AFRM vs OMF vs TAAG Stock Comparison

Affirm Holdings, OneMain Holdings and Awareness Prices as of Oct 27, 2026 Peers: Industry group
AFRM Affirm Holdings, Inc.
$72.68 +1.6% 1M -4.9% 1Y
Market cap
$24.51B
P/E
12.6x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
4 wins
OMF OneMain Holdings, Inc.
$56.89 -0.9% 1M -2.3% 1Y
Market cap
$6.55B
P/E
8.4x
Revenue (TTM)
$5.08B
Div. yield
7.38%
Consumer Lending Financial Services
5 wins
TAAG Awareness Group, Inc.
$0.01 0.0% 1M 0.0% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
2 wins

Head to Head

11 decided of 12

OneMain Holdings leads on 5 of the 12 questions below (OneMain Holdings 5, Affirm Holdings 4, Awareness 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMOMFTAAGLeader
Larger companyMarket capitalisation $24.51B $6.55B $584.09K AFRM
Cheaper on earningsLower P/E, profitable companies only 12.6x 8.4x 1.0x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 38.9x 8.9x — OMF
Faster revenue growthRevenue growth, trailing twelve months +32.2% +7.8% -65.3% AFRM
More profitableNet margin, trailing twelve months 45.3% 15.4% 10.7% AFRM
Better return on capitalReturn on invested capital 5.6% 8.7% — OMF
Less leveragedLower net debt / EBITDA 2.3x 6.9x — AFRM
Higher dividend yieldTrailing dividend yield — 7.38% 0.00% –
Better 1-year returnPrice return, last 12 months -4.9% -2.3% 0.0% TAAG
Better 5-year returnAnnualised price return, 5 years -14.8%/yr +1.5%/yr -43.3%/yr OMF
Less volatileAnnualised volatility, 1 year 59.8% 29.3% 346.3% OMF
Higher overall scoreMean of the five percentile scores vs peers 54/100 57/100 54/100 OMF

Percentile Scorecard

AFRMOMFTAAG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMOMFTAAG
Valuation 31 #117 of 169 70 #52 of 169 80 #34 of 169
Growth 99 #3 of 160 54 #74 of 160 47 #85 of 160
Profitability 64 #54 of 149 96 #7 of 149 73 #41 of 149
Financial Health 61 #62 of 158 16 #133 of 158 14 #136 of 158
Shareholder Returns 13 #118 of 136 49 #70 of 136 –
Overall 54 57 54
  • AFRM ranked among 174 companies in Lending and Credit
  • OMF ranked among 174 companies in Lending and Credit
  • TAAG ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMOMFTAAGSPY
1 month +1.6%-0.9%0.0% -0.2%
3 months +0.4%-8.6%0.0% +3.9%
6 months +15.1%-3.0%0.0% +8.2%
Year to date -2.4%-15.8%-50.0% +12.9%
1 year -4.9%-2.3%0.0% +12.3%
3 years +329.3%+60.1%-95.0% +87.4%
3 years, per year +62.6%+17.0%-63.2% +23.3%
5 years -55.1%+8.0%-94.1% +67.9%
5 years, per year -14.8%+1.5%-43.3% +10.9%
10 years —+96.6%-98.0% +261.1%
10 years, per year —+7.0%-32.4% +13.7%

Risk

MeasureAFRMOMFTAAGSPY
Volatility, 1Y 59.8%29.3%346.3% 12.7%
Downside volatility, 1Y 58.3%30.5%899.8% 12.7%
Beta vs S&P 500, 1Y 2.611.032.76 1.00
Return / volatility, 1Y -0.08-0.080.00 0.97
Max drawdown, 5Y -94.7%-46.9%-99.2% -25.4%
From 52-week high -15.3%-20.3%-80.0% -1.2%
52-week high $85.78$71.37$0.05 $779.14
52-week low $42.53$49.26$0.01 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMOMFTAAG
P/E now vs peer median 12.6xmedian 11.1x 8.4xmedian 11.1x 1.0xmedian 11.1x
P/S now vs peer median 5.8xmedian 2.6x 1.3xmedian 2.6x 0.1xmedian 2.6x
EV/EBITDA now vs peer median 35.0xmedian 13.5x 8.9xmedian 13.5x —median 13.5x
P/FCF now vs peer median 24.7xmedian 7.0x 2.0xmedian 7.0x 0.0xmedian 7.0x
P/B now vs peer median 4.5xmedian 0.7x 1.9xmedian 0.7x -0.7xmedian 0.7x
PEG now vs peer median 0.23median 0.32 1.03median 0.32 —median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMOMFTAAG
Revenue $4.26B $5.08B $5.41M
Gross profit – $4.89B $2.73M
Operating income $416.98M $2.92B $1.51M
Net income $1.93B $781.00M $1.32M
Free cash flow $992.63M $3.23B $17.35M
EPS (diluted) $5.53 $6.75 $0.01
Cash & equivalents $1.63B $567.00M $217.29K
Total debt $10.58B $22.77B –
Shares (diluted) 348.85M 115.76M 59.61M
Enterprise value $18.20B $3.57B $289.71K

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMOMFTAAG
P/E 12.6x 8.4x 1.0x
P/FCF 24.7x 2.0x 0.0x
P/Operating cash flow 19.9x 2.0x -2.7x
P/S 5.8x 1.3x 0.1x
P/B 4.5x 1.9x -0.7x
P/Tangible book 4.5x 2.1x -0.7x
EV/EBITDA 35.0x 8.9x –
EV/EBIT 62.9x 9.9x 0.2x
EV/Revenue 6.2x 5.7x 0.1x
EV/FCF 26.4x 8.9x 0.0x
EV/Operating cash flow 21.3x 8.9x -1.7x
PEG (3Y EPS CAGR) 0.23 1.03 –

