North America was the largest of Snap Inc’s 3 reported lines in fiscal 2025, at $3.47B — 59% of $5.93B.
| Geography | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | $3.21B | $2.95B | $3.24B | $3.47B | |||||||
| Rest Of World | $683.53M | $881.74M | $1.17B | $1.37B | |||||||
| Europe | $712.76M | $772.08M | $957.08M | $1.09B | |||||||
| United States | — | — | — | — | |||||||
| Rest Of The World | — | — | — | — | |||||||
| Total | $4.60B | $4.61B | $5.36B | $5.93B |
In fiscal 2025, which ended December 31, 2025, the 3 regions Snap Inc reported in this breakdown added up to $5.93B. That was up 10.6% from $5.36B in fiscal 2024. North America was the largest region, at $3.47B or 58.6% of the total, followed by Rest Of World ($1.37B, 23.0%) and Europe ($1.09B, 18.4%). Together, the two largest regions made up 81.6% of this total.
Compared with fiscal 2024, Rest Of World grew the fastest, rising 17.0% to $1.37B. Every sizeable region reported in both years grew. Over fiscal 2022 to 2025, revenue across these regions went from $4.60B to $5.93B, a compound annual growth rate of 8.8%. North America's share of the total fell from 69.7% to 58.6% over the same years.
The table also keeps 2 regions that Snap Inc no longer reports, so earlier years can still be read on their original basis; use "Show 2 discontinued" beneath the table to see them. This breakdown covers every fiscal year from 2015 to 2025, as reported in Snap Inc's annual filings.
Advertising Revenue was the largest of Snap Inc’s 2 reported lines in fiscal 2025, at $5.19B — 87% of $5.93B.
| Product and Service | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|
| Advertising Revenue | $4.41B | $4.90B | $5.19B |
| Other Revenue | $197.81M | $457.70M | $745.37M |
| Total | $4.61B | $5.36B | $5.93B |
In fiscal 2025, which ended December 31, 2025, the 2 revenue lines Snap Inc reported in this breakdown added up to $5.93B. That was up 10.6% from $5.36B in fiscal 2024. Advertising Revenue was the largest revenue line, at $5.19B or 87.4% of the total, followed by Other Revenue ($745.37M, 12.6%).
Compared with fiscal 2024, Other Revenue grew the fastest, rising 62.9% to $745.37M. Over fiscal 2023 to 2025, revenue across these revenue lines went from $4.61B to $5.93B, a compound annual growth rate of 13.5%. Advertising Revenue's share of the total fell from 95.7% to 87.4% over the same years.
This breakdown covers every fiscal year from 2023 to 2025, as reported in Snap Inc's annual filings.
Snap Inc (SNAP) breaks its revenue down by region and revenue line. In fiscal 2025, its largest region was North America, with $3.47B or 58.6% of the total, followed by Rest Of World at $1.37B (23.0%).
North America was Snap Inc's largest region in fiscal 2025, with $3.47B in revenue, 58.6% of the $5.93B reported across its 3 regions.
Advertising Revenue was Snap Inc's largest revenue line in fiscal 2025, with $5.19B in revenue, 87.4% of the $5.93B reported across its 2 revenue lines.
Of the Snap Inc regions reported in both fiscal 2024 and fiscal 2025, and making up at least 2% of the total, Rest Of World grew the fastest, rising 17.0% from $1.17B to $1.37B.
Every figure is taken from Snap Inc's annual financial filings and shown as reported: each line keeps the name the company gives it, years follow its own fiscal calendar, and lines it has stopped reporting stay in the table for the years they were reported.
The breakdown by region covers fiscal 2015 to 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.