ABNB vs LUV vs BKNG Stock Comparison

Airbnb, Southwest Airlines and Booking Holdings Prices as of Oct 28, 2026 Peers: Industry group
ABNB Airbnb, Inc.
$166.04 +6.4% 1M +29.7% 1Y
Market cap
$99.08B
P/E
36.8x
Revenue (TTM)
$13.16B
Div. yield
–
Digital Marketplaces Technology
1 win
LUV Southwest Airlines Co
$43.49 +2.9% 1M +39.9% 1Y
Market cap
$21.50B
P/E
20.4x
Revenue (TTM)
$31.55B
Div. yield
–
Airlines Industrials
2 wins
BKNG Booking Holdings Inc.
$147.94 -9.7% 1M -27.8% 1Y
Market cap
$115.15B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
8 wins

Head to Head

11 decided of 12

Booking Holdings leads on 8 of the 12 questions below (Booking Holdings 8, Southwest Airlines 2, Airbnb 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionABNBLUVBKNGLeader
Larger companyMarket capitalisation $99.08B $21.50B $115.15B BKNG
Cheaper on earningsLower P/E, profitable companies only 36.8x 20.4x 16.0x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 29.8x 16.7x 13.6x BKNG
Faster revenue growthRevenue growth, trailing twelve months +13.6% +14.5% +12.9% LUV
More profitableNet margin, trailing twelve months 20.4% 3.3% 25.5% BKNG
Better return on capitalReturn on invested capital 21.5% 8.2% 75.5% BKNG
Less leveragedLower net debt / EBITDA — 0.8x 0.3x BKNG
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +29.7% +39.9% -27.8% LUV
Better 5-year returnAnnualised price return, 5 years -0.5%/yr -1.7%/yr +8.9%/yr BKNG
Less volatileAnnualised volatility, 1 year 35.9% 43.3% 37.9% ABNB
Higher overall scoreMean of the five percentile scores vs peers 55/100 58/100 60/100 BKNG

Percentile Scorecard

ABNBLUVBKNG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisABNBLUVBKNG
Valuation 25 #125 of 166 49 #70 of 136 65 #59 of 166
Growth 45 #84 of 152 88 #16 of 122 38 #95 of 152
Profitability 90 #16 of 152 44 #65 of 116 100 #1 of 152
Financial Health 53 #84 of 179 32 #97 of 143 40 #107 of 179
Shareholder Returns 60 #38 of 94 78 #19 of 81 57 #41 of 94
Overall 55 58 60
  • ABNB ranked among 185 companies in Internet Platforms
  • LUV ranked among 150 companies in Transportation
  • BKNG ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodABNBLUVBKNGSPY
1 month +6.4%+2.9%-9.7% +0.9%
3 months +8.5%-2.0%-26.5% +5.9%
6 months +18.4%+16.8%-15.0% +8.5%
Year to date +22.3%+5.2%-30.9% +13.3%
1 year +29.7%+39.9%-27.8% +12.4%
3 years +45.5%+94.7%+34.7% +88.1%
3 years, per year +13.3%+24.9%+10.4% +23.5%
5 years -2.7%-8.0%+52.8% +68.2%
5 years, per year -0.5%-1.7%+8.9% +11.0%
10 years —+11.0%+150.8% +263.4%
10 years, per year —+1.0%+9.6% +13.8%

Risk

MeasureABNBLUVBKNGSPY
Volatility, 1Y 35.9%43.3%37.9% 12.7%
Downside volatility, 1Y 33.8%38.1%38.0% 12.7%
Beta vs S&P 500, 1Y 1.091.610.84 1.00
Return / volatility, 1Y 0.830.92-0.73 0.98
Max drawdown, 5Y -60.2%-57.4%-39.5% -25.4%
From 52-week high -12.8%-20.6%-32.7% -0.9%
52-week high $190.50$54.80$219.68 $779.14
52-week low $111.54$29.67$147.94 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleABNBLUVBKNG
P/E now vs peer median 36.5xmedian 16.8x 20.2xmedian 16.1x 15.8xmedian 16.8x
P/S now vs peer median 7.4xmedian 1.4x 0.7xmedian 0.9x 3.9xmedian 1.4x
EV/EBITDA now vs peer median —median 13.9x 8.0xmedian 8.6x 11.6xmedian 13.9x
P/FCF now vs peer median 20.2xmedian 11.4x -47.4xmedian 11.6x 11.7xmedian 11.4x
P/B now vs peer median 12.6xmedian 1.8x 2.9xmedian 1.2x -10.3xmedian 1.8x
PEG now vs peer median 3.96median 0.36 0.50median 0.80 -0.27median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsABNBLUVBKNG
Revenue $13.16B $31.55B $28.24B
Gross profit $10.91B – –
Operating income $2.74B $1.39B $9.28B
Net income $2.69B $1.05B $7.21B
Free cash flow $4.86B -$449.00M $9.54B
R&D $2.49B – –
EPS (diluted) $4.51 $2.13 $9.36
Cash & equivalents $6.82B $3.62B $17.21B
Total debt $2.48B $5.89B $20.18B
Shares (diluted) 597.00M 494.00M 770.00M
Enterprise value $52.31B $7.52B $48.20B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricABNBLUVBKNG
P/E 36.5x 20.2x 15.8x
P/FCF 20.2x -47.4x 11.7x
P/Operating cash flow 20.2x 7.7x 11.3x
P/S 7.4x 0.7x 3.9x
P/B 12.6x 2.9x -10.3x
P/Tangible book 12.6x 2.9x -9.6x
EV/EBITDA – 8.0x 11.6x
EV/EBIT 32.3x 17.0x 12.3x
EV/Revenue 6.7x 0.7x 4.0x
EV/FCF 18.2x -52.5x 12.0x
EV/Operating cash flow 18.2x 8.5x 11.6x
PEG (3Y EPS CAGR) 3.96 0.50 -0.27

