AEG vs EQH vs PUK Stock Comparison

Aegon, Equitable Holdings and Prudential Prices as of Oct 23, 2026 Peers: Industry group
AEG Aegon Ltd.
$8.10 -7.5% 1M +9.3% 1Y
Market cap
$12.65B
P/E
–
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
3 wins
EQH Equitable Holdings, Inc.
$52.76 +0.9% 1M +8.3% 1Y
Market cap
$14.91B
P/E
–
Revenue (TTM)
$10.62B
Div. yield
0.02%
Life Insurance Financial Services
1 win
PUK Prudential Plc
$23.69 -6.3% 1M -13.3% 1Y
Market cap
$30.77B
P/E
–
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
1 win

Head to Head

5 decided of 12

Aegon leads on 3 of the 12 questions below (Aegon 3, Prudential 1, Equitable Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAEGEQHPUKLeader
Larger companyMarket capitalisation $12.65B $14.91B $30.77B PUK
Cheaper on earningsLower P/E, profitable companies only — -15.2x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.4x 7.7x 10.3x AEG
Faster revenue growthRevenue growth, trailing twelve months — -22.1% — –
More profitableNet margin, trailing twelve months — -9.3% — –
Better return on capitalReturn on invested capital — -37.8% — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.02% 0.00% –
Better 1-year returnPrice return, last 12 months +9.3% +8.3% -13.3% AEG
Better 5-year returnAnnualised price return, 5 years +9.1%/yr +9.3%/yr -10.3%/yr EQH
Less volatileAnnualised volatility, 1 year 24.3% 33.5% 29.1% AEG
Higher overall scoreMean of the five percentile scores vs peers — 22/100 — –

Percentile Scorecard

AEGEQHPUK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAEGEQHPUK
Valuation – 10 #107 of 119 –
Growth – 5 #111 of 117 –
Profitability – 10 #105 of 117 –
Financial Health 33 #80 of 118 8 #109 of 118 73 #33 of 118
Shareholder Returns 94 #7 of 108 76 #27 of 108 42 #63 of 108
Overall – 22 –
  • AEG ranked among 126 companies in Insurance
  • EQH ranked among 126 companies in Insurance
  • PUK ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAEGEQHPUKSPY
1 month -7.5%+0.9%-6.3% -1.0%
3 months -11.3%+9.9%-19.2% +2.9%
6 months +1.0%+28.4%-22.9% +6.4%
Year to date +5.1%+10.7%-23.9% +11.4%
1 year +9.3%+8.3%-13.3% +13.1%
3 years +72.7%+94.5%+16.0% +79.4%
3 years, per year +20.0%+24.9%+5.1% +21.5%
5 years +54.3%+55.7%-42.1% +67.7%
5 years, per year +9.1%+9.3%-10.3% +10.9%
10 years +91.0%—-28.3% +255.2%
10 years, per year +6.7%—-3.3% +13.5%

Risk

MeasureAEGEQHPUKSPY
Volatility, 1Y 24.3%33.5%29.1% 12.7%
Downside volatility, 1Y 27.3%36.9%30.4% 12.7%
Beta vs S&P 500, 1Y 0.861.161.22 1.00
Return / volatility, 1Y 0.380.25-0.46 1.03
Max drawdown, 5Y -39.2%-37.1%-65.1% -25.4%
From 52-week high -15.1%-4.1%-29.5% -2.5%
52-week high $9.54$55.03$33.61 $779.14
52-week low $6.79$35.34$23.53 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAEGEQHPUK
P/E now vs peer median —median 10.5x -15.0xmedian 10.5x —median 10.5x
P/S now vs peer median —median 1.4x 1.4xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median —median 8.0x —median 8.0x —median 8.0x
P/FCF now vs peer median —median 8.4x 10.9xmedian 8.4x —median 8.4x
P/B now vs peer median 1.2xmedian 1.5x 16.8xmedian 1.5x 1.5xmedian 1.5x
PEG now vs peer median —median 0.47 0.36median 0.47 —median 0.47

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAEGEQHPUK
Revenue – $10.62B –
Gross profit – $8.95B –
Operating income – -$2.28B –
Net income – -$816.00M –
Free cash flow – $1.32B –
EPS (diluted) – $-3.53 –
Cash & equivalents $4.01B $17.18B $5.89B
Total debt $2.55B $15.37B –
Shares (diluted) 1.91B 278.30M 1.30B
Enterprise value -$14.52B -$44.80B -$722.74B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAEGEQHPUK
P/E – -15.0x –
P/FCF – 10.9x –
P/Operating cash flow – 10.6x –
P/S – 1.4x –
P/B 1.2x 16.8x 1.5x
P/Tangible book 1.3x 16.8x 1.8x
EV/EBITDA – – –
EV/EBIT – 0.3x –
EV/Revenue – -0.1x –
EV/FCF – -0.5x –
EV/Operating cash flow – -0.5x –
PEG (3Y EPS CAGR) – 0.36 –

