AFRM vs BFH vs SHG Stock Comparison

Affirm Holdings, Bread Financial Holdings and Shinhan Financial Prices as of Oct 27, 2026 Peers: Industry group
AFRM Affirm Holdings, Inc.
$72.68 +1.6% 1M -4.9% 1Y
Market cap
$24.14B
P/E
12.5x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
2 wins

Head to Head

11 decided of 12

Bread Financial Holdings leads on 5 of the 12 questions below (Bread Financial Holdings 5, Shinhan Financial 4, Affirm Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMBFHSHGLeader
Larger companyMarket capitalisation $24.14B $4.14B $31.67B SHG
Cheaper on earningsLower P/E, profitable companies only 12.5x 7.3x 11.5x BFH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 38.9x 8.4x 7.3x SHG
Faster revenue growthRevenue growth, trailing twelve months +32.2% +3.9% +23.8% AFRM
More profitableNet margin, trailing twelve months 45.3% 14.3% 3.4% AFRM
Better return on capitalReturn on invested capital 5.6% 20.2% 4.3% BFH
Less leveragedLower net debt / EBITDA 2.3x -0.8x 9.9x BFH
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.00% –
Better 1-year returnPrice return, last 12 months -4.9% +54.8% +22.3% BFH
Better 5-year returnAnnualised price return, 5 years -14.8%/yr +8.3%/yr +14.2%/yr SHG
Less volatileAnnualised volatility, 1 year 59.8% 39.8% 34.0% SHG
Higher overall scoreMean of the five percentile scores vs peers 54/100 81/100 45/100 BFH

Percentile Scorecard

AFRMBFHSHG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMBFHSHG
Valuation 31 #117 of 169 96 #7 of 169 86 #52 of 360
Growth 99 #3 of 160 67 #53 of 160 28 #138 of 191
Profitability 64 #54 of 149 85 #23 of 149 23 #130 of 168
Financial Health 61 #62 of 158 73 #43 of 158 3 #169 of 175
Shareholder Returns 13 #118 of 136 85 #21 of 136 87 #47 of 341
Overall 54 81 45
  • AFRM ranked among 174 companies in Lending and Credit
  • BFH ranked among 174 companies in Lending and Credit
  • SHG ranked among 368 companies in Banking

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMBFHSHGSPY
1 month +1.6%-0.3%-20.6% -0.2%
3 months +0.4%-4.8%-8.1% +3.9%
6 months +15.1%+18.9%-4.0% +8.2%
Year to date -2.4%+38.6%+19.8% +12.9%
1 year -4.9%+54.8%+22.3% +12.3%
3 years +329.3%+283.3%+155.6% +87.4%
3 years, per year +62.6%+56.5%+36.8% +23.3%
5 years -55.1%+48.8%+94.4% +67.9%
5 years, per year -14.8%+8.3%+14.2% +10.9%
10 years —-36.5%+68.3% +261.1%
10 years, per year —-4.4%+5.3% +13.7%

Risk

MeasureAFRMBFHSHGSPY
Volatility, 1Y 59.8%39.8%34.0% 12.7%
Downside volatility, 1Y 58.3%45.6%32.2% 12.7%
Beta vs S&P 500, 1Y 2.611.181.09 1.00
Return / volatility, 1Y -0.081.380.65 0.97
Max drawdown, 5Y -94.7%-70.4%-36.5% -25.4%
From 52-week high -15.3%-9.5%-24.0% -1.2%
52-week high $85.78$113.40$84.56 $779.14
52-week low $42.53$59.98$51.42 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMBFHSHG
P/E now vs peer median 12.6xmedian 11.1x 7.2xmedian 11.1x 11.4xmedian 12.1x
P/S now vs peer median 5.8xmedian 2.6x 1.0xmedian 2.6x 0.4xmedian 3.4x
EV/EBITDA now vs peer median 35.0xmedian 13.5x 1.7xmedian 13.5x 15.1xmedian 5.0x
P/FCF now vs peer median 24.7xmedian 7.0x 1.8xmedian 7.0x 4.3xmedian 10.9x
P/B now vs peer median 4.5xmedian 0.7x 1.2xmedian 0.7x 0.8xmedian 1.2x
PEG now vs peer median 0.23median 0.32 0.63median 0.32 -1.32median 1.34

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMBFHSHG
Revenue $4.26B $3.96B $81.30B
Operating income $416.98M – $5.04B
Net income $1.93B $569.00M $3.42B
Free cash flow $992.63M $2.19B $7.15B
EPS (diluted) $5.53 $13.88 $5.62
Cash & equivalents $1.63B $3.68B –
Total debt $10.58B $2.45B $58.93B
Shares (diluted) 348.85M 40.70M 488.92M
Enterprise value $17.83B -$10.54B $31.67B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMBFHSHG
P/E 12.6x 7.2x 11.4x
P/FCF 24.7x 1.8x 4.3x
P/Operating cash flow 19.9x 1.8x 4.2x
P/S 5.8x 1.0x 0.4x
P/B 4.5x 1.2x 0.8x
P/Tangible book 4.5x 1.2x 0.8x
EV/EBITDA 35.0x 1.7x 15.1x
EV/EBIT 62.9x 1.8x 17.8x
EV/Revenue 6.2x 0.7x 1.1x
EV/FCF 26.4x 1.2x 12.5x
EV/Operating cash flow 21.3x 1.2x 12.2x
PEG (3Y EPS CAGR) 0.23 0.63 -1.32

