9%/yr, Sumitomo Mitsui Financial (SMFG) +29.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Synchrony Financial (SYF) has the highest dividend yield: Synchrony Financial (SYF) 1.65%, Sumitomo Mitsui Financial (SMFG) 1.20%. Affirm Holdings (AFRM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sumitomo Mitsui Financial (SMFG) has been the steadiest (Affirm Holdings (AFRM) 59.8%, Synchrony Financial (SYF) 31.6%, Sumitomo Mitsui Financial (SMFG) 29.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, SYF and SMFG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.