AAPL vs SHOP vs GOOGL Stock Comparison

Apple, Shopify and Alphabet Prices as of Oct 23, 2026 Peers: Industry group
AAPL Apple Inc.
$347.73 +3.2% 1M +34.0% 1Y
Market cap
$5.04T
P/E
39.1x
Revenue (TTM)
$466.82B
Div. yield
–
Smartphones and Wearables Technology
5 wins
SHOP Shopify Inc.
$168.68 +18.5% 1M +1.0% 1Y
Market cap
$217.88B
P/E
113.0x
Revenue (TTM)
$13.27B
Div. yield
–
E-commerce Software Technology
1 win
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.85T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
5 wins

Head to Head

11 decided of 12

Apple leads on 5 of the 12 questions below (Apple 5, Alphabet 5, Shopify 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAAPLSHOPGOOGLLeader
Larger companyMarket capitalisation $5.04T $217.88B $3.85T AAPL
Cheaper on earningsLower P/E, profitable companies only 39.1x 113.0x 15.8x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.7x 90.7x 15.2x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +14.2% +32.5% +20.1% SHOP
More profitableNet margin, trailing twelve months 27.6% 14.5% 54.8% GOOGL
Better return on capitalReturn on invested capital 66.9% — 18.6% AAPL
Less leveragedLower net debt / EBITDA 0.1x — -0.8x GOOGL
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +34.0% +1.0% +26.5% AAPL
Better 5-year returnAnnualised price return, 5 years +18.5%/yr +3.4%/yr +18.4%/yr AAPL
Less volatileAnnualised volatility, 1 year 24.2% 59.1% 31.6% AAPL
Higher overall scoreMean of the five percentile scores vs peers 54/100 57/100 61/100 GOOGL

Percentile Scorecard

AAPLSHOPGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAAPLSHOPGOOGL
Valuation 23 #86 of 112 19 #136 of 167 37 #105 of 167
Growth 65 #39 of 109 64 #56 of 153 73 #42 of 153
Profitability 95 #6 of 105 76 #38 of 153 87 #21 of 153
Financial Health 33 #79 of 117 92 #15 of 179 79 #38 of 179
Shareholder Returns 53 #39 of 82 37 #60 of 94 28 #68 of 94
Overall 54 57 61
  • AAPL ranked among 122 companies in Computer Hardware
  • SHOP ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAAPLSHOPGOOGLSPY
1 month +3.2%+18.5%-5.2% -1.0%
3 months +4.4%+48.3%+0.1% +2.9%
6 months +28.3%+34.1%-7.0% +6.4%
Year to date +27.9%+4.8%+2.3% +11.4%
1 year +34.0%+1.0%+26.5% +13.1%
3 years +100.5%+222.2%+130.7% +79.4%
3 years, per year +26.1%+47.7%+32.2% +21.5%
5 years +133.9%+18.3%+132.8% +67.7%
5 years, per year +18.5%+3.4%+18.4% +10.9%
10 years +1,092.9%+3,777.7%+677.2% +255.2%
10 years, per year +28.1%+44.2%+22.8% +13.5%

Risk

MeasureAAPLSHOPGOOGLSPY
Volatility, 1Y 24.2%59.1%31.6% 12.7%
Downside volatility, 1Y 24.9%60.6%28.9% 12.7%
Beta vs S&P 500, 1Y 0.571.881.38 1.00
Return / volatility, 1Y 1.400.020.84 1.03
Max drawdown, 5Y -33.4%-84.8%-44.3% -25.4%
From 52-week high -0.1%-5.9%-20.5% -2.5%
52-week high $348.22$179.22$402.62 $779.14
52-week low $246.63$95.40$253.08 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAAPLSHOPGOOGL
P/E now vs peer median 39.5xmedian 31.3x 113.3xmedian 17.5x 15.9xmedian 17.5x
P/S now vs peer median 10.9xmedian 2.6x 16.5xmedian 1.4x 8.7xmedian 1.4x
EV/EBITDA now vs peer median 30.4xmedian 19.6x 114.0xmedian 14.9x 21.7xmedian 14.9x
P/FCF now vs peer median 37.2xmedian 28.3x 92.9xmedian 11.2x 73.0xmedian 11.2x
P/B now vs peer median 47.2xmedian 2.9x 17.2xmedian 1.7x 6.1xmedian 1.7x
PEG now vs peer median 2.95median 1.15 —median 0.42 0.25median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAAPLSHOPGOOGL
Revenue $466.82B $13.27B $445.87B
Gross profit $227.12B $6.34B $271.52B
Operating income $154.86B $1.84B $147.63B
Net income $128.93B $1.93B $244.21B
Free cash flow $136.68B $2.35B $53.27B
R&D $42.90B $1.65B $68.97B
EPS (diluted) $8.76 $1.49 $19.83
Cash & equivalents $39.54B $1.66B $55.91B
Total debt $84.34B – $220.88B
Shares (diluted) 14.71B 1.30B 12.31B
Enterprise value $4.79T $195.06B $3.61T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAAPLSHOPGOOGL
P/E 39.5x 113.3x 15.9x
P/FCF 37.2x 92.9x 73.0x
P/Operating cash flow 34.6x 91.9x 21.0x
P/S 10.9x 16.5x 8.7x
P/B 47.2x 17.2x 6.1x
P/Tangible book 61.9x 17.3x 6.2x
EV/EBITDA 30.4x 114.0x 21.7x
EV/EBIT 32.9x 115.8x 25.4x
EV/Revenue 10.9x 16.1x 8.4x
EV/FCF 37.3x 90.8x 70.3x
EV/Operating cash flow 34.8x 89.8x 20.2x
PEG (3Y EPS CAGR) 2.95 – 0.25