Growth

14 metrics
MetricAFRMBFHSHG
Revenue growth (1Y) 32.2% 3.9% 23.8%
Revenue CAGR (3Y) 39.0% -2.4% -8.6%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) 577.8% – -51.1%
Operating income CAGR (3Y) 32.9% – -10.0%
Net income growth (1Y) 3,598% 99.0% -7.8%
Net income CAGR (3Y) 58.2% 4.2% -4.0%
EPS growth (1Y) 3,515% 129.1% -22.8%
EPS CAGR (3Y) 54.1% 11.6% -8.6%
Operating cash flow growth (1Y) 55.1% 18.3% 100.5%
Operating cash flow CAGR (3Y) 365.8% 5.9% 13.3%
Free cash flow growth (1Y) 65.0% 18.3% 106.6%
Free cash flow CAGR (3Y) 123.3% 6.4% 14.4%

Profitability

14 metrics
MetricAFRMBFHSHG
Gross margin – – –
EBITDA margin 17.6% 39.7% 7.3%
Operating margin 9.8% – 6.2%
Pretax margin 11.6% 17.3% 13.1%
Net margin 45.3% 14.3% 3.4%
FCF margin 23.3% 55.4% 8.8%
Operating cash flow margin 28.9% 55.4% 9.0%
Return on equity 41.6% 17.0% 11.5%
Return on assets 13.3% 2.5% 0.9%
Return on invested capital 5.6% 20.2% 4.3%
Return on capital employed – – –
Asset turnover 0.3x 0.2x 0.1x
Cash conversion (OCF / net income) 0.6x 3.9x 2.1x
Stock comp / revenue 7.2% 1.5% –

Financial Health

11 metrics
MetricAFRMBFHSHG
Debt / assets 21.1% 10.9% 10.8%
Debt / equity 0.6x 0.7x 1.5x
Net debt / EBITDA 2.3x -0.8x 9.9x
Debt / FCF 3.4x 1.1x 8.2x
Liabilities / assets 65.3% 85.0% 92.6%
Equity / assets 34.7% 15.0% 7.4%
Interest coverage 0.9x 1.9x 0.6x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricAFRMBFHSHG
Dividend yield – 0.9% 3.1%
Net buyback yield -0.6% 14.1% 2.7%
Shareholder yield -0.6% 15.0% 5.8%
Payout ratio (earnings) – 7.9% –
Payout ratio (FCF) – 2.1% –
Dividend growth (1Y) – 4.7% –
Dividend CAGR (3Y) – 1.5% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMBFHSHG
Forward P/E 38.9xFY2027 8.4xFY2026 7.3xFY2026
EPS, next fiscal year $1.87FY2027 $12.23FY2026 $8.77FY2026
EPS growth, next FY -66.2%FY2027 +0.6%FY2026 +31.3%FY2026
EPS growth, the year after +44.4% +7.8% +10.1%
Revenue, next fiscal year $5.23BFY2027 $3.93BFY2026 $13.05BFY2026
Revenue growth, next FY +22.7%FY2027 +2.2%FY2026 +24.2%FY2026
Revenue growth, the year after +24.0% +11.2% -1.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMBFHSHG
Held by institutions 77.1% 98.3% 5.1%
Institutions holding 658 421 301
Change in shares held, QoQ +8.1% -14.5% +10.6%
Institutions buying 401 205 206
Institutions selling 173 155 59
Buyers to sellers 2.32 1.32 3.49

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMBFHSHG
AFRM 1.00 0.46 0.13
BFH 0.46 1.00 0.25
SHG 0.13 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, BFH and SHG?

Shinhan Financial (SHG) is the largest by market capitalisation: Affirm Holdings (AFRM) $24.14B, Bread Financial Holdings (BFH) $4.14B, Shinhan Financial (SHG) $31.67B.

Which stock is cheaper, AFRM, BFH and SHG?

Bread Financial Holdings (BFH) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 12.5x, Bread Financial Holdings (BFH) 7.3x, Shinhan Financial (SHG) 11.5x). On next year's consensus earnings, Shinhan Financial (SHG) is cheapest (Affirm Holdings (AFRM) 38.9x, Bread Financial Holdings (BFH) 8.4x, Shinhan Financial (SHG) 7.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.2%, Bread Financial Holdings (BFH) +3.9%, Shinhan Financial (SHG) +23.8%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 45.3%, Bread Financial Holdings (BFH) 14.3%, Shinhan Financial (SHG) 3.4%). On return on invested capital, Bread Financial Holdings (BFH) leads (Affirm Holdings (AFRM) 5.6%, Bread Financial Holdings (BFH) 20.2%, Shinhan Financial (SHG) 4.3%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Affirm Holdings (AFRM) -4.9%, Bread Financial Holdings (BFH) +54.8%, Shinhan Financial (SHG) +22.3%. Over five years, Shinhan Financial (SHG) compounded fastest (Affirm Holdings (AFRM) -14.8%/yr, Bread Financial Holdings (BFH) +8.3%/yr, Shinhan Financial (SHG) +14.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Affirm Holdings (AFRM) 0.00%, Bread Financial Holdings (BFH) 0.01%, Shinhan Financial (SHG) 0.00%. Affirm Holdings (AFRM) and Shinhan Financial (SHG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Shinhan Financial (SHG) has been the steadiest (Affirm Holdings (AFRM) 59.8%, Bread Financial Holdings (BFH) 39.8%, Shinhan Financial (SHG) 34.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, BFH and SHG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bread Financial Holdings (BFH) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.