AFRM vs FCFS vs HBAN Stock Comparison

Affirm Holdings, FirstCash Holdings and Huntington Bancshares Prices as of Nov 5, 2026 Peers: Industry group
AFRM Affirm Holdings, Inc.
$69.66 -7.0% 1M -2.6% 1Y
Market cap
$23.27B
P/E
11.6x
Revenue (TTM)
$4.59B
Div. yield
–
Consumer Lending Financial Services
4 wins
FCFS FirstCash Holdings, Inc.
$187.55 -11.9% 1M +15.6% 1Y
Market cap
$7.99B
P/E
19.7x
Revenue (TTM)
$4.29B
Div. yield
–
Consumer Lending Financial Services
3 wins

Head to Head

11 decided of 12

Huntington Bancshares leads on 4 of the 12 questions below (Huntington Bancshares 4, Affirm Holdings 4, FirstCash Holdings 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMFCFSHBANLeader
Larger companyMarket capitalisation $23.27B $7.99B $31.26B HBAN
Cheaper on earningsLower P/E, profitable companies only 11.6x 19.7x 13.5x AFRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.3x 16.4x 12.7x HBAN
Faster revenue growthRevenue growth, trailing twelve months +32.7% +22.9% +30.6% AFRM
More profitableNet margin, trailing twelve months 43.9% 9.5% 22.4% AFRM
Better return on capitalReturn on invested capital 6.2% 8.7% 11.9% HBAN
Less leveragedLower net debt / EBITDA 0.9x 3.3x 2.5x AFRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.04% –
Better 1-year returnPrice return, last 12 months -2.6% +15.6% +2.1% FCFS
Better 5-year returnAnnualised price return, 5 years -15.8%/yr +16.8%/yr -0.3%/yr FCFS
Less volatileAnnualised volatility, 1 year 60.1% 36.8% 26.1% HBAN
Higher overall scoreMean of the five percentile scores vs peers 54/100 58/100 36/100 FCFS

Percentile Scorecard

AFRMFCFSHBAN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMFCFSHBAN
Valuation 32 #115 of 168 44 #94 of 168 38 #222 of 360
Growth 97 #6 of 163 75 #42 of 163 30 #241 of 344
Profitability 64 #56 of 154 75 #39 of 154 26 #257 of 345
Financial Health 66 #56 of 161 67 #54 of 161 22 #265 of 339
Shareholder Returns 13 #118 of 136 27 #99 of 136 62 #134 of 352
Overall 54 58 36
  • AFRM ranked among 173 companies in Lending and Credit
  • FCFS ranked among 173 companies in Lending and Credit
  • HBAN ranked among 368 companies in Banking

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMFCFSHBANSPY
1 month -7.0%-11.9%+1.8% -5.9%
3 months -9.0%-8.8%-10.1% -4.6%
6 months +3.4%-16.6%-3.6% +0.2%
Year to date -6.4%+17.7%-10.0% +7.5%
1 year -2.6%+15.6%+2.1% +8.2%
3 years +220.9%+70.7%+48.7% +68.3%
3 years, per year +47.5%+19.5%+14.1% +19.0%
5 years -57.6%+116.9%-1.5% +56.5%
5 years, per year -15.8%+16.8%-0.3% +9.4%
10 years —+312.7%+53.6% +251.5%
10 years, per year —+15.2%+4.4% +13.4%

