Under Armour’s Revenue by Product Category Worldwide (2016-2021)

This statistic highlights Under Armour’s Revenue by Product Category Worldwide starting from Q1 of 2016 to the latest quarter.

Under Armour, Inc is an American company that manufactures footwear, sports, and casual apparel. The company’s global headquarters are located in Baltimore, Maryland, and have additional offices all across the world in countries like Hong Kong, London, Mexico, Seoul, Toronto, etc. The company operates through the following segments – EMEA, Asia – Pacific, Latin America, and Connected fitness.

The majority of the company’s revenue comes from domestic operations in North America. By product category the apparel market is the biggest earner for the company accounting for around 60-65% of the total revenue, footwear is the second biggest market with around 22% of the total revenue and then accessories, licensing, and connected fitness account for the rest.

The revenue from the accessories segment was around $79.70 million back in the first quarter of 2016 after which it went up to $100.73 million in the second quarter, $121.83 million in the third quarter, and $104.35 million in the last quarter. Revenue increased in 2017 to $89.10 million in the first quarter, $122.59 million in the second quarter, $123.49 million in the third quarter, and $110.67 million in the fourth quarter. Revenue from this segment dropped in 2018 to $92.16 million in the first quarter, $105.91 million in the second quarter, $116.91 million in the third quarter, and $108.25 million in the fourth quarter. Revenue dropped further in 2019 to $81.99 million in the first quarter and then increased to $106.25 million in the second quarter and $118.16 million in the third quarter.

The revenue in the first quarter of 2016 for the footwear segment was $264.25 million and then went on to $242.17 million in the second quarter, $278.89 million in the third quarter and $224.85 million in the last quarter. The revenue then went up to $269.66 million in the first quarter before dropping to $236.93 million in the second quarter after which it increased to $285.05 million in the third quarter and $246.20 million in the fourth quarter. The revenue increased further in 2018 to $271.77 million in the first quarter, $271.38 million in the second quarter, $284.86 million in the third quarter, and then dropped to $235.17 million in the last quarter. In 2019 the revenue from this segment ha gone up to $292.55 million in the first quarter and $284.08 million in the second quarter before dropping to $250.60 million in the third quarter.

The revenue from its biggest market – apparel stood at $666.57 million in the first quarter of 2016 and then went on to $612.84 million in the second quarter, $1.02 billion in the third quarter and $928.55 million in the last quarter. The revenue then went up in 2017 to $715.44 million in the first quarter, $680.65 million in the second quarter, then dropped to $939.36 million in the third quarter before increasing again to $951.67 million in the fourth quarter. Revenue continued to increase in 2018 to $768.93 million in the first quarter, $748.34 million in the second quarter, $978.46 million in the third quarter, and $970.39 million in the last quarter. Revenue went on to $774.63 million in the first quarter, $739.74 million in the second quarter, and $985.63 million in the third quarter.

The revenue from other segments like licensed revenue increased from $99.85 million in 2016 to $116.58 million in 2017 to $124.78 million in 2018. Revenue from connected fitness increased from $80.45 million in 2016 to $92.55 million in 2017 and to $120.36 million in 2018.

The revenue from almost all product categories has been increasing every year and the brand awareness for the company has also been increasing with time.

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