AFRM vs SYF vs SHG Stock Comparison

Affirm Holdings, Synchrony Financial and Shinhan Financial Prices as of Oct 26, 2026 Peers: Industry group
AFRM Affirm Holdings, Inc.
$69.49 -2.8% 1M -7.8% 1Y
Market cap
$24.36B
P/E
12.6x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
2 wins
SYF Synchrony Financial
$74.86 +2.7% 1M +0.0% 1Y
Market cap
$23.94B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
0.02%
Consumer Lending Financial Services
5 wins

Head to Head

11 decided of 12

Synchrony Financial leads on 5 of the 12 questions below (Synchrony Financial 5, Shinhan Financial 4, Affirm Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMSYFSHGLeader
Larger companyMarket capitalisation $24.36B $23.94B $31.29B SHG
Cheaper on earningsLower P/E, profitable companies only 12.6x 7.4x 8.3x SYF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.2x 7.6x 7.4x SHG
Faster revenue growthRevenue growth, trailing twelve months +32.2% +2.6% -2.5% AFRM
More profitableNet margin, trailing twelve months 45.3% 16.8% 5.9% AFRM
Better return on capitalReturn on invested capital 5.6% 25.7% 3.9% SYF
Less leveragedLower net debt / EBITDA 2.3x -0.9x 10.1x SYF
Higher dividend yieldTrailing dividend yield 0.00% 0.02% 0.00% –
Better 1-year returnPrice return, last 12 months -7.8% +0.0% +26.5% SHG
Better 5-year returnAnnualised price return, 5 years -14.4%/yr +9.9%/yr +14.3%/yr SHG
Less volatileAnnualised volatility, 1 year 59.7% 31.7% 34.0% SYF
Higher overall scoreMean of the five percentile scores vs peers 54/100 80/100 43/100 SYF

Percentile Scorecard

AFRMSYFSHG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMSYFSHG
Valuation 34 #113 of 170 94 #12 of 170 80 #73 of 362
Growth 99 #3 of 160 51 #79 of 160 22 #173 of 221
Profitability 65 #53 of 149 91 #15 of 149 25 #151 of 200
Financial Health 61 #63 of 158 78 #35 of 158 3 #197 of 203
Shareholder Returns 13 #118 of 135 84 #22 of 135 87 #47 of 342
Overall 54 80 43
  • AFRM ranked among 175 companies in Lending and Credit
  • SYF ranked among 175 companies in Lending and Credit
  • SHG ranked among 370 companies in Banking

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMSYFSHGSPY
1 month -2.8%+2.7%-19.4% -0.8%
3 months -4.9%-0.6%-8.8% +3.5%
6 months +6.7%-2.5%-2.3% +7.0%
Year to date -6.6%-10.3%+21.6% +12.2%
1 year -7.8%+0.0%+26.5% +13.0%
3 years +310.5%+166.5%+159.6% +86.3%
3 years, per year +60.2%+38.7%+37.5% +23.1%
5 years -54.0%+60.4%+95.0% +68.6%
5 years, per year -14.4%+9.9%+14.3% +11.0%
10 years —+160.8%+70.8% +258.0%
10 years, per year —+10.1%+5.5% +13.6%

Risk

MeasureAFRMSYFSHGSPY
Volatility, 1Y 59.7%31.7%34.0% 12.7%
Downside volatility, 1Y 58.3%36.1%32.3% 12.7%
Beta vs S&P 500, 1Y 2.601.181.09 1.00
Return / volatility, 1Y -0.130.000.78 1.02
Max drawdown, 5Y -94.7%-46.7%-36.5% -25.4%
From 52-week high -19.0%-15.4%-22.8% -1.8%
52-week high $85.78$88.47$84.56 $779.14
52-week low $42.53$63.78$51.42 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMSYFSHG
P/E now vs peer median 12.1xmedian 11.0x 7.4xmedian 11.0x 8.5xmedian 12.1x
P/S now vs peer median 5.5xmedian 2.6x 1.2xmedian 2.6x 0.5xmedian 3.4x
EV/EBITDA now vs peer median 33.6xmedian 13.1x 1.8xmedian 13.1x 15.5xmedian 5.0x
P/FCF now vs peer median 23.6xmedian 6.9x 2.4xmedian 6.9x 4.4xmedian 11.0x
P/B now vs peer median 4.3xmedian 0.7x 1.4xmedian 0.7x 0.8xmedian 1.2x
PEG now vs peer median 0.22median 0.32 0.34median 0.32 6.02median 1.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMSYFSHG
Revenue $4.26B $19.31B $64.00B
Operating income $416.98M – $4.92B
Net income $1.93B $3.33B $3.42B
Free cash flow $992.63M $9.56B $7.15B
EPS (diluted) $5.53 $10.06 $7.67
Cash & equivalents $1.63B $15.90B –
Total debt $10.58B $8.11B $246.90B
Shares (diluted) 348.85M 322.40M 488.92M
Enterprise value $18.05B -$43.68B $31.29B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMSYFSHG
P/E 12.1x 7.4x 8.5x
P/FCF 23.6x 2.4x 4.4x
P/Operating cash flow 19.0x 2.4x 4.2x
P/S 5.5x 1.2x 0.5x
P/B 4.3x 1.4x 0.8x
P/Tangible book 4.3x 1.4x 0.8x
EV/EBITDA 33.6x 1.8x 15.5x
EV/EBIT 60.3x 1.9x 18.3x
EV/Revenue 5.9x 0.8x 1.4x
EV/FCF 25.3x 1.6x 12.6x
EV/Operating cash flow 20.4x 1.6x 12.3x
PEG (3Y EPS CAGR) 0.22 0.34 6.02

