AFRM vs SMFG vs FCFS Stock Comparison

Affirm Holdings, Sumitomo Mitsui Financial and FirstCash Holdings Prices as of Nov 4, 2026 Peers: Industry group
AFRM Affirm Holdings, Inc.
$75.59 +1.1% 1M +5.9% 1Y
Market cap
$23.38B
P/E
12.1x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
4 wins
FCFS FirstCash Holdings, Inc.
$193.34 -8.5% 1M +20.9% 1Y
Market cap
$8.15B
P/E
20.0x
Revenue (TTM)
$4.29B
Div. yield
–
Consumer Lending Financial Services
2 wins

Head to Head

11 decided of 12

Sumitomo Mitsui Financial leads on 5 of the 12 questions below (Sumitomo Mitsui Financial 5, Affirm Holdings 4, FirstCash Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMSMFGFCFSLeader
Larger companyMarket capitalisation $23.38B $90.89B $8.15B SMFG
Cheaper on earningsLower P/E, profitable companies only 12.1x -2.1x 20.0x AFRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 40.4x 14.8x 16.9x SMFG
Faster revenue growthRevenue growth, trailing twelve months +32.2% +7.2% +22.9% AFRM
More profitableNet margin, trailing twelve months 45.3% -42.9% 9.5% AFRM
Better return on capitalReturn on invested capital 5.6% -0.9% 8.7% FCFS
Less leveragedLower net debt / EBITDA 2.3x — 3.3x AFRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +5.9% +52.7% +20.9% SMFG
Better 5-year returnAnnualised price return, 5 years -14.4%/yr +29.7%/yr +17.5%/yr SMFG
Less volatileAnnualised volatility, 1 year 59.6% 29.4% 36.7% SMFG
Higher overall scoreMean of the five percentile scores vs peers 53/100 18/100 58/100 FCFS

Percentile Scorecard

AFRMSMFGFCFS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMSMFGFCFS
Valuation 30 #117 of 167 45 #197 of 360 48 #88 of 167
Growth 98 #4 of 162 21 #273 of 344 74 #43 of 162
Profitability 63 #57 of 153 14 #297 of 345 76 #37 of 153
Financial Health 61 #63 of 160 3 #329 of 339 65 #56 of 160
Shareholder Returns 12 #121 of 138 8 #323 of 352 27 #101 of 138
Overall 53 18 58
  • AFRM ranked among 172 companies in Lending and Credit
  • SMFG ranked among 368 companies in Banking
  • FCFS ranked among 172 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMSMFGFCFSSPY
1 month +1.1%-3.8%-8.5% -1.0%
3 months -3.7%-2.9%-7.0% -0.4%
6 months +15.3%+12.5%-14.6% +4.5%
Year to date +1.6%+27.5%+21.3% +12.4%
1 year +5.9%+52.7%+20.9% +13.6%
3 years +237.0%+142.9%+77.2% +76.4%
3 years, per year +50.0%+34.4%+21.0% +20.8%
5 years -54.0%+266.8%+123.6% +63.7%
5 years, per year -14.4%+29.7%+17.5% +10.4%
10 years —+266.8%+325.4% +267.7%
10 years, per year —+13.9%+15.6% +13.9%

Risk

MeasureAFRMSMFGFCFSSPY
Volatility, 1Y 59.6%29.4%36.7% 12.8%
Downside volatility, 1Y 58.2%28.0%40.8% 12.7%
Beta vs S&P 500, 1Y 2.571.120.76 1.00
Return / volatility, 1Y 0.101.800.57 1.06
Max drawdown, 5Y -94.6%-30.0%-30.6% -25.4%
From 52-week high -11.9%-10.5%-18.2% -1.6%
52-week high $85.78$27.55$236.43 $779.14
52-week low $42.53$16.14$148.05 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMSMFGFCFS
P/E now vs peer median 13.1xmedian 12.0x -2.1xmedian 12.7x 20.5xmedian 12.0x
P/S now vs peer median 6.0xmedian 2.6x 0.9xmedian 3.5x 1.9xmedian 2.6x
EV/EBITDA now vs peer median 36.3xmedian 13.2x —median 4.9x 15.4xmedian 13.2x
P/FCF now vs peer median 25.7xmedian 5.5x —median 11.0x 16.0xmedian 5.5x
P/B now vs peer median 4.6xmedian 0.7x 1.3xmedian 1.3x 3.6xmedian 0.7x
PEG now vs peer median 0.24median 0.34 0.08median 1.33 0.90median 0.34

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMSMFGFCFS
Revenue $4.26B $102.83B $4.29B
Gross profit – $67.73B $2.15B
Operating income $416.98M -$30.78B $553.59M
Net income $1.93B $11.49B $406.49M
Free cash flow $992.63M – $518.18M
EPS (diluted) $5.53 $-11.47 $9.38
Cash & equivalents $1.63B – $203.16M
Total debt $3.33B $102.00B $2.45B
Shares (diluted) 348.85M 3.84B 43.34M
Enterprise value $17.07B -$1.26T $7.52B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMSMFGFCFS
P/E 13.1x -2.1x 20.5x
P/FCF 25.7x – 16.0x
P/Operating cash flow 20.7x – 12.2x
P/S 6.0x 0.9x 1.9x
P/B 4.6x 1.3x 3.6x
P/Tangible book 4.7x 1.3x 4.0x
EV/EBITDA 36.3x – 15.4x
EV/EBIT 65.2x -37.0x 19.0x
EV/Revenue 6.4x 0.8x 2.5x
EV/FCF 27.4x – 20.3x
EV/Operating cash flow 22.1x – 15.5x
PEG (3Y EPS CAGR) 0.24 0.08 0.90

