AFRM vs HBAN vs BFH Stock Comparison

Affirm Holdings, Huntington Bancshares and Bread Financial Holdings Prices as of Oct 26, 2026 Peers: Industry group
AFRM Affirm Holdings, Inc.
$69.49 -2.8% 1M -7.8% 1Y
Market cap
$24.36B
P/E
12.6x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
2 wins

Head to Head

12 decided of 12

Bread Financial Holdings leads on 7 of the 12 questions below (Bread Financial Holdings 7, Huntington Bancshares 3, Affirm Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMHBANBFHLeader
Larger companyMarket capitalisation $24.36B $31.79B $4.10B HBAN
Cheaper on earningsLower P/E, profitable companies only 12.6x 14.2x 7.3x BFH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.2x 12.5x 8.3x BFH
Faster revenue growthRevenue growth, trailing twelve months +32.2% +26.4% +3.9% AFRM
More profitableNet margin, trailing twelve months 45.3% 23.1% 14.3% AFRM
Better return on capitalReturn on invested capital 5.6% 11.3% 20.2% BFH
Less leveragedLower net debt / EBITDA 2.3x 2.4x -0.8x BFH
Higher dividend yieldTrailing dividend yield 0.00% 0.03% 0.01% HBAN
Better 1-year returnPrice return, last 12 months -7.8% -2.1% +55.4% BFH
Better 5-year returnAnnualised price return, 5 years -14.4%/yr -0.3%/yr +7.6%/yr BFH
Less volatileAnnualised volatility, 1 year 59.7% 26.0% 39.9% HBAN
Higher overall scoreMean of the five percentile scores vs peers 54/100 41/100 81/100 BFH

Percentile Scorecard

AFRMHBANBFH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMHBANBFH
Valuation 34 #113 of 170 39 #223 of 362 96 #7 of 170
Growth 99 #3 of 160 37 #139 of 221 67 #53 of 160
Profitability 65 #53 of 149 38 #125 of 200 86 #22 of 149
Financial Health 61 #63 of 158 29 #144 of 203 73 #43 of 158
Shareholder Returns 13 #118 of 135 61 #135 of 342 84 #23 of 135
Overall 54 41 81
  • AFRM ranked among 175 companies in Lending and Credit
  • HBAN ranked among 370 companies in Banking
  • BFH ranked among 175 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMHBANBFHSPY
1 month -2.8%+0.6%-1.1% -0.8%
3 months -4.9%-8.3%-4.0% +3.5%
6 months +6.7%-4.8%+15.7% +7.0%
Year to date -6.6%-9.3%+37.5% +12.2%
1 year -7.8%-2.1%+55.4% +13.0%
3 years +310.5%+66.6%+280.3% +86.3%
3 years, per year +60.2%+18.6%+56.1% +23.1%
5 years -54.0%-1.5%+44.1% +68.6%
5 years, per year -14.4%-0.3%+7.6% +11.0%
10 years —+47.0%-37.1% +258.0%
10 years, per year —+3.9%-4.5% +13.6%

Risk

MeasureAFRMHBANBFHSPY
Volatility, 1Y 59.7%26.0%39.9% 12.7%
Downside volatility, 1Y 58.3%28.8%45.6% 12.7%
Beta vs S&P 500, 1Y 2.600.781.18 1.00
Return / volatility, 1Y -0.13-0.081.39 1.02
Max drawdown, 5Y -94.7%-47.4%-70.4% -25.4%
From 52-week high -19.0%-18.4%-10.2% -1.8%
52-week high $85.78$19.27$113.40 $779.14
52-week low $42.53$15.02$59.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMHBANBFH
P/E now vs peer median 12.1xmedian 11.0x 14.2xmedian 12.1x 7.2xmedian 11.0x
P/S now vs peer median 5.5xmedian 2.6x 3.3xmedian 3.4x 1.0xmedian 2.6x
EV/EBITDA now vs peer median 33.6xmedian 13.1x 6.2xmedian 5.0x 1.7xmedian 13.1x
P/FCF now vs peer median 23.6xmedian 6.9x 11.8xmedian 11.0x 1.8xmedian 6.9x
P/B now vs peer median 4.3xmedian 0.7x 1.0xmedian 1.2x 1.2xmedian 0.7x
PEG now vs peer median 0.22median 0.32 -1.30median 1.36 0.62median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMHBANBFH
Revenue $4.26B $9.72B $3.96B
Operating income $416.98M – –
Net income $1.93B $2.41B $569.00M
Free cash flow $992.63M $2.68B $2.19B
EPS (diluted) $5.53 $1.10 $13.88
Cash & equivalents $1.63B – $3.68B
Total debt $10.58B $21.85B $2.45B
Shares (diluted) 348.85M 2.05B 40.70M
Enterprise value $18.05B $27.26B -$10.59B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMHBANBFH
P/E 12.1x 14.2x 7.2x
P/FCF 23.6x 11.8x 1.8x
P/Operating cash flow 19.0x 10.4x 1.8x
P/S 5.5x 3.3x 1.0x
P/B 4.3x 1.0x 1.2x
P/Tangible book 4.3x 1.0x 1.2x
EV/EBITDA 33.6x 6.2x 1.7x
EV/EBIT 60.3x 6.9x 1.8x
EV/Revenue 5.9x 5.4x 0.7x
EV/FCF 25.3x 19.5x 1.2x
EV/Operating cash flow 20.4x 17.1x 1.2x
PEG (3Y EPS CAGR) 0.22 -1.30 0.62

