Drinkware was YETI Holdings’s largest product and service line in fiscal 2026, bringing in $1.09B of $1.87B (58%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2021 | FY 2022 | FY 2022 | FY 2023 | FY 2024 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|
| Drinkware | $1.02B | $1.09B | $1.09B | ||||||
| Coolers Equipment | $597.51M | $698.61M | $748.52M | ||||||
| Other | $38.22M | $37.10M | $34.13M | ||||||
| Total | $1.66B | $1.83B | $1.87B |
YETI Holdings brought in $1.87B from its three product and service lines in fiscal 2026, the year ended January 3, 2026. That was up 2.1% from $1.83B in fiscal 2024, the previous year with figures. Drinkware was the largest at $1.09B (58.1%), ahead of Coolers Equipment at $748.52M (40.1%) and Other at $34.13M (1.8%).
Compared with fiscal 2024, the previous year with figures, Coolers Equipment grew 7.1% to $748.52M, while Drinkware fell 0.8% to $1.09B. From fiscal 2023 to 2026, combined revenue from these lines grew from $1.66B to $1.87B, a compound annual growth rate of 4.0%. Drinkware's share of the total fell from 61.7% to 58.1%.
United States was YETI Holdings’s largest region in fiscal 2026, bringing in $1.47B of $1.87B (79%).
| Geography | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2021 | FY 2022 | FY 2022 | FY 2023 | FY 2024 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| United States | $1.40B | $1.49B | $1.47B | |||||||
| International | $259.79M | $339.41M | $394.35M | |||||||
| Total | $1.66B | $1.83B | $1.87B |
YETI Holdings brought in $1.87B from its two regions in fiscal 2026, the year ended January 3, 2026. That was up 2.1% from $1.83B in fiscal 2024, the previous year with figures. United States was the largest at $1.47B (78.9%), ahead of International at $394.35M (21.1%).
Compared with fiscal 2024, the previous year with figures, International grew 16.2% to $394.35M, while United States fell 1.1% to $1.47B. From fiscal 2023 to 2026, combined revenue from these regions grew from $1.66B to $1.87B, a compound annual growth rate of 4.0%. United States' share of the total fell from 84.3% to 78.9%.
Direct-To-Consumer was YETI Holdings’s largest revenue line in fiscal 2026, bringing in $1.13B of $1.87B (60%).
| Contract with Customer, Sales Channel | FY 2017 | FY 2018 | FY 2019 | FY 2021 | FY 2022 | FY 2022 | FY 2023 | FY 2024 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|
| Direct-To-Consumer | $997.71M | $1.09B | $1.13B | ||||||
| Wholesale | $661.00M | $742.28M | $740.70M | ||||||
| Total | $1.66B | $1.83B | $1.87B |
YETI Holdings brought in $1.87B from its two revenue lines in fiscal 2026, the year ended January 3, 2026. That was up 2.1% from $1.83B in fiscal 2024, the previous year with figures. Direct-To-Consumer was the largest at $1.13B (60.4%), ahead of Wholesale at $740.70M (39.6%).
Compared with fiscal 2024, the previous year with figures, Direct-To-Consumer grew 3.7% to $1.13B, while Wholesale fell 0.2% to $740.70M. From fiscal 2023 to 2026, combined revenue from these revenue lines grew from $1.66B to $1.87B, a compound annual growth rate of 4.0%. Direct-To-Consumer's share held steady at about 60.4%.
YETI Holdings (YETI) reports its revenue by product and service, by geography and by contract with customer, sales channel. In fiscal 2026, Drinkware was its largest product and service line, bringing in $1.09B (58.1% of the total), followed by Coolers Equipment at $748.52M (40.1%).
Drinkware was YETI Holdings' largest product and service line in fiscal 2026, bringing in $1.09B, or 58.1% of the $1.87B total across its three product and service lines.
United States was YETI Holdings' largest region in fiscal 2026, bringing in $1.47B, or 78.9% of the $1.87B total across its two regions.
Direct-To-Consumer was YETI Holdings' largest revenue line in fiscal 2026, bringing in $1.13B, or 60.4% of the $1.87B total across its two revenue lines.
Every figure comes from YETI Holdings' annual financial filings, as reported. Each line keeps the name YETI Holdings gives it, and years follow its fiscal calendar.
YETI Holdings' revenue by product and service goes back to fiscal 2017, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.