Growth

14 metrics
MetricAFRMOMFTAAG
Revenue growth (1Y) 32.2% 7.8% -65.3%
Revenue CAGR (3Y) 39.0% 6.4% –
Gross profit growth (1Y) – 8.2% -66.7%
Gross profit CAGR (3Y) – 6.5% –
Operating income growth (1Y) 577.8% 9.5% -77.9%
Operating income CAGR (3Y) 32.9% 7.1% 80.7%
Net income growth (1Y) 3,598% 17.8% -81.0%
Net income CAGR (3Y) 58.2% 6.7% 89.3%
EPS growth (1Y) 3,515% 21.5% -91.5%
EPS CAGR (3Y) 54.1% 8.2% –
Operating cash flow growth (1Y) 55.1% 12.7% 69.3%
Operating cash flow CAGR (3Y) 365.8% 9.6% -64.9%
Free cash flow growth (1Y) 65.0% 12.7% 2,159%
Free cash flow CAGR (3Y) 123.3% 9.6% 613.9%

Profitability

14 metrics
MetricAFRMOMFTAAG
Gross margin – 96.2% 50.5%
EBITDA margin 17.6% 63.2% –
Operating margin 9.8% 57.4% 27.9%
Pretax margin 11.6% 19.8% 24.2%
Net margin 45.3% 15.4% 10.7%
FCF margin 23.3% 63.6% 320.6%
Operating cash flow margin 28.9% 63.6% -4.0%
Return on equity 41.6% 23.1% –
Return on assets 13.3% 2.9% 4.2%
Return on invested capital 5.6% 8.7% –
Return on capital employed – – 8.0%
Asset turnover 0.3x 0.2x 0.2x
Cash conversion (OCF / net income) 0.6x 4.1x -0.2x
Stock comp / revenue 7.2% 0.7% –

Financial Health

11 metrics
MetricAFRMOMFTAAG
Debt / assets 21.1% 83.0% –
Debt / equity 0.6x 6.7x –
Net debt / EBITDA 2.3x 6.9x –
Debt / FCF 3.4x 7.0x –
Liabilities / assets 65.3% 87.7% 102.6%
Equity / assets 34.7% 12.3% -2.6%
Interest coverage 0.9x – –
Current ratio – – 0.3x
Quick ratio – – 0.3x
Cash ratio – – 0.0x
Altman Z-score – – -0.03

Shareholder Returns

7 metrics
MetricAFRMOMFTAAG
Dividend yield – 7.4% –
Net buyback yield -0.6% 3.6% –
Shareholder yield -0.6% 11.0% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMOMFTAAG
Forward P/E 38.9xFY2027 8.9xFY2026 –
EPS, next fiscal year $1.87FY2027 $6.37FY2026 –
EPS growth, next FY -66.2%FY2027 -4.4%FY2026 –
EPS growth, the year after +44.4% +38.3% –
Revenue, next fiscal year $5.23BFY2027 $5.39BFY2026 –
Revenue growth, next FY +22.7%FY2027 +10.0%FY2026 –
Revenue growth, the year after +24.0% +12.0% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMOMFTAAG
Held by institutions 77.1% 93.8% –
Institutions holding 658 520 –
Change in shares held, QoQ +8.1% +4.6% –
Institutions buying 401 285 –
Institutions selling 173 172 –
Buyers to sellers 2.32 1.66 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMOMFTAAG
AFRM 1.00 0.50 -0.04
OMF 0.50 1.00 0.01
TAAG -0.04 0.01 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, OMF and TAAG?

Affirm Holdings (AFRM) is the largest by market capitalisation: Affirm Holdings (AFRM) $24.51B, OneMain Holdings (OMF) $6.55B, Awareness (TAAG) $584.09K.

Which stock is cheaper, AFRM, OMF and TAAG?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 12.6x, OneMain Holdings (OMF) 8.4x, Awareness (TAAG) 1.0x). On next year's consensus earnings, OneMain Holdings (OMF) is cheapest (Affirm Holdings (AFRM) 38.9x, OneMain Holdings (OMF) 8.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.2%, OneMain Holdings (OMF) +7.8%, Awareness (TAAG) -65.3%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 45.3%, OneMain Holdings (OMF) 15.4%, Awareness (TAAG) 10.7%). On return on invested capital, OneMain Holdings (OMF) leads (Affirm Holdings (AFRM) 5.6%, OneMain Holdings (OMF) 8.7%).

Which stock has performed better?

Over the past year Awareness (TAAG) returned the most: Affirm Holdings (AFRM) -4.9%, OneMain Holdings (OMF) -2.3%, Awareness (TAAG) 0.0%. Over five years, OneMain Holdings (OMF) compounded fastest (Affirm Holdings (AFRM) -14.8%/yr, OneMain Holdings (OMF) +1.5%/yr, Awareness (TAAG) -43.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: OneMain Holdings (OMF) 7.38%, Awareness (TAAG) 0.00%. Affirm Holdings (AFRM) and Awareness (TAAG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, OneMain Holdings (OMF) has been the steadiest (Affirm Holdings (AFRM) 59.8%, OneMain Holdings (OMF) 29.3%, Awareness (TAAG) 346.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, OMF and TAAG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, OneMain Holdings (OMF) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.