Growth

14 metrics
MetricAFRMSYFSHG
Revenue growth (1Y) 32.2% 2.6% -2.5%
Revenue CAGR (3Y) 39.0% 4.6% -15.6%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) 577.8% – -52.3%
Operating income CAGR (3Y) 32.9% – -10.7%
Net income growth (1Y) 3,598% -6.8% -7.8%
Net income CAGR (3Y) 58.2% 12.0% -4.0%
EPS growth (1Y) 3,515% 6.5% 5.5%
EPS CAGR (3Y) 54.1% 21.7% 1.4%
Operating cash flow growth (1Y) 55.1% -2.0% 100.5%
Operating cash flow CAGR (3Y) 365.8% 5.6% 13.3%
Free cash flow growth (1Y) 65.0% -2.0% 106.6%
Free cash flow CAGR (3Y) 123.3% 5.6% 14.4%

Profitability

14 metrics
MetricAFRMSYFSHG
Gross margin – – –
EBITDA margin 17.6% 45.8% 9.1%
Operating margin 9.8% – 7.7%
Pretax margin 11.6% 22.6% 12.1%
Net margin 45.3% 16.8% 5.9%
FCF margin 23.3% 49.5% 11.2%
Operating cash flow margin 28.9% 49.5% 11.4%
Return on equity 41.6% 19.9% 11.5%
Return on assets 13.3% 2.7% 0.9%
Return on invested capital 5.6% 25.7% 3.9%
Return on capital employed – – –
Asset turnover 0.3x 0.2x 0.1x
Cash conversion (OCF / net income) 0.6x 2.9x 2.1x
Stock comp / revenue 7.2% – –

Financial Health

11 metrics
MetricAFRMSYFSHG
Debt / assets 21.1% 6.6% 10.8%
Debt / equity 0.6x 0.5x 1.5x
Net debt / EBITDA 2.3x -0.9x 10.1x
Debt / FCF 3.4x 0.8x 8.2x
Liabilities / assets 65.3% 86.5% 92.6%
Equity / assets 34.7% 13.5% 7.4%
Interest coverage 0.9x 2.1x 0.6x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricAFRMSYFSHG
Dividend yield – 1.7% 3.1%
Net buyback yield -0.7% 16.5% 2.7%
Shareholder yield -0.7% 18.2% 5.7%
Payout ratio (earnings) – 12.6% –
Payout ratio (FCF) – 4.4% –
Dividend growth (1Y) – 0.5% –
Dividend CAGR (3Y) – 1.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMSYFSHG
Forward P/E 37.2xFY2027 7.6xFY2026 7.4xFY2026
EPS, next fiscal year $1.87FY2027 $9.82FY2026 $8.77FY2026
EPS growth, next FY -66.2%FY2027 +5.8%FY2026 +31.3%FY2026
EPS growth, the year after +44.4% +10.3% +10.1%
Revenue, next fiscal year $5.23BFY2027 $15.69BFY2026 $13.05BFY2026
Revenue growth, next FY +22.7%FY2027 +4.7%FY2026 +24.2%FY2026
Revenue growth, the year after +24.0% +7.5% -1.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMSYFSHG
Held by institutions 77.1% 100.0% 5.1%
Institutions holding 658 1,002 301
Change in shares held, QoQ +8.1% -0.8% +10.6%
Institutions buying 401 526 206
Institutions selling 173 345 59
Buyers to sellers 2.32 1.52 3.49

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMSYFSHG
AFRM 1.00 0.51 0.13
SYF 0.51 1.00 0.25
SHG 0.13 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, SYF and SHG?

Shinhan Financial (SHG) is the largest by market capitalisation: Affirm Holdings (AFRM) $24.36B, Synchrony Financial (SYF) $23.94B, Shinhan Financial (SHG) $31.29B.

Which stock is cheaper, AFRM, SYF and SHG?

Synchrony Financial (SYF) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 12.6x, Synchrony Financial (SYF) 7.4x, Shinhan Financial (SHG) 8.3x). On next year's consensus earnings, Shinhan Financial (SHG) is cheapest (Affirm Holdings (AFRM) 37.2x, Synchrony Financial (SYF) 7.6x, Shinhan Financial (SHG) 7.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.2%, Synchrony Financial (SYF) +2.6%, Shinhan Financial (SHG) -2.5%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 45.3%, Synchrony Financial (SYF) 16.8%, Shinhan Financial (SHG) 5.9%). On return on invested capital, Synchrony Financial (SYF) leads (Affirm Holdings (AFRM) 5.6%, Synchrony Financial (SYF) 25.7%, Shinhan Financial (SHG) 3.9%).

Which stock has performed better?

Over the past year Shinhan Financial (SHG) returned the most: Affirm Holdings (AFRM) -7.8%, Synchrony Financial (SYF) +0.0%, Shinhan Financial (SHG) +26.5%. Over five years, Shinhan Financial (SHG) compounded fastest (Affirm Holdings (AFRM) -14.4%/yr, Synchrony Financial (SYF) +9.9%/yr, Shinhan Financial (SHG) +14.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Affirm Holdings (AFRM) 0.00%, Synchrony Financial (SYF) 0.02%, Shinhan Financial (SHG) 0.00%. Affirm Holdings (AFRM) and Shinhan Financial (SHG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Synchrony Financial (SYF) has been the steadiest (Affirm Holdings (AFRM) 59.7%, Synchrony Financial (SYF) 31.7%, Shinhan Financial (SHG) 34.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, SYF and SHG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.