Growth

14 metrics
MetricAFRMSMFGFCFS
Revenue growth (1Y) 32.2% 7.2% 22.9%
Revenue CAGR (3Y) 39.0% 14.3% 12.0%
Gross profit growth (1Y) – 12.6% 23.3%
Gross profit CAGR (3Y) – 5.3% 14.4%
Operating income growth (1Y) 577.8% -32.3% 33.6%
Operating income CAGR (3Y) 32.9% -75.2% 22.3%
Net income growth (1Y) 3,598% 823.3% 31.2%
Net income CAGR (3Y) 58.2% 4.6% 20.9%
EPS growth (1Y) 3,515% 15.9% 34.7%
EPS CAGR (3Y) 54.1% -25.7% 22.8%
Operating cash flow growth (1Y) 55.1% – 17.6%
Operating cash flow CAGR (3Y) 365.8% – 13.8%
Free cash flow growth (1Y) 65.0% – 14.7%
Free cash flow CAGR (3Y) 123.3% – 8.8%

Profitability

14 metrics
MetricAFRMSMFGFCFS
Gross margin – 65.9% 50.2%
EBITDA margin 17.6% – 16.0%
Operating margin 9.8% -29.9% 12.9%
Pretax margin 11.6% 14.7% 12.9%
Net margin 45.3% -42.9% 9.5%
FCF margin 23.3% – 12.1%
Operating cash flow margin 28.9% – 15.8%
Return on equity 41.6% 13.3% 17.7%
Return on assets 13.3% 0.6% 7.4%
Return on invested capital 5.6% -0.9% 8.7%
Return on capital employed – – 10.9%
Asset turnover 0.3x 0.1x 0.8x
Cash conversion (OCF / net income) 0.6x – 1.7x
Stock comp / revenue 7.2% – 0.5%

Financial Health

11 metrics
MetricAFRMSMFGFCFS
Debt / assets 21.1% 5.0% 44.0%
Debt / equity 0.6x 1.4x 1.1x
Net debt / EBITDA 2.3x – 3.3x
Debt / FCF 3.4x – 4.7x
Liabilities / assets 65.3% 96.4% 59.1%
Equity / assets 34.7% 3.6% 40.9%
Interest coverage 0.9x -0.1x 3.9x
Current ratio – – 4.8x
Quick ratio – – 0.5x
Cash ratio – – 0.5x
Altman Z-score – – 3.45

Shareholder Returns

7 metrics
MetricAFRMSMFGFCFS
Dividend yield – 1.2% 0.9%
Net buyback yield -0.6% – 3.3%
Shareholder yield -0.6% 1.2% 4.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMSMFGFCFS
Forward P/E 40.4xFY2027 14.8xFY2026 16.9xFY2026
EPS, next fiscal year $1.87FY2027 $1.67FY2026 $11.43FY2026
EPS growth, next FY -66.2%FY2027 +28.5%FY2026 +30.5%FY2026
EPS growth, the year after +44.4% +2.4% +8.7%
Revenue, next fiscal year $5.23BFY2027 $34.01BFY2026 $4.25BFY2026
Revenue growth, next FY +22.7%FY2027 -50.1%FY2026 +16.2%FY2026
Revenue growth, the year after +24.0% +14.2% +2.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMSMFGFCFS
Held by institutions 77.1% 3.5% 97.2%
Institutions holding 660 461 502
Change in shares held, QoQ +8.1% +7.9% +2.9%
Institutions buying 403 291 255
Institutions selling 173 93 166
Buyers to sellers 2.33 3.13 1.54

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMSMFGFCFS
AFRM 1.00 0.13 0.11
SMFG 0.13 1.00 0.18
FCFS 0.11 0.18 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, SMFG and FCFS?

Sumitomo Mitsui Financial (SMFG) is the largest by market capitalisation: Affirm Holdings (AFRM) $23.38B, Sumitomo Mitsui Financial (SMFG) $90.89B, FirstCash Holdings (FCFS) $8.15B.

Which stock is cheaper, AFRM, SMFG and FCFS?

Affirm Holdings (AFRM) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 12.1x, Sumitomo Mitsui Financial (SMFG) -2.1x, FirstCash Holdings (FCFS) 20.0x). On next year's consensus earnings, Sumitomo Mitsui Financial (SMFG) is cheapest (Affirm Holdings (AFRM) 40.4x, Sumitomo Mitsui Financial (SMFG) 14.8x, FirstCash Holdings (FCFS) 16.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.2%, Sumitomo Mitsui Financial (SMFG) +7.2%, FirstCash Holdings (FCFS) +22.9%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 45.3%, Sumitomo Mitsui Financial (SMFG) -42.9%, FirstCash Holdings (FCFS) 9.5%). On return on invested capital, FirstCash Holdings (FCFS) leads (Affirm Holdings (AFRM) 5.6%, Sumitomo Mitsui Financial (SMFG) -0.9%, FirstCash Holdings (FCFS) 8.7%).

Which stock has performed better?

Over the past year Sumitomo Mitsui Financial (SMFG) returned the most: Affirm Holdings (AFRM) +5.9%, Sumitomo Mitsui Financial (SMFG) +52.7%, FirstCash Holdings (FCFS) +20.9%. Over five years, Sumitomo Mitsui Financial (SMFG) compounded fastest (Affirm Holdings (AFRM) -14.4%/yr, Sumitomo Mitsui Financial (SMFG) +29.7%/yr, FirstCash Holdings (FCFS) +17.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sumitomo Mitsui Financial (SMFG) has been the steadiest (Affirm Holdings (AFRM) 59.6%, Sumitomo Mitsui Financial (SMFG) 29.4%, FirstCash Holdings (FCFS) 36.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, SMFG and FCFS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sumitomo Mitsui Financial (SMFG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.