Growth

14 metrics
MetricAEGEQHPUK
Revenue growth (1Y) – -22.1% –
Revenue CAGR (3Y) – 3.7% –
Gross profit growth (1Y) – -16.6% –
Gross profit CAGR (3Y) – 9.6% –
Operating income growth (1Y) – -19.3% –
Operating income CAGR (3Y) – -10.7% –
Net income growth (1Y) – -220.5% –
Net income CAGR (3Y) – -34.6% –
EPS growth (1Y) – -366.1% –
EPS CAGR (3Y) – -41.6% –
Operating cash flow growth (1Y) – -14.2% –
Operating cash flow CAGR (3Y) – 176.8% –
Free cash flow growth (1Y) – -12.6% –
Free cash flow CAGR (3Y) – 124.9% –

Profitability

14 metrics
MetricAEGEQHPUK
Gross margin – 84.3% –
EBITDA margin – – –
Operating margin – -21.5% –
Pretax margin – -5.7% –
Net margin – -9.3% –
FCF margin – 12.4% –
Operating cash flow margin – 12.8% –
Return on equity – -38.7% –
Return on assets – -0.2% –
Return on invested capital – -37.8% –
Return on capital employed – – –
Asset turnover – 0.0x –
Cash conversion (OCF / net income) – -1.7x –
Stock comp / revenue – – –

Financial Health

11 metrics
MetricAEGEQHPUK
Debt / assets 0.7% 1.1% 0.0%
Debt / equity 0.3x 4.5x 0.0x
Net debt / EBITDA – – –
Debt / FCF – 2.9x –
Liabilities / assets 97.4% 99.7% 90.8%
Equity / assets 2.6% 0.3% 9.2%
Interest coverage – -10.1x –
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricAEGEQHPUK
Dividend yield 5.9% 2.2% 2.4%
Net buyback yield – 11.4% –
Shareholder yield 5.9% 13.5% 2.4%
Payout ratio (earnings) – -38.8% –
Payout ratio (FCF) – 24.0% –
Dividend growth (1Y) – 3.3% –
Dividend CAGR (3Y) – 2.0% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAEGEQHPUK
Forward P/E 7.4xFY2026 7.7xFY2026 10.3xFY2026
EPS, next fiscal year $1.10FY2026 $6.87FY2026 $2.29FY2026
EPS growth, next FY +59.4%FY2026 +21.8%FY2026 +12.8%FY2026
EPS growth, the year after +2.7% +23.4% +18.8%
Revenue, next fiscal year $11.07BFY2026 $16.47BFY2026 $8.27BFY2026
Revenue growth, next FY -50.0%FY2026 +9.4%FY2026 +112.7%FY2026
Revenue growth, the year after +1.3% +8.7% +13.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAEGEQHPUK
Held by institutions 7.9% 95.4% 2.9%
Institutions holding 306 482 282
Change in shares held, QoQ -5.6% +14.2% +1.8%
Institutions buying 170 214 152
Institutions selling 55 205 96
Buyers to sellers 3.09 1.04 1.58

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AEGEQHPUK
AEG 1.00 0.40 0.58
EQH 0.40 1.00 0.37
PUK 0.58 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AEG, EQH and PUK?

Prudential (PUK) is the largest by market capitalisation: Aegon (AEG) $12.65B, Equitable Holdings (EQH) $14.91B, Prudential (PUK) $30.77B.

Which stock has performed better?

Over the past year Aegon (AEG) returned the most: Aegon (AEG) +9.3%, Equitable Holdings (EQH) +8.3%, Prudential (PUK) -13.3%. Over five years, Equitable Holdings (EQH) compounded fastest (Aegon (AEG) +9.1%/yr, Equitable Holdings (EQH) +9.3%/yr, Prudential (PUK) -10.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Aegon (AEG) 0.00%, Equitable Holdings (EQH) 0.02%, Prudential (PUK) 0.00%. Aegon (AEG) and Prudential (PUK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Aegon (AEG) has been the steadiest (Aegon (AEG) 24.3%, Equitable Holdings (EQH) 33.5%, Prudential (PUK) 29.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AEG, EQH and PUK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Aegon (AEG) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.