Pottery Barn was Williams Sonoma’s largest segment in fiscal 2026, bringing in $3.00B of $7.81B (38%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pottery Barn | $3.56B | $3.21B | $3.04B | $3.00B | |||||||||||||
| E-Commerce | — | — | — | — | |||||||||||||
| Retail | — | — | — | — | |||||||||||||
| Pottery Bam | — | — | — | — | |||||||||||||
| West Elm | $2.28B | $1.85B | $1.84B | $1.86B | |||||||||||||
| Direct-To-Customer | — | — | — | — | |||||||||||||
| Williams Sonoma 2 | — | $1.26B | $1.30B | $1.36B | |||||||||||||
| Williams Sonoma | $1.29B | — | — | — | |||||||||||||
| Pottery Barn Kids & Teen | $1.13B | $1.06B | $1.11B | $1.14B | |||||||||||||
| Pottery Bam Kids & Teen | — | — | — | — | |||||||||||||
| Other | $421.18M | $369.16M | $421.14M | $447.62M | |||||||||||||
| Total | $8.67B | $7.75B | $7.71B | $7.81B |
Williams Sonoma brought in $7.81B from its five segments in fiscal 2026, the year ended February 1, 2026. That was up 1.2% from $7.71B in fiscal 2025. Pottery Barn was the largest at $3.00B (38.4%), ahead of West Elm at $1.86B (23.8%) and Williams Sonoma 2 at $1.36B (17.5%). The other two segments brought in $1.59B combined.
Compared with fiscal 2025, Other grew fastest, up 6.3% to $447.62M, while Pottery Barn fell the most, down 1.3% to $3.00B.
Williams Sonoma began breaking out Williams Sonoma 2 in fiscal 2024, when it brought in $1.26B. Williams Sonoma stopped reporting Williams Sonoma as a separate segment after fiscal 2023, when it brought in $1.29B.
Williams Sonoma (WSM) reports its revenue by segment. In fiscal 2026, Pottery Barn was its largest segment, bringing in $3.00B (38.4% of the total), followed by West Elm at $1.86B (23.8%).
Pottery Barn was Williams Sonoma's largest segment in fiscal 2026, bringing in $3.00B, or 38.4% of the $7.81B total across its five segments.
Among Williams Sonoma's segments that make up at least 2% of revenue, Other grew fastest in fiscal 2026, up 6.3% from $421.14M to $447.62M.
Every figure comes from Williams Sonoma's annual financial filings, as reported. Each line keeps the name Williams Sonoma gives it, and years follow its fiscal calendar.
Williams Sonoma's revenue by segment goes back to fiscal 2010, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.