Risk

MeasureAFRMFCFSHBANSPY
Volatility, 1Y 60.1%36.8%26.1% 13.6%
Downside volatility, 1Y 59.1%40.9%28.8% 14.2%
Beta vs S&P 500, 1Y 2.490.750.76 1.00
Return / volatility, 1Y -0.040.420.08 0.60
Max drawdown, 5Y -94.5%-30.3%-47.4% -25.4%
From 52-week high -18.8%-20.7%-19.0% -5.9%
52-week high $85.78$236.43$19.27 $779.14
52-week low $42.53$148.05$15.02 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMFCFSHBAN
P/E now vs peer median 11.8xmedian 11.9x 19.9xmedian 11.9x 13.6xmedian 12.3x
P/S now vs peer median 5.1xmedian 2.7x 1.9xmedian 2.7x 3.0xmedian 3.4x
EV/EBITDA now vs peer median 27.3xmedian 12.1x 15.0xmedian 12.1x 6.1xmedian 5.0x
P/FCF now vs peer median 28.9xmedian 5.4x 15.5xmedian 5.4x 10.8xmedian 10.6x
P/B now vs peer median 4.1xmedian 0.7x 3.5xmedian 0.7x 1.0xmedian 1.2x
PEG now vs peer median 0.20median 0.34 0.87median 0.34 -1.49median 1.29

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMFCFSHBAN
Revenue $4.59B $4.29B $10.38B
Gross profit – $2.15B –
Operating income $540.37M $553.59M –
Net income $2.01B $406.49M $2.51B
Free cash flow $816.99M $518.18M $2.92B
EPS (diluted) $5.72 $9.38 $1.14
Cash & equivalents $2.07B $203.16M –
Total debt $2.90B $2.45B $23.41B
Shares (diluted) 351.78M 43.34M 2.05B
Enterprise value $16.32B $7.36B $26.17B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMFCFSHBAN
P/E 11.8x 19.9x 13.6x
P/FCF 28.9x 15.5x 10.8x
P/Operating cash flow 22.2x 11.8x 9.4x
P/S 5.1x 1.9x 3.0x
P/B 4.1x 3.5x 1.0x
P/Tangible book 4.1x 3.9x 1.0x
EV/EBITDA 27.3x 15.0x 6.1x
EV/EBIT 45.2x 18.6x 6.7x
EV/Revenue 5.3x 2.4x 5.2x
EV/FCF 29.9x 19.9x 18.3x
EV/Operating cash flow 23.0x 15.2x 16.0x
PEG (3Y EPS CAGR) 0.20 0.87 -1.49

Growth

14 metrics
MetricAFRMFCFSHBAN
Revenue growth (1Y) 32.7% 22.9% 30.6%
Revenue CAGR (3Y) 38.6% 12.0% 10.9%
Gross profit growth (1Y) – 23.3% –
Gross profit CAGR (3Y) – 14.4% –
Operating income growth (1Y) 395.7% 33.6% –
Operating income CAGR (3Y) 35.4% 22.3% –
Net income growth (1Y) 763.7% 31.2% 11.8%
Net income CAGR (3Y) 61.6% 20.9% 1.8%
EPS growth (1Y) 755.1% 34.7% -20.1%
EPS CAGR (3Y) 57.7% 22.8% -9.1%
Operating cash flow growth (1Y) 9.5% 17.6% 25.4%
Operating cash flow CAGR (3Y) 160.9% 13.8% 2.4%
Free cash flow growth (1Y) 6.2% 14.7% 17.1%
Free cash flow CAGR (3Y) 143.6% 8.8% -0.8%

Profitability

14 metrics
MetricAFRMFCFSHBAN
Gross margin – 50.2% –
EBITDA margin 19.5% 16.0% 84.1%
Operating margin 11.8% 12.9% –
Pretax margin 13.4% 12.9% 29.5%
Net margin 43.9% 9.5% 22.4%
FCF margin 17.8% 12.1% 28.1%
Operating cash flow margin 23.2% 15.8% 32.3%
Return on equity 35.8% 17.7% 7.7%
Return on assets 12.5% 7.4% 0.9%
Return on invested capital 6.2% 8.7% 11.9%
Return on capital employed – 10.9% –
Asset turnover 0.3x 0.8x 0.0x
Cash conversion (OCF / net income) 0.5x 1.7x 1.3x
Stock comp / revenue 6.0% 0.5% 1.7%

