Zepp Health Corp (NYSE: ZEPP)

Zepp Health Corporation is a global smart wearable and health technology leader. The company designs, develops, and sells consumer wearable devices and related digital health services. Its core business revolves around empowering users to improve their well-being through integrated hardware, software, and data analytics. Zepp Health operates in the wearable technology industry, focusing on smartwatches, hearables, and health-focused applications.

Zepp Health generates revenue primarily through the sale of its smart wearable devices, including smart bands and smart watches sold under the Amazfit and Zepp brand names. The company also offers ecosystem products such as smart rings, hearables, the Helio Strap, and smart scales. Additionally, Zepp Health monetizes its software and data services, including Zepp Aura, its AI-powered sound health platform, and data analytics capabilities derived from its large user base and mobile app engagement.

The company operates through the following segments: Smart Bands and Smart Watches, Ecosystem Products, and Software and Data Services.

• Smart Bands and Smart Watches segment includes the core hardware products sold primarily under the Amazfit and Zepp brand names. This segment encompasses multiple product series such as Adventure and Performance, Lifestyle, and Essential lines, featuring devices like the Amazfit T-Rex, Falcon, Cheetah, Balance, Active, GTR, GTS, and Band 7 models. These wearables offer health and fitness tracking, GPS, heart-rate monitoring, long battery life, and integration with the Zepp app and Zepp OS ecosystem.

• Ecosystem Products segment comprises complementary wearable and health monitoring devices that extend the functionality of Zepp Health's core offerings. This includes smart rings like the Amazfit Helio Ring, hearables such as Zepp Clarity hearing aids and Amazfit PowerBuds earbuds, the Helio Strap screen-free fitness tracker, smart scales, sportswear, home appliances, and various accessories. These products integrate with the Zepp app and digital health platform to consolidate user health data across devices.

• Software and Data Services segment consists of Zepp Health's digital offerings, including Zepp Aura, an AI-powered sound health solution that provides personalized soundscapes for sleep, relaxation, and focus, and Zepp Coach, an AI-driven smart coaching system that delivers tailored workout guidance and performance optimization. The segment also includes data analytics capabilities derived from the company's large user base, enabling insights into health trends, sports performance, and wellness patterns through its mobile apps and cloud infrastructure.

Zepp Health holds a competitive position in the global wearable technology market, competing with major players such as Apple, Samsung, Google (Fitbit), Garmin, Huawei, and Xiaomi. The company differentiates itself through its vertically integrated approach, owning core technologies like the Huangshan AI-powered chipset and BioTracker biosensor array. Zepp Health benefits from a strong innovation cycle, proprietary operating system (Zepp OS), and a large registered user base of over 389 million as of December 2025, which supports continuous product improvement and data-driven personalization.

Zepp Health serves a global consumer base, with active users in over 90 countries and device activations in more than 150 countries. The company's products are designed for a broad range of individuals seeking health and fitness tracking, including everyday consumers, fitness enthusiasts, outdoor adventurers, and athletes. Zepp Health also targets specific health needs through products like Zepp Clarity for hearing loss and Zepp Aura for sleep and mental wellness, serving users looking for specialized health management tools.