VS MEDIA Holdings Ltd operates a global digital media network that connects content creators with brands, offering marketing services and social commerce solutions. The company manages over 1,500 creators who produce content for platforms such as YouTube, Facebook, Instagram, and TikTok, and helps them monetize their influence through brand partnerships and ecommerce initiatives.

VS MEDIA Holdings Ltd generates revenue primarily from its Marketing Services business, which includes fees charged to brands for campaign strategy, creator matching, content production, distribution, and social media amplification, as well as a share of advertising revenue received from platforms like YouTube and Facebook. Additionally, the company earns income from its Social Commerce business by purchasing products from brands and reselling them to creators at a markup, and by facilitating direct sales of those products to consumers through creators' live streaming and ecommerce channels.

The company operates through the following segments.

• Marketing Services: This segment provides brand focused services such as campaign strategy, creator matching, content production, distribution, and social media amplification, and also shares advertising revenue from YouTube and Facebook with creators.

• Social Commerce: This segment sources products from brands and resells them to creators to enable their ecommerce activities, offering product sourcing, live streaming production, training, and platform support, while earning revenue from the markup on those sales.

Within the creator economy sector, VS MEDIA Holdings Ltd is positioned as an early mover in Hong Kong and Taiwan, leveraging its nine year history to build strong relationships with over 1,500 creators and more than 1,000 brands across industries such as skincare, cosmetics, retail, gaming, and ecommerce. Its competitive advantages include strategic partnerships with major social media platforms, a proven ability to identify and incubate talent, and a diversified business model that bridges creators and brands while adapting quickly to emerging trends like live shopping.

VS MEDIA Holdings Ltd serves a diverse client base that includes brands ranging from multinational corporations to small and medium sized enterprises, as well as a network of influencers, key opinion leaders, and other content creators. Notable brand clients mentioned in the filing are the Macau Arts & Culture Department, Macau Tourism Board, Wynn Macau, MGM Macau, and Galaxy Entertainment.