Financial Health

11 metrics
MetricAFRMFCFSHBAN
Debt / assets 17.6% 44.0% 8.1%
Debt / equity 0.5x 1.1x 0.7x
Net debt / EBITDA 0.9x 3.3x 2.5x
Debt / FCF 3.6x 4.7x 8.0x
Liabilities / assets 65.1% 59.1% 88.8%
Equity / assets 34.9% 40.9% 11.2%
Interest coverage 1.1x 3.9x 1.6x
Current ratio – 4.8x –
Quick ratio – 0.5x –
Cash ratio – 0.5x –
Altman Z-score – 3.40 –

Shareholder Returns

7 metrics
MetricAFRMFCFSHBAN
Dividend yield – 0.9% 3.9%
Net buyback yield -0.3% 3.4% 1.3%
Shareholder yield -0.3% 4.3% 5.2%
Payout ratio (earnings) – – 44.1%
Payout ratio (FCF) – – 37.8%
Dividend growth (1Y) – – 22.0%
Dividend CAGR (3Y) – – 7.2%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMFCFSHBAN
Forward P/E 37.3xFY2027 16.4xFY2026 12.7xFY2026
EPS, next fiscal year $1.87FY2027 $11.43FY2026 $1.23FY2026
EPS growth, next FY -66.2%FY2027 +30.5%FY2026 -11.5%FY2026
EPS growth, the year after +44.9% +8.7% +50.4%
Revenue, next fiscal year $5.23BFY2027 $4.25BFY2026 $10.35BFY2026
Revenue growth, next FY +22.7%FY2027 +16.2%FY2026 +25.7%FY2026
Revenue growth, the year after +24.2% +2.9% +12.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMFCFSHBAN
Held by institutions 77.1% 97.2% 86.7%
Institutions holding 660 502 1,154
Change in shares held, QoQ +8.1% +2.9% +1.4%
Institutions buying 403 255 576
Institutions selling 173 166 381
Buyers to sellers 2.33 1.54 1.51

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMFCFSHBAN
AFRM 1.00 0.13 0.38
FCFS 0.13 1.00 0.20
HBAN 0.38 0.20 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, FCFS and HBAN?

Huntington Bancshares (HBAN) is the largest by market capitalisation: Affirm Holdings (AFRM) $23.27B, FirstCash Holdings (FCFS) $7.99B, Huntington Bancshares (HBAN) $31.26B.

Which stock is cheaper, AFRM, FCFS and HBAN?

Affirm Holdings (AFRM) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 11.6x, FirstCash Holdings (FCFS) 19.7x, Huntington Bancshares (HBAN) 13.5x). On next year's consensus earnings, Huntington Bancshares (HBAN) is cheapest (Affirm Holdings (AFRM) 37.3x, FirstCash Holdings (FCFS) 16.4x, Huntington Bancshares (HBAN) 12.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.7%, FirstCash Holdings (FCFS) +22.9%, Huntington Bancshares (HBAN) +30.6%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 43.9%, FirstCash Holdings (FCFS) 9.5%, Huntington Bancshares (HBAN) 22.4%). On return on invested capital, Huntington Bancshares (HBAN) leads (Affirm Holdings (AFRM) 6.2%, FirstCash Holdings (FCFS) 8.7%, Huntington Bancshares (HBAN) 11.9%).

Which stock has performed better?

Over the past year FirstCash Holdings (FCFS) returned the most: Affirm Holdings (AFRM) -2.6%, FirstCash Holdings (FCFS) +15.6%, Huntington Bancshares (HBAN) +2.1%. Over five years, FirstCash Holdings (FCFS) compounded fastest (Affirm Holdings (AFRM) -15.8%/yr, FirstCash Holdings (FCFS) +16.8%/yr, Huntington Bancshares (HBAN) -0.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Affirm Holdings (AFRM) 0.00%, FirstCash Holdings (FCFS) 0.00%, Huntington Bancshares (HBAN) 0.04%. Affirm Holdings (AFRM) and FirstCash Holdings (FCFS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Huntington Bancshares (HBAN) has been the steadiest (Affirm Holdings (AFRM) 60.1%, FirstCash Holdings (FCFS) 36.8%, Huntington Bancshares (HBAN) 26.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, FCFS and HBAN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Huntington Bancshares (HBAN) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.