AEG vs SLF vs PRU Stock Comparison

Aegon, Sun Life Financial and Prudential Financial Prices as of Oct 23, 2026 Peers: Industry group
AEG Aegon Ltd.
$8.10 -7.5% 1M +9.3% 1Y
Market cap
$12.65B
P/E
–
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
2 wins
SLF Sun Life Financial Inc
$79.07 -1.1% 1M +28.9% 1Y
Market cap
$44.78B
P/E
18.7x
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
4 wins
PRU Prudential Financial Inc
$115.01 -2.2% 1M +13.0% 1Y
Market cap
$40.10B
P/E
10.2x
Revenue (TTM)
$64.77B
Div. yield
0.05%
Life Insurance Financial Services
2 wins

Head to Head

8 decided of 12

Sun Life Financial leads on 4 of the 12 questions below (Sun Life Financial 4, Prudential Financial 2, Aegon 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAEGSLFPRULeader
Larger companyMarket capitalisation $12.65B $44.78B $40.10B SLF
Cheaper on earningsLower P/E, profitable companies only — 18.7x 10.2x PRU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.4x 13.2x 8.3x AEG
Faster revenue growthRevenue growth, trailing twelve months — — +9.4% –
More profitableNet margin, trailing twelve months — — 6.0% –
Better return on capitalReturn on invested capital — 12.7% -47.6% SLF
Less leveragedLower net debt / EBITDA — — 0.4x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.05% –
Better 1-year returnPrice return, last 12 months +9.3% +28.9% +13.0% SLF
Better 5-year returnAnnualised price return, 5 years +9.1%/yr +6.8%/yr +0.2%/yr AEG
Less volatileAnnualised volatility, 1 year 24.3% 18.6% 22.7% SLF
Higher overall scoreMean of the five percentile scores vs peers — 34/100 47/100 PRU

Percentile Scorecard

AEGSLFPRU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAEGSLFPRU
Valuation – 21 #94 of 119 76 #29 of 119
Growth – 23 #90 of 117 77 #28 of 117
Profitability – 44 #66 of 117 18 #96 of 117
Financial Health 33 #80 of 118 34 #78 of 118 18 #97 of 118
Shareholder Returns 94 #7 of 108 45 #60 of 108 47 #58 of 108
Overall – 34 47
  • AEG ranked among 126 companies in Insurance
  • SLF ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAEGSLFPRUSPY
1 month -7.5%-1.1%-2.2% -1.0%
3 months -11.3%-3.9%-4.1% +2.9%
6 months +1.0%+10.5%+22.1% +6.4%
Year to date +5.1%+26.7%+1.9% +11.4%
1 year +9.3%+28.9%+13.0% +13.1%
3 years +72.7%+73.3%+27.9% +79.4%
3 years, per year +20.0%+20.1%+8.6% +21.5%
5 years +54.3%+38.6%+0.9% +67.7%
5 years, per year +9.1%+6.8%+0.2% +10.9%
10 years +91.0%+138.3%+38.3% +255.2%
10 years, per year +6.7%+9.1%+3.3% +13.5%

Risk

MeasureAEGSLFPRUSPY
Volatility, 1Y 24.3%18.6%22.7% 12.7%
Downside volatility, 1Y 27.3%20.0%25.2% 12.7%
Beta vs S&P 500, 1Y 0.860.380.58 1.00
Return / volatility, 1Y 0.381.550.57 1.03
Max drawdown, 5Y -39.2%-33.0%-36.4% -25.4%
From 52-week high -15.1%-5.9%-8.1% -2.5%
52-week high $9.54$84.07$125.14 $779.14
52-week low $6.79$57.60$92.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAEGSLFPRU
P/E now vs peer median —median 10.5x 18.6xmedian 10.5x 10.2xmedian 10.5x
P/S now vs peer median —median 1.4x —median 1.4x 0.6xmedian 1.4x
EV/EBITDA now vs peer median —median 8.0x —median 8.0x -0.9xmedian 8.0x
P/FCF now vs peer median —median 8.4x 13.4xmedian 8.4x 3.6xmedian 8.4x
P/B now vs peer median 1.2xmedian 1.5x 2.3xmedian 1.5x 1.2xmedian 1.5x
PEG now vs peer median —median 0.47 7.10median 0.47 0.33median 0.47

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAEGSLFPRU
Revenue – – $64.77B
Gross profit – – $28.58B
Operating income – – -$31.28B
Net income – $2.57B $4.07B
Free cash flow – $3.28B $10.97B
EPS (diluted) – $4.23 $11.26
Cash & equivalents $4.01B – $15.16B
Total debt $2.55B $6.42B $20.62B
Shares (diluted) 1.91B 566.00M 348.10M
Enterprise value -$14.52B $2.74B -$90.21B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAEGSLFPRU
P/E – 18.6x 10.2x
P/FCF – 13.4x 3.6x
P/Operating cash flow – 12.9x 3.6x
P/S – – 0.6x
P/B 1.2x 2.3x 1.2x
P/Tangible book 1.3x 2.9x 1.2x
EV/EBITDA – – -0.9x
EV/EBIT – 9.8x -0.9x
EV/Revenue – – 0.4x
EV/FCF – 12.0x 2.6x
EV/Operating cash flow – 11.6x 2.6x
PEG (3Y EPS CAGR) – 7.10 0.33