Growth

14 metrics
MetricAAPLSHOPGOOGL
Revenue growth (1Y) 14.2% 32.5% 20.1%
Revenue CAGR (3Y) 6.7% – 15.5%
Gross profit growth (1Y) 19.1% 28.3% 24.0%
Gross profit CAGR (3Y) 10.8% – 19.2%
Operating income growth (1Y) 18.9% 48.5% 21.6%
Operating income CAGR (3Y) 11.3% – 25.6%
Net income growth (1Y) 29.9% -17.8% 111.3%
Net income CAGR (3Y) 10.8% – 58.8%
EPS growth (1Y) 31.9% -17.1% 109.3%
EPS CAGR (3Y) 13.4% – 64.3%
Operating cash flow growth (1Y) 35.1% 29.7% 38.9%
Operating cash flow CAGR (3Y) 9.1% – 23.3%
Free cash flow growth (1Y) 42.1% 29.4% -20.2%
Free cash flow CAGR (3Y) 10.6% – -9.2%

Profitability

14 metrics
MetricAAPLSHOPGOOGL
Gross margin 48.7% 47.8% 60.9%
EBITDA margin 36.0% 14.1% 38.8%
Operating margin 33.2% 13.9% 33.1%
Pretax margin 33.4% 17.6% 67.1%
Net margin 27.6% 14.5% 54.8%
FCF margin 29.3% 17.7% 11.9%
Operating cash flow margin 31.4% 17.9% 41.6%
Return on equity 120.5% 15.3% 43.6%
Return on assets 34.2% 13.5% 30.0%
Return on invested capital 66.9% – 18.6%
Return on capital employed 68.0% 14.4% 21.5%
Asset turnover 1.2x 0.9x 0.5x
Cash conversion (OCF / net income) 1.1x 1.2x 0.8x
Stock comp / revenue 2.9% 3.6% 6.3%

Financial Health

11 metrics
MetricAAPLSHOPGOOGL
Debt / assets 22.0% – 10.6%
Debt / equity 0.8x – 0.2x
Net debt / EBITDA 0.1x – -0.8x
Debt / FCF 0.6x – 1.8x
Liabilities / assets 71.9% 12.3% 30.5%
Equity / assets 28.1% 87.7% 69.5%
Interest coverage – – –
Current ratio 1.0x 5.4x 2.7x
Quick ratio 0.8x 3.7x 2.5x
Cash ratio 0.4x 3.4x 1.9x
Altman Z-score 13.65 75.63 10.34

Shareholder Returns

7 metrics
MetricAAPLSHOPGOOGL
Dividend yield 0.3% – 0.3%
Net buyback yield 1.6% 0.8% 0.4%
Shareholder yield 1.9% 0.8% 0.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAAPLSHOPGOOGL
Forward P/E 37.7xFY2026 90.7xFY2026 15.2xFY2026
EPS, next fiscal year $9.22FY2026 $1.86FY2026 $21.09FY2026
EPS growth, next FY +23.6%FY2026 +31.0%FY2026 +95.1%FY2026
EPS growth, the year after +9.0% +26.3% -31.7%
Revenue, next fiscal year $464.03BFY2026 $15.58BFY2026 $527.69BFY2026
Revenue growth, next FY +11.5%FY2026 +36.1%FY2026 +31.0%FY2026
Revenue growth, the year after +18.2% +14.8% +21.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAAPLSHOPGOOGL
Held by institutions 66.0% 68.9% 80.1%
Institutions holding 6,126 1,704 5,738
Change in shares held, QoQ +3.6% +3.6% +4.6%
Institutions buying 2,797 788 2,654
Institutions selling 2,926 651 2,573
Buyers to sellers 0.96 1.21 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AAPLSHOPGOOGL
AAPL 1.00 0.17 0.12
SHOP 0.17 1.00 0.25
GOOGL 0.12 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AAPL, SHOP and GOOGL?

Apple (AAPL) is the largest by market capitalisation: Apple (AAPL) $5.04T, Shopify (SHOP) $217.88B, Alphabet (GOOGL) $3.85T.

Which stock is cheaper, AAPL, SHOP and GOOGL?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Apple (AAPL) 39.1x, Shopify (SHOP) 113.0x, Alphabet (GOOGL) 15.8x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Apple (AAPL) 37.7x, Shopify (SHOP) 90.7x, Alphabet (GOOGL) 15.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Shopify (SHOP) grew revenue fastest over the trailing twelve months: Apple (AAPL) +14.2%, Shopify (SHOP) +32.5%, Alphabet (GOOGL) +20.1%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Apple (AAPL) 27.6%, Shopify (SHOP) 14.5%, Alphabet (GOOGL) 54.8%). On return on invested capital, Apple (AAPL) leads (Apple (AAPL) 66.9%, Alphabet (GOOGL) 18.6%).

Which stock has performed better?

Over the past year Apple (AAPL) returned the most: Apple (AAPL) +34.0%, Shopify (SHOP) +1.0%, Alphabet (GOOGL) +26.5%. Over five years, Apple (AAPL) compounded fastest (Apple (AAPL) +18.5%/yr, Shopify (SHOP) +3.4%/yr, Alphabet (GOOGL) +18.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Apple (AAPL) has been the steadiest (Apple (AAPL) 24.2%, Shopify (SHOP) 59.1%, Alphabet (GOOGL) 31.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AAPL, SHOP and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Apple (AAPL) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.