Growth

14 metrics
MetricAFRMHBANBFH
Revenue growth (1Y) 32.2% 26.4% 3.9%
Revenue CAGR (3Y) 39.0% 8.4% -2.4%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) 577.8% – –
Operating income CAGR (3Y) 32.9% – –
Net income growth (1Y) 3,598% 13.4% 99.0%
Net income CAGR (3Y) 58.2% 0.0% 4.2%
EPS growth (1Y) 3,515% -18.3% 129.1%
EPS CAGR (3Y) 54.1% -10.9% 11.6%
Operating cash flow growth (1Y) 55.1% 44.2% 18.3%
Operating cash flow CAGR (3Y) 365.8% 1.1% 5.9%
Free cash flow growth (1Y) 65.0% 37.8% 18.3%
Free cash flow CAGR (3Y) 123.3% -1.6% 6.4%

Profitability

14 metrics
MetricAFRMHBANBFH
Gross margin – – –
EBITDA margin 17.6% 86.2% 39.7%
Operating margin 9.8% – –
Pretax margin 11.6% 30.2% 17.3%
Net margin 45.3% 23.1% 14.3%
FCF margin 23.3% 27.6% 55.4%
Operating cash flow margin 28.9% 31.5% 55.4%
Return on equity 41.6% 7.4% 17.0%
Return on assets 13.3% 0.8% 2.5%
Return on invested capital 5.6% 11.3% 20.2%
Return on capital employed – – –
Asset turnover 0.3x 0.0x 0.2x
Cash conversion (OCF / net income) 0.6x 1.3x 3.9x
Stock comp / revenue 7.2% 1.6% 1.5%

Financial Health

11 metrics
MetricAFRMHBANBFH
Debt / assets 21.1% 7.7% 10.9%
Debt / equity 0.6x 0.7x 0.7x
Net debt / EBITDA 2.3x 2.4x -0.8x
Debt / FCF 3.4x 8.1x 1.1x
Liabilities / assets 65.3% 88.5% 85.0%
Equity / assets 34.7% 11.5% 15.0%
Interest coverage 0.9x 1.6x 1.9x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricAFRMHBANBFH
Dividend yield – 3.8% 0.9%
Net buyback yield -0.7% 1.0% 14.2%
Shareholder yield -0.7% 4.8% 15.1%
Payout ratio (earnings) – 42.2% 7.9%
Payout ratio (FCF) – 38.0% 2.1%
Dividend growth (1Y) – 12.6% 4.7%
Dividend CAGR (3Y) – 4.3% 1.5%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMHBANBFH
Forward P/E 37.2xFY2027 12.5xFY2026 8.3xFY2026
EPS, next fiscal year $1.87FY2027 $1.26FY2026 $12.23FY2026
EPS growth, next FY -66.2%FY2027 -9.4%FY2026 +0.6%FY2026
EPS growth, the year after +44.4% +48.4% +7.8%
Revenue, next fiscal year $5.23BFY2027 $10.37BFY2026 $3.93BFY2026
Revenue growth, next FY +22.7%FY2027 +26.0%FY2026 +2.2%FY2026
Revenue growth, the year after +24.0% +12.5% +11.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMHBANBFH
Held by institutions 77.1% 86.7% 98.3%
Institutions holding 658 1,150 421
Change in shares held, QoQ +8.1% +1.4% -14.5%
Institutions buying 401 574 205
Institutions selling 173 380 155
Buyers to sellers 2.32 1.51 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMHBANBFH
AFRM 1.00 0.36 0.46
HBAN 0.36 1.00 0.56
BFH 0.46 0.56 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, HBAN and BFH?

Huntington Bancshares (HBAN) is the largest by market capitalisation: Affirm Holdings (AFRM) $24.36B, Huntington Bancshares (HBAN) $31.79B, Bread Financial Holdings (BFH) $4.10B.

Which stock is cheaper, AFRM, HBAN and BFH?

Bread Financial Holdings (BFH) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 12.6x, Huntington Bancshares (HBAN) 14.2x, Bread Financial Holdings (BFH) 7.3x). On next year's consensus earnings, Bread Financial Holdings (BFH) is cheapest (Affirm Holdings (AFRM) 37.2x, Huntington Bancshares (HBAN) 12.5x, Bread Financial Holdings (BFH) 8.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.2%, Huntington Bancshares (HBAN) +26.4%, Bread Financial Holdings (BFH) +3.9%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 45.3%, Huntington Bancshares (HBAN) 23.1%, Bread Financial Holdings (BFH) 14.3%). On return on invested capital, Bread Financial Holdings (BFH) leads (Affirm Holdings (AFRM) 5.6%, Huntington Bancshares (HBAN) 11.3%, Bread Financial Holdings (BFH) 20.2%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Affirm Holdings (AFRM) -7.8%, Huntington Bancshares (HBAN) -2.1%, Bread Financial Holdings (BFH) +55.4%. Over five years, Bread Financial Holdings (BFH) compounded fastest (Affirm Holdings (AFRM) -14.4%/yr, Huntington Bancshares (HBAN) -0.3%/yr, Bread Financial Holdings (BFH) +7.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Huntington Bancshares (HBAN) has the highest dividend yield: Affirm Holdings (AFRM) 0.00%, Huntington Bancshares (HBAN) 0.03%, Bread Financial Holdings (BFH) 0.01%. Affirm Holdings (AFRM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Huntington Bancshares (HBAN) has been the steadiest (Affirm Holdings (AFRM) 59.7%, Huntington Bancshares (HBAN) 26.0%, Bread Financial Holdings (BFH) 39.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, HBAN and BFH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bread Financial Holdings (BFH) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.