Similarweb Ltd. (NYSE: SMWB)

Similarweb Ltd. is a leading provider of digital data and analytics that enables businesses to understand online behavior across websites and mobile applications. The company collects billions of raw web and mobile data points from sources such as first party measurements, contributory networks, public data capture, and partnerships, then transforms this information into a proprietary dataset called Similarweb Digital Data. This dataset supports activities such as market research, competitive analysis, customer acquisition, and monetization strategies, and serves as a foundational input for advanced analytics, artificial intelligence, and agent driven systems.

Similarweb Ltd. generates revenue primarily through subscription based software as a service offerings that include Web Intelligence, App Intelligence, Retail Intelligence, Sales Intelligence, and Stock Intelligence. It also provides data as a service feeds, API access, custom integrations, and advisory services for enterprises seeking tailored analytics. In the fiscal year ended December 31 2025 the company reported revenue of $282.6 million, representing a thirteen percent increase over the prior year and following fifteen percent growth from 2023 to 2024. Annual recurring revenue from multi year contracts accounted for about sixty percent of the total as of December 31 2025, up from forty nine percent a year earlier. Additionally, Similarweb Ltd. held $78.8 million in cash, cash equivalents and restricted deposits at the end of 2025, compared with $74.4 million at the end of 2024.

Similarweb Ltd. holds a strong position in the digital data and analytics market, competing with firms such as SEMrush, Sensor Tower, Nielsen, Comscore, and various management consultancies. The company differentiates itself through the breadth and depth of its proprietary data, which covers web and mobile activity across numerous industries and geographies. Its competitive advantages include timely data delivery within seventy two hours, comprehensive multi source coverage across desktop, mobile web, iOS and Android, and multi channel analysis of organic, paid, referral, social, email and display traffic. Additionally, Similarweb offers AI Studio, an intuitive interface that integrates proprietary data with large language models, and provides proactive, actionable insights that enable users to make informed decisions without requiring deep technical expertise.

Similarweb Ltd. serves a diverse customer base that includes organizations of all sizes across sectors such as retail, consumer packaged goods, luxury brands, consumer finance, consultancies, marketing and advertising agencies, media publishers, business to business software, payment processors, travel, and institutional investors. As of December 31 2025 the company had 6,128 paying customers worldwide, of which 454 generated annual recurring revenue of $100,000 or more and accounted for approximately sixty three percent of total ARR. No single customer contributed more than ten percent of revenue in any reported year, and about forty five percent of revenue in 2025 came from customers outside the United States. This broad and global footprint underscores the wide applicability of Similarweb Digital Data across different industries and regions.