AAPL vs AMZN Stock Comparison

Apple and Amazon Com Prices as of Oct 26, 2026 Peers: Industry group
AAPL Apple Inc.
$343.91 +0.8% 1M +30.9% 1Y
Market cap
$5.09T
P/E
39.5x
Revenue (TTM)
$466.82B
Div. yield
–
Smartphones and Wearables Technology
6 wins
AMZN Amazon Com Inc
$249.09 -0.2% 1M +11.1% 1Y
Market cap
$2.73T
P/E
20.6x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
5 wins

Head to Head

11 decided of 12

Apple leads on 6 of the 12 questions below (Apple 6, Amazon Com 5). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAAPLAMZNLeader
Larger companyMarket capitalisation $5.09T $2.73T AAPL
Cheaper on earningsLower P/E, profitable companies only 39.5x 20.6x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.3x 20.4x AMZN
Faster revenue growthRevenue growth, trailing twelve months +14.2% +15.8% AMZN
More profitableNet margin, trailing twelve months 27.6% 18.1% AAPL
Better return on capitalReturn on invested capital 66.9% 11.0% AAPL
Less leveragedLower net debt / EBITDA 0.1x 0.0x AMZN
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +30.9% +11.1% AAPL
Better 5-year returnAnnualised price return, 5 years +18.2%/yr +8.0%/yr AAPL
Less volatileAnnualised volatility, 1 year 24.2% 34.2% AAPL
Higher overall scoreMean of the five percentile scores vs peers 54/100 64/100 AMZN

Percentile Scorecard

AAPLAMZN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAAPLAMZN
Valuation 24 #85 of 111 18 #85 of 104
Growth 65 #38 of 108 92 #9 of 99
Profitability 95 #6 of 104 68 #32 of 99
Financial Health 33 #78 of 115 77 #27 of 113
Shareholder Returns 55 #37 of 81 –
Overall 54 64
  • AAPL ranked among 121 companies in Computer Hardware
  • AMZN ranked among 115 companies in Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAAPLAMZNSPY
1 month +0.8%-0.2% -0.8%
3 months +2.1%+7.6% +3.5%
6 months +28.5%-4.6% +7.0%
Year to date +26.5%+7.9% +12.2%
1 year +30.9%+11.1% +13.0%
3 years +104.4%+95.0% +86.3%
3 years, per year +26.9%+25.0% +23.1%
5 years +131.0%+46.8% +68.6%
5 years, per year +18.2%+8.0% +11.0%
10 years +1,090.1%+505.6% +258.0%
10 years, per year +28.1%+19.7% +13.6%

Risk

MeasureAAPLAMZNSPY
Volatility, 1Y 24.2%34.2% 12.7%
Downside volatility, 1Y 24.8%30.1% 12.7%
Beta vs S&P 500, 1Y 0.551.45 1.00
Return / volatility, 1Y 1.280.32 1.02
Max drawdown, 5Y -33.4%-55.7% -25.4%
From 52-week high -1.2%-12.3% -1.8%
52-week high $348.22$284.02 $779.14
52-week low $246.63$198.79 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAAPLAMZN
P/E now vs peer median 39.1xmedian 32.0x 20.3xmedian 16.7x
P/S now vs peer median 10.8xmedian 2.8x 3.7xmedian 0.5x
EV/EBITDA now vs peer median 30.0xmedian 19.4x 16.9xmedian 9.0x
P/FCF now vs peer median 36.8xmedian 29.0x -102.4xmedian 16.5x
P/B now vs peer median 46.7xmedian 2.9x 4.9xmedian 1.7x
PEG now vs peer median 2.92median 1.13 0.16median 0.72

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAAPLAMZN
Revenue $466.82B $730.00B
Gross profit $227.12B $377.28B
Operating income $154.86B $87.91B
Net income $128.93B $132.25B
Free cash flow $136.68B -$26.23B
R&D $42.90B –
EPS (diluted) $8.76 $12.13
Cash & equivalents $39.54B $78.21B
Total debt $84.34B $128.89B
Shares (diluted) 14.71B 10.90B
Enterprise value $4.84T $2.24T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAAPLAMZN
P/E 39.1x 20.3x
P/FCF 36.8x -102.4x
P/Operating cash flow 34.2x 19.3x
P/S 10.8x 3.7x
P/B 46.7x 4.9x
P/Tangible book 61.2x 4.9x
EV/EBITDA 30.0x 16.9x
EV/EBIT 32.6x 30.6x
EV/Revenue 10.8x 3.7x
EV/FCF 36.9x -102.6x
EV/Operating cash flow 34.4x 19.3x
PEG (3Y EPS CAGR) 2.92 0.16