Growth

14 metrics
MetricABNBLUVBKNG
Revenue growth (1Y) 13.6% 14.5% 12.9%
Revenue CAGR (3Y) 13.1% 7.4% 13.4%
Gross profit growth (1Y) 13.2% – –
Gross profit CAGR (3Y) 13.4% – –
Operating income growth (1Y) 5.1% 339.7% 12.9%
Operating income CAGR (3Y) 11.9% 78.6% 15.3%
Net income growth (1Y) 2.5% 177.8% 49.8%
Net income CAGR (3Y) 5.4% 28.4% 17.4%
EPS growth (1Y) 7.5% 195.8% -93.7%
EPS CAGR (3Y) 9.2% 40.0% -57.3%
Operating cash flow growth (1Y) 12.8% 36.2% 2.9%
Operating cash flow CAGR (3Y) 7.4% -6.0% 13.2%
Free cash flow growth (1Y) 12.8% -35.2% 3.2%
Free cash flow CAGR (3Y) 7.7% 20.2% 13.9%

Profitability

14 metrics
MetricABNBLUVBKNG
Gross margin 82.9% – –
EBITDA margin – 9.4% 34.9%
Operating margin 20.8% 4.4% 32.9%
Pretax margin 25.6% 4.3% 32.9%
Net margin 20.4% 3.3% 25.5%
FCF margin 36.9% -1.4% 33.8%
Operating cash flow margin 36.9% 8.7% 34.9%
Return on equity 34.9% 14.6% –
Return on assets 9.7% 3.5% 25.1%
Return on invested capital 21.5% 8.2% 75.5%
Return on capital employed 28.2% 8.3% 121.7%
Asset turnover 0.5x 1.0x 1.0x
Cash conversion (OCF / net income) 1.8x 2.6x 1.4x
Stock comp / revenue 13.0% – 2.1%

Financial Health

11 metrics
MetricABNBLUVBKNG
Debt / assets 8.6% 19.3% 68.0%
Debt / equity 0.3x 0.8x -1.9x
Net debt / EBITDA – 0.8x 0.3x
Debt / FCF 0.5x -13.1x 2.1x
Liabilities / assets 72.9% 76.0% 136.3%
Equity / assets 27.1% 24.0% -36.3%
Interest coverage – 5.9x 8.4x
Current ratio 1.4x 0.5x 1.1x
Quick ratio 0.7x 0.4x 1.0x
Cash ratio 0.7x 0.3x 0.8x
Altman Z-score 3.56 2.22 5.74

Shareholder Returns

7 metrics
MetricABNBLUVBKNG
Dividend yield – 1.7% 0.8%
Net buyback yield 4.1% 5.8% 9.5%
Shareholder yield 4.1% 7.5% 10.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusABNBLUVBKNG
Forward P/E 29.8xFY2026 16.7xFY2026 13.6xFY2026
EPS, next fiscal year $5.57FY2026 $2.60FY2026 $10.90FY2026
EPS growth, next FY +38.2%FY2026 +179.6%FY2026 +19.5%FY2026
EPS growth, the year after +4.7% +58.8% +16.7%
Revenue, next fiscal year $13.79BFY2026 $31.34BFY2026 $27.56BFY2026
Revenue growth, next FY +12.6%FY2026 +11.7%FY2026 +2.4%FY2026
Revenue growth, the year after +20.9% +16.7% +11.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersABNBLUVBKNG
Held by institutions 85.9% 92.9% 92.9%
Institutions holding 1,307 930 1,916
Change in shares held, QoQ +5.9% +4.4% -9.6%
Institutions buying 646 476 892
Institutions selling 493 280 828
Buyers to sellers 1.31 1.70 1.08

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ABNBLUVBKNG
ABNB 1.00 0.31 0.64
LUV 0.31 1.00 0.33
BKNG 0.64 0.33 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ABNB, LUV and BKNG?

Booking Holdings (BKNG) is the largest by market capitalisation: Airbnb (ABNB) $99.08B, Southwest Airlines (LUV) $21.50B, Booking Holdings (BKNG) $115.15B.

Which stock is cheaper, ABNB, LUV and BKNG?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Airbnb (ABNB) 36.8x, Southwest Airlines (LUV) 20.4x, Booking Holdings (BKNG) 16.0x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Airbnb (ABNB) 29.8x, Southwest Airlines (LUV) 16.7x, Booking Holdings (BKNG) 13.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Southwest Airlines (LUV) grew revenue fastest over the trailing twelve months: Airbnb (ABNB) +13.6%, Southwest Airlines (LUV) +14.5%, Booking Holdings (BKNG) +12.9%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Airbnb (ABNB) 20.4%, Southwest Airlines (LUV) 3.3%, Booking Holdings (BKNG) 25.5%). On return on invested capital, Booking Holdings (BKNG) leads (Airbnb (ABNB) 21.5%, Southwest Airlines (LUV) 8.2%, Booking Holdings (BKNG) 75.5%).

Which stock has performed better?

Over the past year Southwest Airlines (LUV) returned the most: Airbnb (ABNB) +29.7%, Southwest Airlines (LUV) +39.9%, Booking Holdings (BKNG) -27.8%. Over five years, Booking Holdings (BKNG) compounded fastest (Airbnb (ABNB) -0.5%/yr, Southwest Airlines (LUV) -1.7%/yr, Booking Holdings (BKNG) +8.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Airbnb (ABNB) has been the steadiest (Airbnb (ABNB) 35.9%, Southwest Airlines (LUV) 43.3%, Booking Holdings (BKNG) 37.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ABNB, LUV and BKNG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.