Growth

14 metrics
MetricAEGSLFPRU
Revenue growth (1Y) – – 9.4%
Revenue CAGR (3Y) – – 0.3%
Gross profit growth (1Y) – – 34.6%
Gross profit CAGR (3Y) – – 8.9%
Operating income growth (1Y) – – 12.9%
Operating income CAGR (3Y) – – 7.7%
Net income growth (1Y) – 4.7% 123.3%
Net income CAGR (3Y) – 6.5% 30.9%
EPS growth (1Y) – 4.1% 144.9%
EPS CAGR (3Y) – 2.6% 31.1%
Operating cash flow growth (1Y) – 8.5% 426.6%
Operating cash flow CAGR (3Y) – 13.0% 20.8%
Free cash flow growth (1Y) – 8.6% 426.6%
Free cash flow CAGR (3Y) – 9.5% 20.8%

Profitability

14 metrics
MetricAEGSLFPRU
Gross margin – – 44.1%
EBITDA margin – – -48.5%
Operating margin – – -48.3%
Pretax margin – – 7.6%
Net margin – – 6.0%
FCF margin – – 16.9%
Operating cash flow margin – – 16.9%
Return on equity – 13.9% 12.7%
Return on assets – 0.9% 0.5%
Return on invested capital – 12.7% -47.6%
Return on capital employed – – –
Asset turnover – – 0.1x
Cash conversion (OCF / net income) – 1.3x 2.7x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricAEGSLFPRU
Debt / assets 0.7% 2.1% 2.6%
Debt / equity 0.3x 0.3x 0.6x
Net debt / EBITDA – – 0.4x
Debt / FCF – 2.0x 1.9x
Liabilities / assets 97.4% 93.7% 95.9%
Equity / assets 2.6% 6.3% 4.1%
Interest coverage – 5.6x -5.1x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricAEGSLFPRU
Dividend yield 5.9% 4.8% 4.8%
Net buyback yield – -0.1% 2.2%
Shareholder yield 5.9% 4.7% 7.1%
Payout ratio (earnings) – – 47.9%
Payout ratio (FCF) – – 17.7%
Dividend growth (1Y) – – 2.0%
Dividend CAGR (3Y) – – 2.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAEGSLFPRU
Forward P/E 7.4xFY2026 13.2xFY2026 8.3xFY2026
EPS, next fiscal year $1.10FY2026 $6.00FY2026 $13.84FY2026
EPS growth, next FY +59.4%FY2026 +10.5%FY2026 -4.1%FY2026
EPS growth, the year after +2.7% -3.2% -0.8%
Revenue, next fiscal year $11.07BFY2026 $6.09BFY2026 $58.05BFY2026
Revenue growth, next FY -50.0%FY2026 -5.2%FY2026 +0.6%FY2026
Revenue growth, the year after +1.3% +29.2% +6.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAEGSLFPRU
Held by institutions 7.9% 44.7% 62.9%
Institutions holding 306 490 1,417
Change in shares held, QoQ -5.6% +1.3% +1.0%
Institutions buying 170 256 699
Institutions selling 55 130 469
Buyers to sellers 3.09 1.97 1.49

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AEGSLFPRU
AEG 1.00 0.34 0.35
SLF 0.34 1.00 0.31
PRU 0.35 0.31 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AEG, SLF and PRU?

Sun Life Financial (SLF) is the largest by market capitalisation: Aegon (AEG) $12.65B, Sun Life Financial (SLF) $44.78B, Prudential Financial (PRU) $40.10B.

Which stock is cheaper, AEG, SLF and PRU?

Prudential Financial (PRU) trades on the lowest price-to-earnings ratio (Sun Life Financial (SLF) 18.7x, Prudential Financial (PRU) 10.2x). On next year's consensus earnings, Aegon (AEG) is cheapest (Aegon (AEG) 7.4x, Sun Life Financial (SLF) 13.2x, Prudential Financial (PRU) 8.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which stock has performed better?

Over the past year Sun Life Financial (SLF) returned the most: Aegon (AEG) +9.3%, Sun Life Financial (SLF) +28.9%, Prudential Financial (PRU) +13.0%. Over five years, Aegon (AEG) compounded fastest (Aegon (AEG) +9.1%/yr, Sun Life Financial (SLF) +6.8%/yr, Prudential Financial (PRU) +0.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Aegon (AEG) 0.00%, Sun Life Financial (SLF) 0.00%, Prudential Financial (PRU) 0.05%. Aegon (AEG) and Sun Life Financial (SLF) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sun Life Financial (SLF) has been the steadiest (Aegon (AEG) 24.3%, Sun Life Financial (SLF) 18.6%, Prudential Financial (PRU) 22.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AEG, SLF and PRU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sun Life Financial (SLF) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.