Growth

14 metrics
MetricAAPLAMZN
Revenue growth (1Y) 14.2% 15.8%
Revenue CAGR (3Y) 6.7% 12.7%
Gross profit growth (1Y) 19.1% 18.8%
Gross profit CAGR (3Y) 10.8% 16.9%
Operating income growth (1Y) 18.9% 26.2%
Operating income CAGR (3Y) 11.3% 68.7%
Net income growth (1Y) 29.9% 106.3%
Net income CAGR (3Y) 10.8% 130.7%
EPS growth (1Y) 31.9% 104.5%
EPS CAGR (3Y) 13.4% 127.5%
Operating cash flow growth (1Y) 35.1% 38.4%
Operating cash flow CAGR (3Y) 9.1% 49.6%
Free cash flow growth (1Y) 42.1% -885.3%
Free cash flow CAGR (3Y) 10.6% -17.6%

Profitability

14 metrics
MetricAAPLAMZN
Gross margin 48.7% 51.7%
EBITDA margin 36.0% 21.8%
Operating margin 33.2% 12.0%
Pretax margin 33.4% 23.2%
Net margin 27.6% 18.1%
FCF margin 29.3% -3.6%
Operating cash flow margin 31.4% 19.1%
Return on equity 120.5% 26.6%
Return on assets 34.2% 13.2%
Return on invested capital 66.9% 11.0%
Return on capital employed 68.0% 11.5%
Asset turnover 1.2x 0.7x
Cash conversion (OCF / net income) 1.1x 1.1x
Stock comp / revenue 2.9% 2.9%

Financial Health

11 metrics
MetricAAPLAMZN
Debt / assets 22.0% 11.8%
Debt / equity 0.8x 0.2x
Net debt / EBITDA 0.1x 0.0x
Debt / FCF 0.6x -4.9x
Liabilities / assets 71.9% 49.7%
Equity / assets 28.1% 50.3%
Interest coverage – 27.7x
Current ratio 1.0x 1.0x
Quick ratio 0.8x 0.9x
Cash ratio 0.4x 0.5x
Altman Z-score 13.53 4.34

Shareholder Returns

7 metrics
MetricAAPLAMZN
Dividend yield 0.3% –
Net buyback yield 1.6% –
Shareholder yield 1.9% –
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAAPLAMZN
Forward P/E 37.3xFY2026 20.4xFY2026
EPS, next fiscal year $9.22FY2026 $12.23FY2026
EPS growth, next FY +23.6%FY2026 +70.6%FY2026
EPS growth, the year after +8.6% -15.3%
Revenue, next fiscal year $464.04BFY2026 $774.81BFY2026
Revenue growth, next FY +11.5%FY2026 +8.1%FY2026
Revenue growth, the year after +17.8% +27.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAAPLAMZN
Held by institutions 66.0% 67.0%
Institutions holding 6,126 6,141
Change in shares held, QoQ +3.6% +4.8%
Institutions buying 2,797 3,241
Institutions selling 2,926 2,411
Buyers to sellers 0.96 1.34

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AAPLAMZN
AAPL 1.00 0.05
AMZN 0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AAPL and AMZN?

Apple (AAPL) is the largest by market capitalisation: Apple (AAPL) $5.09T, Amazon Com (AMZN) $2.73T.

Which stock is cheaper, AAPL and AMZN?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Apple (AAPL) 39.5x, Amazon Com (AMZN) 20.6x). On next year's consensus earnings, Amazon Com (AMZN) is cheapest (Apple (AAPL) 37.3x, Amazon Com (AMZN) 20.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amazon Com (AMZN) grew revenue fastest over the trailing twelve months: Apple (AAPL) +14.2%, Amazon Com (AMZN) +15.8%.

Which company is more profitable?

Apple (AAPL) has the highest net margin (Apple (AAPL) 27.6%, Amazon Com (AMZN) 18.1%). On return on invested capital, Apple (AAPL) leads (Apple (AAPL) 66.9%, Amazon Com (AMZN) 11.0%).

Which stock has performed better?

Over the past year Apple (AAPL) returned the most: Apple (AAPL) +30.9%, Amazon Com (AMZN) +11.1%. Over five years, Apple (AAPL) compounded fastest (Apple (AAPL) +18.2%/yr, Amazon Com (AMZN) +8.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Apple (AAPL) has been the steadiest (Apple (AAPL) 24.2%, Amazon Com (AMZN) 34.2%). Volatility measures how widely the price swings, not the risk of the business.

Do AAPL and AMZN move together?

Their daily returns over the past year have a correlation of 0.05, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, AAPL and AMZN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Apple (AAPL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.